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CYNOPSISSPORTS
07.20.15
Good morning. It’s Monday July 20, 2015, and this is your first early morning Sports briefing.
The emergence of Rentrak Sports, which launched officially last week, will look to create a new player in the industry, leveraging the company’s array of TV measurement data, consumer data, and branded entertainment metrics to serve rising sports sponsorship trends that saw $20 billion spent in the US alone in 2014. With numbers at a premium, the division will look to tap into its data to offer sports companies services that range from local/national TV ratings subscriptions and ad effectiveness to media rights valuation and viewership analysis projects.
Cynopsis Sports spoke with Tom Sommer, Managing Director of Rentrak Sports about the launch and how it will influence the industry in the years ahead.
Sommer on the launch: It has been a pretty exciting ride the last six months, getting a lot of word out there. We only really launched publically this past Monday. The desire from executives from throughout the sports marketing world for a different option to help them better understand their fans is out there, and there is an unquenchable thirst for data.
On the division: Rentrak’s linear television business is really only a few years old. I think the thought at Rentrak was how to take it to the next level, how do we work with teams, the brands and the agencies. How would they benefit from having a company like ours precisely measure viewership consumption as well as various other data overlays such as the types of cars they are driving, what type of products they buy and so forth. We are really the only shop that can do all that in a syndicated fashion.
On what makes their data unique: The way Rentrak pulls together its television data is that we work with and pull ratings directly from the set top boxes, drawing estimates from 32 million television sets. So it is a completely massive data set, there are no panels. Compared to the legacy ratings provider, it is substantially a larger sample size. The other thing that is different is that we measure all 210 DMAs, 365 days a year, 24 hours a day, every single second. So if the guys from major League Baseball want to know how the All-Star Game did in Dubuque, Iowa, we are the only ones who offer that in a syndicated fashion. A lot of folks are interested in the sheer size of the sample that we offer and once they actually get in and have a meeting with us, they find out about a lot of the other unique things that we can give them and how we overlay that and match it to data sets.
Our branded entertainment offering is something that is very unique because we pull ratings directly from the set top box. When a guy backs up to make a great catch in front of a Budweiser sign, we can actually deliver the audience for that three seconds of airtime. That is a unique aspect that no one has been able to hone in on.
On sports fans: On Sports fans are crazy and they make incredible decisions based on fanhood and their allegiances. We feel that we are the only company they can help leagues and teams truly understand who the sports fan is and how they consume their content. I always find that there are a number of shops that are good at one or two things. We are good at a bunch of stuff. While our core offering is our ratings platform, on a local level, where traditionally teams or leagues have had to rely on a panel of a couple hundred households, we have tens to hundreds of households in every single DMA.
With weather delays wreaking havoc at The Open, ESPN is set to carry Round 4 of the tournament today starting at 6a. Meanwhile, SiriusXM offers live coverage of the final round at 4a.
Golf Channel had another record setting week leading into The Open, announcing that Golf Central Live From St. Andrews drew record audiences from Mon.-Wed. with its highest-rated total days ever, per Nielsen. The channel pulled a .102 HH ratings on Monday for a rise of 62% over 2014, with Tuesday hitting a .110 (up 83%) and Wednesday scored a .156 (up 54%). Meanwhile, the World Golf Hall of Fame Induction Ceremony became the most-watched induction ceremony in channel history with 156,000 average viewers.
FOX Deportes reports that coverage of the 2015 MLB All-Star Game delivered 130,000 total viewers, with 63,000 in the P18-49 demo to rank as the highest total viewer and P18-49 audience delivery of the game in network history. The game was up 44% among total viewers and 215% for P18-49 over last year’s telecast.
Speaking of baseball, Forbes reports that primetime ratings for each of the Major League Baseball clubs was trending upward overall in local broadcasts. According to Nielsen data of each of the 29 domestic U.S. clubs, 13 clubs are seeing gains this season with 12 taking a dip. The rankings saw ten teams as the highest-rated, most-viewed programming in prime time beating the competition in both broadcast and cable – Royals, Cardinals, Tigers, Pirates, Mariners, Red Sox, Orioles, Padres, Giants, and Diamondbacks. When excluding broadcast television, 25 of 30 clubs are ranked the #1 rated program on cable since the season started.
ESPN unveils a new installment of its 30 for 30 documentary series on July 30 with Angry Sky at 8p. Jackass director Jeff Tremaine spotlights the story of Nick Piantanida, a truck driver and exotic pet dealer from New Jersey who dedicated his life to setting an extreme parachuting record.
A CYNOPSIS MESSAGE
THE NEW SECRETS OF SUCCESSFUL APPS FOR KIDS
Tuesday, July 21, 2015 I 1:30PM to 3:00PM (ET)
Featured speakers include Linnette Attai, President & Founder
at
at BabyFirst TV; Caitlin O’Donovan VP, Digital, Kids Division at Corus Entertainment; Sara Kloek at Moms With Apps and Moderator Cathy Olson, Editor for Cynopsis Kids Don’t delay, please click HERE for more information and to REGISTER
As FIFA reconvenes in Zurich to ponder its future, two of the organizations top sponsors are pushing for reform. Reuters reports that Coca-Cola and McDonald’s “both made it clear that they are deeply unhappy with the way FIFA is governed and want major change.” Coca-Cola urged FIFA to support the creation of an independent body to reform the way the organization is operated. "We have written to FIFA and asked them to support an independent third-party commission for reforms," a spokeswoman for Coca-Cola said on Friday. Meanwhile, McDonald’s said it has told FIFA that there needs to be "meaningful changes to restore trust and credibility with fans and sponsors alike," stressing that FIFA’s internal controls and compliance culture "are inconsistent with expectations McDonald’s has for its business partners throughout the world."
NBC Sports will be playing through the American Century Championship through 2022 with Lake Tahoe as host. NBC Sports and American Century Investments announced the seven-year sponsorship extension for the nation’s longest running celebrity golf tournament. “Working in collaboration with NBC, Edgewood and the LTVA, the American Century Championship has become the gold standard of celebrity golf tournaments,” said American Century Investments’ Chief Marketing Officer Mark Killen. “This event provides our company with a high profile platform to tell the story about our unique ownership structure to a national television audience. We’re proud of the fact that more than 40 percent of our profits fund basic research to find cures for cancer and other gene-based diseases. Furthermore, the tournament has served as a backdrop for fundraising activities that have benefitted national charities, as well as worthy non-profits in the Tahoe area.” American Century Investments became title sponsor in 1998.
The Toronto Raptors were the winners of the 2015 NBA Team Sponsorship Activation of the Year Award by the league. The NBA invited each team to submit its best activations from the 2014-15 season and saw the Raptors team up with Proctor & Gamble and its Swiffer brand to create a program that saw fans who purchased $15 worth of Swiffer products receive an actual piece of the Raptors court from the team’s inaugural 1995-96 season. In addition, the partnership launched the Swiffer “Man Clean” promotion.
The NFL has reportedly hitting up Canada’s TV regulator in a move to prevent the CTV network from having to air US Super Bowl telecast commercials. The Hollywood Reporter writes that the league wants the CTV to continue maximizing Super Bowl ad revenue with homegrown ads to boost the value of the Canadian broadcast rights for the next time they come up for renewal.
Golf oldest major, The Open, saw a new trick as ESPN’s coverage debuted a rotating main announce booth. The booth was situated on a platform adjacent to the 18th fairway and was able to rotate to offer a look of several different scenes out the window behind the main anchor desk, including the No. 1 green, and the “Road Hole,” the 17th. Movement is controlled by a joystick in the hand of the anchor announcer.
A federal judge approved a $60 million settlement stemming from a class-action lawsuit filed against the NCAA and video game maker Electronics Arts. Plaintiffs claimed that athletes’ names and likenesses were illegally used in video games for years.
Rob Sine was named President of IMG Learfield Ticket Solutions. Sine joins from the Pac-12 Conference & Pac-12 Sales. “Rob brings to us a strong combination of professional and collegiate sports ticket sales experience,” said Mark Dyer, SVP/Business Ventures at IMG College. “He understands how to harness business intelligence in critical areas like database management and lead generation, which will benefit our organization and our school partners.”
Dallas Mavericks President and CEO Terdema L. Ussery II is now heading to Under Armour where he will serve as president of global sports categories, according to multiple reports. Ussery begins on Sept. 14 and will now manage Under Armour’s push to "drive authenticity and connectivity with consumers," the company said in a news release.
Final round of The Open on ESPN at 6a.
A CYNOPSIS MESSAGE
Wednesday, August 12 at 1:30PM to 3:00PM (ET)
TRANSFORMING YOUR CAREER: MOVING FROM LINEAR TV TO NEW MEDIA Featured speakers include Steve Bookbinder Co-Founder/CEOat Digital Media Training, John Rohrs, President at Rohrs Media Group, Adam L. Snyder, Chief Digital Officer at Kwittken and Vikki Neil, GM & SVP for Scripps Networks Interactive Digital Brands. Moderated by Mary Olson-Menzel Managing Director at Sagan Consulting/President, MVP Executive Search & Development REGISTER NOW!.
ON THIS DAY in 1938: Finland is awarded the 1940 Olympic games after Japan withdraws.
In The Know: Former NBA player Reggie Theus played a coach for the Deering Tornados in what young-skewing NBC series? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who served as Conference USA Commissioner before Britton Banowsky? Answer: Mike Slive. Kudos: Michael Ritz-BucStar Consulting/NY; Andy Pittman-TAMU/College Station; Will Allmendinger-Clear Channel Outdoor/Chicago; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Justin Elliott-Facebook/San Francisco; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Doug Kelly-Foster Farms Bowl/South San Francisco; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
07.20.15
Roberta Caploe: Associate Publisher @robertacaploe
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JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/25)
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JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/25)
JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/25)
JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/25)
JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/25)
JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/25)
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JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/25)
JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/25)
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JOB OPENING: PRODUCTION TECH/A+E Networks/NY-Freelance: Ops & Tech support for in-house production, 5+ yrs exp TV Production, encoding, transcoding- Full Info/Apply HERE (7/24)
JOB OPENING: EVP DEVELOPMENT/NYC, Phila: Non-scripted TV prod co. looking for exp’d & motivated candidate. Active ntwrk contacts & strong sales skills a must; generate & cultivate big ideas; broker 3rd party deals; strong writing skills; 5 yrs exp req’d. Resume HERE (7/23)
JOB OPENING: MANAGER, RESEARCH/20th Television/NYC: 20th Television seeks an individual to support quantitative & qualitative research for the syndicator’s off-network and original programming and competition. Full info/Apply HERE (7/23)
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JOB OPENING: SALES ASSISTANT/WGN AMERICA/LA: Input/maintain sales orders from entry – invoicing & payment. Assist assigned Acct Exec on accts. Maint sales process/orders by comm w/sales & plan’g depts, traffic, billing & ad agencies. BA deg. Full info/apply HERE (7/23)
JOB OPENING: SR COORD, CORP COMM/AMCN/NYC: Provide administrative support to the SVP, Corp Comm & dept. Min 3-5 yrs exp – corp comm exp pref’d. Knwlg ent/media industries a must. Exc prioritization, orgnz’d skills a must. Full info/apply HERE (7/23)
JOB OPENING: RESEARCH ANALYST/20 th TV/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. BA Deg & Exp w/MS Excel & PP. Full info/apply HERE (7/23)
JOB OPENING: ACCOUNT DIRECTOR (SOCIAL) for agency in NYC: Major TV Network. Entertainment industry/vertical expertise, digi agency exp. Thought leader, well-versed in the emerging media (social & mobile) and new/on-the-horizon platforms. Email: [email protected] (7/23)
JOB OPENING: SR DIGITAL MEDIA/CONTENT MGR/PBR/Pueblo CO: Mng & plan implementation of dig. initiatives. BA Deg Comm/PR/Mktg. 4+ yrs exp Sports or Agency envir. Work w/media outlets/social influencers to help communicate PBR’s key messages. Full info/apply HERE (7/23)
JOB OPENING: DIGITAL EDITORIAL DIR/NBCDFW/SE SW: NBCDFW has a great opportunity to join our local news team as Digital Editorial Director, leading the station’s web site, social media, and mobile offerings. Full info/apply HERE (7/23)
JOB OPENING: SUPERVISING WRITER/PROD/2C/MIA: Stg concptl cpywrt w/gr8 edit sense. 5 yr exp promo mkt for TV, networks, OTT’s, or TV stat or hi-end adv a must. Edit/shoot exp a +. Ablty to mng mult proj while keep att to detail. CV: [email protected] (7/22)
JOB OPENING: COORD, MEDIA RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d.Full info/Apply HERE (7/22)
JOB OPENING: SR RESEARCH ANALYST/NY: Provide television research and analysis on programming- Multi-platform tracking/ Nielsen analysis.Client support-create/maintain presentations. Apply here: [email protected] (7/22)
JOB OPENING: DIGITAL MKTG ANALYTICS MGR/PGA TOUR/Ponte Vedra Beach, FL: Lead the reporting, analysis & synthesis of mktg & promo efforts. 5-7 yrs exp dig. advrtsng/mktg exp. Use data-driven approach to create insights to drive future campaigns. Full info/apply HERE (7/21)
JOB OPENING: TECHNICAL SUPV-ENCODING/A+E Networks/Stamford CT-Freelance: Plan, implement workflows & tech support for Encoding & fulfillment for VOD, Mobile 5+ yrs exp FTP, Aspera, Signiant.- Full Info/Apply HERE (7/21)
JOB OPENING: MGR, DIGITAL RSRCH/Fuse/LA: Strong team player to understand how our aud engages w/dig & mobile platforms. Create/distribute a wkly dashboard report to our team. 2+ yrs TV/cable rsrch exp w/a solid command of analysis for dig purposes. Resume: HERE (7/21)
JOB OPENING: DIR, DEVELOPMENT/LA: For Non-Scripted TV prod co. Diverse skill set & exc writing skills a must. Self-starter to generate big ideas, which translate into new show ideas. Prod sizzle reels/create pitch material. Strong knwlg of AVID a +. Res HERE (7/21)
JOB OPENING: ART DIRECTOR/The Meredith Vieira Show/NYC: Provide inspiration & lead the Art Dept team in creating visuals. Resp for overseeing artistic dir, plan’g & creative vision. 3+ yrs of industry exp. IA 829 member a must. Send resume HERE (7/21)
JOB OPENING: SR WRITER/PRODUCER, AD SALES & PROMOS/NAT GEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/ntwrk. Exp w/auto integrations pref’d. Apply HERE (7/21)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: PROD MGR/COORD: Exp’d Prod MGR in NYC with 7+ years exp in film and TV. Can mng crews of 25+, well versed in booking local, nat’l & internat’l shoots, & has a long list of talented crew for many departments. Email: [email protected] for resume & references (7/25)
SITUATION WANTED: PRODUCTION ASSISTANT: entry level position wanted. A fresher, recent Television and Film Mater’s graduate. Experience with varied internships in production and casting. Email: [email protected] (7/22)
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