Cynopsis: DIGITAL
02.19.14

Good morning. It’s Wednesday, February 19, 2014, and this is your first early morning digital briefing.

Vice and FreemantleMedia are teaming up to launch a multiplatform food channel in early April, targeted to millennials. The unnamed channel will premiere on Vice.com; Freemantle will then sell content to TV networks focused on world travel, home cooking and food politics.

Vevo and English-language Latino network NUVOtv will co-produce a new original series called The Collective, Powered by Vevo. With Jennifer Lopez as one of its producers, The Collective will premiere on March 6 as a two-hour weekly show highlighting DJ’s and celebrities’ takes on trends in music, fashion, viral videos and live events. Following each airing on NUVOtv, the episode will air on Vevo’s mobile apps and on Vevo.com.

Digital entertainment and media companies gathered at the Digital Entertainment World conference yesterday to announce the formation of the Global Online Video Association (GOVA), the first web video association. The founding companies include Discovery Digital Networks/Revision3, Magnet Media, Fullscreen and Maker Studios. GOVA’s first goal is to make brands, agencies and consumers aware of digital originals, and to further work with partners such as YouTube and Amazon.

Showtime Anytime authenticated VOD service is now available on Roku devices. The deal is the first time Showtime subscribers can stream the service directly on a TV. Users of the streaming software platform who subscribe to Showtime will have unlimited on demand access to the net’s programming, as well as live broadcasts of both East Coast and West Coast feeds.

Netflix has acquired U.S. streaming rights to NBC crime drama Crossing Lines. The ten episodes of the first season are now available for subscribers, and the second season is currently in production with 12 episodes planned (although NBC has not committed to picking it up yet).

Amazon will exclusively distribute all past series of MTV’s Teen Wolf on Prime Instant. Amazon started offering the MGM series yesterday on its streaming service, along with other films such as The Usual Suspects, Raging Bull and Thelma and Louise. Additional MGM titles The Terminator, The Silence of the Lambs, Moonstruck and A Fish Called Wanda will debut later this year.

Action-sports channel NetworkA launched an Instagram series, #TheGoodStuff, which covers sports events, and reviews products in the industry. The first installment, available on NetworkA’s Instagram handle, includes ten 15-second videos reviewing products from brands like Nike Visual and Vans.

Scripps Networks Interactive has added new original series Travel Like the Locals with Darley to its digital arm Ulive.com. Equitrekking host Darley Newman trots the globe for nine episodes, showcasing the best and unknown of cities.

Believe Entertainment announced that the first season of its game show (and Hulu original) Money Where Your Mouth Is is the top game show this winter on Hulu and Hulu Plus. Hulu doesn’t release viewership numbers, but it did rank the show among the top 40 shows for the male 25-44 audience for the past eight weeks.

Adidas Golf released a new series showcasing the company’s tests and experiments with golf wear and equipment on its YouTube channel. John Brenkus, six-time Emmy award winner and creator of Sports Science, hosts all six videos, showcasing the new golf technology expected to be unveiled throughout the year.

Candy Crush Saga producer King Digital Entertainment filed for an initial IPO of $500 million, and is looking for a multi-billion dollar valuation. Although the filing did not hint at the amount and price of shares, it did reveal that King’s 2013 revenue climbed to $1.88 billion, with $567.6 million in net profit. As of December 2013, King had 128 million daily active users, with 93 million on Candy Crush Saga, 15 million on Pet Rescue Saga, eight million on Farm Heroes Saga, five million on Papa Pear Saga and three million on Bubble Witch Saga. The Guardian adds that King’s games were installed on mobile devices 76 million times in December, with 12 million monthly unique users paying for the games (versus playing on the free version).

Apple and Google are rejecting apps looking to reincarnate the highly popular and recently taken down app, Flappy Bird. TechCrunch reports even though FB look-a-likes Splashy Fish and Ironpants are topping number one and two on iTunes app store charts, anything that leads with the word “flappy” in the title is getting a rejection notice from the companies.

Nielsen Twitter TV Top Ten for the week of February 10-February 16, 2014

Program	Date	Unique Audience (000)	Tweets (000)
The Walking Dead (AMC)	2/16	4878.7	484.5
Pretty Little Liars (ABC Family)	2/11	3913.8	391.5
The Bachelor (ABC)	2/10	3236.1	113.4
Teen Wolf (MTV)	2/10	3169.7	551.0
The EE British Academy Film Awards (BBC America)	2/16	2464.6	40.3
Keeping Up with the Kardashians (E!)	2/16	2049.4	69.9
American Idol (FOX)	2/12	2002.1	67.9
Westminster Kennel Club Dog Show (USA	2/11	1955.5	32.2
WWE Monday Night RAW (USA)	2/10	1890.9	178.3
Love & Hip Hop (VH1)	2/10	1622.1	325.1

Source: Nielsen SocialGuide. SocialGuide captures relevant Tweets from three hours before, during and three hours after an episode‘s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks. 

Evolve Media (TotallyHer and TheFashionSpot) is debuting its first native brand integration with Lexus. “We worked closely with Lexus to blend relevant content with the brand’s messaging along with social activation, resulting in the creation of the #fuelyourpassion platform,” Evolve’s Chief Revenue Officer Geoff Schiller said. “This is the first in a suite of Evolve’s planned native content solutions.”

Ad tech company Are You a Human is rolling out a new interactive pre-roll technology, PlayThru, for video ads. Unlike Google’s TrueView pre-roll, which does not provide a publisher profit if a viewer skips an ad, PlayThru guarantees an advertiser engagement; a viewer can also choose to skip the ad without the website losing money. PopSugar, TubeMogul and Complex Media are partners for the product’s launch.

Hulu announced that Tian Lim will be joining the company as the new Chief Technology Officer. He was most recently Senior Vice President of Product Engineering at Sony Network Entertainment International, and also spent eight years at Microsoft Xbox.

Microsoft has appointed Jordin Levin as Executive Vice President of Xbox Entertainment Studios. Levin most recently was President of Alloy Digital (now Defy Media).

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Vans’ new documentary project – Living Off the Wall – spotlights the East Los Angeles punk scene, and the essence of the Vans consumer. Fans are encouraged to create content for the ongoing series, which will be featured on the Vans Off the Wall TV network and app. Fourteen five-minute episodes are available to view on its new interactive site livingoffthewall.vans.com. Get a peek at the series at www.cynopsis.com.

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See you tomorrow,
Jessica Reese  @JMarieReese
02.19.14

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING:SR ANALYST, DIGITAL ANALYTICS/NY: 3+ yrs Digital Analytics/Research exp. Exp w/cross-platform media research online, mobile, & on-air a plus. Apply HERE contact: [email protected] (2/26)

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JOB OPENING: ASST COPY EDITOR/NYC (FREELANCE): Exp’d copy editor to proof/fact-check creative for print, on-air and online. Must be familiar w/AP Style, w/strong writing skills. Knwlg media & pop culture a plus. Resume HERE (2/20)

JOB OPENING: SR ACCT EXEC, DIGITAL/SERINO COYNE/NY1: Responsible for planning, developing, & implementing client’s digital initiatives & strategies. 5 yrs proven digital mktg exp. Info & apply: HERE (2/20)

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