CYNOPSISDIGITAL
07.27.15 Good morning. It’s Monday July 27, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for July 27-31:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include Real Housewives of NY star Ramona Singer, reality TV star Megan Edmonds, Tom Cruise, Singer Cyndi Lauper, Ice-T and Coco, Alana and Kimberly Stewart (Stewarts + Hamiltons) and singer and songwriter Joss Stone.
– The Next MacGyver at the The Paley Center Media site: Event will be live streamed on Tuesday, July 28 at paley.me/macgyver. The stream will feature two parts ,with live pitches from the 12 finalists at 2-4:20p PT and the “From Script to Screen” Panel, Award Ceremony from 4:40-5:35p PT.
Angelina Jolie will direct an original drama for Netflix, available for subscribers in fall 2016. The movie will be an adaptation of Loung Ung‘s memoir First They Killed My Father: A Daughter of Cambodia Remembers. “It is a dream to be able to adapt this book for the screen, and I’m honored to work alongside Loung and filmmaker Rithy Panh,” Jolie told The Hollywood Reporter. Her Cambodian-born son, Maddox, will be involved in the film’s production.
Billy Bob Thornton will star in upcoming Amazon original drama The Trial. The new show from David E. Kelley (The Practice) marks Amazon Instant Video’s first straight-to-series order.
Larry King’s digital network Ora TV picked up YouTube’s Rubin Report. The talk show will join political shows PoliticKING with Larry King and Jesse Ventura‘s Off The Grid on Ora TV. Rubin Report, boasting 81,000 subscribers and two million monthly views on its YT channel, originated on The Young Turks YouTube network.
Univision unveiled its new digital influencer program, Univision Creator Network, at VidCon last week. The net has signed creators from Vine and YouTube who collectively bring in 118 million video views per month. In return, the creators will be provided access to a community to collaborate on programming, video resources and advertising revenue options.
Otter media, the collaboration from AT+T and the Chernin Group, invested an undisclosed amount in digital film studio Supergravity Pictures. Supergravity will expand staff and add more film projects. Otter Media owns Fullscreen (with RoosterTeeth), Crunchyroll and Creative Bug.
Splash Entertainment signed digital distribution deals with Hulu, Urania and Mobibase for its children’s programming, including Chloe’s Closet, Dive Olly Dive and Hero: 108. “These deals exemplify the ever-expanding landscape and opportunities in the entertainment arena today, especially for kids,” said Mevelyn Noriega, President of Distribution for Splash.
CONTENT MEDIA
CNBC Digital posted its best June ever with 19.2 million uniques, up 55 percent year-over-year. In addition, its unique video volume reached seven million in June, up 126 percent compared to last year (June 2015 comScore Video Metrix, US, Content Videos).
OTT + SVOD
Starz added its Encore Play TV Everywhere app to the Amazon Fire TV and the Fire TV Stick. The Starz Play app launched on the same devices last month; both are available on additional platforms such as Xbox consoles and iOS devices.
Start-up streaming TV platform KlowdTV added a global news package and an entertainment package to its offerings. After a $3.99/month base “delivery” fee, KlowdTV subscribers can add the new packages for an extra $2.99 each. The news group includes networks Bloomberg TV and Sky News International, among other nets, while YouToo America and AWE TV are among the entertainment options. “We are empowering consumers to give them the freedom to select among small inexpensive packages of networks without harsh long term contracts or unwanted channels lumped together in a ‘base’ package,” said Michael Grams, Co-Founder of KlowdTV.
A CYNOPSIS MESSAGE
check out the results from 2013 and 2014.
This year, we have over 40 categories for you to choose from! ENTER ONLINE TODAY Deadline to enter: Friday, August 7, 2015
MOBILE GAMING + APPS
At VidCon last week, YouTube CEO Susan Wojcicki rolled out a mobile app redesign for the platform and announced new YouTube Spaces opening in Mumbai and Toronto. The app will now support 360-degree 3D video, video editing tools, vertical video playback and a way for users to opt in to the channel’s notifications.
DIGITAL INFLUENCERS
Yahoo Global News Anchor Katie Couric attended her first VidCon conference last week, and interviewed VidCon founders Hank and John Green, YouTube CEO Susan Wojcicki and YouTube celebs including Grace Helbig, Hannah Hart and Joey Graceffa. Chats available at Yahoo.com.
5 MINUTES WITH…
Cynopsis sat down with SpotXchange’s Allen Klosowski, Vice President of Mobile and Connected Devices, to discuss mobile video advertising. The company recently secured a partnership with TV Insider to programmatically sell its video library, including the E.W. Scripps Company’s Newsy.
What are clients’ concerns regarding their mobile video strategies?
One of the biggest concerns we hear from publishers is anxiety related to the moves of the largest video advertising platforms who are building ecosystems that compete directly with their publishers, such as Google, Apple and Facebook. Each of these companies is trying to use their scale as a platform to disintermediate the audience, advertiser, and data from the companies that are actually producing the video content. All of these platforms are using data limitations and new distribution methods in mobile as one of their main leverage points with publishers because user attribution is intrinsically more difficult.
Digital display makes up 28 percent of digital advertising, and Facebook gets more digital display ads than anyone, 24 percent of all digital display and 37 percent of mobile display. How big a role do you see social networks playing in the success of mobile advertising in the future?
Facebook has had an early mover advantage in this space due to this data pool, but there are very compelling open alternatives to these locked-in ecosystems that have been coming to market in the past 12 months that will start to erode their initial advantage. When mobile really has its moment is when it’s embraced by traditional brand advertisers for segments like automotive, politics and consumer goods as a medium considered on par with television and other more traditional channels. This is what has started to change over the past year, and we’ve seen brands increase their mobile spends with SpotXchange publishers by a factor of 800 percent. We still think there is tremendous value based around premium content with pre-roll/ mid-roll inventory that engages audience in a visceral way to really convey brand messaging.
What is the biggest benefit to buying into mobile advertising right now?
One of the biggest misconceptions about mobile is the "small screen.” If you do the math, you will see that mobile phones, particularly phablets, and definitely tablets, have more visual real estate with a user than a television. If you take an iPhone 6 and hold it up where you would normally have it on an airplane to watch video, then compare that to the TV across the room, the mobile phone is most times taking up more visual real estate than the television. Also, Sizmek came out with a study this year that shows viewability of mobile ads is higher than that of desktop ads.
A CYNOPSIS MESSAGE
HOW TO GET SEEN & LIFT DIGITAL REVENUE Every player within the online advertising ecosystem is affected by it, but what does it mean? Join our August 19 webinar with industry experts Nick Hulse, President of Boingo Wireless; Maya Kosovalic, Digital and Media Communications Manager at L’Oréal; Kenneth Suh, Senior Vice President of Business Development for Unruly & Jeff Collins CRO of Viant to get the answers. REGISTER NOW AND HEAR FROM BOINGO WIRELESS, UNRULY, VIANT & L’ORÉAL
Disney retold its animated film Tangled using emojis in a new short film. The studio launched emoji-only videos with Frozen in the beginning of the year that proved a viral hit, with ten million views on the first day it hit the web. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.27.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: POST PRODUCTION ENGINEER/A+E Networks/Stamford CT: Tech support upgrades, expansions, system admin, maintenance, failure recovery for Broadcast, Production networking systems. Exp with Broadcast & IT systems. Full Info/Apply HERE (8/1)
JOB OPENING:ASSOC PR-EDITOR/iN DEMAND/NYC: Edit/Prod creative promos in collaborative, fast-paced, no error environ. 2 yrs+ promo post exp. Resume, link & sal req to: [email protected] (8/1)
JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/1)
JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/1)
JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/1)
JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)
JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (7/30)
JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (7/29)
JOB OPENING: PROMO EDITOR/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (7/29)
JOB OPENING:DIGITAL PRODUCER/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework and full dev cycle,from concept to delivery; Min.5 yrs exp. Full info/apply HERE (7/29)
JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: [email protected] (7/29)
JOB OPENING:TV SALES PLANNER/NYC: 2 to 3 years exp as a TV Buyer or Sr. Sales Assistant at Network, rep Firm or ad agency a must. Good software skills and some exp training assistants. Send resume: [email protected] (7/29)
JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/29)
JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/29)
JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/29)
JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/29)
JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/29)
JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/29)
JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/29)
JOB OPENING: DIR, PROJ PORTFOLIO MGMT/A+E Networks/NY: Estb’g & running world class Portfolio Mgmt & Governance capabilities to maximize business value from IT investments across global operations. Full Info/Apply HERE (7/29)
JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/29)
JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/29)
JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/29)
JOB OPENING: ASSOC MKTG MGR/MUSIC CHOICE/NY: Develop & execute strategic content/marketing/ad sales partnerships. 3-5 yrs exp in mktg/promotions/sponsorship. Strong writing, PowerPoint & comm skills. Full info/apply HERE (7/29)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (7/30)
FALL INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Raw Travel TV – National TV show has opening for 1 serious intern interested in learning hands on TV production 4 college credit only. Please submit to: [email protected] (7/28)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
