CYNOPSISDIGITAL
03.30.15 Good morning. It’s Monday March 30, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for March 30-April 3:
– AOL: Connected at AOL.com/connected, premieres Tuesday, March 31
– TIME: People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET online; SI Now at SI.com, Monday-Friday at 1p ET.
NEW PROGRAMMING + DEALS
The WWE is putting Facebook in the ring as its exclusive social network hub for fans of WrestleMania. Per the deal, WWE will provide match highlights, interviews, behind-the-scenes commentary and training videos as well as encourage fans to tune-in to its platform on FB. The social net has a non-exclusive deal with the NFL that offers additional content and video highlights.
A CYNOPSIS MESSAGE FROM THE CABLE CENTER
Presented by The Cable Center
May 5, 2015 at the Navy Pier, Chicago, IL
2015 Honorees
Chris Berman, Sportscaster, ESPN
William H. Roedy, Global Health Ambassador & former Chairman/CEO of MTV Networks
Steve Simmons, Chairman, Patriot Media and Communications
JC Sparkman, Retired COO, TCI
Tony Werner, EVP and CTO, Comcast Cable
Eleanor Winter, SVP, NCTA
www.cablehalloffame.com, 720-502-7500
HLN app Keywords will make the jump to TV as the network’s first game show. Hosted by 1992 Olympic gold medalist Summer Sanders, the five-episode weekly series tests contestants’ internet knowledge by providing up to five keyword clues and challenging them to guess the search term. The app will be integrated into the show for users to play along as they watch. Premiere is Tuesday, March 31 at 10p ET.
Tonight’s premiere of Comedy Central’s Roast of Justin Bieber will also be available in an uncensored version on the network’s TV Everywhere app on Tuesday, March 31. App users can view the special once they authenticate their pay-TV provider. The #BieberRoast airs at 10p ET on Comedy Central.
Cynopsis Kids !magination Awards honor the year’s best in children’s, tween and family programming and marketing. Recognizing outstanding achievements in content creation across platforms, and the campaigns that promote it, this unique awards program is judged by a panel of industry experts. Winners will be recognized at the 4th annual awards event on September 18, 2015 in New York City. Enter today.
ADVERTISING + AD PLATFORMS
Google is expected to bring back its Google Preferred advertising program at its 2015 IAB NewFronts event on April 29. Google Preferred provides inventory on the top 5 percent of all YouTube channels for buyers who purchase in advance. To get people excited, Google released the results of last year’s program:
– Brands that used Google Preferred saw an 80 percent increase in ad recall and a 17 percent increase in brand awareness.
– YouTube creators who were selected to participate in the program increased their revenue by 70 percent year over year, compared to a 50 percent year over year increase for those who were not.
Video advertising and publisher platform Teads announced a new integration with Turn, a digital hub for marketers. Advertisers using Turn’s platform will be able to programmatically buy and analyze outstream video campaigns across Teads’ inventory of partners such as Reuters, Forbes, The Washington Post, The Guardian and Nikkei. Outstream video ads sit outside of a video player on order to add more video ad inventory for publishers.
A CYNOPSIS MESSAGE
JUST ANNOUNCED: 2015 Top Women in Digital
Join Cynopsis Media in applauding the honorees for its inaugural awards program Top Women in Digital celebrating the exceptional, the creative and the bold in the digital media industry. This must-attend event will recognize contributions in digital content, marketing, advertising, social media & online.
APRIL 23, 2015 @ The Astor Center | 5:00 6:30 PM | Register Now
Thank you to our 2015 Sponsor: TubeMogul
Don’t forget to register for the Digital Biz Summit taking place earlier that day!.
Cynopsis asked Maker Studio Head of Sales Jason Krebs to discuss the current state of digital advertising, from auto-play video to the digital ad budgets. Here’s what he had to say, which is just a sliver of the larger discussion he’ll participate in next month at the Cynopsis Digital Business Summit in New York City on Thursday, April 23. Join us for a thought-provoking day of networking and solutions by registering here.
What trend in the digital ad space is most interesting right now?
The appearance of auto-play video on Facebook, and the fact that it was accepted early on by advertisers. Auto-play video in a banner on a webpage is typically widely panned, but the same concept in a scrolling feed is seen as more organic to the viewing experience.
With predictions of total ad dollars expected to fall 10% for broadcast networks and 5% for cable networks this year, how do you think this will affect digital programming?
Not much. It’s important to note, this is not an “us” (digital) vs. “them” (traditional networks) game. Audiences are using multiple platforms for their content consumption needs, and advertisers are spreading their dollars across the ecosystem.
What are you asked about most frequently by agencies and brands when it comes to advertising on digital platforms?
Authenticity. How can I be authentic to the audience? Advertisers are very aware of not wanting to force marketing in a way that appears inorganic. For our business especially, which is based on a very strong connection between creator and audience, it’s highly important.
What are the biggest obstacles that multi-channel networks, Youtube and other platforms are facing today when it comes to advertising?
When you’re new, it can be hard to find your way into spending patterns that have been in place for years. However, being new is also a positive in this age of "shifting.” Marketers are always looking for something unique to give them an advantage over their competition and a stronger connection with their customers.
With ten more companies added to the NewFronts schedule, what should we watch out for at this year’s events?
Expect more happy caterers, venue owners and Uber drivers throughout the city. There’s a lot of talk about social as the thread of video. But, let’s not forget the original, dominant social platform…YouTube.
TV Everywhere viewership is expected to hit 18 percent of all pay-TV subscribers, according to the Adobe Systems annual digital video survey. An increase from 13 percent or 13 million viewers the year prior, the study suggests that sports content such as the Winter Olympics and the 2014 FIFA World Cup, is the main reason for the gains. As to where viewers watch? Apple iPad’s ranks at the top at 29 percent of TVE viewers; Roku devices careen in at second with seven percent of viewers; Apple TV with five percent and video game consoles at two percent of viewers. Overall, Adobe found that gaming consoles and over-the-top (OTT) devices make up 16 percent of TVE authentications, and will increase to 20 percent this year
A CYNOPSIS MESSAGE
The gang behind viral hits #XMAS Jammies and All About That Baste, The Holderness Family, debuted a new video on the UP Channel as part of their new reality show Makin’ It. The new TV series follows the four members of the family -father Penn, mother Kim, daughter Lola and son Penn Charles – as they develop their YouTube videos. The premiere episode last week introduced us to their newest vid, #MommyDaddyTime. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.30.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: AD SALES EXEC/Chicago/Dallas/MidWest: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: admoresalesexec@gmail.com (4/4)
JOB OPENING: AE-DIGITAL/ION Life/qubo/NY or LA: Req’d 2 yrs TV ad sales; Digital &/or DR Sales, strong oral/written skills establish relationships & interact positively w clients, develop new business. Full info apply HERE [email protected] EOE (4/4)
JOB OPENING: PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and marketing assets. Design for multiple print platforms. BS/BA req and Min 3 yrs exp. Full info apply HERE (4/4)
JOB OPENING: COORDINATOR, TRADE MKTG/Crown Media Family Networks/NY: Support ad sales and affiliate marketing depts. Execute trade mktg initiatives. BS req and Min 2 yrs exp. Full info apply HERE (4/4)
JOB OPENING: CONTENT SPECIALIST/Crown Media Family Networks/LA: Manage company content and content-related services for press and publicity. Web content mgmt. Min 7 yrs related exp. Full info apply HERE (4/4)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Discovery insights team is seeking a strategist to manage & continue to innovate Discovery’s online research consumer panel. 4-5 yrs mkt research exp, media/tv exp +. Full info apply HERE (4/4)
JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)
JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)
JOB OPENING: DIRECTOR, ON-AIR PROMOS/PAC-12/SFO: Developing, writing & implementing promotional & marketing concepts and assets for broadcast, digital & mobile use. Previous exp in sports is a must. Full posting/apply HERE (4/3)
JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)
JOB OPENING: DIR, AUD ANALYTICS/CNBC/NYC: Establish and analyze KPIs for strategies across CNBC’s digital platforms & develop tools to facilitate biz decision making. Must have 4 yrs Omniture exp Full info/apply HERE (4/3)
JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/2)
JOB OPENING: SALES PLANNER/ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (4/1)
JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)
JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)
CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email [email protected] (3/31)
JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (3/31)
JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (3/31)
JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (3/31)
JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: [email protected] (3/31)
JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (3/31)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/31)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/31)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (3/31)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/31)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/31)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/31)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/31)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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