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CYNOPSIS Presents

The only conference to connect the dots between networks, brands, agencies and tech to grow your business in the new TV landscape.

Save the Dates: September 21-22, 2021

A portion of the proceeds will be donated to:

overview

Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience was held virtually Sept 22-24 and delivered 40-plus panels, sessions and executive briefings to more than 1,500 attendees at home.

To view the key executive insights, panel by panel, from the conference, sign up to receive access to our on-demand videos and slides.

Sponsored By:

2020 Agenda

Tuesday, Sep 22

  1. 12:40 pm - 12:50 pm

    Welcome

  2. 12:50 pm - 1:05 pm

    Up Close & Personal: Pluto TV

  3. 1:05 pm - 1:35 pm

    The 2021 Impact of AVOD on Traditional Media

  4. 1:35 pm - 1:55 pm

    When Brands Get Adventurous

  5. 1:55 pm - 2:10 pm

    Solving for Brand Safety in a Connected TV World

  6. 2:10 pm - 2:20 pm

    Break

  7. 2:20 pm - 2:40 pm

    Who will win and lose in 2021

  8. 2:40 pm - 3:00 pm

    Programming Spotlight: Lifestyle

  9. 4:00 pm - 4:10 pm

    Wait, what happened today?

Wednesday, Sep 23

  1. 12:25 pm - 12:35 pm

    Welcome

  2. 12:35 pm - 12:55 pm

    The OTT Roadmap for Reaching Audiences at Scale

  3. 12:55 pm - 1:15 pm

    The New Power of Local OTT Advertising

  4. 1:15 pm - 1:45 pm

    Future of Upfronts

  5. 1:45 pm - 2:05 pm

    The Curation Equation: How Niche Streaming Networks Are Riding the Streaming Wave

  6. 2:05 pm - 2:15 pm

    Break

  7. 2:10 pm - 2:20 pm

    BONUS: HGTV Urban Oasis 2020

  8. 2:20 pm - 2:35 pm

    Who will win and lose in 2021

  9. 2:35 pm - 2:45 pm

    Up Close & Personal with Byron Allen

  10. 2:45 pm - 2:50 pm

    BONUS: Plan the ideal Staycation

  11. 2:50 pm - 3:10 pm

    Programming Spotlight: News

  12. 3:10 pm - 3:25 pm

    How Vevo Became a Modern Day Global Music TV Network

  13. 3:25 pm - 3:55 pm

    The Changing Multicultural Audience

  14. 3:55 pm - 4:15 pm

    Up Close & Personal: NY Interconnect & Carat CEOs Talk Shop

  15. 4:25 pm - 4:35 pm

    Wait, what happened today?

Thursday, Sep 24

  1. 12:30 pm - 12:40 pm

    BONUS: Movement & Meditation Break

  2. 12:40 pm - 12:45 pm

    Welcome

  3. 12:45 pm - 1:05 pm

    When Brands Choose Activism

  4. 1:05 pm - 1:25 pm

    Pain Points in CTV & Media

  5. 1:25 pm - 1:45 pm

    Who will win and lose in 2021

  6. 1:45 pm - 2:05 pm

    Up Close & Personal with Mastercard

  7. 2:05 pm - 2:10 pm

    BONUS: TV Style Tips From 4-Legged Social Media Icon @Tikatheiggy

  8. 2:10 pm - 2:15 pm

    Break

  9. 2:15 pm - 2:35 pm

    Future of TV and Advertising 

  10. 2:35 pm - 2:55 pm

    Reaching Target Audience

  11. 2:55 pm - 3:15 pm

    Programming Spotlight: Reality

  12. 3:15 pm - 3:45 pm

    Black-Owned Networks: Two Titans Talk

  13. 3:45 pm - 4:00 pm

    The Future of TV is Addressable + Cross Platform

  14. 4:00 pm - 4:10 pm

    Wait, what happened today?

  15. 4:10 pm - 4:28 pm

    BONUS: Cooking Demo w/ Exec Chef, Fabio Viviani

2020 Speakers

  • Esi Eggleston Bracey

    EVP & COO - NA Personal Care
    Unilever

  • Tony Squires

    Global Commercial Media Director
    Mars Inc.

  • Robert L. Johnson

    Founder & Chairman of The RLJ Companies; Founder & Former Chairman of Black Entertainment Television
    The RLJ Companies, LLC,

  • John Montgomery

    EVP, Brand Safety
    GroupM

  • Kathleen Finch

    Chief Lifestyle Brands Officer
    Discovery

  • Byron Allen

    Founder, Chairman & CEO
    Entertainment Studios

  • Ben Jankowski

    Senior VP, Global Media
    Mastercard

  • Dametria Mustin

    Global Marketing VP
    Cantu

  • Sue Beigie

    Marketing Director
    State Farm

  • Barbara Bekkedahl

    President of Advertising Sales
    The Weather Group

  • Laura Martin

    CFA & CMT
    Needham & Company, LLC

  • Elgin Thompson

    Managing Director, Technology Investment Banking
    JMP Securities

  • Jon Steinlauf

    Chief U.S. Advertising Sales Officer
    WarnerMedia

  • Peter Olsen

    President, Ad Sales
    A+E Networks

  • Matt Sweeney

    Chief Investment Officer
    GroupM

  • Angela Steele

    CEO
    Carat

  • Ed Renicker

    CEO
    New York Interconnect

  • Rahsan-Rahsan Lindsay

    Executive Vice President of Ad Sales and Marketing
    TV One

  • Adam Reed

    CEO
    Thinkfactory Media

  • Jessica D. Lane Alexander

    Co-Founder & Head of Digital Content and Marketing
    Pop'N Creative

  • Steve Silvestri

    Vice President, Advanced Advertising
    Discovery

  • Jim Meyer

    Managing Partner
    Golden Square

  • Lyle Schwartz

    former CIO, former President of Trading
    GroupM

  • Jim Berger

    Chairman and Co-Founder
    High Noon Entertainment

  • Peter Blacker

    Executive Vice President, Revenue Strategy & Innovation
    NBCUniversal Telemundo Enterprises

  • Mike Law

    President
    Amplifi US | Dentsu

  • Mark Rotblat

    CRO
    Tubi

  • Alon Orstein

    Senior Vice President, Production & Development
    TLC

  • Raoul Marinescu

    Vice President of Revenue Partnerships
    Pluto TV

  • Mike Young

    Co-CEO
    Splash and Kabillion

  • Jeff Collins

    EVP, Ad Sales
    Fox News

  • Emily Powers

    CRO
    BritBox

  • Wendy Fisher

    VP, News Gathering
    ABC News

  • Jon Steinberg

    President, Altice News, and Advertising
    Altice USA

  • Sam Garfield

    VP Data Intelligence
    AARP Services

  • Mark Garner

    EVP, Global Content Sales & Business Development
    A+E Networks

  • Steven Wolfe Pereira

    Chief Executive Officer & Co-Founder
    Encantos

  • Craig Engler

    General Manager, Shudder
    AMC Networks

  • Alden Mitchell Budill

    Head of Global Partnerships and Content Strategy
    Crunchyroll

  • Maurita Coley Flippin, Esq.

    President and CEO
    Multicultural Media, Telecom and Internet Council

  • Victoria Brown

    Mindset Coach, Soul Cycle Sr. Master Instructor, Under Armour Ambassador

  • Fabio Viviani

    Entrepreneur, Restaurateur & Celebrity Chef

  • Oneika Raymond

    award-winning travel + lifestyle expert / journalist

  • John Vilade

    VP, Head of Sales
    Premion

  • Anthony Greene

    Vice President, Programmer Partnerships
    Gamut

  • David Polinchock

    President/Co-Founder/Technology Curator
    Unified Brand Experience Lab

  • Jeff Shultz

    Chief Business Officer
    Pluto TV

  • Bill Murray

    VP, Programmatic Solutions
    Discovery

  • Sheereen Russell

    SVP Ad Sales and Inclusive Content Monetization Strategy
    OWN - The Oprah Winfrey Network

  • Sean Cunningham

    President & CEO
    VAB

  • Marla Kaplowitz

    President and CEO
    4A's

  • Beth Rockwood

    Senior Vice President, Ad Sales Research
    WarnerMedia

  • Kelli Joy Richardson Lawson

    CEO
    Joy Collective

  • Stevan Levy

    President, Programming & Operations
    Kabillion

  • Howard Homonoff

    Senior U.S. Media & Entertainment Industry Advisor
    Grant Thornton

  • Peter Hamilton

    Founder/Editor/Publisher
    DocumentaryBusiness.com

  • Matthew Scott Goldstein

    Consultant/Analyst

  • Alan Wolk

    Co-Founder/Lead Analyst
    TV[R]EV

  • Jennifer Stamm

    Head of Marketing
    Haystack News

  • Robbie Caploe

    Publisher
    Cynopsis

  • Bennett D. Bennett

    Principal
    Aerialist

  • Susanne Mei

    SVP
    CBS News Digital

  • Ed Renicker

    CEO
    New York Interconnect

  • Beth Rockwood

    SVP, Portfolio Research
    Turner

  • Lynn Leahey

    Editorial Director
    Cynopsis

  • Tika the Iggy

  • Charlene Weisler

    Media Research Columnist

  • David Cohen

    CEO
    IAB

  • Rob Christensen

    VP, Advanced TV Sales & Distribution
    Vevo

  • Priya Nevrekar

    Sr. Director, Distribution & Business Development
    Altice USA

  • Kim Gilberti

    SVP, Product Management
    Nielsen

  • E.B. Moss

    Award-winning Writer, Podcaster and Strategist
    Moss Appeal

  • Sheereen Russell

    SVP Ad Sales and Inclusive Content Monetization Strategy
    OWN - The Oprah Winfrey Network

  • Ashley Rodriguez

    Business Insider Reporter
    Business Insider

  • Cathy Applefeld Olson

    Senior Contributing Editor
    Cynopsis

  • Pankaj Kumar

    Senior Vice President, Advertising Impact
    NBC Universal

WHO ATTENDS?

Who Should Attend?

Ad Operations
Advertising
Business Development
Media Planning
Media Buying
Media Strategy
Programming
Management
Marketing
Public Relations
Production
Product Launches
Ratings/Analytics
Sales & Distribution
You!

A sample of companies who attended in 2019

Full-Conference Pass

  • General Pass

    $299
    • Access to the Live Content
    • Virtual Networking
    • Access to On-demand sessions (up to 30 days)
    • 25% off 2021 Conference (Sept 2021)
    • Opportunity to win various contests/giveaways

  • Vendor Rate

    $4,000.00
    Valid until
    September 25, 2020

    Vendors will be required to pay; however, you may want to consider sponsoring, which comes with additional benefits. Contact Publisher Robbie Caploe at [email protected].

PRESENTED BY:

That Big TV Conference is presented by Cynopsis—first in your inbox with the most important media news of the day – keeping you more informed, smarter, and one step ahead. Cynopsis reaches decision-making media professionals, from agencies and brands to linear and digital networks, through a variety of avenues: email, online, mobile, social media and live events.