Wednesday, June 6th, 2007


Cynopsis: Kids!


Good morning. It’s Wednesday, June 6, 2007 and this is your first early morning briefing.

Marathon, a French animation production/distribution company, is up for sale with several suitors a-knockin’ on their door, per Reuters.  Those in line to purchase Marathon include Endemol and de Agostini.  Marathon was acquired by Bridgepoint about two years, is estimated to be worth upwards of $400 million. 

Entertainment Arts Inc. has formed EA Casual Entertainment, a new unit that will focus on lighter games for families and new users, for use across multiple platforms and devices (e.g. consoles, PCs, handheld, mobile phones).  Kathy Vrabeck has been tapped to lead the group as President, EA Casual Entertainment.  No licensing deals and/or game titles gave been announced as of yet.


YTV has picked up RollBots (26×30′), a 3D animated action/comedy from Amberwood Entertainment.  Targeted to K6-11, the series begins production this month with partial funding from YTV and the Canadian Television fund.  Based on an original idea by Michael Milligan, RollBots are round robots that roll at extreme speeds on roller-coaster type tracks through a community that contains 11 different tribes of rollbots.


In Canada, Teletoon launches six new shows this July 2007, three of which will run during Camp Teletoon, the network’s annual summer programming block (M-F, 8-11a), with the other three series bowing in July.  Additionally, the network will offer a sneak-peek of four of the new shows on during the Spin Cycle block on Friday, June 29 from 4p, including George of the Jungle, Iggy Arbuckle, Bakugan and Chop Socky Chooks.

Joining Camp Teletoon, Monday, July 2, 2007:

  • George of the Jungle – the new animated series gets its world premiere at 8a.  This is an original Teletoon show produced with Studio B Productions and Classic Media.
  • Making their Canadian debut are the animated series Iggy Arbuckle and Coconut Fred’s Fruit Salad Island on at 8:30a and 10a respectively.

Launching on Sunday, July 8, 2007:

  • Total Drama Island, an animated reality series has its world premiere on Sunday, July 8 at 8p with two episodes.  The show follows 21 teens trying to survive the summer at a run down, bug infested summer camp.  An original Teletoon show, produced with Fresh Animation, Total Drama Island.  The series will air regularly Thursdays at 8:30p.
  • Bakugan, an anime action game series makes its Canadian premiere at 10:30p, and will then air in its regular time Sundays at 10:30a.  Bakugan is produced by TMS Entertainment and Japan Vistec and is co-produced by Sega Toys, Spin Master, Nelvana Enterprises/TMS Entertainment, Ltd.
  • Chop Socky Chooks bows on 6:30p, and will air regularly on Saturdays at 8a.  The series is an original Teletoon production produced in association with Aardman Animation and Decode Entertainment.

Following up on a publishing partnership announced last year, Tokyopop and HarperCollins have set July 2007 to publish Avalon High:  Coronation #1: The Merlin Prophecy, the first of a three-part manga series from author Meg Cabot (The Princess Diaries, All-American Girl, Teen Idol etc).  An extension of Cabot’s teen-targeted book Avalon High, the manga titles feature artwork by Jinky Coronado.  As a bonus for Cabot fans, the manga will also contain the first chapter of her new book, Pants on Fire.

In other Tokyopop news … This past Saturday morning high schoolers dragged themselves out of bed early to take the dreaded SAT college boards, and similarly this Saturday students will take the ACT, the other college exam.  So, why am I telling you this?  Two reasons, first and foremost is because I am so happy that it isn’t me and secondly because Kaplan Publishing, publisher of academic/professional resources that help prep kids for the SAT/ACT exams, has teamed with Tokyopop to publish a manga series laden with vocabulary words.  The concept being, if teens are reading something they enjoy, they are more likely to learn and retain information and thus better test scores.  Kaplan has published SAT Vocabulary novelized versions of several classic books (e.g. Frankenstein).  The graphic novels are paperback books 6×9, versus those huge SAT/ACT books, and each in the series features 300+ vocab words throughout the text, definitions on the same page as the highlighted word and a word pronunciation guide.  The initial titles in the new series are: PSY-Comm, Volume 1; Warcraft, Volume 1; and Van Von Hunter, Volume 1.


Electronic Arts Inc. and H&M, the fashion retailer, have teamed in a promotion to get fans of The Sims to take part in The Sims 2 H&M Fashion Runway by designing virtual apparel in support of this month’s release of the expansion pack, The Sims 2 H&M Fashion Runway.  Players can create their own fashion designs using The Sims 2 PC videogame and their designs might be featured in a virtual runway broadcast that will be hosted on Yahoo! as well as and  Consumers will also be invited to vote on designs.  Go to The Sims 2 website listed above for the rules and further information.


Kids are picking up and using consumer electronic (CE) devices at a younger age according to The NPD Group’s new report, Kids and Consumer Electronics Trends III.  The average age that a kid began using their first CE has dropped markedly from 8.1 years in the 2005 survey, to 6.7 years in 2007.  Meanwhile the youngest kids, about 4 or 5-years-old, have initial exposure to TVs and desktop computers, with satellite radios and portable digital media players showing the oldest exposure, not hitting until kids are about 9-year-old.  The survey found that the average age of that kids have initial use has declined for just about all of the different electronic devices, specifically for DVD players and mobile phones, neither of which is too surprising.  However, what is an eyebrow raiser is that the report found that the average number of CE devices both owned and used by kids is down a bit versus last year and in 2005, as are the number of households that own these devices.  Even more curious is that upwards of 25% of HH surveyed reported they had no purchased electronics over the last 12 months.

This is very cool  now maybe I wish that I was in High School again (ummm, or not).  The Museum of Science, Boston, and Key Curriculum Press have unveiled plans to publish a new high school science and engineering curriculum, Engineering the Future: Science, Technology, and the Design Process (EtF).  The curriculum, developed by the Museum of Science’s National Center for Technological Literacy is designed to get teen students involved in hands-on design and building challenges that real engineers might face.  The Engineering the Future textbook, Engineer’s Notebook and Teacher’s Guide will be available August 2007.


MTV has named Dan Hart as SVP and GM, MTV Digital, as well as upping Paul j. DeBenedittis to VP/Operations and Colin Helms to VP/Programming.  Hart, who previously served as VP/Online Games Strategy and Operations, MTV Networks, will be responsible for continuing to grow and creating integrated experiences across all screens, music programming online and new product development in the digital arena.  He will report both to Christina Norman President, MTV and Brian Graden, President/Entertainment, MTVN’s Music Group.  Hart will work under Courtney William Holt, EVP/Digital Music and Media, on developing digital strategy and initiatives for MTVN’s Music Group, as well as working with Dave Sirulnick, EVP/MTV Multi-Platform Production, News and Music.

Kathy Vrabeck has been named as President of Entertainment Arts Inc.‘s newly established EA Casual Entertainment. Vrabeck was formerly President of Activision Publishing, where she oversaw the company’s worldwide studios.  Previously, she served in management roles in marketing and sales for Pillsbury Company, Quaker Oats and ConAgra.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/28-6/3/07 :
Total Day   (000)  Primetime     (000)
NICK°:         1162   DSNY*:           1358
DSNY*:          907   CARTOON:        816
CARTOON:     685   NAN**:             520
NAN**:         318   TOON DIS:        201
ADSM**:       291   ESPN:               104
TOON DIS.:   161   DISCOVERY:       96
NOG/THE N:  115   NICKTOONS:       93
NICKTOONS:   66   MTV:                   83
MTV:               52   TLC:                   70
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/28-6/3/07 :
Total Day      (000) Primetime     (000)
NICK°:             642   DSNY*:           1092
DSNY*:            631   CARTOON:        626
CARTOON:        503   NAN**:            402
NAN**:            247   TOON DIS:        126
ADSM**:          224   ESPN:                68
TOON DIS.:        93   DISCOVERY:       64
DISCOVERY:       40   MTV:                 57
NICKTOONS:      40   TLC:                   50
MTV:                  37   ANIMAL PLANET: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/28-6/3/07 :
Total Day   (000) Primetime     (000)
DSNY*:        539    DSNY*:            928
NICK°:         445    CARTOON:       438
CARTOON:   363     NAN**:           349
NAN**:        256    MTV:               147
ADSM**:     275     BET:                 97
MTV:             99     COMEDY:          90
BET:              63    ESPN:               84
DISCOVERY:  51    THE N:              75
COMEDY:       49    DISCOVERY:     70
ESPN:            41    TOON DIS.:       66
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, June 2, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1254; K6-11 839; TWEENS 9-14 599
DISNEY CHANNEL:     K2-11   976; K6-11 611; TWEENS 9-14 444
CARTOON NETWORK: K2-11   846; K6-11 684; TWEENS 9-14 489
TOON DISNEY:           K2-11   159; K6-11   96; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, June 3, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1220; K6-11 849; TWEENS 9-14 645
DISNEY CHANNEL:     K2-11 1040; K6-11 658; TWEENS 9-14 496
CARTOON NETWORK: K2-11   785; K6-11 629; TWEENS 9-14 502
TOON DISNEY:           K2-11   139; K6-11   80; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, June 4, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1290; K6-11 605; TWEENS 9-14 438
DISNEY CHANNEL:     K2-11 1008; K6-11 724; TWEENS 9-14 630
CARTOON NETWORK: K2-11   688; K6-11 504; TWEENS 9-14 351
TOON DISNEY:           K2-11   166; K6-11 101; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: What series is based on the adventures of six teenage fairies that use magic to defend themselves and protect the Realm of Magix from evil?  THE WINX CLUB.  Kudos to: Hayley Ostrager-Chorion Silver Lining/NY; Bill Graham-Cartoon Network/NY; Christine Ferrara-WSBK TV/Boston; Catherine Pirrone-Nickelodeon/NY; Katherine Kaufman-Porchlight Entertainment/LA; Claire Wilmut-Boomstone Animation Inc./Ottawa Ontario;
Today’s Trivia Question: What series would you be on if you cheer on the Bayside Barracudas?  ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 /
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCT EXEC/ Warner Bros Domestic Syndication-L.A: Program or Spot TV sales exp pref; extensive travel req’d; degree req’d. Strong presentation skills/Nielsen research. Email: RE: UCTC/79243BR.(6/13)

JOB OPENING: COMMUNITY & CONTENT PROD/LA: Responsible for coord’g day-to-day content flow for & ensure that all activities coalesce around the larger goal of build’g community & driving membership levels. Res: .(6/13)

JOB OPENING: SR DIRECTOR PROGRAMMING/COURT TV: Must have 5+ yrs exp in program scheduling with cable network; BA/BS. Exp working with ad sales and other depts internally. Apply online via , Req# 81112. EOE. .(6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/CH: Dev, present & sell integrated media prgrms to clients in the midwest mrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res:   (6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/NY: Dev, present & sell integrated media prgrms to clients in the easternmrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res:   (6/13)

JOB OPENING: ACCOUNT EXECUTIVE/Univision Online-NYC: 2+ years of media sales experience required, proven and quantifiable track record of success for retention, growth,& new business. Email: (6/13)

JOB OPENING: GREAT! Marketing Manager/ Nashville. Passionate about radio & event promotion? Enjoy creative collaboration? Req 2+ years radio or TV promotion experience. Journalism/PR or Marketing degree preferred. (6/12)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. 845-732-8943 (6/19)

JOB OPENING: SNR ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 5yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: (6/9)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply: , job #2103. Indicate salary & source. (6/9)

JOB OPENING: PRODUCTION/BUSINESS MGR: Develop production plans, manage/oversee in-house production for major cable network. 10yrs exp, NY Metro area Apply”Mgr Production Admin” at (6/8)

JOB OPENING: PROD ASSIST, DIGITAL MEDIA: To traffic dgtl assets & assist w/live-action prod-Flash content. Exp w/video & digital media. Rqd: Phtshp, Flash8, Illust, FinalCutPro & After Effects (6/8)

JOB OPENING: PRODUCTION DIRECTOR/Nickelodeon NY: 6 yrs online producer exp, solid undrstnd internet/related technologies/site architecture; drive new prod dev; proj mgmnt exp/supv sk pref; EOE/M/F/D/AAP. Apply (6/8)

JOB OPENING: ONLINE MANAGING EDITOR/Nickelodeon NY: 5 yrs media exp; 2 yrs online exp a plus. Strong proofreading, copy editing, writing sk. Supervisory sk & knwldge Parenting preferred. EOE/M/F/D/AAP. Apply (6/8)

JOB OPENING: MANAGER, ON-AIR PROMOS/Fox Sport Net/Pittsburgh: 2+yrs net/cable on-air promo exp/mgt of overall promo ops and planning; produce & schedule element; ensure execution. Submit CV’s via /FNG6738 (6/7)

JOB OPENING: SALES ASSISTANT/BET, NY: Detailed-oriented, organized, multi-tasker, exc comm & math skills.Prof w/excel, Bachelors degree req. Email resume: (6/7)

JOB OPENING: SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: (6/7)

JOB OPENING: NAT’L TV BUYING AMD/BUYERS (LA) /SUPERVISOR (NY): For major agencies. Exp with network, cable and syndication. Relo avail for LA positions. Resumes to: (6/7)

JOB OPENING: SR MGR NA CONSUMER PROMOTIONS/HASBRO: 7+ yrs exp consumer promos for consumer products. Must have experience executing promos at retail. Agency exp a plus. Loc: East Longmeadow, MA. Apply at (6/7)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Assist prod. team in ofc & in the field w/new 1hour docu-drama style series.Assist w/research,releases,casting,computer work & more.FT or PT, begin asap,work through summer. (6/9)


SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard
worker/quick learner/good attitude would be great dept/exec asst. (6/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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