Tuesday, Jun 13

1. 11:15 am — 12:15 pm

   Registration & Welcome Reception on the Edison Rooftop
2. 12:30 pm — 12:50 pm

   Opening Keynote: The State of Measurement and Data

   Presentation of custom research conducted by Advertiser Perceptions among marketers and agencies on how measurement and data is used today, its challenges and future outlook.

   Lauren FisherGeneral Manager, Business IntelligenceAdvertiser PerceptionsPresenter
3. 12:50 pm — 1:15 pm

   Living in a Multicurrency World

   Currency

   As alternative currencies emerge and are adopted, does the business model exist to support multiple currencies and how must the industry evolve to support it? What are the differences between legacy and alternative currencies?

   Mark LoughneySenior ConsultantHub Entertainment ResearchModerator Mark GeorgievVP, Currency and Measurement Innovation, Advanced AdvertisingParamount Richard MurphyPresidentAlliance for Audited Media (AAM) Tom ZiangasSVP, Revenue & Strategic ResearchCrown Media Family Networks Lauren ChaplinSVP, Director, InvestmentHorizon Media

   Currency
4. 1:15 pm — 1:40 pm

   Getting Measurement Right

   Currency

   Accuracy in media measurement is dependent upon a host of factors, but increasingly issues of bias, such as that found in modeling of audiences, the inherent bias of AI and non-sampling errors relating to coverage, processing of responses and non-responses can have significant impacts on data quality. The Media Rating Council takes a look at the major causes of bias in measurement today, how they can be accounted for and the steps that are being taken to address them.

   George IvieExecutive Director & CEOMedia Rating CouncilModerator Albert LauSenior Director, Media Analytics and Marketplace IntelligenceOmnicom Media Group Mainak MazumdarChief Data and Research OfficerFOX Hadassa GerberEVP, Chief Research OfficerTVB Angelina EngVP, Measurement, Addressability and Data CenterIAB

   Currency
5. 1:40 pm — 1:55 pm

   Empowering the Marketer: Measurement as a Catalyst for Growth

   Over the last few years, and certainly in the last few months, there has been terrific change and modernization in how cross-screen video campaigns are measured, as well as how they are transacted. With these advancements, it’s important to keep focus on why this work is being done. The ultimate purpose of smarter measurement is to equip marketers to make better-informed decisions, spend more efficiently and sell more product. In this conversation we will hear the marketer’s perspective on how advanced cross-screen TV measurement solutions are impacting the work they are doing and what they are looking for in both the near and long-term.

   Danielle DeLauroExecutive Vice PresidentVAB Stacey StewartUS Chief Marketplace OfficerUM Worldwide
6. 1:55 pm — 2:20 pm

   Come Together, Right Now, Over Currency

   Currency

   From the recently formed U.S. Joint Industry Committee to the ANA/WFA cross-platform principles, various initiatives are underway to move the currency debate forward, but it remains unclear whether the industry will ever really reach consensus and what the consequential impact will be. Here, marketplace leaders will detail their views and unique value propositions.

   Anthony KatsurCEOiab Tech LabModerator Maggie ZhangSVP, Measurement Strategy & Operations, Advertising & PartnershipsNBCUniversal Mark WagmanManaging DirectorMediaLink Brittany SlatteryChief Marketing OfficerOpenAP

   Currency
7. 2:20 pm — 2:40 pm

   True Cross Media Measurement: Embracing the Movement

   The fragmented media measurement puzzle of today can only truly be complete when we know exactly who is watching behind a screen, but with seemingly endless content and delivery options, we're left with audiences that are more unique and less understood than ever before. To understand audiences at such an untapped level, we need to go beyond measurement as we know it and fully embrace the cross-media measurement movement in its truest form. 

   Bill DaddiPresidentDaddi Brand CommunicationsModerator Ameneh AtaiGM, Digital Audience MeasurementNielsen
8. 2:40 pm — 3:00 pm

   Networking Break
9. 3:00 pm — 3:25 pm

   Advertising, the Final Frontier

   Transition

   From in-game advertising to place-based OOH and retail media, new ad formats and inventory are emerging everywhere. And with that comes new challenges for data utilization and measurement. Leading marketers and agencies will address how advertising’s new frontiers can best be utilized for incremental reach and impact. 

   Mike BloxhamEVP, Global Media and EntertainmentMagidModerator Jonathan StringfieldVP, Global Business Research & MarketingActivision Blizzard Anthony IaffaldanoVP, Head of Global B2B Marketing & InsightsFandom Roddy KnowlesProduct EvangelistDISQO Scott FiaschettiSenior Vice President of Strategy and Developmentgeopath

   Transition
10. 3:25 pm — 3:50 pm

    It's All About CTV Now

    Transition

    Is CTV the key to total TV measurement? How can we assess streaming ad tier measurement in comparison to CTV and linear? Will data-driven linear revolutionize linear advertising? And how can CTV and MVPDs work together? Buyers, sellers and suppliers discuss the critical questions facing TV today, and suggest some answers.

    Alyssa BoyleAssociate EditorAdExchangerModerator Tess O’BrienVP/Head of Buy-Side RevenueFreeWheel Dan AversanoSVP, Data, Analytics & Advanced AdvertisingTelevisaUnivision Tony MarlowChief Marketing OfficerLG Ad Solutions

    Transition
11. 3:50 pm — 4:10 pm

    Unpacking Modern Currency in the Streaming Era

    Currency

    The streaming revolution brings opportunities and challenges for advertisers in a complex, fragmented ecosystem that demands cohesive measurement and currency to address buy and sell-side challenges.

    Join us for an engaging session led by iSpot.tv and industry experts from Crackle, Tastemade and Vevo. Explore the challenges of measuring streaming audiences accurately and the urgent need for a cross-platform currency solution. Discover how iSpot's innovative measurement approach empowers independent publishers and unlocks new value for brand advertisers.

    Stuart SchwartzapfelExecutive Vice President of Media PartnershipsiSpot.TVModerator Tim WareSVP, Programmatic Sales and PartnershipsCrackle Jeffrey ImbermanHead of Global SalesTastemade Kevin McGurnPresident, Sales and DistributionVevo

    Currency
12. 4:10 pm — 4:35 pm

    Data is Getting Bigger, But is it Getting Better?

    Evolution In Measurement

    Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multicultural audience representation in measurement, we will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development.

    Cate EvansSVP Group Director, StrategyHavas MediaModerator Jon MarksChief Research OfficerScripps Carmela FournierVice President, DataComcast Advertising Jean-Marc PapinSVP, Media Technology and DataHorizon Media Chris WilsonCEOHyphametrics

    Evolution In Measurement
13. 4:35 pm — 5:00 pm

    Moving Measurement Forward

    Evolution In Measurement

    From attention to outcomes, measurement is evolving to assess an array of effectiveness criteria. As it does, it will have a significant impact on planning, buying and ad valuation. Where will that current trajectory head?

    Lauren FisherGeneral Manager, Business IntelligenceAdvertiser PerceptionsModerator Morris MartinChief Intelligence OfficerFormerly Known As Mary SheehanVP, Category Solutions - CPG, Retail and RestaurantsDisney Advertising Brian WallachChief Digital OfficerExtreme Reach Kelly BarrettSVP, Product ManagementComscore

    Evolution In Measurement
14. 5:00 pm — 7:00 pm

    Networking Reception on the Edison Rooftop