Good morning. It’s Wednesday, June 26, 2013, and this is your first early morning briefing.
Expanded regulations under the Federal Trade Commission’s Children’s Online Privacy Protection Act (COPPA) go into effect July 1, and privacy groups including Center for Digital Democracy will begin closely monitoring web sites and apps targeting children 12 and under on that date to make sure they comply. CDD will be focusing initially on “major kids sites” including those operated by Cartoon Network, Disney and Nickelodeon, according to Jeff Chester, executive director of the organization. CDD also plans to step up its education efforts to help parents and teachers self-determine whether a site is in compliance with the new rules. The organization is highlighting several red flags in particular, including sites that: ask children to upload photos of themselves; collect location information; send push notifications from an app that remain active when the app is not in use.
Now that Upfront season is behind us, Disney’s EVP, Media Sales & Marketing, shares with CynKids her insider’s perspective on the hottest kid-focused trends and topics from this year’s advertiser-wooing playground. Here’s Ferro in her own words on…
Biggest kids trends
Kids’ advertisers have followed the adult marketplace in regard to digital investment. That’s because due to the consumption numbers, advertisers can no longer ignore children’s video usage, and more clients than ever before have expressed an interest in [screen] agnostic deals. The kids’ marketplace is just starting to move, so it’s too early to tell if our clients and agencies will move forward with them.
Mom’s the word
Mom-targeted advertisers are really using kids’ networks as a place to talk to mom, and using cross-platform executions to help drive the mom and families co-viewing message.
Television as multi-screen anchor
Most cross-platform deals in the past two years include TV as a key component of the cross-platform execution. In the past, we have had some smaller cross-media deals that were print/online, online/radio or radio/print, but these tended to be clients with smaller budgets and a small percentage of our total cross-platform deals. Our cross media, big integrated deals are primarily family-focused–mom and child–and [still] include TV to anchor the program with a hit show or franchise. Many of our Disney Channel Original Movies are great examples of this.
These deals are usually large and therefore require greater expertise. Transmedia requires client and agencies to provide clear goals so that the execution we provide as a media partner delivers the success against metrics they are looking for. There also needs to be strong coordination and cooperation between the digital and linear agencies, and between planning and buying teams. As these deals touch many platforms and areas, they require greater lead times to develop and sell through deals, and need a dedicated execution team that knows how to maximize the opportunity and run them.
This year’s strongest kid advertiser categories
The kids’ tablet category will be very competitive this fall and as a result we are seeing new opportunities with from these clients. Video games continue to be strong. The food category will continue to grow as we start to see these companies invest more behind CFBAI-compliant products. The cereal category in particular will have many brands that will be compliant in 2014.
Nickelodeon set July 1 as launch date for the new sketch comedy TV show it’s developing with YouTube channel AwesomenessTV. The TV show, also called AwesomenessTV, will be hosted by Daniella Monet (Victorious) and will air for 13 weeks every Monday night at 8p. AwesomenessTV recently launched a multichannel network on YouTube, allowing indie content creators to join the network and have access to its audience development, distribution, and monetization resources. Now, AwesomenessTV has launched a contest that will give one of its network stars the chance to appear on the TV show via a video they produced and submitted.
The Doc Files, a short-form series extension of Disney Junior’s Doc McStuffins, will run July 2226 on Disney Channel (9:25a) and Disney Junior (7:55). Episodes will also be available on DisneyJunior.com in conjunction with their linear premiere. The Doc Files offers a glimpse into Doc’s keen deductive skills as she shares an in-depth look at specific cases and diagnoses after the clinic doors close for the day. Produced using a combination of CG and 2D flash animation, each episode opens with Doc dictating a toy patient’s chart and recalling how she solved the case from allergies to splinters to the importance of healthy eating and exercise.
ABC has renewed Litton’s globe-trotting series Born To Explore With Richard Wiese through the 2016 season. The new season launches Oct. 5 and will see Wiese and the crew journeying to destinations including Scotland, South Africa, India and Zambia.
Tenkai Knights, an animated series about a quartet of unlikely, world-saving heroes, is headed to Cartoon Network later this year from Spin Master Entertainment and Shogakukan-Shueisha Productions Co. The new series will be supported by a heavy dose of webisodes, an interactive web site and robust toy line.
Happy Days creator Garry Marshall will guest on the Nick comedy See Dad Run, reuniting him with the show’s star Scott Baio, according to The Hollywood Reporter. Marshall will play TV dad to Baio’s David on the show within the show.
The Real World, only preppier? ABC Family is hitting the beach this summer with new unscripted drama The Vineyard, which captures summer’s ebb and flow for 11 locals and “wash-ashores” (that’s slang for the summer crop) living and working on Martha’s Vineyard for the summer. Series premieres Tuesday, July 23, 10p.
Bento Box Entertainment, the studio home of Bob’s Burgers, is expanding into original animated content with the hiring of Mike Clements as head of the company’s newly formed creative development and original programming division. Clements’ hiring comes as Bento Box is gearing up for the launch of its animated original comedy created for Hulu, The Awesomes. co-created and exec-produced by SNL’s Seth Meyers and Mike Shoemaker of Late Night With Jimmy Fallon.
Hyper Hippo Productions is inching closer to launch on its tactical game for ages 10-plus, Mech Mice. The game launches in open beta July 9, with a rollout on Mac and PC in the fall to be followed by mobile platforms later this year.
ABC Family continues to feed the social media pipe. Cassi Thomson of Switched At Birth and Cierra Ramirez of the network’s The Fosters participated in live Twitter chats during the East Coast feeds of the series on Monday, followed by live Twitter chats by Pretty Little Liars star Tyler Blackburn and Brittany Curran of Twisted on Tuesday.
A CYNOPSIS MESSAGE FROM LITTLE AIRPLANE
“HOW TO MAKE A GREAT PRESCHOOL SERIES”
August 3, 4, 5
Little Airplane Productions is accepting applications for a unique workshop taught by accomplished preschool TV veterans on each step of creating a high-quality preschool series. Topics include Writing, Pitching, Legal, Design, Music, Directing, Producing, Distribution and more. A panel of noteworthy Children’s TV broadcasters will be on hand to discuss pitching to a network.
A galaxy of licensing partners are converging around Marvel Entertainment’s Guardians of The Galaxy, including Hasbro, Disguise and Sideshow Collectibles. The film arrives in theaters Aug. 1.
eOne Family is Pig-ging out. The company signed five additional U.S. licensees to help enrich its Peppa Pig brand in the States: TCG, Fast Forward, Added Extras, Underground Toys and Redan Publishing. New items will complement the existing assortment of Peppa Pig gear including toys by Fisher-Price, books by Scholastic and Candlewick Press, DVDs by Entertainment One and mobile apps by P2 Games.
MORE KIDS NEWS
The All-American Rejects helped kick off Cartoon Network’s summer-long partnership with Atlantis Paradise Island with a complimentary beachfront concert this week. Opening for the band was 9-year-old spinning sensation DJ Fulano; Chanelle Peloso (Incredible Crew) served as host for the night.
Make some noise! Boy band One Direction (the beloved of this editor’s teen daughters) yesterday released the full trailer for their upcoming up-close-and-personal 3D flick One Direction This Is Us, due out in the States Aug. 30 from TriStar Pictures. The band also announced their next single will be titled Best Song Ever.
Calling all aspiring writers… The Jim Henson Co. and Grosset & Dunlap, an imprint of Penguin Young Readers Group, are holding a contest that will award one winner a $10,000 contract to write the first book in a new young adult series based on the fantasy film The Dark Crystal. Entries will be accepted beginning Oct. 1-Jan. 1; details and rules are available now at darkcrystal.com/authorquest.
Walt Disney Studios has officially changed the name of the stage where The Mickey Mouse Club was filmed to honor of one of its brightest stars. In a ceremony Monday, Disney chief Bob Iger renamed the stage the Annette Funicello Stage. The Mouseketeer who went on to movie stardom died on April 8th, at the age of 70.
GAMING & APPS
The first Strawberry Shortcake enhanced story app is coming to market from Cupcake Digital and AG Properties. Berry Best Friends follows Strawberry Shortcake and pals as they practice their special talents to impress a scout from Berry Big City for an upcoming talent show. When Raspberry Torte’s keyboard breaks, listeners will learn the importance of friendship. Features include text highlighting and synched narration, matching games, and three reading modes.
Warner Bros. Interactive Entertainment released Lego Legends of Chima: Laval’s Journey for Nintendo 3DS and PlayStation Vita. The game, based on the Cartoon Net series, will also be available for Nintendo DS this fall.
PARTNERSHIPS & PROMOTIONS
Pottery Barn Kids is partnering with PBS Kids for a few in-store story-time events led by popular children’s characters. Curious George will make an appearance and read a few stories at the New York store July 2, followed by a visit from the Cat in the Hat at select locations July 23 to read all about the world of oceans.
Canada’s Teletoon is kicking off its summer TV and online promo Camp Teletoon with new seasons of original series Camp Lakebottom, Lego Ninjago, Rocket Monkeys and more, plus a different movie every Friday at 10p. The weekday programming block runs 9a-noon, and extends to teletoon.com with Paddlepalooza, a game centered on a breakneck race across Canada… by canoe. Additionally, Teletoon Canada has partnered with YMCA and Association des camps de Quebec to offer campers a real-life Paddlepalooza experience. Approximately 36,000 Canadian campers will receive Teletoon T-shirts, posters and sticker sheets to motivate them as they complete their own canoe-inspired challenge.
Aussie education software maker LiteracyPlanet and Viacom International Media Networks are launching LiteracyPlane’s direct-to-consumer elearning products across Nickelodeon platforms in the U.K. and Australia. The partnership also includes promotion across Nickelodeon-branded digital platforms, and will feature LiteracyPlanet’s extended range of education content and apps for tablets and mobile for the wider consumer markets across the UK and Australasia.
CBBC commissioned a second season of current hit Dani’s Castle from Zodiak Kids’ production company The Foundation… 9 Story Entertainment sold Daniel Tiger’s Neighborhood to Disney Channel in Russia and Disney Junior in Latin America and Southeast Asia… Discovery Networks Asia-Pacific acquired docu-adventure series Bushwhacked from the Australian Children’s Television Foundation. The series will air on Discovery Kids across Asia in 2014.
BY THE NUMBERS
Top 10 Basic Cable Ratings for the week of June 17-June 23, 2013
K2-11 Total Programming Day
K2-11 Prime (Monday Sunday 8-11p.m.)
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
K6-11 Total Programming Day
K6-11 Prime (Monday Sunday 8-11p.m.)
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
K9-14 Total Programming Day
K9-14 Prime (Monday Sunday 8-11p.m.)
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD
K2-11 Top 10 Programs for the week of June 17-June 23, 2013
|6/23/2013||Shake It Up||DSNY||9-9:30p||1849|
|6/20/2013||Sam & Cat||NICK||7-7:30p||1824|
|6/23/2013||Good Luck Charlie||DSNY||7:30-8p||1782|
|6/23/2013||Dog With A Blog||DSNY||8-8:30p||1742|
|6/23/2013||Austin & Ally||DSNY||8:30-9p||1732|
|6/21/2013||Dog With A Blog||DSNY||10-10:30p||1730|
|6/22/2013||Fairly Odd Parents||NICK||9:30-10a||1708|
K6-11 Top 10 Programs for the week of June 17-23, 2013
|6/23/2013||Shake It Up||DSNY||9-9:30p||1507|
|6/23/2013||Good Luck Charlie||DSNY||7:30-8p||1454|
|6/23/2013||Dog With A Blog||DSNY||8-8:30p||1432|
|6/23/2013||Austin & Ally||DSNY||8:30-9p||1394|
|6/21/2013||Dog With A Blog||DSNY||10-10:30p||1357|
|6/21/2013||Good Luck Charlie||DSNY||10:30-11p||1336|
|6/23/2013||Good Luck Charlie||DSNY||10-10:30p||125|
Source: Turner Research from the Nielsen Co. data, Viewing type = Preliminary Live + SD
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for June 21-23, 2013:
Monsters University (Disney) G $82 million (weekend) $82 million (1-week cume)
World War Z (Paramount) $66 million (weekend) $66 million (1-week cume)
Man of Steel (Warner Bros.) PG-13 $41.2 million (weekend) $210 million (2-week cume)
Now You See Me (Lionsgate) PG-13 $7.9 million (weekend) $94.4 million (4-week cume)
The Internship (20th Century Fox) PG-13 $3.4 million (weekend) $38.4 million (3-week cume)
Star Trek Into Darkness (Paramount) PG-13 $3 million (weekend) $216.6 million (6-week cume)
Iron Man 3 (Disney) PG-13 $2.2 million (weekend) $403.1 million (8-week cume)
Epic (20th Century Fox) PG $1.7 million (weekend) $101 million (5-week cume)
After Earth (Sony) PG-13 $850,000 (weekend) $57.3 million (4-week cume)
The Great Gatsby (Warner Bros.) PG-13 $572,000 (weekend) $141.6 million (7-week cume)
As if we need more reasons to love Steve Carell. The Despicable Me 2 star chickens-out, literally, in an adorable new promo airing on Sprout for the second season of The Chica Show that’s an excellent example of synergy among NBCU film and television departments. In the clip, Carell makes a call to Kelly of Sprout’s Costume Coop to inquire about a minion outfit. We find out Kelly is clearly a big Steve Carell fan, and Chica is an equally big fan of minions. Season two of The Chica Show debuts July 29 on Sprout; Universal’s Despicable Me 2 bows July 3. http://bit.ly/10hYJYd
Disney is cranking the Disney Original Movie machine. Naketha Mattocks has been named VP, original movies, for Disney Channels. Mattocks, whose breadth of experience spans from feature films to television series development, most recently was an independent film and television producer who sold projects to broadcast and cable networks including ABC Family, CBS Films, Hallmark Hall of Fame/ABC, Lifetime Television and VH1.
Lucy Hood has been named president/COO of the Academy of Television Arts & Sciences. Hood, who replaces the retiring Alan Perris, previously was executive director of the Institute for Communication Technology Management at USC.
A CYNOPSIS MESSAGE
Cynopsis: Digital Model D Awards
The Best in Online Video Content & Advertising
Answer to Yesterday’s Trivia Question: What was the first item the Hello Kitty image appeared on in 1974? A coin purse. Kudos to: Rori Caffrey, The World of Pia, Toronto; Sharaine Roberts, A+E Networks, NY; Brad Stern, Bellavia Blatt; Mineola, NY.
Today’s Trivia Question: Name one of two films Scott Baio appeared in with Jodie Foster. (Email Cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy
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