CYNOPSISDIGITAL
08.04.15 Good morning. It’s Tuesday August 4, 2015, and this is your first early morning digital briefing.
Amazon’s Transparent will return for season two on Dec. 4. Creator Jill Soloway announced at TCA yesterday that the Emmy-nominated series has added a trans woman to its writing team. “Any show about trans people should have trans people at the center of it,” said Soloway.
Vice Media launched its first women’s interest site, Broadly, yesterday. Content on the company’s 11th channel features original reporting on culture, fashion, sex and politics, in video series, docs, profiles and daily features. Sample programming: Style and Error, Ovary Action and a marijuana column. Said publisher Shanon Kelley, “We’re telling original stories you can’t find anywhere else, in the same voice and tone as that of our audience.” Which, hopefully, will respond positively. “If you want to say something nice you can email us,” editor-in-chief and Jezebel alum Tracie Egan Morrissey, determined to avoid online hating, told Adweek. “If you want to say something mean, you can go to hell. My writers deserve to be protected.”
Social media maven and former Star Trek star George Takei will bring fans behind the scenes for his new show, Allegiance, in a documentary series exclusively on Facebook. Allegiance follows a Japanese-American family imprisoned during World War II; the ten-part making-of doc will come out with a new episode twice a month on Takei’s FB page.
Millennial-skewing Fusion has launched subscription video service Vessel. Subscribers will have access to several Fusion series for three days before they’re available on other platforms, as well as a mix of short form video content. The move is a continuation of the net’s efforts to distribute its content on the emerging platforms favored by the digitally native audience it targets.
Telemundo, number nine in the Shareablee Social Scorecard Top 25 ranking, boasted the largest quarter-to-quarter social growth of any U.S. social brand. MTV placed fifth on the chart, Fox News came it at number eight and Discovery was number 24.
Twitter shares hit a record low $29.27 yesterday, closing down 5.6 percent. The stock’s initial public offering price was $26; by the end of the first day of trading it had soared to $45.10 per share. The stock has tumbled since last week’s earnings call, when CFO Anthony Noto said the company did not expect to fire up user growth for a “considerable” time. Previous closing low was $30.50, in May of last year.
Amazon Prime subscribers are going to have to get a little stingier. Until now, Prime members were allowed to share their benefits, including Instant Video Access, with up to four other “household members.” Starting this month, new members can only share Prime benefits with one other adult – meaning more Amazon shoppers and streamers are going to have to pony up for their own subs. Amazon has an estimated 44 million subscribers in its Prime membership program.
A CYNOPSIS MESSAGE
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Endemol Beyond USA began production of eSports series, Legends of Gaming (U.S.), at YouTube Space LA last week. Adapted from the UK show and hosted by YouTuber Toby Turner (15 million subscribers), the show will feature pro gamers coaching team competitions and live on Endemol’s new SMASHER YouTube network, announced at NewFronts. In 2015, the global eSports audience grew to over 134 million viewers.
WME will represent Portal A, the digital studio behind YouTube’s Rewind and Esquire’s White Collar Brawler. “Having WME in our corner immediately expands our influence and ability to bring our original projects to market across both television and digital,” said Evan Bregman, Portal A’s head original content.
YouTuber Jordan Maron, aka CaptainSparklez, is launching a new company from his brand called XREAL LLC. Co-founded with video game pioneer Howard Marks, the company already launched Fortress Fury for mobile devices, which has been downloaded more than two million times so far. Maron boasts over 8.5 million subscribers and 1.6 billion video views.
Whether he loves ‘em or hates ‘em, The Daily Show’s Jon Stewart has had a positive impact on the brands mentions. Amobee Brand Intelligence analyzed digital consumption around the late nighter to spotlight what is being most “seen” in digital content around the show and the brands Stewart has poked fun at, and found the benefits of attention from the anchor “even extends to presumed adversaries” like Arby’s and Fox News, Ammiel Kamon, SVP of Product tells Cynopsis. “Despite Stewart’s criticism of those brands over the years, The Daily Show had a symbiotic relationship with Arby’s and Fox News. In fact, after Bill O Reilly, Sean Hannity, and Megyn Kelly, Jon Stewart was mentioned in more Fox News digital consumption than any other anchor at Fox News. Fox News may be waving goodbye to their biggest critic, but they’re also losing one of their biggest drivers in brand awareness.”
NIELSEN TWITTER TV TOP TEN for the week of 7/27-8/2. Program, Date, Unique Audience (000), Tweets (000)
The Bachelorette (ABC) 7/27, 4,452, 281
WWE Monday Night RAW (USA Network) 7/27, 1,993, 187
Pretty Little Liars (ABC Family) 7/28, 1,446, 152
Bachelor in Paradise (ABC) 8/2, 1,248, 36
Teen Wolf (MTV) 7/27, 1,091, 246
True Detective (HBO, HBO Latino) 8/2, 1,048, 22
WWE SmackDown! (Syfy) 7/30, 1,048, 49
I Am Cait (E!), 8/2, 936, 15
Love + Hip Hop: Atlanta (VH1) 7/27, 934, 151
Big Brother (CBS) 7/30, 852, 118
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
OpenSlate Engagement Data for the Health vertical, based on the engagement metric for the week ending 8/2.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
foodwishes (8.5) / 4812450 / 1156871 / 599
sortedfood (8.5) / 4657230 / 1256226 / 628
popsugartvyum (8.5) / 6282660 / 559866 / 564
brogui (8.5) / 4001670 / 1239947 / 624
cupcakesandcardio (8.5) / 16234530 / 1161845 / 573
gemmastafford (8.4) / 3298110 / 440674 / 588
emmymadeinjapan (8.2) / 2629200 / 457575 / 592
vahchef (8.1) / 6933720 / 513634 / 551
mosogourmet (7.9) / 33585270 / 1009167 / 573
paei100 (7.9) / 2214240 / 493527 / 587
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of July 27-August 2.
Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. Orange Is The New Black (Netflix) / 631,268 / 30 / 21,042 / 6,411,371
2. Daredevil (Netflix) / 88,013 / 35 / 2,517 / 1,249,929
3. BoJack Horseman (Netflix) / 83,813 / 80 / 1,048 / 390,879
4. Community (Yahoo! Screen) / 54,312 / 22 / 2,469 / 2,085,831
5. Sense8 (Netflix) / 51,883 / 18 / 2,882 / 595,393
6. Trailer Park Boys (Netflix) / 42,226 / 7 / 6,032 / 1,527,798
7. Arrested Development (Netflix) / 28,230 / 13 / 2,172 / 2,302,107
8. Wet Hot American Summer: First Day of Camp (Amazon) / 12,731 / 71 / 179 / 10,164
9. House of Cards (Netflix) / 12,072 / 12 / 1,006 / 2,740,745
10. East Los High (Hulu) / 11,546 / 40 / 289 / 37,037
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
Lin Digital hired Thom Allcock as the Vice President of Creative Marketing. Most recently, Allcock was the Vice President of Marketing Solution at Mode Media.
A CYNOPSIS MESSAGE
Wednesday, August 12 at 1:30PM to 3:00PM (ET)
TRANSFORMING YOUR CAREER: MOVING FROM LINEAR TV TO NEW MEDIA
Featured speakers include Steve Bookbinder Co-Founder/CEOat Digital Media Training, John Rohrs, President at Rohrs Media Group and Vikki Neil, GM & SVP for Scripps Networks Interactive Digital Brands. Moderated by Mary Olson-Menzel Managing Director at Sagin Consulting/President, MVP Executive Search & Development
Hulu’s new original from Amy Poehler, Difficult People, premieres this week. The show features Billy on the Street’s Billy Eichner and Ugly American’s Julie Klausner, and viewers can expect Fred Armisen, Amy Sedaris and Martin short to make guest appearances throughout the season. Check out the trailer at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
08.04.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: HEAD WRITER/’90s Nickelodeon/NYC: Lead the creative multiplatform writing process for promotional and short-form video content. Generate ideas to push traditional boundaries. Strong sense ofhumor. 7 yrs exp. Resume to: [email protected] (8/11)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion based on data analysis. Full info/apply HERE (8/11)
JOB OPENING: RESEARCH MANAGER/Disney Channels WW/Burbank: Resp for quantitative multiplatform rsrch analyses to digest & organize linear & digital info. 5+ yrs rsrch exp analyzing Nielsen TV ratings. Software NPower. Coord multi-projects. Apply HERE (8/11)
JOB OPENING: RESEARCH ANALYST/NYC: Min. 1 yr rsrch/or intern exp in rsrch & media; track, analyze & release audience measurement reports across multiple distribution platforms including linear TV, digital, mobile & social. Send resumes HERE (8/11)
JOB OPENING: SR RESEARCH ANALYST/NY: Prepare ratings-based sales and marketing materials, including sales presentations/pitches & ratings perf.. Nielsen rating analysis & int/ext client support: [email protected] (8/11)
JOB OPENING: ACCT EXEC-CROSS PLATFORM/A+E NETWORKS/CHI: Sell multi-platform ad solutions across all media for A+E brands. Develop & execute a sales strategy to exceed revenue goals including ad sales partnerships. Full Info/Apply here (8/10)
JOB OPENING: SCHEDULING COORDINATOR/WE tv/NYC: Input/maintain schedules & content-related data in ntwk scheduling systems ensuring accurate usage of scheduled prgrms. BA degree req’d, preferably in a related field. Passion for TV & ent req’d. Full info/apply HERE (8/7)
JOB OPENING: FINANCE DIRECTOR/NBCU/LA: NBCUniversal is one of the world’s leading media & entertainment companies in the dvlpmnt, prod, & mktg of entertainment, news, and information. 4 yrs deg. Min 8 yrs finance exp/2 yrs exp supervisory. Full info/apply HERE (8/7)
JOB OPENING: VP, COMM & TALENT RELATIONS/NAT GEO WILD/DC: Talented strategist w/strong exp in TV comm to oversee strategic plan’g & messaging for the brand. Work w/Nat Geo team & the WILD prgrmng/dvlpent to help strategize ntwrk growth & identify promotable prgrmng. Apply HERE (8/7)
JOB OPENING: VP, DIGITAL RESEARCH/A+E NETWORKS/NY: Lead a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital measurement space. Full Info/Apply: http://www.aenetworks.com/careers (8/7)
JOB OPENING: PRODUCTION MANAGER/IFC/NYC: Supervise production on various IFC fully scripted originals. Oversee schedule, budget, and contract admin. 5+ years in production supr/mmgt at network or studio lvl. Apply HERE (8/7)
JOB OPENING: MKT DEV MGR, MEDIA SALES/POKEMON/SEATTLE: Negotiate deals w/global media partners, incl broadcast, VOD, OTT. Oversee all aspects of client mgmt. Lg strategy component. Dig. media exp. preferred. Full info/apply. (8/5)
JOB OPENING: SALES COORDINATOR/AZTECA AMERICA/NY: individual w/proven exceptional skills for pre/post sale admin support w/sales & clients. Req bilingual, excellent comm skills, ability to work in a fast-paced org assisting all station departments. 2-4 yrs. exp. college degree pref. Apply here (8/5)
JOB OPENING: DIGITAL AD SALES ACCT EXEC/UPTV/NY: Implements approved ad sales strategies. Sell benefits & features of new ad programs to agencies & clients. Relationship w/digital media dec. mkers +. 3-5 yrs exp. in digital media. Res: [email protected] (8/5)
JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales dealmaker, media math. BA/BS req’d send resume to [email protected] (8/5)
JOB OPENING:ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/5)
JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/5)
JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/5)
JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/5)
JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (8/5)
JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (8/5)
JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (8/5)
JOB OPENING: PROMO EDITOR/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (8/5)
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FALL INTERNSHIP CREDITS ONLY: DIGITAL MEDIA PLANNING INTERN: Media Storm/Los Angeles: Interested in digital advertising? Learn how to plan & execute ad campaigns for an exciting entertainment account across all digital platforms incl. display, mobile, video, social + search. Apply HERE. (8/5)
FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (8/7)
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