A CYNOPSIS MESSAGE
Gender Equality: Turning Ideas into Action
10/24/16 | 11a-2p
Business leaders share best practices on hiring, promoting and retaining women.
Moderator: Fredricka Whitfield (Anchor, CNN)
Panelists: Deepali Bagati, Ph.D. (Exec. Dir., Catalyst), David Cohen (Sr. Exec. VP & Chief Diversity Officer, Comcast), Christine Driessen (EVP & CFO, ESPN), Wanda Hope (Chief Diversity Officer, Johnson & Johnson), and Josie Thomas (EVP, Chief Diversity & Inclusion Officer, CBS).
CYNOPSISDIGITAL
09.28.16
Good morning. It’s Wednesday September 28, and this is your first early morning digital briefing.
Pop-Under Ad: A pop-under ad is an online ad that appears in a separate window beneath an open window. Pop-under ads are concealed until the top window is closed, resized, minimized, or moved.
YouTube just launched a new mobile app for Android – and there’s a twist: The app allows users to download videos ahead of time and then view them offline. Called YouTube Go, the new app is geared toward developing markets with spottier mobile connectivity. That’s why the app is launching in India to begin with. It’s slated for a wider launch in 2017.
The CW has launched a new channel on Roku. Intriguingly, it’s not a TV Everywhere or SVOD service. In other words, it doesn’t require users to authenticate with pay TV credentials, pay a subscription fee, or create an account. Instead, the channel simply serves up the five most recent episodes of its most popular shows. (Next month, the channel will begin featuring select live events as well.) It’s a set-up that’s pretty much unprecedented for a major TV network: easy access, no transaction required. Still, it’s not surprising that the youth-skewing CW would move to aggressively target cord-cutters. And the channel’s launch comes less than three months after the network cut a deal to deliver full seasons of its shows to Netflix once those seasons finish airing on TV. The CW plans to launch similar apps for additional connected TV devices, including Amazon Fire TV and Apple TV, in the coming days.
A CYNOPSIS MESSAGE
CYNOPSIS SNAPCHAT BOOT CAMP
Leveraging a Platform to Reach Users & Increase ROI
Thursday, OCT 27 | New York City
Facebook‘s image was bruised late last week when it admitted to tabulating video metrics in a way that artificially amplified users’ average viewing time. But now the social media giant has got some good news to tout. Facebook said that more than 60 million businesses now have their own pages. More importantly, the company says that more than four million brands are now advertising on Facebook. These numbers represent some extremely rapid growth. Facebook has added a million advertisers since March — a 33% increase in less than seven months. Moreover, a fifth of those four million advertisers are buying video ads. "The story is basically about the movement to mobile," COO Sheryl Sandberg told USA Today.
The IAB (Interactive Advertising Bureau) has launched the IAB Digital Media Buying and Planning Certification Program for ad buyers and planners. The offering is produced in partnership with Google and the 4A’s, and is designed to help media agencies keep up with the skills they need in the digital marketplace: creating media strategies, developing digital media plans, and executing and managing ad campaigns. The program’s test (independently administered by Pearson VUE) costs $400 for 4A’s and IAB members, and $500 for non-members.
Fox Sports GO, the live-streaming app for Fox Sports content, has launched on Xbox One and Google‘ Chromecast. The app features both live sporting events and in-studio programming. It was already available for Apple TV, Android TV, Roku, and Amazon Fire TV.
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed post-game coverage of last night’s Presidential Debate on ABC, CBS and NBC. They are Adidas, Pfizer (with its "Before It Became a Medicine" spot highlighting its R&D efforts), Columbia Pictures (for Inferno), Celebrity Cruises and GoDaddy. The Adidas ad stands out for a good reason: It’s a gripping, beautifully shot piece set to Daisy Hamel-Buffa‘s bluesy ‘Your Future Is Not Mine, according to iSpot.tv
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/iSpot-9-28-Debate.jpg)
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at which shows the big four networks were advertising on TV from September 1-19, 2016. They shared key findings with Cynopsis Digital:
– Gender differences by network. Across the four broadcast networks, there are some surprising differences in the demographics of their most promoted shows. 80% of the Top 10 promoted shows on FOX and CBS have a lead male character, host, or announcer (8 of 10 in each). By contrast, ABC and NBC have only 20% (2 of 10 each).
– Safety in Sequels. CBS was marketing its Jon Benet Ramsey biopic actively, based on the disappearance of Ramsey in 1996. Big Brother was first introduced to Dutch TV in 1997 and on CBS in 2000. NCIS launched in 2003, and that was a spin-off of JAG, starting on CBS in 1995. Hawaii Five-O debuted in 2010, which makes it a newcomer. But this was a modern reboot of the original CBS series, which began in 1968.
– Innovation focus. In contrast to its peers, FOX is launching the most new programming.This includes the daytime syndicated show Harry,The Exorcist, and comedy Son of Zorn.
– MediaRadar
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/MediaRadar-9-28_-.jpg)
The ListenFirstTelevision Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. The metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (9/19/16 – 9/25/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/ListenFirst-TVI-Streaming-9.26.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Online video analytics company Tubular Labs announced a new hire. Matt Hunter will oversee Tubular’s product team as Chief Product Officer. He most recently served a EVP of Product at app analytics company App Annie.
Netflix content chief Ted Sarandos has joined Spotify‘s board of directors. The move isn’t a bad idea for Spotify: It comes just as the streaming music service is beginning to heavily increase its video content. In addition to widely employing video ads, Spotify has recently greenlit a number of music-oriented short-form original video series, including the Tim Robbins-produced mockumentary series Ultimate/Ultimate.
If you count Arrested Development, which ran for one season on Netflix after previously airing on Fox, Will Arnett stars in three Netflix shows. What are the other two? (Email [email protected] with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: Only one actor in a streaming series has ever won the Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series. (Actually, he did it twice.) Who is it? Answer: Jeffrey Tambor for Amazon‘s ‘Transparent.’ Kudos to Andy Pittman-TAMU/TX, Len Appel-Branded Entertainment Network, Dan Quitério-Understood.org/NY, Matt Meachem-Gracenote, Matthew Willence-ITN Networks/NY, Jaime Brand-Fullscreen Inc./NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Anjali Desai-Departure Films/NY, Christine Allen-McGee Media/NY, Matthew Zagha-A+E Networks/CA, Eric Wright-D S Simon Productions, Laura Pursley-Light Iron, A Panavision Company/CA, and Jennifer L. Soria-Pilgrim Media Group/CA, and David Korduner-DGA/CA
A CYNOPSIS MESSAGE
How to Produce the Branded Content Advertisers Need Now . THURSDAY, OCTOBER 20 I 1:30 3:30 PM (EST) I CLICK TO REGISTER . This webinar will offer your team actionable insights on developing and producing packages that appeal to brands and deliver the goods.With speakers on hand from Huffington Post / AOL Partner Studio,Courageous and BEN, this is one you won’t want to miss.
Spatial computing company Occipital has launched a new virtual reality development kit. Costing $500, the kit is designed to bring a room-scale, motion-tracking VR experience to both iOS and Android smartphones. The company explains its efforts in a very cool new video. Check it out here.
See you tomorrow.
David Teich
09.28.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
CYNOPSISJOBS – To view our full job listing online, please visit our webpage: cynopsis.com/classifieds/
JOB OPENING: MGR, DIGITAL ADVERTISING INSIGHTS/ABC National TV Sales/NYC: Support sales efforts of both ABC Nat’l TV Sales & the Owned TV Stations. Resp for insights for each of Owned TV Stations, Interfacing w/ Dig Sales Mgrs @ each station, Sales Execs, Dig. rsrch, etc. Full info/apply HERE (10/5)
JOB OPENING: DEVELOPMENT EXECUTIVE wanted for established production company/Valley Location: Emphasis on young adult genre – adapting books to film. Please send resume to [email protected] (10/5)
JOB OPENING: VP, BUSINESS DEVELOPMENT/IPSOS/NYC: Min 8 yrs of sales exp req’d. establishing & cultivating relationships w/SR mktg & media execs as well as, being resp for full-cycle consultative new bus. selling. Exp presenting syndicated & custom rsrch solutions is a+. Full info/apply HERE (10/5)
JOB OPENING: PARALEGAL/VULCAN PRODUCTIONS/SEATTLE OR LA: Temp to Hire. Exp’d entertainment paralegal to join our fast-paced team to analyze TV & feature documentary programming & distribution agreements. A min 2yrs exp reviewing & analyzing complex contracts. Full info/apply HERE (10/4)
JOB OPENING: PROGRAMMATIC ANALYST/ANALYTICS/NCC NY: Develop local cable tv packages, execute custom orders, monitor and analyze performance, assist development processes/methodologies, media exp prefd. Strong Math and Microsoft Excel Skills Reqd Resume to: [email protected] (10/1)
JOB OPENING: PRODUCTION MANAGER/LIVE SHOW/LA: oversee production budget, manage show related costs, book 3rd party crew, liason btwn prod/operations/studio crew, oversee prod logistics. 5+ yrs exp req. Resumes: [email protected] (9/30)
JOB OPENING: MARKETING MANAGER/BabyFirstTV/LA: Oversee cable TV and digital marketing initiatives. Support SVP Ad Sales agency pitches. Report to CEO. Prior millennial mom experience preferred. Mid 5-figure. Min 2 years experience. Reply to [email protected] (9/30)
JOB OPENING: ACCOUNT EXECUTIVE/Pac-12/LAX: Engage w/advertisers & their associated agencies to sell advertising in a multimedia capacity: TV, Digital & Conference Championship Sponsorships. 3 yrs exp media sales or an ad agency working on media plan’g or client/advertising relations. Full info/apply HERE (9/30)
JOB OPENING: SALES PLANNER, BRAND PARTNERSHIPS/AwesomenessTV/LA: Support Sales & mktg Solutions team in all aspects of sales process. 2-4yrs previous sales or media plan’g exp. in digital media. Integrity & a roll up your sleeves attitude needed. Exp in a client-facing role a +. Full Info/apply HERE (9/29)
JOB OPENING: JR CREATIVE DIRECTOR/AwesomenessTV/LA: Strong writing skills. Knwldg of digital media, content strategy, branded ent, advertising, social media & influencer mktg. Exp creating 4 360 campaigns. 2 – 4 yrs of Creative Director exp. Full info/apply HERE (9/29)
JOB OPENING: VP, ON-AIR PROMOTIONS/FS1/CHARLOTTE: Lead, inspire, manage creative On-Air promo team; direct workflows, partner cross offices to meet goals & key priorities for FOX Sports & FS1. 8 yrs’ exec mgt exp, hi-creative/sports acumen + quality net standards. Full info/apply HERE (9/29)
JOB OPENING: GM/ARIZONA PBS, ARIZONA STATE UNIVERSITY/Phoenix: Exp’d & energetic media leader for the daily operations of Arizona PBS. BA deg in a comm-related or business-related discipline & 8 yrs exp in media, incl 5 yrs of Sr mngmnt background. EOE/AA Full info/apply HERE (9/29)
JOB OPENING: SR MANAGER CONTENT ACQUISITIONS/CSI SPORTS/NY: Multimedia co. seeks energetic/driven ind. to acquire live and original content on a worldwide basis. Support expansion of live sports network. +7 yrs acquisitions exp. req. Sales/ Sports bckgrnd a +. Res/cvr to Rose: HERE (9/29)
JOB OPENING: MARKETING MGR/CYNOPSIS MEDIA/Norwalk CT: Working w/group dir on managing/executing mktg campaigns across our portfolio. 2-4 mktg exp as well as strong verbal & written communication skills a must. Logistical event exp a + plus. Full info/apply HERE (9/29)
JOB OPENING: DIRECTOR/EXEC PRODUCER/APL & SCI/NYC: Business & creative lead to dvlp/extend across social + digital platforms. Engage, delight & build community around shows/brands w/cross-functional stakeholders, direct reports. Dvlp audience, drive awareness, tune-in & monetization. Full info/apply HERE (9/29)
JOB OPENING: SR MGR/MGR DIGITAL AD PRODUCT DEVELOPMENT/A+E Networks/NY: Helping diversity A+E Networks ad product line up, creating ground breaking ad prods, certifying new partners, devices & pts of distribution, & owning the prod. education & maintenance process. Full Info/Apply HERE (9/29)
JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (9/29)
JOB OPENING: SR DIR MARKETING STRAT/NBC News & MSNBC/NYC: Looking for exp. marketing strategist to drive competitive consumer marketing initiatives. Full info/apply HERE (9/29)
JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO PROGRAM/DENVER, DALLAS OR SAN FRANCISCO: Motivated/exp’d support specialist for our WO Prgrm software. 2+ yrs exp in a programming role in a TV, ntwrk or cable station is strongly pref’d. Good interpersonal & phone skills a must. Full info/apply HERE (9/29)
JOB OPENING: CREATIVE DIR/NBC NEWS/NYC: Exp. creative director to work on NBC News and MSNBC campaigns; ext. experience in collaborative environments, working across groups & functns. Full info/apply HERE (9/29)
JOB OPENING: MARKETPLACE DEVELOPMENT MGR/NYC: Resp for overall merchandising strategy for OpenX ad inventory, w/specific focus on driving Private Marketplaces. 3+ yrs exp at media agency, ad network, DSP, online publisher or similar co w/in digital media & programmatic adv., RTB. Full info/apply HERE (9/29)
JOB OPENING: TECHNOLOGY EDITOR/NBC News Group/NYC: 8+ yrs experience in journalism (but ideally more), with a heavy focus on technology or science and/or innovation for at least half of that. Full info/apply HERE (9/29)
JOB OPENING: EDITORIAL LEADER, POLITICS/NBC NEWS/NYC: 8 yrs experience in journalism, with a heavy focus on political coverage for at least half of that. At least 4 yrs working in digital journalism. Full info/apply HERE (9/29)
Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:
CASTING CALL: Companies can showcase their casting notices/casting calls.
EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.
INTERNSHIPS: These positions are for credit only — nobody gets paid here. These ads are always posted for free, and students work for school credit only.
FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Outside TV/Westport, CT: Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)
SITUATION WANTED: Posted by those looking to be hired (these are free to post)
SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background. Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
![[]](http://clicks.cynopsis.com/images/mlopen_post.html?rtr=on&siteid=32425727&mid=2618213&mlid=242922&uid=d6ec7f7ec3)
