Wednesday, May 16th, 2012


1Q12 was the Highest Rated Quarter Ever for Disney Junior.

  •  #1 in its daypart among K2-5 and Women 18-49 on Cable
  • The premiere of Doc McStuffins was the #1 Preschool Cable
    Telecast of the quarter among K2-5

Contact us for sponsorship and partnership opportunities.

SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Wednesday, May 16, 2012, and this your first early morning briefing.

Discovery US Hispanic held its upfront presentation yesterday in NYC, during which it presented its 2012-2013 programming slate including for Discovery Familia‘s daily kid-targeted lineup. Returning to Discovery Familia’ Discovery Kids programming block (6a-9p) are second seasons of Peztronauta (Fishtronaut) and Mi Amigazazo (My Big Big Friend). Peztronauta features Fishtronaut, a secret agent fish on a mission to save the environment.  A fish out of water Fishtronaut and his friends, Marina and Zeke, work together to protect the animals of EcoZoo Park. Mi Amigazazo revolves around the adventures of an energetic little boy, Yuri (6), and his big imagination. In the real world Yuri is a very shy kid, but in his imagination he is brave and adventurous. Yuri conjures up Golias, an imaginary friend who doesn’t know he’s imaginary — neither do Bongo or Vanessa. Yuri his pals and their big big friends go on adventures.


August 4, 5, 6

Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network. 

Limited to 25 participants. Contact Tone Thyne:


Texas-based NCircle Entertainment acquires the distribution rights for The Gruffalo’s Child, the follow-up to the noted animated short, The Gruffalo, produced by London-based Magic Light Pictures. The celebrity filled voiceover cast returning for The Gruffalo’s Child includes Helena Bonham Carter, Rob Brydon, James Corden, Robbie Coltrane, John Hurt and Tom Wilkinson, and welcomes Shirley Henderson as the title character.  NCircle Entertainment will release The Gruffalo’s Child on DVD on August 14, 2012. The Gruffalo’s Child is based on the companion book by author Julia Donaldson and illustrated by Axel Scheffler.

Anchor Bay Entertainment releases Wilson And The Ice Cream Fair, the newest preschool Chuggington DVD title, this week. Chuggington is a CGI-animated preschool series from Ludorum. Two new promotional tie-in campaigns for the DVD release this month. First, beginning this month Luigi’s Real Italian Ice packages will feature a coupon for $2 off on the purchase price of the new title or any other Chuggington DVD. In addition, consumers who purchase a Chuggington DVD and any Joy Cone brand 42 count Mini-Cups or 18 count Color Cups from May 1 to October 30, 2012, will be entitled to receive a free Frostini die-cast train from TOMY (does not include handling charges apply).

US-based construction toy company K’Nex enters into a licensing deal with Apple Corps. to launch a new line of building figures based on The Beatles Yellow Submarine. The agreement, brokered by Live Nation Merchandise, provides K’Nex with the rights to create building toys based on the classic animated movie. Buildable figure packs will include collectible figures of John, Paul, George and Ringo – each wearing his super groovy outfit from the movie – and musical instruments. The packaging from the packs doubles as a stage. Designed for K5+, The Beatles Yellow Submarine figure packs will be available exclusively at Target, and in fall 2012.

Rocket Licensing in the UK and Licensing Street in the US have been appointed to take the reading-centric preschool Driver Dan’s Story Train brand into a wide range of categories across the two territories. Exiting partnerships already include Golden Bear as the master toy licensee, the Macmillan Campbell Books imprint has produced a range of books for the English language market, and Universal is the DVD partner in the UK market where two DVDs have been released. Rocket plans to work with all of Driver Dan’s existing licensing and retail partners to maximize the brand throughout 2012 and 2013, as well as launching promotional programs to boost awareness of the brand in the UK. Licensing Street will showcase the property this June at Licensing International Expo in Las Vegas. Created by author/illustrator Rebecca Elgar, Driver Dan’s Story Train is a 3Line Media production in association with twofour54 Abu Dhabi. The series airs on CBeebies (UK) and Sprout (US).


=== J O I N  U S ===

Cynopsis Kids!magination Awards Event
 Thursday, June 7 | 8:00-10:30 a.m.
Le Parker Meridien, NYC

Join award finalists, support your colleagues and network with the best in the industry!


Imira Entertainment, a Spain-based production and distribution company, inks deals for its third party programming slate with networks across Latin America and Hispanic US.

  • In pan-Latin America deals: Pay TV channel Yups acquires Jonathan M. Shiff & ZDF Enterprises’ Scooter, Secret Agent (26X26) and Shaftesbury’s Baxter (13X30) for all territories excluding Argentina & Brazil; Discovery Communications picks up season one of Guru Studios’ Justin Time for Pay TV; while Spellbound Entertainment’s The Koala Brothers (39X26) is acquired by TEVES (Venezuela) and IMPS’ The Smurfs (163X26) to KM Services (Nicaragua).
  • In Mexico: Free TV channel Canal Once picks up Breakthrough Entertainment’s Dino Dan (26X30) and Imira’s Sandra, The Fairytale Detective (52X13); Televisa takes DQ Entertainment and ZDF Enterprises’ The Jungle Book (52X11+1X60), which has also sold to Canal Encuentro for Argentina.
  • Hispanic USA: channel V-Me Media acquires Werner Film & ZDF Enterprises’ live action series Dance Academy (26X26).

Canadian game developer Game Pill is creating a new side-scrolling adventure video based on 9 Story Entertainment‘s animated series Almost Naked Animals. The platform game will allow players to become part of the Almost Naked Animals world by choosing one of the quirky characters to run their own tropical hotel and compete to become the best hotel on the strip. Almost Naked Animals is currently in its 3rds season and airs in the US on Cartoon Network, as well as channels around the world including YTV (Canada), CiTV (UK), ABC (Australia), Disney Channels in Italy, India, Latin America, Spain and Portugal, NPO’s kid’s channel Z@pp/Zeppelin (Netherlands), Super RTL (Germany), Canal+ Family and Teletoon+.

Cynopsis Kids !magination Awards Finalists have been announced! For a full listing of all the finalists, and to register for the June 7 Awards Breakfast in NYC click here


Sesame Workshop promotes Erica Branch-Ridley to VP, Executive in Charge of Production for Sesame Learning. Branch-Ridley will focus on emerging technologies and educational impact for delivery of Sesame Street content to preschool environments of the next several years, as well as being responsible for working across multiple platforms and connecting various departments to further the Workshop’s content. Branch-Ridley will report to Laura Smith, VP/Sesame Learning. Branch-Ridley joined the Workshop in 2008 as the Broadband Supervising Producer for The Electric Company and most recently served as Assistant VP and Supervising Producer of The Electric Company Digital. Previously, she was an Executive Producer and Sr. Director for TV Land Digital, overseeing creative direction and production for the TV Land and Nick-at-Nite websites. She also toiled for Nickelodeon Online, The AT&T Learning Network, BET and CBS News.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/7-5/13/12 :
Total Day     (000)   Primetime     (000)
DSNY* :        834     DSNY* :        1311
NICK° :         810     NICK JR°°:       567
CARTOON:     490     NAN** :          251
NICK JR°°:     401     ADSM** :        247
ADSM** :      179     DXD:              206
NAN** :        168     NICKTOONS:    177
DXD:             149     SPROUT***:   115
SPROUT***:    83     DISCOVERY:      60
TEENNICK:       60     MTV:                57
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/7-5/13/12 :
Total Day       (000)  Primetime       (000)
DSNY* :          523     DSNY* :         987
NICK° :           392     NAN** :          173
CARTOON:       310     ADSM** :       166
NAN** :          121     DXD:              153
ADSM** :        126     NICKTOONS:    109
DXD:              110     NICK JR°° :        94
NICK JR°°:        69     ANIMAL PLANET: 54
NICKTOONS:     64     TEENNICK:         45
TEENNICK:        48     MTV:                38
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/7-5/13/12 :
Total Day     (000)  Primetime     (000)
DSNY* :        466     DSNY* :        813
NICK° :         295     ADSM** :      240
CARTOON:     239     NAN** :        195
ADSM**:       225     DXD:            133
NAN** :        135     NICKTOONS:    96
DXD:             103     MTV:             78
TEENNICK:       62     TEENNICK:      60
MTV:              52     ANIMAL PLANET: 57
NICKTOONS:    51     COMEDY:         49
COMEDY:        28     DISCOVERY:     46
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
The Sprout network became publicly measured as of November 1, 2010.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
°°Nick Jr is not an ad supported cable network, unlike most of the others in this listing

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 12, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1087; K6-11 772; TWEENS 9-14 573
NICKELODEON:          K2-11   905; K6-11 620; TWEENS 9-14 479
CARTOON NETWORK:  K2-11   658; K6-11 445; TWEENS 9-14 362
DISNEY XD:              K2-11   212; K6-11 145; TWEENS 9-14 120
NICKTOONS:              K2-11   128; K6-11   82; TWEENS 9-14 55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1173; K6-11 829; TWEENS 9-14 691
NICKELODEON:          K2-11   959; K6-11 614; TWEENS 9-14 482
CARTOON NETWORK:  K2-11   552; K6-11 374; TWEENS 9-14 281
DISNEY XD:               K2-11   193; K6-11 144; TWEENS 9-14 128
NICKTOONS:              K2-11   100; K6-11   73; TWEENS 9-14  59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 14, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 822; K6-11 414; TWEENS 9-14 335
NICKELODEON:            K2-11 744; K6-11 289; TWEENS 9-14 216
CARTOON NETWORK:    K2-11 488; K6-11 300; TWEENS 9-14 250
DISNEY XD:                K2-11 158; K6-11 121; TWEENS 9-14 117
NICKTOONS:              K2-11   77; K6-11   52; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: Who owned the pet store that Magilla Gorilla lived in? Mr. Pebbles. Kudos to: Monica Lenti-Viacom Media Networks/NYC; Jeff Grant-Cartoon Network/adult swim/Atlanta; Michael Ritz-BucStar Consulting/NY; Brad Stern-Mobileye, Inc./Westbury, NY; Chris O’Reilly-ITN Networks/NYC; Tom Potter-Radio Disney AM 1560/NY; Michael Ratliffe-B.E.T. Networks/Washington DC; Richard Quan-BSSP/San Francisco; Pat Brady-CESD/LA;

Today’s Trivia Question: Daffy Duck starred in a cartoon parody of Dick Tracy, what was the exact title of this cartoon? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: #3046 (5/23)

JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply (5/23)

JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to (5/22)

JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: (5/22)

JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: (5/22)

JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: (5/22)

JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: (5/22)

JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: (5/22)

JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: (5/22)

JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: (5/22)

JOB OPENING: DIR, SCHEDULING/WEtv/NYC: Oversees all aspects of short term ntwrk prmg strategies, inventory usage, comp analysis, stunt prmg; 2+yrs mgr or above pgmming/rsrch, resumes to: (5/19)

JOB OPENING: WRITER/PRODUCER/Lifetime TV/NY: Write & produce high impact promo campaigns for scripted & unscripted series. 3+yrs On-Air Promo TV exp. Apply: (5/19)

JOB OPENING: DIG. MEDIA ANALYST/A+E NETWORKS/NY: Define analytics reqs for web, mobile/gaming/social apps.Lead A/B testing, implementation, QA. Build reports/prsntions.3+yrs Omniture/reqd. 5yrs web anlytic (5/19)

JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: (5/18)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: (5/18)

JOB OPENING: SR DIGITAL SALES PLANNER/NYC/ABC: 3 yrs exp: rsrch/planning/executing dig campaigns, client service driven, manage multiple projs, manipulate data for analysis/presentation. Apply to: Req:44469 (5/17)

JOB OPENING: MGR DIGITAL INTEGRATED MARKETING/MTVN/NYC: overseeing the life cycle of assigned advrtsng spnsorshps & prgrms across dgtal, mobile, social, video production & event mrkting. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: AE-DIGITAL /NYC/ABC Network Sales: Devlp/maintain strategic accounts/sponsorship deals for,, GMA on Yahoo!,, & Hulu Network Apply to: req ID: 44397 (5/17)

JOB OPENING: DIR, ON AIR PROMO/LOGO/NYC: 5 – 7 yrs exp. promo/advertising; excellent conceptual & creative thinker; passion for ent, promo & brand building; strong comm skills a must. EOE/M/F/D/AAP. Apply (5/17)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: 5+ years Program Research experience required. Experience with Explorer/Arianna/Npower needed. Must have mgmt & presentation exp. Apply: Job #4291 (5/17)

JOB OPENING: SR DIR, NATL ACCTS/WWE/LA: Oversee affiliate sales & marketing for Western Reg across multi-platform prods (PPV, on-demand, altern distrib, netwk launch, etc) 10+ yrs including premium netwk expr: (5/17)

JOB OPENING: DIG OPTIMIZATION MGR/New York: Drive Ad Sales Rev thru Direct & 2nd Channel Partnerships & Solutions across A+E Networks Dig initiatives (5/17)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 2 yrs of exp TV Ops & Traffic. Build daily comm. log within parameters to ensure accuracy. Wrk w/ Ad sales mgmt, traffic mgmt. and agencies. More info: (5/17)

JOB OPENING: COPY COORD/TV One/NY: BA pref’d and/or 2 yrs of exp in TV Ops & Traffic. Wrk w/external agencies & traffic mgmt to secure commercial copy for network. Brdway exp a +. Visit (5/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERN/NY: Multimedia co. seeks intern to assist in network production, programming and misc. projects. Min of 2 days/wk. Computer proficiency & sports interest a +. Res: (5/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. (5/23)

SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. (5/22)

SITUATION WANTED: WRITER’S/SHOW RUNNER’S ASSISTANT/ LA: Has worked 4-cam sitcom, 1-cam writers’ rooms and as executive producer gatekeeper. Great proof and coverage skills. Very experienced with Final Draft. (5/17)

E-mail or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.

Related Stories

11/25/15: Bieber bails on Late Show; Kevin Bacon set to sizzle in Tremors; Sesame Street grows up for HBO

Bieber bails

CYNOPSIS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning briefing. Tonight’s Premieres: HGTV: Property Brothers at Home on the Ranch at 9p History: Christmas Through the Decades at 10p Tonight’s Finales: DIY: Building Hawaii at 10p and 10:30p TLC: Coach Charming at 10:30p Thursday’s Finale: HGTV: Rehab Addict: […]

11/25/15: National Geographic to debut its first original digital content; Amazon causes stir with Man in the High Castle subway campaign; Netflix nabs two new original films

Amazon pulls plug on controversial "Man In the High Castle" marketing campaign

CYNOPSISDIGITAL 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing. TOP NEWS   Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. […]

11/25/15: PBC punches a new deal with FOX; Comcast’s Facebook play; NHL’s Collins exits the ice

PBC punches a new deal with FOX

CYNOPSISSPORTS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning Sports briefing.  FOX Sports is ringing in the New Year via a deeper media rights deal with Premier Boxing Champions that will now see multiple primetime Saturday evening bouts on the FOX broadcast network and FOX Deportes in 2016 […]


Search for more JOBS

JOB OF THE WEEK MGR, CONSUMER PRESS & PUBLICITY New Form Digital Santa Monica CA Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE CYNOPSISJOBS 11.24.15 Good morning. It’s Tuesday, November 24, 2015, […]

11/24/15: Fox News loses a Friend; HBO’s U2 Paris show rescheduled; FX hands Fargo a third season

Elisabeth Hasselbeck exiting Fox News

CYNOPSIS 11.24.15 Good morning. It’s Tuesday November 24, 2015, and this is your first early morning briefing. Tonight’s Premieres: Great American Country: Log Cabin Living at 10p Nat Geo: Badlands, Texas at 10p Tonight’s Finales: ABC: Dancing With the Stars at 9p A&E: Storage Wars at 9:30p, Storage Wars: Miami at 10:30p Bravo: The People’s […]