1st Place
Combining live action and animation, Comedy Club seeks to optimize Snapchat’s pool of young users who are fans of comedy but not necessarily familiar with the Conan brand, or even Conan O’Brien himself. The series focuses on a small group stand-up comedians and was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player.
TBS maximized Snapchat’s engaged pool of young users to introduce them to Conan O’Brien and his brand. This series of shorts was shot, illustrated and animated specifically to take advantage of Snapchat’s vertical orientation and video player, with each ep incorporating quick transitions, text overlays and other Snapchat-friendly techniques.