CYNOPSISDIGITAL
09.14.16 Good morning. It’s Wednesday September 14, and this is your first early morning digital briefing.
Affiliate marketing. In online advertising, affiliate marketing refers to an agreement between an advertiser and a publisher in which the publisher receives compensation for every click delivered, and/or for every sale made of the advertiser’s service or product.
Vimeo is launching a new global television store, and Lionsgate will be its first major content partner. The companies announced that the service will officially launch October 18 during the MIPCOM trade show. Lionsgate says that the service will include most of its shows, including series such as Mad Men, Orange Is the New Black, and Weeds. Shortly after its U.S. launch, Lionsgate also plans to begin supplying movie titles to Vimeo for consumers to rent. Vimeo says that its global TV service will launch in over 150 countries.
PLATFORMS + DEVICES
More from Vimeo: The company has launched Vimeo Business, a new membership plan to the company’s video hosting services. The plan offers perks such as the ability to add branding and logos to Vimeo’s 4K video player, and the ability to upload up to 5 TB of storage from the cloud. The plan costs $599 a year.
YouTube is trying to be a little bit more like Facebook. Google’s video giant has launched a beta version of Community, a new tab designed to let creators post material related to their videos – such as text, animated gifs, images, live videos, or, according to Fast Company, polls – directly to YouTube, instead of on other social media platforms. In response to Community posts, YouTube users can comment or vote up or down. And users can choose to receive notifications letting them know when a YouTube channel has posted something in the Community section. Among the creators on-board for the beta program are Lilly Singh and The Vlogbrothers. YouTube says that it consulted with top creators when developing the new feature – the first time it has ever brought creators into the development process.
The video marketing platform Innovid announced an expanded partnership with IPG Mediabrands, Interpublic Group’s global media holding arm. The new partnership, which will officially launch at the dmexco digital marketing conference, calls for the development of new products to manage IPG Mediabrands’ OTT advanced video delivery. The goal, the companies say, is to improve the viewer experience on connected TV devices. Specifically, Innovid will work to optimize video ads with real-time messaging and advance its “TV-to-mobile” technology, which enables viewers to input a mobile number into a video ad and receive additional content. “As television shifts to digital, viewers consuming video content on other devices should get the same seamless experience that they’ve come to know and love from television,” said Tal Chalozin, Innovid’s co-Founder and CTO, in a statement. “At the same time, marketers need better solutions to reach viewers across screens and extract measurements while fostering true viewer engagement.”
Speaking of Innovid’s Tal Chalozin: He’ll be joining Scripps, Viacom and others for a Snapchat Bootcamp in NYC on October 27. Learn more – and register your team – here.
VC FUNDING + INVESTORS
The digital media company Defy Media announced that it has closed a $70 million round of Series B funding. Defy says it intends to use the funding to expand on programming, increase its output on traditional TV and emerging platforms, and hire new staff members. A number of existing investors participated in the funding round, including Viacom, ABS Capital, and Lionsgate. Wellington Management Co. led the round.
See you at 1:30 PM ET for the webinar How Building Live Sports Action into Your Ads Delivers Results sponsored by Sportradar & FanServ. If you haven’t done so already, claim your FREE spot before it’s too late!
AUDIO
Pandora has been trying to make this happen for a while: The streaming music service has announced licensing agreements with Universal Music Group, Sony Music Entertainment, Merlin Network, the Orchard, and dozens of indie music labels and distributors. (Notably, Warner Music, one of the big 3 labels along with Sony and Universal, was absent from the bunch.) The new moves put Pandora in position to compete directly with the likes of Spotify and Apple Music: The company plans to launch on-demand subscription service by the end of 2016. (No word yet on pricing.) Pandora’s current subscription offering features personalized radio streams, but doesn’t allow users to choose specific songs.
A CYNOPSIS MESSAGE
The Rising Star + HR Awards Reception
4:15 – 6:30 PM // New York Athletic Club
For more information on the reception, or to register to attend:
CLICK HERE.
MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent for print, digital, mobile, and TV clients, took a look at which shows the big four networks are advertising on TV, sharing their findings with Cynopsis Digital. Here’s what they found:
– New vs. Existing Programming. CBS and FOX marketed more new TV shows whereas ABC and NBC marketed their more successful existing programming. For example, NBC is marketing The Voice above all other programming.
– House Ads Marketing. There’s no “standard” playbook. CBS and ABC led all networks in the number of commercial airings for their programming so far in September. The difference is striking, with CBS and ABC airing fully 50% more spots than the nearest competition (approx. 1,500 vs. 1,000).
– Concentration analysis. While the number of spots may vary, The Top 10 shows benefit from 50% of total house spots across, respectively, NBC, CBS, ABC, and FOX. It’s uncanny. Literally it’s the identical percentage across all four networks.
– Top Marketed Shows. ABC and CBS both had 3 shows with over 100 TV commercial airings in the first 10 days of the month. With 170 airings, FOX’s Harry was the most marketed show of any network. Additional top marketed shows include Designated Survivor, Speechless and Dancing With The Stars for ABC, and MacGyver, The Big Bang Theory, and The Case of Jon Benet Ramsey for CBS.
Courtesy of MediaRadar, take a look at the chart below:
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/16.09.12-MediaRadar-TV-Shows-Cynopsis.jpg)
To determine the TV ads generating the most digital response, iSpot.tv measures digital actions across Facebook, Twitter, YouTube and all major search engines. Below, a look at the brands that backed NBC Sunday Night Football.
“The gang’s all here, let’s turn it up / It’s the NFL, can’t get enough”
“As Carrie Underwood sings in her new football theme song, ‘America’s game’ is back in force on NBC. Some 127 brands ran 245 spots during Sunday night’s season kickoff, with Verizon, GEICO, Xbox, Chevrolet and Samsung Mobile making up the top 5, based on estimated spend. GEICO was also tops in digital share of voice, with most of the buzz around the brand focused on its silly ‘Lemonade, Not Ice-T’ commercial, which includes a cameo appearance by none other than Ice-T.” – iSpot.tv
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/nfl-football-digital-sov-09_11_2016-09_11_2016.jpg)
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as theListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
Streaming Series (9/5/16 – 9/11/16)
![[]](https://www.cynopsis.com/wp-content/uploads/2016/09/ListenFirst-TVI-Streaming-9.12.16.jpg)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Education vertical, based on the engagement metric for the week ending 9-11.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
Planet Dolan (8.8) / 46,739,850 / 5,032,339 / 672
disneytoyclub (8.5) / 16,059,840 / 213,576 / 543
CTE Skills.com (8.5) / 125,040 / 16,507 / 392
vvdovgan (8.5) / 23,130 / 29,759 / 383
geromovieoriginal (8.5) / 10,950 / 17,939 / 376
tiffanythill (8.5) / 4,140 / 8,393 / 358
nurseryrhymecorner (8.5) / 39,607,080 / 383,797 / 526
The Law Simplified (8.5) / 31,620 / 9,768 / 370
expcaseros (8.5) / 63,033,750 / 3,777,809 / 655
TopMax (8.5) / 25,211,790 / 442,609 / 537
Time Inc. has named Rich Battista as its new President and CEO. Battista will also join the company’s Board of Directors. Battista is succeeding Joe Ripp, who’s stepping aside for health reasons – though he’ll stay on as Executive Chairman of the company’s Board. Before joining the company, Battista served as CEO of Mandalay Sports Media. The announcement comes just as Time Inc. is ramping up its presence in the digital space; only yesterday, the company launched the People/Entertainment Weekly Network (PEN), a major new digital video service.
TRIVIA
In the Netflix series Stranger Things, the protagonists battle a mysterious inter-dimensional monster. The younger characters informally name the creature after a Dungeons & Dragons character. What name do they give it? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
Our Last Trivia Question: The truTV comedy infotainment series Adam Ruins Everything originated as a series of shorts for which digital media brand? Answer: CollegeHumor. Kudos to Andy Pittman-TAMU/TX, Louis Lewow-Lewow Media Group/GA, and Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA
A CYNOPSIS MESSAGE
CYNOPSIS SNAPCHAT BOOT CAMP
Leveraging a Platform to Reach Users & Increase ROI
Thursday, OCT 27 | New York City
If you have the stomach for a lot of strong language and some controversial opinions, you’ll find that Doug Stanhope is one of the country’s best stand-up comedians. His newest special, No Place Like Home, debuts on NBCU’s Seeso tomorrow. Miraculously, Seeso managed to carve out a squeaky-clean clip to place on its YouTube page. You can check it out here.
See you on tomorrow,
David Teich
09.14.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIRECTOR, PROGRAMMING & EDITORIAL/Omnia Media/LA: Lead all video & website editorial for a new women’s lifestyle/DIY digital brand. 3-5 yrs prgrmng exp. Deep understanding of dig content & social media, incl exp in dig video & web editorial. Full info/apply HERE (9/21)
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JOB OPENING: SEGMENT PRODUCER/MSNBC/NYC: Exp’d. segment prod to focus on breaking news & politics; consistently deliver compelling, in-depth news stories on a daily basis. Min 5 yrs exp in live TV & at least 3 yrs exp in both tape & desktop editing. Full info/apply HERE (9/21)
JOB OPENING: LOGISTICS PRODUCER/MSNBC/NYC: Create daily grids of correspondent coverage & assignments; book trucks & crews for live remote hits. 5 yrs of exp in live TV, preferably cable news. Full info/apply HERE (9/21)
JOB OPENING: HEAD OF MARKETING/Amazon Prime Video/Seattle: Oversee planning/execution of mktg programs to drive customer acquisition & engagement across mult regions thru digital & offline channels. 10+ yrs exp in online and/or consumer mktg & 3 yrs mng teams. BA req’d MBA pref’d. Full info/apply HERE (9/21)
JOB OPENING: DIRECTOR/VICE PRESIDENT/Sportsrocket/NYC: Video Platform Sales – develop new biz opps. w/sports media/leagues/teams/events for platform solution + services. 7-10 yrs exp. Digital video dist.
prf’d. Resume: [email protected] (9/21)
JOB OPENING: SR MGR, PRIMARY INSIGHTS & CONSUMER INTELLIGENCE/Telemundo Enterprises/East Coast: Reporting to the VP, Primary Insights & Consumer Intelligence. Min 6 yrs exp executing custom mkt rsrch, w/strong math skills, att to detail & ability to analyze & visualize data. Full info/apply HERE (9/21)
JOB OPENING: MANAGER AD SALES RESEARCH/TBS/TNT/NYC: Leverage cross-platform research resources, proactively develop network and client focused analyses using both syndicated and primary sources, manage and train junior staff. 5+ years media research req. https://www.turnerjobs.com/job/new-york/manager-ad-sales-research/1174/2811997 (9/20)
JOB OPENING: SEGMENT PRODUCER/MADDOW/NYC: Produce/write segments for The Rachel Maddow Show. At least 3 yrs of exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc). Thorough knwldg of American History & Politics. Full info/apply HERE (9/20)
JOB OPENING: BOOKING PRODUCER/MSNBC/NYC: Min 5 yrs of live, broadcasting exp including researching information & tracking down people. Exp’d Booking Prod, nat’l & int’l coverage for MSNBC. Full info/apply HERE (9/20)
JOB OPENING: MGR DIGITAL REV STRAT & INVENTORY MGT/Discovery/NYC: Expert data set analyzer resp for inventory mgt, optimization & yield performance across digital properties. Oversee/dev invntry strtgy & rev delivery for direct sales+ programmatic channels. Strng knwldg of Freewheel, MRM/RPM + measurement tools. Full info/apply HERE (9/20)
JOB OPENING: DIGITAL REVENUE COORDINATOR/Discovery/CHI: Resp for inventory and revenue analysis across entire Digital Media portfolio & properties. Create ad hoc reports, update inventory rate card and sponsorship cals. Analytic tools and Blue kai or other DMP interfaces exp. Full info/apply HERE (9/20)
JOB OPENING: VP RESEARCH/BBCWA/NYC: Informs key business decisions across BBC’s portfolio of businesses. Leads custom qualitative/quantitative/3rd party research with a focus on identifying audiences, understanding who they are, what they need & the BBC’s role in their lives. 10-15 yrs exp. Full info HERE (9/17)
JOB OPENING: EXECUTIVE PRODUCER/History/NY: Mng development of unscripted series & specials; oversee current series. 5+ yrs exp as developer/show runner at a cable/brdcst ntwrk. A think out of the box type. Strategic thinker, exc writing & negotiating skills as well as love for non-fic TV. Apply: www.aenetworks.com/career.html (9/17)
JOB OPENING: ACCOUNT EXECUTIVE/FOX SPORTS/OHIO: Sell local spot advertising & sports sponsorships for both local & nationally produced prgrmng. Min 3 yrs sales exp necessary w/prior media ad sales exp pref’d – prior sports ad sales exp a +. BA deg in mktg or Communications req’d. Full info/apply HERE (9/17)
JOB OPENING: FREELANCE SCHEDULER (PART-TIME)/CharmTV/Baltimore: Seeking a part-time freelance scheduler. Interested parties should ideally reside in the Maryland/DC/Virginia area and forward resume and contact information to [email protected] (9/17)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented. Implement (plan, budget, schedule, deliver) a broad spectrum of prod projects & outreach initiatives for our Corp Social Responsibility.Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting a +. Full info/apply HERE (9/17)
JOB OPENING: DIRECTOR, MARKETING/SALES RESEARCH & INSIGHTS/Viacom/Chicago: Strong presenter w/forward thinking analytical skills & a background analyzing on-air, digital & convergent rsrch quantitatively/qualitatively. 8+ yrs related media rsrch Proficiency in Nielsen based apps. Full info/apply HERE (9/16)
JOB OPENING: SR. RESEARCH ANALYST/Discovery/NY: Energetic critical thinker to monitor performance and provide analysis for linear and digital properties. Create sales support materials and positioning pieces. 2+ yrs media/ad sales research exp req’d. Nielsen exp. Full info/apply HERE (9/15)
JOB OPENING: VP CONSUMER INSIGHTS & STRAT RESEARCH/Discovery/NYC: Leader to manage ad sales research in support of Discovery Net’s ad sales group. Lead the development/execution of key audience analysis across linear +nonlinear platforms. Brand positioning, industry trends, measurement. 12+ yrs exp. Full info/apply HERE (9/15)
JOB OPENING: MGR, CONSUMER INSIGHTS/Viacom Intl’l/NYC: Resp for leading certain projects. Support others as part of the overall consumer insights team. 3+ yrs media rsrch, pref at media owner (TV/digital). Working knwldg of primary rsrch approaches. Exp working in internat’l env a +. Full info/apply HERE (9/15)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NYC: Wide Orbit & Media exp req’d. 4+ yrs exp Pricing & Plan’g or sales analysis in media. 2 yrs exp w/inventory and avails reports, max rev, optimize, analyze ad rts, bld scheds. BA deg or equiv exp. Full info/apply HERE (9/15)
JOB OPENING: SR ANALYST, RESEARCH/NBCU/NYC: Sr. Analyst focused on developing cross-portfolio & cross-platform insights for the auto category. 2+ yrs exp. Full info/apply HERE (9/15)
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