CYNOPSISDIGITAL
11.25.15

Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing.

 
Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. The Thanksgiving rollout includes the premiere of Best Job Ever, a look at some of the world’s more unique careers, and Expedition Raw, an extreme travel series. Two more series, including trivia show Today I Learned, will debut next Tuesday.
 
The galaxy’s snarkiest theater-goers are about to retake their seats. The long-running TV series Mystery Science Theater 3000, which centers on a janitor and his two robot sidekicks as they rip on B movies, has hit its initial $2.6 million Kickstarter goal, guaranteeing three new episodes. (Hitting $5.5 million will guarantee a full 12-episode season­Kickstarter page here.)  The original series, which ended in 1999, split its 11 seasons between Comedy Central and The Sci-Fi Channel (now Syfy). According to Shout! Factory, which owns the rights to MST3K, all members of the original cast will be invited to participate in the new series in some capacity, possibly in cameos or as writers­though no formal offers will be made before the series reaches its final Kickstarter goal. Still, some cast-members have been announced: Creator Joel Hodgson saysthat Felicia Day (Dr. Horrible’s Sing-Along Blog) will star as the show’s primary antagonist, while the janitor will be played by comedian and Nerdist Podcast co-host Jonah Ray.

Some theater chains may have pitched a fit about it, but it seems that nothing will deter Netflix from debuting its newest films day-and-date (both theatrically and digitally on the same day). The company’s two newest acquisitions are Girlfriend’s Day, a comedy starring Bob Odenkirk (Better Caul Saul) and Mercy, a home invasion thriller written and directed by Chris Sparling (Buried). Both films will receive day-and-date streaming and theatrical releases; no release dates have been announced.
 
The Upright Citizens Brigade wants to be seen and heard. Less than two months after partnering with NBC streaming comedy service Seeso, the revered comedy group has now inked an exclusive audio pact with the spoken word media company DGitial Media. UCB and DGital Media will work together to produce, distribute, and market existing podcasts, as well as create new content. Learn more about the content here.
 
We’re closing in on Thanksgiving, so it’s time to ask: What are you most thankful for? If the airline industry has its way, in-flight streaming might just make your list. A few weeks back, Virgin America partnered with Netflix, but Amazon and JetBlue are not to be outdone. The latter two companies have teamed up on a new deal: Amazon’s Prime Video and Prime Music will be available to stream on 150 of JetBlue’s planes beginning this week. Passengers won’t be required to buy Wifi access, but be warned, you’re out of luck unless you’re a Prime subscriber.
 
 

 
Clip-clop. There’s an SVOD market for every conceivable audience segment these days, and horse-lovers are up next. New streaming platform HorseLifestyle.TV features narrative and documentary films, as well as series, and digital access to books and magazines. Needless to say, all of the content is horse-related. The service costs $12.95 per month – more than the most expensive Netflix or Hulu subscription plans. Some people just really love horses.
 
Speaking of audience segmentation, when it comes to Argentinian expats living in North America, YuppTV’s got the inside track. YuppTV, best known for streaming Indian TV and movies, is debuting in the U.S., Canada and Latin America in 2016. Expected to be priced at $10 a month, the service will include a package of Spanish language content, including local Argentine programming.
 
The Man In the High Castle presents some unique marketing challenges. A dystopian drama about a universe in which the Axis Powers won World War II, its content could be a little daunting for some viewers. So Amazon might be forgiven for trying to get creative. Still, the company’s latest effort to market the show in New York City was a tad ill-advised. After decorating a number of NYC subway cars with Third Reich imagery – most prominently the German eagle – the ensuing complaints prompted the company to pull the plug on the marketing ploy. The main lesson here: In a city with a Jewish population of over one million, decking out the trains with Nazi signage arguably isn’t the ideal marketing approach.
 
 

 
Starting today, the finale of Myx TV reality series The Doll Life will become available for streaming on Myx TV’s website. The series is a behind-the-scenes at Dolldelight, a Japanese street fashion brand.
 
What happens on the field is exciting – but that’s not where all the action is. The December 2 Cynopsis Sports Engagement Summit will bring together the sports world’s most accomplished social media and eSports communicators. And as an attendee, you’ll have rare access to their knowledge. Register for the Summit here: http://www.sportsengagementsummit.com/
 
 

 
A new app for Twitter’s  Vine  video-sharing service has been added to the Apple Watch. The app can display content curated by the Vine team, as well as videos from users’ favorite Vine stars. Anyone who has installed the latest version of Vine on their iPhone can also access the new Apple Watch app.
 

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William Morris Endeavor (WME) continues apace with its recent flurry of digital signings. The latest is YouTube creator John Boswell, AKA Melodysheep. Boswell is best known for his Symphony of Science series, in which he auto-tunes the spoken words of science experts and mashes them up into educational music videos.
 
Seems like Logan Paul is becoming the go-to guy for branded social media content. Earlier this month, the Vine star partnered with Dunkin’ Donuts; now it’s on to Aeropostale. As part of a new Black Friday promotion, Paul will visit multiple Aeropostale stores in the Southwestern US, chronicling the trip over Snapchat, Instagram, Twitter, and, of course, Vine.

 
The video inventory management platform SpotX has introduced Curated Marketplaces, a new product that can gather similar videos from multiple publishers, then package them together based on common content or audience categories.  Curated Packages can be arranged by demographic, performance-based goals (such as viewability), context (such as the type of device), or custom criteria.  And, according to a release from SpotX, “The marketplace is [then] presented to the buyer under a single Deal ID, increasing efficiencies for publishers and advertisers.”

 
Media owners, take note: Third party verification is incredibly important to advertisers, and if you don’t address their concerns, they might just bolt. The Association of National Advertisers surveyed 154 of its members over the summer, and here’s what they found:
 
– 97% of respondents thought that digital media owners’ inventory should receive third-party measurement.
 
– 90% of respondents said they’re not confident that their digital working media meets industry viewability standards.
 
Of course, it’s not just about what advertisers think; more important is what they’ll do. So here’s another stat from the survey: 61% of respondents said they would shift their spending somewhere else if digital media owners didn’t provide independent measurement. Only 10% said they’d stay put. (29% said “other,” whatever that means.)
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirstDigital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).

Series/TVI:
Master of None (Netflix)/0.99
Jessica Jones (Netflix)/0.92
The Man in the High Castle (Amazon Prime)/0.63
Community (Yahoo)/0.43
Orange Is the New Black (Netflix)/0.4
Narcos (Netflix)/0.4
House of Cards(Netflix)/0.35
Sense8 (Netflix)/0.35
Daredevil (Netflix)/0.28
Star Wars: The Clone Wars (Neflix)/0.26
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook,Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

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If you see an IMAX movie anytime soon, you’ll notice that the feature presentation is preceded by a powerful new anthem. That composition was the work of Joel Beckerman and his company, Man Made Music. The piece was composed with the help of a 150-piece orchestra and 75-voice choir – not to mention a slew of electronic sounds. “You can both hear technology and feel the live players,” said Beckman in a recent phone call with Cynopsis Digital. “And it really encapsulates and tells the entirety of IMAX’s story.” Check out the Anthem here.

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