A CYNOPSIS MESSAGE FROM ABC FAMILY
ABC FAMILY’S SUMMER IS HUGE!
SECRET LIFE- ALL NEW MONDAYS
#1 Scripted Series for Teens on ALL of TV
PRETTY LITTLE LIARS - ALL NEW TUESDAYS
“Desperate Housewives, the early years with awesome sauce” TVGuide.com
HUGE - ALL NEW DRAMA
from Winnie Holzman, the creator of My So Called Life & the writer of Wicked
MAKE IT OR BREAK IT - ALL NEW MONDAYS
MELISSA & JOEY - ALL NEW COMEDY THIS AUGUST
Source: The Nielsen Company. Click here for full source data.
Good morning. It’s Wednesday, May 5, 2010, and this is your first early morning briefing. Happy Cinco de Mayo! As always, if you prefer to watch this morning’s news instead of reading it, click here .
A CYNOPSIS MESSAGE FROM TV LAND
Joan Rivers is back to ask more bazillionaires…
How’d You Get So Rich?
More crazy stories about the insanely wealthy.
It’s all about how they got it and how they spend it.
Can we gawk?
How’d You Get So Rich?
~ MORE GOOD STUFF ~
NBC announced yesterday, it has tagged Jimmy Fallon as host for the 62nd Primetime Emmy Awards, airing August 29 at 8p. This marks Fallon’s first major hosting gig.
This month, Military Channel salutes all who serve in the various branches of the US Armed Forces with Military Appreciation Month. Also in May, the network premieres the new series Toughest Military Jobs, uncovering the most dangerous and complex jobs on land, in the air, at sea and on military bases worldwide. Specific episodes target one unique area of the military and the tasks involved to keep soldiers safe. The series opens May 13 at 9p.
Animal Planet opens a third season of Whale Wars starting June 4 at 9p. Twelve new episodes follow the Sea Shepherds’ Whale Defense Campaign whose mission it is to stop illegal whaling operations in the Antarctic. The Lizard Trading Company produces the series for Animal Planet.
In other Animal Planet news, the network premieres the new original series Last American Cowboy on June 7 at 10p. The series follows three ranch families in Montana as they struggle to preserve their livelihoods and this American tradition. The three families all approach ranching in different ways: the Hughes family operates the smallest ranch featured on the show while the Galt Ranch is one of the largest in the state and the Stuckys choose to be the most traditional with hopes of passing their ranch to future generations. The series is sponsored by Physicians Mutual and is produced for Animal Planet by BASE Productions.
In its newest original comedy game show, GSN combines puppets from Henson Alternative as they face off against human contestants in the premiere of Late Night Liars on June 10 at 11p. Actor/comedian Larry Miller will host the game show where the human contestants go up against five “celebrity” puppets that are half drunk and tell half-truths. In order to win cash and prizes, the humans must try to guess what is fact from fiction.
Bravo brings back a sixth edition of Kathy Griffin: My Life on the D List beginning June 15 at 9p. Picture This Television produces the series for Bravo. The network precedes this series debut with their eighth stand-up special featuring Griffin on June 8 at 10p with Kathy Griffin Does the Bible Belt. The one-hour special is shot at the Tennessee Theatre in Knoxville produced by Rickmill Productions for Bravo.
BBC America launches the BAFTA-award winning series The Choir featuring choirmaster Gareth Malone as he pieces together a choir by recruiting singers from diverse walks of life with little or no musical backgrounds. The Choir, where Malone inspires people to unite and sing, debuts July 7 at 10p.
Today, Music Choice through its Music Choice On Demand Watch it Now section at www.MusicChoice.com opens the original show Certified. This monthly interactive music program highlights celebrity guests and panelists as they discuss a particular topic or artist dominating a specific category. Today’s topic is about Hip-Hop and R&B. Also opening this month, Music Choice serves up Speaking Of . . . on May 17, a free monthly show hosted by Amanda Diva and featuring pop culture news and such segments as Tweedley Tweedley Tweets, Trendspotters and New Rookie Smell and more.
The Style Network’s two-hour third season finale of Ruby last Sunday at 8p delivered a 0.48 rating among W18-49 and attracted 402,000 total viewers. Ruby’s third season overall averaged 403,000 total viewers.
Also on Sunday, Adult Swim premiered the third season of The Boondocks at 1130p, delivering 2.55 million total viewers along with all-time series best ratings with a 1.39 among A18-49; a 2.18 rating with A18-34; and a 3.45 rating with A18-24.
Monday’s sophomore season premiere of The Real Housewives of New Jersey on Bravo pivoted the network to delivering the highest-rated Monday night telecast in the network’s history. The opening episode tallied 1.64 million A18-49 viewers and 2.33 million total viewers, an increase of 30% and 36% respectively compared to the season one launch episode.
Broadcast Evening News Weekly Average Ratings (week of April 26, 2010)
HISTORY, one of the top 10 networks among A25-54 in 2009, revealed its new original series slate for the 2010-2011 season.
Approved new series include:
Previously-announced new series on HISTORY include:
HISTORY will return six series including American Pickers, Ax Men, Ice Road Truckers, Modern Marvels, Pawn Stars and The Universe.
A CYNOPSIS MESSAGE FROM AETN
A&E IS MAKING HISTORY WITH A ONCE IN A LIFETIME YEAR! 3 ICONIC BRANDS ALL IN TOP 5 CORE DEMOS
EMERGING NETS: BEST QUARTER EVER
AETN – THE FASTEST GROWING NETWORK GROUP IN CABLE
A&E • HISTORY • LIFETIME • BIO • HISTORY INTERNATIONAL • LIFETIME MOVIE NETWORK
Source: Nielsen Company. Click here for full source data.
Spike TV introduces a development slate combining non-scripted and scripted pilots and projects, all honing in on the network’s male-centric target. Non-scripted pilots include:
Spike TV’s scripted projects include:
Spike TV has two previously-announced original scripted comedy pilots on the docket:
John Lithgow returns to Turner Classic Movies for a second year as host of the network’s Essentials Jr. summer movie showcase featuring 13 films for kids. The weekly series begins June 6 with the 1958 classic Old Yeller.
Telemundo and Spanish broadcaster Antena 3 made a deal for the exclusive distribution rights in Spain for the telenovela La Reina del Sur. Telemundo will produce and distribute the telenovela with production starting this summer in Colombia, Mexico and Spain. A total of 70 episodes will be produced. Antena 3 will gain the exclusive distribution rights for a special 13-episode version of the telenovela for Spain. La Reina del Sur is about Teresa Mendoza, a Mexican woman who becomes the top drug trafficker in Spain. Kate Del Castillo has been cast as Teresa.
A CYNOPSIS MESSAGE FROM HISTORY
BIGGER. YOUNGER. HISTORY.
More Men. More Media Muscle. HISTORY is the Real Deal, The Ratings Momentum Continues!
+70% A18-34; +59% A18-49; +59% A25-54
Men Make a habit out of HISTORY every day. Tune in and find out why.
Source: The Nielsen Company, L+SD; Prime (M-Su/8-11p); Based on AA (000); % Growth = 2Q10TD (3/29-5/2/10) vs. 2Q09TD (3/30-5/3/09).
~ RATINGS ~
Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 4/26-5/2/10
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 4/26-5/2/10
Top 10 Cable Programs among A18-49 (000) for the week of: 4/26-5/2/10
Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 4/26-5/2/10
Saturday A18-49 Analysis: FOX raced to the finish line Saturday night, winning with a 2.1/8 among A18-49, according to final national ratings from Nielsen. FOX won throughout primetime with its NASCAR Sprint Cup: Live from Richmond starting with a 1.9/7 at 8p followed by ABC’s movie at 1.2/4. FOX’s race was #1 at 9p with a 2.0/7 with ABC’s movie trailing in second again at 1.4/5. FOX finished its three-hour NASCAR Sprint Cup race with a 2.3/8 during 10p while NBC’s Law & Order: SVU repeat came next at 1.3/4.
Live + Same Day Household Ratings: Saturday, May 1, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD
NBC: 2.6/5 Parenthood [r] 1.6/3, Law and Order [r] 2.9/5, Law & Order: SVU [r] 3.4/6
UNIV: 1.1/2 Sabado Gigante 1.1/2
ION: 0.5/1 Saturday 7PM Movie: Dave [r] 0.5/1, Ghost Whisperer 0.4/1, Ghost Whisperer 0.5/1
TELE: 0.4/1 Cine de Impact: King Kong 0.4/1
A18-49: FOX 2.1/8, ABC 1.2/4, NBC 1.0/4, CBS 0.9/3, UNIV 0.7/2, TELE 0.3/1, ION 0.2/1
Sunday A18-49 Analysis: ABC was the top network Sunday night among A18-49 at 2.6/8, according to final national ratings from Nielsen. CBS was #1 at 7p with 60 Minutes at 2.2/8 with ABC’s Funniest Home Videos at #2 with 1.7/6. CBS won again through 8p with The Amazing Race at 3.0/9 followed by FOX’s The Simpsons and The Cleveland Show averaging a 2.6/7. ABC took over at 9p with Desperate Housewives winning with a 3.8/10 while the hour-long Family Guy on FOX delivered a 3.5/9. At 10p, NBC’s Celebrity Apprentice won with a 2.7/7 and ABC’s Brothers & Sisters came after with a 2.4/7.
Live + Same Day Household Ratings: Sunday, May 2, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.
CBS: 6.8/11 60 Minutes 8.6/16, The Amazing Race 6.0/10, Cold Case 6.0/9, Cold Case 6.4/11
ABC: 5.6/9 America’s Funniest Home Videos 3.8/7, Extreme Makeover: Home Edition 5.2/9, Desperate Housewives 7.6/12, Brothers & Sisters 5.6/10
NBC: 3.8/6 Dateline 3.4/6, Minute To Win It 3.2/5, The Celebrity Apprentice 4.3/7
FOX: 3.0/5 ‘Til Death 1.2/2, The Simpsons [r] 1.5/3, The Simpsons 3.4/6, The Cleveland Show 3.4/5, Family Guy 4.3/7
UNIV: 1.3/2 Nuestra Belleza 1.6/3, Futbol Liga Mexicana: America vs Toluca 1.2/2
ION: 0.6/1 Sunday Night Movie: Die Hard with a Vengeance [r] 0.6/1
TELE: 0.5/1 Idolos de Mexico II: Sinverguenza, El 0.4/1, Idolos de Mexico III: Hijo del Pueblo, El 0.6/1
A18-49: ABC 2.6/8, CBS 2.4/7, FOX 2.3/7, NBC 2.1/6, UNIV 1.0/3, TELE 0.4/1, ION 0.3/1
Monday A18-49 Analysis: On a highly competitive night, FOX edged into #1 Monday at 3.4/9 A18-49, according to final national ratings from Nielsen. FOX’s House won by a skosh at 8p with 3.9/11 with ABC’s Dancing with the Stars just a quick-step behind at 3.8/11. CBS took the 9p hour with double The Big Bang Theory episodes averaging a 4.1/11 followed by ABC’s Dancing with the Stars and the comedy Romantically Challenged averaging a 3.5/9. CBS tallied another win during 10p as CSI: Miami posted a 2.7/7 with ABC’s Castle in second place with 2.5/7.
Live + Same Day Household Ratings: Monday, May 3, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.
ABC: 9.7/16 Dancing with the Stars 12.5/20, Romantically Challenged 6.2/10, Castle 6.9/12
CBS: 5.9/10 How I Met Your Mother 4.7/8, Rules of Engagement 4.6/7, The Big Bang Theory 7.0/11, The Big Bang Theory [r] 6.4/10, CSI: Miami 6.3/11
FOX: 5.7/9 House 6.1/10, 24 5.3/8
NBC: 3.5/6 Chuck 3.2/5, Law and Order [r] 3.3/5, Law & Order 4.1/7
UNIV: 2.0/3 Hasta que el Dinero Nos Separe 2.3/4, Cristina 1.3/2
CW: 1.3/2 One Tree Hill 1.3/2, Gossip Girl 1.2/2
ION: 1.0/2 Criminal Minds 0.8/1, Criminal Minds 1.0/2, Criminal Minds 1.1/2
TELE: 0.6/1 El Con 0.6/1, Perro Amor 0.5/1, Donde Esta Elisa 0.8/1
A18-49: FOX 3.4/9, ABC 3.3/9, CBS 3.2/9, NBC 1.6/5, UNIV 1.6/5, CW 0.9/3, TELE 0.6/2, ION 0.4/1
~ EXECUTIVE MOVES ~
Bill Koenigsberg, President/CEO and Founder of Horizon Media Inc. was tapped as Chairman of the 4A’s Media Policy Committee. Bill will also be elected to the 4A’s Board of Directors as a Director-at-Large in June.
Former Nielsen senior executives, Rich Gideon and Marie Jannone are partners in the establishment of the new advisory company, Atlas Advisory Partners, LLC offering a variety of services for the media industry involving audience measurement. Previously, Rich was SVP at The Nielsen Company in both the Local and National Television Client Service while Marie was Nielsen’s VP/Director of Business Management.
Tribune Broadcasting named Sean Compton as President/Programming, effective immediately. Most recently, Sean was Tribune Broadcasting’s SVP/Programming and Entertainment since 2008 and in his new capacity will supervise programming strategies for the company’s 23 TV stations, WGN America and WGN Radio in Chicago.
Continental Television Sales, a unit of Katz Television Group, upped Alexis Hoffman to Team Sales Manager for the Dallas Stars Team based at Continental’s Dallas office.
Josh Abrams takes on the new position as VP/Sales at Bleacher Report, a digital media sports property that publishes original and entertaining sports editorial content. Josh will oversee the company’s advertising sales based at their new offices in New York City.
Brunner, an independent, full-service advertising agency hired Gordon Robertson as VP/Group Creative Director. Gordon will manage creative on top accounts for the company including Bob Evans and GlaxoSmithKline. He reports to Jay Giesen, Executive Creative Director and will be located at the agency’s Pittsburgh office.
This day in History: 1891 – Music Hall was dedicated in New York City. It was later renamed Carnegie Hall
Answer to Yesterday’s Trivia Question: Columbo said “Just one more thing …”; Kojak said “who loves you baby?” … what did Baretta say? DON’T DO THE CRIME IF YOU CAN’T DO THE TIME and THAT’S THE NAME OF THAT TUNE! Kudos to: Marc Grayson/NY; Tony Caravello-ABC TV/NY; Jeremy Gardiner-RDF USA/ET; Jeanette Hektoen-JH Media & Marketing/NY; Rick Clifford-R&R Television Prods/Westwood; Robb Gray Jr.-Apex Media/Scottsdale; John Bain-KLJB KGCW/Davenport; Judy Margolis-The Ad Place/Dallas; Paul Walker-Broyles & Walker/Dallas; Steven Wishnoff/LA; Michelle Furnace-2G Digital Post/Burbank; Shelton Wiebe-EclipseMagazine.com/Calgary
A CYNOPSIS MESSAGE FROM IAB
IAB Digital Media Education – Now Available on Demand
The IAB’s most popular live seminars have been cut into 15-20 minute modules suitable for e-learning. Each class still counts towards the IAB Certificate in Interactive Advertising.
Eight courses are currently available at an introductory rate of $95 per course, including: Ad Effectiveness 101, Metrics 101 – Understanding and Using Measurement Data, Mobile Advertising: Marketing on the Go, and more!
Learn more about IAB Professional Development On-Demand and get started today!
Later — Cyn
Member of Interactive Advertising Bureau (iab)
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A CYNOPSIS MESSAGE
Upcoming Upfront 2010 Special Edition:
The Broadcast Market
Publishing May 19
Special Editions and more Upfront information are available at
Influence Brands and Agencies’ Upfront Buying Decisions.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .
JOB OPENING: MGR STRATEGIC MKTG/NYC: Resp for dvlpmnt & execution of revenue generating, integrated mrktng for potential& existing clients. Integrated mrktng &/or agency/media exp. Preferred. Apply@ www.nbcunicareers.com # 1167373 (5/12)
JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply: foxcareers.com (5/12)
JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and on-line mediums. 5 10 yrs prod mgmt exp. http://corp.epixhd.com/ EOE (5/12)
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JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @ www.nbcunicareers.com, # 1168640 (5/11)
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org .
SUMMER INTERNSHIP CREDITS ONLY: AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt. Apply: email@example.com (5/8)
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WHAT’S ON TONIGHT – WEDNESDAY, MAY 5, 2010
ABC: The Middle [r], The Middle, Modern Family, Cougar Town, Happy Town
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS: New Adventures of Old Christine, Big Bang Theory [r], Criminal Minds, CSI:NY
CW: America’s Next Top Model, Fly Girls, Fly Girls
FOX: Lie to Me [r], American Idol
ION: Ghost Whisperer, Ghost Whisperer, Criminal Minds
NBC: Minute to Win It, Mercy, Law & Order: SVU
PBS: Secrets of the Dead, Live from Lincoln Center, From the Top of Carnegie Hall
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Don Francisco Presenta
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- Jim McKairnes Lecturer, Temple University School of Media and Communications at Temple...