A CYNOPSIS MESSAGE FROM REELZ Thursday May 2, 2024 REELZ: Real Justice. Real Success. By E.B. Moss In an era where media conglomerates dominate the landscape while land grabbing for streaming, one independent network is defying the odds and finding remarkable success by leaning into its independent status and live content. REELZ, the […]
A CYNOPSIS MESSAGE FROM A+E Networks Wednesday May 1, 2024 A+E’s “Community Garden” Blooms with Multiplatform Innovation By E.B. Moss There’s a maxim that to reach the consumer in our fragmented media environment content has to be available everywhere. Many media companies have attempted that by making costly investments in dedicated streaming platforms […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday April 30, 2024 Five Critical Advertiser Strategies For Making the Most of The NewFronts Every media company approaches the TV Upfronts season and the IAB NewFronts a bit differently in an attempt to stand out to advertisers. Digital companies like YouTube and Netflix have joined the Upfronts, […]
A CYNOPSIS MESSAGE FROM A+E Networks Tuesday April 23, 2024 The Evolution of A+E By E.B. Moss A+E has long been a believer in “content as an engine” and is on target to deliver over 2,000 hours of premium original content the coming year. The company’s creative gears are revved […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]
A CYNOPSIS MESSAGE FROM KARGO Friday March 29, 2024 Kargo: A Commitment to Quality Delivers Big Benefits to Advertisers and Publishers By E.B. Moss What happens when programmatic technology is left to its own devices? Advertisers find themselves footing the bill for less effective inventory. But, even more disheartening, is the fact that […]
A CYNOPSIS MESSAGE FROM A+E Networks Tuesday March 12, 2024 A+E: Where Artful Storytelling Meets Targeting Science By: E.B. Moss As our industry moves more into audience-based and data-driven solutions, David DeSocio, EVP of Ad Sales Marketing & Partnerships makes a case that in our data-driven world, creativity and storytelling remains a crucial […]
A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]
Friday February 16, 2024 Executive Summary By Lauren McCaffrey, The Cable & Broadcast Group Cynopsis’ Political Ad Spending Conference 2024 on February 15, 2024, brought together key players in the CTV and advertising space to discuss AI initiatives, political ad spending and optimizing CTV amid the 2024 election cycle. Below […]
Friday December 8, 2023 Reaching Audience in 2024 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Rounding out 2023, industry experts connected across the screen to examine the targeting tools necessary to optimize ad strategy. Conversations oscillated between what worked this year, and forecasts for future trends. Cynopsis framed the question: What audience-based […]
A look back at last week's first-ever #CTVConnect Conference.
Right in the heart of NYC, we saw two days brimming with conversations on essential CTV themes, fresh insights, and meaningful peer interactions.
Who's ready for next year? 🎊
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