A CYNOPSIS MESSAGE FROM PHUNWARE

CYNOPSISDIGITAL
05.24.16

Good morning. It’s Tuesday May 24, 2016, and this is your first early morning digital briefing.

BuzzFeed has developed a respectable journalistic reputation, but that’s mostly been based on the written word. Now the digital media company will focus more heavily on hard news-based video, according to NiemanLab. According to the report, BuzzFeed will develop a team within the company’s New York headquarters focused on creating news videos. BuzzFeed Executive Producer Henry Goldman will move from Los Angeles to New York to oversee the unit.
 
 

TubeMogul, a provider of programmatic advertising software for brands and agencies, is diving into linear TV. The company announced that marketers can now buy programmatic inventory for linear television (via automated direct deals and private marketplaces) through its programmatic TV platform. Cadreon, IPG Mediabrands’ digital marketing services platform, has already beta tested the new product exclusively within its advanced TV platform, which was developed in conjunction with TubeMogul.
 
The mobile-first ad network MobileFuse announced a new partnership with the online programmatic media tech company AppNexus. Under the deal, MobileFuse will move all of its inventory onto the AppNexus platform. And as a result of the partnership, MobileFuse says it will now house a stack of products on both the demand and supply sides, allowing clients to work with MobileFuse both directly and programmatically.
 
 

 
For publishers trying to fight ad-blocking, the present moment is charged with uncertainty. That being the case, a few good suggestions can never hurt. That’s why the publishers’ trade group Digital Content Next recently convened a series of meetings in partnership with the anti-ad blocking vendor PageFair; attendees included prominent advertisers, publishers, and agencies. And DCN has now announced some findings and recommendations based on those meetings: For one, the group said that users should have tools to reject – and complain about – advertising. DCN also advised publishers to restore some premium ads on blocked sites. In addition, DCN said that advertisers and publishers should nail down a standard for maximum page load time.

Out-of-home advertising revenues have seen 24 consecutive quarters of year-over-year growth – more than any other local media format. Bottom line: out-of-home marketing is a vital tool – and a sound investment – for marketers of all stripes. Don’t miss today’s webinar, The New Out-of-Home Marketing: How to Drive Tune-In and Brand Awareness. Starz, Boingo, Billups and Kinetic Worldwide will discuss how to craft creative and hyper-targeted out-of-home campaigns that drive tune-in and brand awareness. The webinar runs from 1:30 PM to 3:00 PM ET – you can register here: http://www.cynopsis.com/webinar/whats-home-marketing-leverage/
 
 

A CYNOPSIS MESSAGE

Welcome to the Apocalypse. For a full 24 hours yesterday, 20th Century Fox took over Snapchat’s “Lenses” animated selfie feature. Instead of the usual stable of Lenses, Snapchatters could make themselves look like characters from the upcoming film X-Men: Apocalypse. The biggest take-away here is that major companies are willing to spend the big bucks marketing on Snapchat. Consider this: According to Business Insider, 24-hour sponsored lens promotions can cost between $100,000 and $750,000 dollars. The film debuts Friday.
 
Are you part of a team that works on a groundbreaking kids series, an addictive game or app, an infectious children’s entertainment campaign? The final deadline is less than two days away, so be sure to get your campaign entries in for the chance to be honored among your industry peers: http://www.cynopsis.com/?p=58458
 
 

Spotify has a new $14.99-per-month family plan for up to six family members, each with individual profiles. Spotify already had a family plan in place, but it cost $20 per month, and was for only five family members.
 
 

 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of May 2
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 389, 16, 24, 7621
House of Cards (Netflix) 72, 4, 18, 3708
Grace and Frankie (Netflix) 34, 28, 1, 250
Daredevil (Netflix) 28, 5, 6, 3020
Trailer Park Boys (Netflix) 21, 12, 2, 1820
The Mindy Project (Hulu) 20, 23, 885, 769
Lost & Found Music Studios (Netflix) 19, 43, 0, 27
Fuller House (Netflix) 19, 4, 5, 984
Jessica Jones (Netflix) 18, 14, 1, 1277
Bloodline (Netflix) 14, 10, 1, 200
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
 
OpenSlate Engagement Data for the Sports vertical, based on the engagement metric for the week ending 5/22.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
desimpedidos (9.0) / 27,513,000 / 2,160,914 / 697
WWEFanNation (9.0) / 472,818,390 / 11,354,871 / 765
f2freestylers (8.8) / 48,404,850 / 3,750,312 / 673
NBA (8.7) / 7,558,470 / 6,972,264 / 752
SPORTSNETCANADA (8.5) / 36,266,130 / 47,428 / 506
UFC (8.5) / 30,240 / 2,942,850 / 707
PrepHoopsTV (8.5) / 15,497,820 / 5,888 / 377
Whitney Bjerken (8.5) / 34,681,530 / 317,603 / 549
daifivetop (8.5) / 138,600 / 40,042 / 420
talkSPORTmagazine (8.5) / 8,297,580 / 525,898 / 615
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
 
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating are the purest form of showing interest digitally, since they’re organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
 
All Series (5/9/16 – 5/15/16)

  Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.

 
For a short time, BuzzFeed’s exploding watermelon was the most viewed Facebook Live video in history. But on May 19, a mom in a Chewbacca mask shattered the record. The video has garnered over 136 million views since its debut. You can check it out here.

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/Santa Monica CA: Provide support for all aspects of the ad sales process. Create media plans with pricing and planning direction 3 yrs Ad Sales ind exp. Sales Assistant /Financial Planning /Rsrch exp a +. Full info/apply HERE (6/1)

JOB OPENING: CO-EP/DAILY LIVE SHOW/LA: Oversee/manage all aspects production. Manage team of producers & editors, produce daily content. Focus on pop-culture & entertainment, familiarity w/demos & lifestyle preferred. 5+ yrs exp. Resumes to: [email protected] (6/1)

JOB OPENING: CONSULTANT, AD SALES MARKETING/Pivot TV/NYC: Manage development of branded content mktg pitches for advertisers on TV, digital, & social. BA, 5-7 yrs exp, strong writing & ppt skills rq’d. Full info/apply HERE (5/28) 

JOB OPENING: SR. MGR/DIR. SOCIAL ANALYTICS/A+E Networks/NY: will better utilize, organize social digital data, provide insights & analyses, & create best practices for data alignment & optimization across social content & social media plans. Full Info/Apply HERE (5/28) 

JOB OPENING: MANAGER DIGITAL SALES OPS/NBC/LA: Experience trafficking video ads in an ad server DFPP, FreeWheel, Digital Trafficker, Operative, Rich Media, 3rd Party Tags, and Ad Ops. Full info/apply HERE (5/27)

JOB OPENING: JUNIOR ACCOUNT EXEC/Adspace Networks/LA: Entrepreneurial spirit wanted! 1-3 years experience with media agency sales; presentation experience; supports SVP of West Coast Sales, manage developmental accounts. 65K+. Resumes to: [email protected] (5/27)

JOB OPENING: ACCOUNT MANAGER/WIDEORBIT NETWORK/NYC: Strong knwldg cable network bus. practices. 3+ yrs exp Cable Ntwrk Sales, Traffic, or Vendor Equiv. 1+ yr exp on WideOrbit products is strongly pref’d. Advanced knwldg. Cable Network Traffic & Sales systems is req’d. Full info/apply HERE (5/27)

JOB OPENING: EXECUTIVE PRODUCER/History/NY: Manage the development of unscripted series & specials; oversee current series. 5+ yrs exp as a developer/show runner at a cable/brdcst network. A think out of the box type. Apply HERE (5/27)

JOB OPENING: MGR, PUBLICITY/History/NY: Responsible for the development & implementation of PR strategies & campaigns. 5+ yrs exp in TV/entertainment publicity on non-fiction prgmng. Apply HERE (5/27)

JOB OPENING: MARKETING MGR/truTV/NYC: Identify, plan & execute lrg-scale truTV events & targeted client events. Dvlp innovative creative campaigns for priority shows to drive awareness. 5+ yrs mktg exp BA deg req’d. Temp position Jul-Nov 2016. Resume to: [email protected] (5/26)

JOB OPENING: BUSINESS DEVELOPMENT RECRUITMENT SPECIALIST/Michael Page/NYC: Entry-level sales role for ambitious, driven & passionate sales professionals that are career-minded to join global, publicly traded co. BA Degree req’d. 0-3 yrs of Sales/Mktg exp. Uncapped earning potential. Resumes HERE (5/26)

JOB OPENING: BUSINESS DEVELOPMENT/BUSINESS ANALYST-VIDEO/McClatchy/DC: Work closely w/Dir of Video Business Ops to mng third party partner relationships & optimize rev opportunities. Bus Deg pref’d Min 3 yrs digital and/or media bus. exp. Full info/apply HERE (5/26)

JOB OPENING: MANAGER, CONSUMER MARKETING (FREELANCE)/VH1 & LOGO/NYC: Manage planning & execution of all media plans for programming & brand initiatives. 3-5 years television marketing exp. Media agency & Dig. Mtkg exp, preferred. Full info/apply HERE (5/26)

JOB OPENING: MANAGER, CONSUMER INSIGHTS & RESEARCH/NFL/NY: Mng mkt, audience, fan, & media research info for all divisions w/in the co. Analyze & interpret data for NFL ratings & media perf. Identify fan behv/media usge @ all lvls. 3-5 yrs rsrch exp.More info/apply HERE (5/25)

JOB OPENING: FREELANCE DIGITAL ASSOCIATE PRODUCER/HBO/NYC: Support dig content/mktg for HBO Sports Orig Programming. Execute strgy, adhere to publishing process, scope dvlmt, proj mgmt, status reprting. 2+ yrs web/mobile/tablet exp. Apply HERE (5/25)

JOB OPENING: AD SALES ASST/FUSE Media/NY: Recent grad w/previous ad sales/adv internship exp. to asst ad sales dept. Strong Excel & multi-tasking a +. Good comm, interpersonal & organzt’l skills. Full info/Apply HERE (5/25)

JOB OPENING: SR. DIRECTOR, DIGITAL AD SALES/Fuse Media/NY: Leader for WC Digital Sales role, TV, Digital, Mobile, Bus. Dev. 8+ yr media exp in TV, advertising. Full info/Apply HERE http://www.fuse.tv/ (5/25)

JOB OPENING: DIGITAL SALES PLANNER/NBCU/LA: Digital Sales Planner w/Entertainment group to build & implement campaigns, handle client services & partner closely w/AEs. 2+ yrs exp. Full info/apply HERE (5/25)

JOB OPENING: SR SOFTWARE ENGINEER, BIG DATA SYSTEMS/AppNexus/NYC: Optimize software to utilize Hadoop, HBase, and Vertica resources efficiently, ensuring data consistency and accuracy across geos. Full info/apply HERE (5/25)

JOB OPENING: SENIOR SOFTWARE ENGINEER, AD SERVING/TubeMogul/Emeryville CA: 5+ yr’s experience in Java or other OOP languages like C++ and Scala. Full info/apply HERE (5/25)

JOB OPENING: SENIOR MANAGER, AD OPERATIONS/Yume/Redwood City CA: Manage, mentor, and nurture YuMe’s global Ad Operations team. Full info/apply HERE (5/25)

JOB OPENING: DIGITAL ANALYST/Warner Bros/LA: Exp’d digital analytics rock star to work on The Ellen DeGeneres Show’s newly launched Ellen Digital Ventures. Serve as go to person resp for analytics & insights across The Ellen DeGeneres Show’s dig. properties. 2 yrs dig. analytics exp. Resume to: [email protected] (5/24)

JOB OPENING: SALES OPERATIONS ANALYST/AT&T AdWorks/NYC: Ad Sales exp a must!! Support users of the DealMaker sales system. Create system test plans, conduct system testing, & monitoring vendor release schedules. Liaison w/Sales Planning, Finance, Traffic, Rsrch & IT teams as necessary. http://attlinks.com/1TKyi2G (5/24)

JOB OPENING: DIR, BUSINESS MANAGEMENT & CONTENT ACQUISITION/AT&T Ent Group/El Segundo: Negotiate prgrm acquisition deals for Orig Content team. Partner w/sr leaders to est/execute bus. strategy. Must be able to monetize our content thru dist partners. Represent the Aud Ntwk to TV comm. Full info/apply HERE (5/24)

JOB OPENING: DIRECTOR, DIGITAL SALES OPS/NBC/NYC: Lead team of Mgrs & Campaign Sp. Resp for setup, traffic & opt of ad sales campaigns across apps, websites, mobile, set-top box, & emerging platforms. 7+ yrs Ad Ops exp; ad serving/ad tech exp req w/strong background in digital video. Full info/apply HERE (5/24)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016