CYNOPSISDIGITAL
05.19.15 Good morning. It’s Tuesday May 19, 2015, and this is your first early morning digital briefing.
Grey’s Anatomy star T.R. Knight joined Hulu’s original series 11/22/63, which will be produced by J.J. Abrams’ Bad Robot Productions. The nine-episode special centers on Jake Epping (James Franco), a divorced English teacher who tries to prevent the assassination of President John F. Kennedy. It’s expected to hit the SVOD service in early 2016.
Facebook is eying the lucrative gaming app business, according to The Information. FB launched its Messenger suite of communication apps in March, which has already garnered more than 600 million users, according to FB. Messenger’s launch partners included JibJab, Giphy, ESPN and The Weather Channel.
The Young Turks landed on AOL platforms for the first time yesterday. With more than two million subscribers to its YouTube channels, TYT got some attention when it launched a Facebook-first series in February. TYT video is now available on YouTube, Hulu, Facebook and Roku, as well as on The Young Turks’ website and mobile app.
Get your tickets for the 4th annual Cynopsis Sports Business Summit on June 16 in New York City and hear from AEG, Daytona International Speedway, NEXTVR & RSE Ventures on the featured panel, “Super-Targeting: How Technology is Launching yet Another Evolution of Sports.” Panelists will break down the transformational capabilities already underway & discuss the possibilities ahead and what’s in it for sponsors, fans, audiences, networks and teams.
Hearst Digital Studios has introduced GoodHousekeeping.TV. The how-to videos, based on the 130-year-old Hearst magazine, will offer cooking, crafting and DIY projects via a slate of free 2-3 minute digital shorts and 30-180 minute premium paid classes. Hearst Digital Studios debuted last July with CosmoBody, an on-demand subscription fitness lifestyle channel.
Documentary OTT network XiveTV launched on Roku streaming devices yesterday. Since its debut in February, XiveTV now counts Roku players and Roku TVs as two of the digital distribution platforms that feature its content; others are Hulu, YouTube, Amazon Instant Video as well as iOS and Android mobile apps.
A CYNOPSIS MESSAGE
Kevin Rini I Director, Product Leadership of Total Audience Measurement I Nielsen
Brad Adgate I SVP/Director, Research I Horizon Media I Kern Schireson I EVP, Data Strategy and Consumer Intelligence I Viacom
AOL expanded its tools on the ONE by AOL platform in order to help clients see more specifically how ads from TV, mobile, and web affect mobile app campaigns. “Data is vital to making real-time marketing decisions, especially on mobile where people are spending more of their time every day,” said Alfred Van Hoven, Vice President of Interactive at Camelot Communications, which counts 7-Eleven, the NFL and Southwest Airlines as clients. “Working with AOL, we’re able to bring together technology-centric solutions with big data, allowing for much smarter advertising in mobile, a better brand experience with those audiences, and, ultimately, greater value for our clients.” Verizon is acquiring AOL for $4.4 billion.
Vobile, a video and audio content protection, measurement and monetization service, launched a VDNA fingerprinting ad-tracking solution yesterday. Measurement company Rentrak will use Vobile’s ad product to automatically detect, track and report on instances where brand integrations have occurred on TV programming.
RESEARCH
Stat Social exclusively tracked Twitter Audience Ratings from the Billboard Music Awards on May 16 for Cynopsis. Key findings:
Demographics:
Age: 63% teenagers
Gender: 70% women
Location: 7% live in Texas
Favorite Celebrities: Harry Styles, Niall Horan, Taylor Swift, Liam Payne, Lovis Tomlinson, Ed Sheeran, Zayn Malik, Ariana Grande, Demi Lovato, Selena Gomez, Miley Cyrus, Calum Hood, Michael Clifford, Ashton Irwin, Justin Bieber
Favorite Brands: MTV, Sony, E!, Starbucks, Disney, Vine, YouTube, BuzzFeed, TMZ, Nickelodean
Favorite TV Shows: Pretty Little Liars, Doctor Who, Glee, Teen Wolf, American Horror Story, The Vampire Diaries, American Idol, Late Night with Jimmy Fallon, Once Upon a Time, The Ellen Degeneres Show
Other Stats: 3.62 times more likely to like Chrissy Teigen than average; 51% of tweeters like an ABC TV show; 1.28 times more likely to like the sponsor, Kia, than average.
Source: StatSocial specializes in Twitter analytics to segment and target audiences. Through data mining and technology, the company has identified more than 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
Stat Social’s Audrey Hungerman told Cynopsis, “Kia and Samsung were two major sponsors of the awards and for Kia, it may have paid off. Tweeters of the show were 1.28x more likely to have an affinity for Kia compared to the Twitter average. It does seem that this audience prefers Sony, as it is a Top 10 brand and the top tech brand for them.” Check out the infographic at http://www.cynopsis.com.
NIELSEN TWITTER TV TOP TEN for the week of 5/11/15 Program, Date, Unique Audience (000), Tweets (000)
2015 Billboard Music Awards (ABC) 5/17, 8,980, 2,718
Mad Men (AMC) 5/17, 3,867, 203
American Idol (FOX) 5/13, 3,009, 182
The Voice (NBC) 5/12, 2,535, 1,000
Scandal (ABC) 5/14, 2,401, 269
The Vampire Diaries (ABC), 5/14, 2,115, 210
Game of Thrones (HBO, HBO Latino) 5/17, 2,098, 99
Grey’s Anatomy (ABC) 5/14, 2,008, 102
Keeping Up With the Kardashians (NBC) 5/17, 1,877, 59
WWE Monday Night RAW (USA Network) 5/11, 1,750, 153
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.
A CYNOPSIS MESSAGE
Tuesday, June 16 – New York City
Sponsored by MP & Silva
MTV’s Finding Carter actor Alex Saxon took to YouTube yesterday to announce that the series has been picked for another 12 episodes set to debut later this year. The family drama centers on a teenage girl who thinks she has the perfect life until she is told that the woman who she believes is her biological mother actually abducted her as a toddler. Finding Carter is executive produced by Emily Whitesell (Brothers & Sisters). Check out Saxon’s video at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
05.19.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NBCUniversal/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive tune in. Apply HERE (5/24)
JOB OPENING: FEMALE TV HOST or PERFORMER TV Host or PERFORMER/PERSONALITY with strong beauty expertise/interest. Represent StriVectin Skin care on QVC. Mustbe located w/in 2 hrs of West Chester, PA.(Philadelphia) Res/recent photo and on air links to [email protected] (5/23)
JOB OPENING: MGR, ADVERTISING OPERATIONS/Spotlight Cinema Networks/LA: Mng/lead ad operations team. Dvlp/streamline processes to improve productivity. 4+ yrs exp traffic, campaign or proj mngmnt in an ad agency or ntwrk enviro is pref’d. BA req’d. Full info/apply HERE (5/23)
JOB OPENING: AUDIENCE DEVELOPMENT MGR/NYC: Collaborate with station editorial and marketing managers to identify content performance trends and provide recommendations for promotion to drive editorial & video tune in. Full info/apply HERE (5/23)
JOB OPENING: SR DIR, CONSUMER INSIGHTS/CMT, TV Land/NY: Provide brand & consumer insights rsrch-based strategic dir to advise Sr leadership & various depts. 10+ yrs of related rsrch exp pref at cable or brdcst ntwrk or w/an ent based rsrch vendor. Full info/apply HERE (5/22)
JOB OPENING: VP DEVELOPMENT/LA: TV prod co seeks exec to oversee the dev of programs for first-run synd, cable, digital programming & other related cross-platform opps. Previous prod. & dev. exp. a must. Email resume to [email protected] (5/21)
JOB OPENING: SR MANAGER AD QUALITY ASSURANCE/NBCU/NY: Responsible for ad campaign setup, launch, experience across NBCU Entertainment portfolio. Manage team of QA specialists. Min 4 yrs digital ad ops experience req’d incl 2 yrs trafficking exp. Apply HERE (5/21)
JOB OPENING: RESEARCH ANALYST: LA-based NO RELO, supports research team with synd data and database mgmt. Great analytic, computer & commun’n skills; NPower knowledge; BA/BS in related field req’d. Res. to: [email protected] (5/21)
JOB OPENING: DIRECTOR, CLIENT SOLUTIONS/NBCU/NYC: Min 8 yrs exp w/an agency, client or media co. in a sales organization background. Resp for working directly w/Client Partnership team which targets key NBCU accts for cross platform opps. Full info/apply HERE (5/21)
JOB OPENING: DIR, OFF-AIR MKTG & PROMO/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat, campaign planning, budgets & employees. Full info/apply HERE (5/21)
JOB OPENING: REAL-TIME GRAPHICS PRODUC/NBCU/NYC: 3+ yrs exp in prod/graphics/engineering project mngmnt. NBCU is one of the world’s leading media & ent companies in the dvlpmnt, prod & mktg of ent, news & information to a global audience. Full info/apply HERE (5/20)
JOB OPENING: SR WRITER/PRODUCER/NATGEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/network. Exp w/auto integrations preferred. http://tinyurl.com/kcjtsao (5/20)
JOB OPENING: MGR, DIGITAL SALES PLANNING/NBCU/NYC: As Manager, Digital Sales Planning, you will directly manage a portion of the Sales Planning team for the Entertainment portfolio. Min 4yrs of online exp in digital media planning req’d. Full info/apply HERE (5/20)
JOB OPENING: DIGITAL SALES AE/WABC-TV/NY: Gen revenue for digital platforms, inc new bus, grow existing accts, meet aggressive goals. Min 4 yrs exp, thoro understanding of digital media platforms/trends. Req#263465BR EOE Full info/apply HERE (5/20)
JOB OPENING: SR DIR RSCH/TV ONE/NYC: Help format/mng quantitative/qualitative rsrch prgrms & reports. Strong verbal & written comm & presentation skills. BA Degree & 7+ year’s industry rsrch exp. Prof w/Nielsen applications Full info/apply HERE (5/20)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SUMMER INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP/National TV show, Raw Travel TV has opening for 1 serious intern interested in learning hands on TV production 4 college credit. Submit to [email protected] (5/23)
SUMMER INTERNSHIP CREDITS ONLY: CSI SPORTS/NY: NYC/NJ College Student Summer Internship/Production Intern. Please send resume/cvr to Rose: Send to: [email protected] (5/18)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: Human Resources & TV/Film Production Professional seeking PRODUCTION MANAGER or TALENT MANAGER position. MOBILE & eager to begin new career ASAP. Contact Endra Monee’ Young at (901) 481-4526 & [email protected] (5/22)
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
