CYNOPSISDIGITAL
03.23.15 Good morning. It’s Monday March 23, 2015, and this is your first early morning digital briefing.
With Grace Helbig working on her talk show for E!, the second season of #HeyUSA will see her co-star and YouTube darling Mamrie Hart traveling across the country. Starting April 16, Hart will be joined by with five other YT celebs on different legs of the trip: Tyler Oakley (6.6 million subscribers), Jenna Marbles (14.8 million subscribers), Kingsley (3 million subscribers), Colleen Ballinger (5.7 million subscribers) and Flula (490,000 subscribers). Produced by Astronauts Wanted, the show will air every Thursday and Wednesday on Conde Nast Entertainment’s The Scene. Hilton Hotels and Resorts is the premiere sponsor of the show.
The second season of award-winning thriller web series Guidestones: Sunflower Noir will premiere on Hulu in the U.S. on March 29. Produced by iThentic and 3o’clock.tv, the new season picks up with journalism students Sandy Rai (Degrassi: The Next Generation) and Trevor Shale (Degrassi: The Next Generaton) on the run as a result of their quest to uncover a global conspiracy. The first season of Guidestones garnered 25 awards and nominations, including the 2013 International Digital Emmy Award for Best Digital Program – Fiction.
Yahoo Screen premiered its new half-hour comedy Sin City Saints today. Starring Malin Akerman (The Comeback), Tom Arnold (Sons of Anarchy), Andrew Santino (Mixology) and Rick Fox (Hit the Floor), the series follows a fictional Las Vegas pro basketball team. The series is executive produced by Mike Tollin (Varsity Blues), executive produced and directed by Bryan Gordon (Curb Your Enthusiasm) and executive produced and written by Chris Case (Legit).
Music network Revolt partnered with Jaunt VR in a new series of virtual reality performances and concerts. Fans can download the first experience with Grammy-nominated artist Big Sean on the app, called Revolt: Big Sean, Blessings. During the SXSW Music portion of the festival on March 20 and 21, attendees were able to preview the program with the VR glasses.
YouTube added more artists to its line-up for the 2015 YouTube Music Awards. Action Bronson, FKA twigs, Kygo and Lindsey Stirling will take part in the exclusive collection of new music videos dropped tonight at 10p PT. To create them, VICE and YT selected directors including Cahoots, Charli XCX, Ed Sheeran, Martin Garrix, Max Schneider, Migos, Megan Nicole, Nicky Jam and Shamir.
People Now, the daily live online show presented by Toyota on People.com, announced that Jason Derulo, Nick Cannon, Sports Illustrated model Kelly Rohrbach, interior designer Nate Berkus, YouTube celeb Adam Guerra, Little League superstar Mo’ne Davis, Ian Harding (Pretty Little Liars), Chelsea Peretti (Brooklyn Nine-Nine) and Jeremy Piven (Entourage) will make guest appearances this week. The 20-minute program offers interviews, entertainment updates, and human-interest stories Monday-Friday at 8:30a ET and 11:30a ET online.
SI Now, the daily live online show from Sports Illustrated sponsored by Ford on SI.com, announced that Meryl Davis and Charlie White (Olympic gold medalist ice dancers), Mo’ne Davis (Sports Illustrated Sports Kid of the Year), Alonzo Mourning (Former NBA forward), Vin Parise (NBC Sports Analyst) and Christian Laettner (Former Duke Blue Devil and NBA forward) will be guests this coming week. Hosted by Maggie Gray, SI Now features coverage from Sports Illustrated and interviews with the stars from the world of sports and entertainment Monday-Friday at 1p ET.
Join us for the annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 from 8:00-10:00am at the NYAC. We will honor four executives who have changed the way their sports entities connect with fans around the country. Gary B. Bettman, Commissioner of National Hockey League will receive the Vision Award as Sports Executive of the Year. Juan Carlos Rodriguez, President of Univision Deportes at Univision Communications Inc. will receive the Navigator Award as the Sports Network Executive of the Year, Sean McManus, Chairman of CBS Sports will be this year’s Legacy Award and Morgan Flatley, Chief Marketing Officer for Gatorade will receive the Gem Award. Register you and your team here.
A CYNOPSIS MESSAGE
EARLY BIRD REGISTRATION: March 27 | Sponsored by: TubeMogul
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW BENEFITS OF ATTENDING
Executive Summary
Speaker Presentation Access
Attendee List
2015 NewFronts Insights
“Top Women in Digital Awards” Cocktail Reception
AOL teamed up with Facebook Marketing Partner Kenshoo on Friday. Through the deal, ONE by AOL clients will have access to Kenshoo’s social inventory, and use AOL’s first-party audience segments for targeting via Twitter and FB on Kenshoo. “This will help marketers who have had to manage multiple data sources and solutions in order to get a holistic and accurate picture of their customers and those showing intent,” Kenshoo’s Managing Director, Americas Gary Nafus said.
“Now AOL can put this larger data set to work through one platform, provide deeper audience insight, and utilize Kenshoo to drive performance from social at scale.”
Conde Nast Entertainment partnered with Rapt Media to create interactive digital video content for CNE’s media brands, including editorial and advertising programming. The first project with Rapt will be interactive video for multiple CNE series available on The Scene platform; CNE will also make Rapt’s platform available for advertisers for new interactive marketing campaigns. Rapt provides interactive features such as video sequence narrative functions, publisher “hotspot” links to additional content and places video content in search engines.
Social video advertising firm Reach Agency appointed Matt Labate as Vice President of Creative. Labate joins Reach from Discovery Digital where he worked to build Revision3 and launch networks such as Animalist and TestTube, shows such as Jason Silva’s Shots of Awe, and partnerships with creators such as The Fine Brothers. Prior to Revision3, he helped create the original programming digital studio for Sony Crackle.
A CYNOPSIS MESSAGE
Twitter celebrated its ninth birthday by asking nine-year-old children to share their advice on how to party. The charming video has the kids dishing some wisdom such as “you’re not the youngest one anymore” and “parties equal cake.” Check it out at www.cynopsis.com/#video.
See you Monday,
Jessica Reese @JMarieReese
03.23.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: PRICING + INVENTORY MGR/ ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: [email protected] (3/28)
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JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (3/28)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/26)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: [email protected] (3/26)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (3/26)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (3/26)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (3/26)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (3/26)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (3/26)
JOB OPENING: SR.WRITER PRODUCER/WE tv/NYC: Reality TV powerhouse to write/produce campaigns for WE tv. Superb writing skills & savvy grasp of pop culture a must. Full info/apply HERE (3/25)
JOB OPENING: DIR, NETWORK PROGRAM PUBLICITY/Crown Media/LA: Develops/implements comprehensive traditional publicity campaigns for HC & HMM. Ensures traditional & social messaging for assignments. Min.8 yrs Broadcast/Cable PR exp. Exp managing event coord. Apply HERE (3/25)
JOB OPENING: ASSOC DIR ON-AIR PROMOTIONS/FS/ATL: Resp for ideation, prod & placement of high-quality ntwrk promo campaigns for the FOX Sports reg’l ntwrks. 7-9 yrs ntwk &/or cbl on-air promos exp or TV prod exp req’d. Plz incl link to sample work when applying Full info/apply HERE (3/25)
JOB OPENING: DIGITAL QC TECH/A+E Networks/Stamford CT-Freelance: Pre-delivery technical Q/C of Video-On-Demand media prep for digital distribution, dynamic ad insertion. Full Info/Apply HERE (3/25)
JOB OPENING: MANAGER, DIGITAL AD SALES MARKETING/Home/Ulive/NYC: Develop client-specific marketing solutions and communication tools to drive digital advertising revenue. For more detail www.scrippsnetworks.com #4762 (3/25)
JOB OPENING: DIR-PARTNER MKTG STRATEGY/Discovery/MD: Analytical thinker to lead the Domestic Distribution planning through execution of partner mktg initiatives that spprt affiliate biz goals+ reinforce Discovery brand equity. 7-10 yrs sales/mktg exp req’d. Full info/apply HERE (3/25)
JOB OPENING: DIR-TALENT MGMT & STRATEGY/Discovery/LA: Seasoned exec to act as primary liaison btwn ntwk on-air talent+ mgmt and Discovery biz. Mange talent/biz strategy/troubleshoot. Building relationships and maximize talent brands globally. 5+ yrs ent. indstry exp. Full info/apply HERE (3/25)
JOB OPENING: MANAGING DIR, DIGITAL ADVERTISING/Parsippany, NJ: Exp’d in dig media/advrtsng & be on top of the latest content & advertising trends especially mobile. Success revenue and developing sales teams in healthcare/pharmaceutical advtsg mkt a must. Apply HERE (3/24)
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SITUATION WANTED: Production Manager/Field Producer staff position wanted. 20 yrs experience working at all major entertainment companies from long form to promos. High energy get it done attitude with exceptional results. Email: [email protected] (3/28)
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