Cynopsis: Kids!
08.14.13
Good morning. It’s Wednesday, August 14, 2013, and this is your first early morning briefing.
Saban-powered kids programming block Vortexx on The CW will unveil a new lineup on Saturday (Aug. 17). New shows include action-adventurer B-Daman Crossfire and The Spectacular Spider-Man, plus educational series The Adventures of Chuck & Friends. Current marquee titles including Sonic X, Justice League Unlimited and Dragonball Z Kai remain on the lineup, which airs weekly 7a-noon. “These new programs, along with tons of fresh new content on MyVortexx.com, will provide fans with hours of fun and entertainment both on TV and online,” said Vortexx president Joel Andryc.
Gather the family and head for the flat-screen. Hub Network’s Family Game Night returns Sunday, Aug. 18, 7-8p, for a fourth season. Hosted by Todd Newton, the series returns with four new larger-than-life versions of classic games: Jenga, Monopoly Remix, Barrel of Monkeys and a new version of Yahtzee. The comedies pit families from the audience against each other in a competition for cash and prizes, including a new car. The series is produced by Hasbro Studios and Zoo Productions.
ABC’s family programming is about to get a little wilder. SeaWorld Entertainment will debut its second TV show to air on ABC affiliates on Saturday, Oct. 5, on the Litton Weekend Adventure programming block. The new series, Wildlife Docs, goes behind the scenes with the zoo team at Busch Gardens Tampa, the land-animal sister park to SeaWorld, which is an elite team of veterinarians, technicians and trainers who care for the 12,000 exotic animals that inhabit Busch Gardens. Sea Rescue, the hit show about SeaWorld’s wildlife rescue and rehab program that’s garnered 86 million viewers in two seasons, returns for season three this fall.
The Phineas and Ferb-Marvel mashup will make its debut on Disney Channel Friday, Aug. 16. The first-ever crossover between the hit series and characters from the Marvel universe features the brothers trying to help Spider-Man, Iron Man, Thor and the Hulk and fend off super villains and getting caught in their own attack Dr. Doofenshmirtz. Voice talent for the Marvel characters includes Drake Bell (Spider-Man); Adrian Pasdar (Iron Man) and Travis Willingham (Thor). Stan Lee will also make a guest appearance as himself.
Wag those tails. Hub Network is returning its popular Dog Days of Summer, Aug. 1217. The puppy programming event features a week of canine-themed movies and culminates in a marathon of Hasbro Studios’ animated series Pound Puppies on Saturday, Aug. 17, 6a-noon. Viewers also have the opportunity to play the all-new Pound Puppies: Puppy Care Academy game at Hubworld.com/dogdays, where they can take care of the pups from the series by feeding, grooming and playing with them.
Get ready for more Camp Wawanakwa fun. Cartoon Network will premiere season five of its unique “animated reality show” Total Drama: Total Drama All-Stars on Tuesday, Sept. 10, at 7p. Created by Cake Entertainment, the show features 14 favorite animated contestants from seasons past, each hoping to be the one to take home the $1 million prize.
Want to know How To (Really) Increase Kid Brand Revenue Through Licensing? Join Cynopsis Media and a panel of industry experts from Scholastic Media, The Jim Henson Company, American Greeting Properties and Cartoon Network Enterprises, on Tuesday, Aug. 27, for an informative, 90-minute webinar that will break down how to effectively license extensions critical to maximizing brand engagement. We’ll also explore the many deal-breaker and deal-maker case studies presented by our speakers – both within and outside the TV realm. Register here. See you there!
CynKids was in the house at the Gibson Amphitheater for the Teen Choice Awards Sunday night, a packed, fast-paced shriek-a-thon that was a ratings win for Fox. The telecast averaged a 2.8 rating among teens 12-17, according to Nielsen, which is 17% higher than last year’s TCA telecast on the network. The live crowd went particularly wild whenever there was a mention or sighting from ABC Family’s Pretty Little Liars–star Lucy Hale was a guest host with Glee’s Darren Criss and the show picked up a slew of awards including Choice TV Show, Drama, and Summer TV Show; Miley Cyrus, who won for Choice Summer Song; and boy band One Direction, which opened the show and won several awards including Choice Tour and Love Song. A hush did fall over the crowd when the cast of Glee came on stage, including Lea Michele, who made her first pubic appearance since the death of series co-star and real-life boyfriend Cory Monteith. “For all of you who loved Cory as much as I did-I promise you we’ll get through this together,” she said.
DIGITAL UPDATE
DisneyChannel.com is plumping up its original offerings. The site launched new original shortform video series The Coppertop Flop Show, starring Calum Worthy of Austin & Ally. The shorts, one-two minutes in length, will premiere weekly; the first two eps, “King of the Beach” and “Food Enthusiast,” are up now. “Our audience loves shortform video,” said Lauren DeVillier, VP, digital media, Disney Channels Worldwide. Worthy’s longtime collaborators Derek Baynham and Kelly May are producing, along with Corey Moss at Principato-Young Entertainment.
Full eps of Thomas & Friends are now available on PBS Kids’ online and mobile platforms. In addition, pbskids.org now includes a Thomas & Friends site that contains online activities and downloadable content. The Thomas & Friends channel on the PBS Kids Video Player features four full episodes that will rotate each Friday. The Thomas & Friends site launches just ahead of the series move to PBS Kids’ weekdays schedule on Oct. 7. Thomas & Friends experienced a year-on-year K2-5 audience increase of 32% in January 2013, and a 55% audience increase January 2011 to January 2013.
PRODUCTION NOTES
Hallmark Channel has begun production in Vancouver for the two-hour original family movie Hats Off To Christmas! The holiday story about a young, widowed mother who meets an unexpected visitor while striving to care for her 9-year-old disabled son stars Haylie Duff (7th Heaven, Material Girls) and Antonio Cupo (Bomb Girls, Love At The Thanksgiving Day Parade) and will be part of Hallmark’s annual Countdown to Christmas holiday programming event. The movie is a Borderline Distribution/Lighthouse Pictures production, exec-produced by Dan Paulson and Shawn Williamson and directed by Terry Ingram from a script written by Deanna Talcott and Deborah Majinska.
LICENSING NEWS
American Greetings Properties added new international licensing partners to its Strawberry Shortcake publishing program. In Asia, Medialink brokered renewal deals with Bongkoch Publishing Co. in Thailand, and Erlangga Group in Indonesia. In Italy, RCS SpA has signed on as a new partner for picture storybooks, activity books and novelty formats.
Lisle International Licensing has been named by Trinity Mirror to deliver the U.K. merchandising program for its iconic Daily Mirror cartoon strip character Andy Capp. Created by Reg Smythe, Andy Capp first appeared in the paper in 1957 and is one of the longest-running strips ever.
GAMING & APPS
The Jim Henson Co. debuted its inaugural digital-first preschool property for mobile platforms. New app Jim Henson’s Chatter Zoo, a collaboration with Mindshapes, focuses on teaching early language acquisition as young preschoolers get to interact with four friendly and playful baby animals. Chatter Zoo, which was created by Alex Rockwell (Pajanimals, Bear in the Big Blue House), launched Aug. 8 on iTunes and will debut on the Amazon Kindle Fire in September. The Jim Henson Co. is simultaneously continuing to develop the property for television and ancillary products.
Warner Bros. Interactive and Mattel set Sept. 17 for the launch of their latest collaboration, Hot Wheels World’s Best Driver. The game is a multiplatform bonanza, available on five platforms: Xbox 360, Playstation3, Wii U, Nintendo 3DS and PC. Players can get behind the virtual wheel of Hot Wheels vehicles while joining the elite ranks of Team Hot Wheels. Gameplay includes competition in dozens of unique, fast-paced, replayable challenges all highlighting the different driving styles of Team Hot Wheels.
Premier Digital Publishing will release Shushybye, a collection of three audio-enhanced ebooks, on Sept. 17. The ebooks–Shushybye Live At Pillow Park, Shushybye Sharin’ and Talent Day at Shushybye School–offer stories, colorful characters and original songs culled from the Shushybye dream-themed toddler-preschool entertainment brand which airs on the BabyFirst network. The Shushybye eBooks will be available via all major tablet platforms including Amazon Kindle, iTunes and iBooks, Barnes & Noble Nook and Sony Reader.
INTERNATIONAL RELATIONS
Teletoon Canada will launch new fall seasons on Sept. 2 on Teletoon, Teletoon at Night, Teletoon Retro, Cartoon Network and Adult Swim. Among highlights: Annoying Orange will make its Canadian debut on Teletoon on Thursday, Sept. 5 at 6:15p, following the season three premiere of Adventure Time and followed by the premiere of Teletoon original series Grojband at 7p. Additionally, Avengers Assemble, an animated series featuring an all-star roster of Marvel superheroes, makes its Canadian debut Friday, Sept. 6 at 8p. Cartoon Network in Canada will see several new series premieres as well: Uncle Grandpa debuts Monday, Sept. 2, at 8p.m and ThunderCats debuts Saturday, Sept. 7 at 11:30a. To coincide with the launch of the new fall schedule, Teletoon Canada is offering a national free preview of Teletoon and Teletoon at Night from Aug. 15-Sept. 30.
Paris-based kids programming distributor PGS Entertainment licensed A Squared Entertainment’s series Secret KidVenture Club to MediaCorp in Singapore, Workpoint Entertainment in Thailand, Globosat in Brazil and ZOOM channel in Israel. Created with businessman and philanthropist Warren Buffett, Secret KidVenture Club empowers kids by helping them understand the world they live in, teaching them about the impact their decisions have on their own lives.
RESEARCH & DATA
Research consultancy Latitude’s new study The Future of Storytelling shows digital TV will be an integral part of how stories are told in the years to come. According to the study, “audiences are more ready than ever to embrace new tech-driven possibilities for stories to [affect] us more deeply.” The report identifies four different audience archetypes: Seekers, Relaters, Realists, and Players. Among findings:
- 78% want to “friend” a character digitally on Facebook or via text messages and have the ability to help sway the character’s decisions.
- 87% want to see events through the eyes of a particular character or to switch between different characters’ points-of-view.
- 41% use a second screen at least daily while watching TV.
- The most popular second screen interactions for TV shows tend to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
- 92% agree there’s a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with.
CYNKIDS SPOTLIGHT
The doctor is in! The Doc Mobile, a 27-foot customized Airstream trailer will embark on a multicity tour beginning Sunday, Aug. 18, in Boston. Themed “So Much You Can Do… to Take Care of You!,” the trailer is loaded with experiences relating to health and nutrition inspired by Disney Junior’s series Doc McStuffins. Features include an area for kids to perform a “check-up” on their own toys and a chance to meet real-life doctors from the Artemis Medical Society. Season two of Doc McStuffins premieres Friday, Sept. 6, at 10a on Disney Channel and 4p on Disney Junior. A Doc McStuffins: The Doc Mobile game and other digital activities will debut on DisneyJunior.com/Doc on Friday, Aug. 30.
EXECUTIVE MOVES
Paul Pastor has been promoted to SVP of Strategy and Consumer Analytics for Disney/ABC Television Group. In this new role, Pastor adds responsibility for all research activities related to the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television. Additionally, Pastor remains responsible for the development of the DATG’s long-range business, distribution and product growth strategies, as well as for the execution of customer relationship marketing programs across the division, and oversight of network media planning.
Congratulations to Marianne James, who’s been promoted to VP of Consumer Products, U.K. and Ireland, at Nickelodeon Viacom Consumer Products. James joined the Nick team in 2011 as Director, EMEA Retail Sales & Marketing and Pan European Licensing.
Mattel’s HIT Entertainment appointed three execs to spearhead global brand and marketing efforts for several of its top brands. Robin Gay, formerly a brand management executive at The Walt Disney Company EMEA, has been tapped as Global Brand Director for Thomas & Friends. Will Speer, who previously held several brand management titles at Disney, has been appointed Global Brand Director for Bob the Builder and Fireman Sam. And Gina Briggs, former marketing and brand strategy exec at Nickelodeon, will lead brand and marketing efforts for Mike the Knight as Senior Global Brand Manager. The new Global Brand team will be responsible for the developing the worldwide strategies, growth plans and positioning for their respective brands, and working with HIT and Fisher-Price regional teams and lines of business to execute the brand strategies.
Congrats to David Luner, FremantleMedia North America’s newly promoted EVP, brand partnerships & franchise management. Luner, who most recently was EVP, digital and licensing for the former FremantleMedia Enterprises Group, will now oversee all of FMNA’s ancillary businesses including digital, integrated marketing & brand partnerships, licensing and live events.
A CYNOPSIS MESSAGE
August 14 | Grand Hyatt NY Leading executives from networks, leagues and teams will be on hand to deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.
TRIVIA
Answer to Last Week’s Trivia Question: Name one of the two creators of the original George of the Jungle series in 1967: Jay Ward and Bill Scott. Kudos to: David Stern, BARD Entertainment, Edinburgh, Scotland; Helen Boehm, FCCReady.com; David Cohen, Confidential, NY; Scott Jenkins, Tribune Media Services, NY; Pat Brady, CESD, LA; Jimmy Huynh, Toon Goggles, LA.
Today’s Trivia Question: What was the first game Hasbro Interactive released in 1995? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)
BY THE NUMBERS
Top 10 Basic Cable Ratings for the week of Aug. 5-11, 2013
K2-11 Total Programming Day
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 3.5 | 1126 |
| NICK | 2.9 | 963 |
| TOON | 1.7 | 549 |
| DSJR | 1.3 | 273 |
| NAN | 0.9 | 307 |
| NKJR | 0.8 | 208 |
| DXD | 0.7 | 205 |
| NKTN | 0.6 | 144 |
| ADSM | 0.5 | 166 |
| SPRT | 0.5 | 94 |
K2-11 Prime (Monday Sunday 8-11p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 4.6 | 1502 |
| DSJR | 1.7 | 358 |
| NAN | 1.6 | 537 |
| NKJR | 1.0 | 252 |
| DXD | 0.8 | 228 |
| FAM | 0.7 | 217 |
| NKTN | 0.7 | 151 |
| DISC | 0.6 | 212 |
| ADSM | 0.6 | 208 |
| SPRT | 0.5 | 103 |
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 3.6 | 1181 |
| NICK | 2.9 | 963 |
| TOON | 1.7 | 549 |
| DSJR | 1.5 | 311 |
| NAN | 1.4 | 449 |
| NKJR | 1.0 | 271 |
| DXD | 0.8 | 238 |
| NKTN | 0.5 | 124 |
| SPRT | 0.5 | 101 |
| DISC | 0.4 | 133 |
K6-11 Total Programming Day
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 4.2 | 809 |
| NICK | 2.9 | 563 |
| TOON | 2.0 | 383 |
| NAN | 1.2 | 238 |
| DXD | 0.9 | 161 |
| NKTN | 0.7 | 104 |
| ADSM | 0.5 | 105 |
| DSJR | 0.5 | 65 |
| DISC | 0.4 | 78 |
| TNNK | 0.4 | 61 |
K6-11 Prime (Monday Sunday 8-11p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 5.9 | 1146 |
| NAN | 2.1 | 415 |
| DXD | 1.1 | 188 |
| DISC | 0.8 | 149 |
| NKTN | 0.8 | 110 |
| ADSM | 0.6 | 122 |
| FAM | 0.6 | 121 |
| DSJR | 0.6 | 78 |
| USA | 0.5 | 89 |
| APL | 0.4 | 79 |
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 4.3 | 829 |
| NICK | 2.9 | 563 |
| TOON | 2.0 | 383 |
| NAN | 1.8 | 346 |
| DXD | 1.1 | 187 |
| NKTN | 0.7 | 91 |
| DSJR | 0.6 | 67 |
| DISC | 0.5 | 90 |
| TNNK | 0.5 | 73 |
| NKJR | 0.4 | 56 |
K9-14 Total Programming Day
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 3.4 | 674 |
| NICK | 1.9 | 388 |
| TOON | 1.5 | 301 |
| NAN | 1.3 | 255 |
| ADSM | 1.0 | 203 |
| DXD | 0.9 | 154 |
| NKTN | 0.6 | 85 |
| DISC | 0.5 | 98 |
| FAM | 0.4 | 74 |
| APL | 0.4 | 70 |
K9-14 Prime (Monday Sunday 8-11p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 4.6 | 919 |
| NAN | 1.8 | 370 |
| ADSM | 1.0 | 197 |
| DXD | 0.9 | 166 |
| DISC | 0.8 | 172 |
| FAM | 0.7 | 132 |
| USA | 0.6 | 114 |
| NKTN | 0.6 | 84 |
| A&E | 0.5 | 100 |
| HIST | 0.4 | 85 |
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
| NETWORK | RATING | 000s |
|---|---|---|
| DSNY | 3.3 | 658 |
| NICK | 1.9 | 388 |
| NAN | 1.6 | 326 |
| TOON | 1.5 | 301 |
| DXD | 1.0 | 176 |
| DISC | 0.5 | 110 |
| TNNK | 0.5 | 83 |
| NKTN | 0.5 | 77 |
| FAM | 0.4 | 78 |
| APL | 0.4 | 70 |
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live +SD
K2-11 Top 10 Programs for the week of Aug. 5-11, 2013
| DATE | PROGRAM | NETWORK | TIME | 000s |
|---|---|---|---|---|
| 8/8/2013 | Teen Beach Movie | DSNY | 8-9:45p | 2052 |
| 8/9/2013 | Jessie | DSNY | 8:30-9p | 2024 |
| 8/11/2013 | Jessie | DSNY | 9:30-9:55p | 2002 |
| 8/9/2013 | Phineas & Ferb | DSNY | 9-9:15p | 1913 |
| 8/11/2013 | Liv & Maddie | DSNY | 9-9:30p | 1864 |
| 8/5/2013 | 16 Wishes | DSNY | 9-10:40p | 1841 |
| 8/11/2013 | Austin & Ally | DSNY | 8:30-9p | 1815 |
| 8/8/2013 | Teenage Mutant Ninja Turtles 2012 | NICK | 8-9p | 1786 |
| 8/11/2013 | Dog With a Blog | DSNY | 8-8:30p | 1726 |
| 8/6/2013 | SpongeBob | NICK | 6-6:30p | 1717 |
K6-11 Top 10 Programs for the week of Aug. 5-11, 2013
| DATE | PROGRAM | NETWORK | TIME | 000s |
|---|---|---|---|---|
| 8/9/2013 | Jessie | DSNY | 8:30-p | 1635 |
| 8/11/2013 | Jessie | DSNY | 9:30-9:55p | 1579 |
| 8/11/2013 | Austin & Ally | DSNY | 8:30-9p | 1556 |
| 8/8/2013 | Teen Beach Movie | DSNY | 8-9:45p | 1546 |
| 8/11/2013 | Liv & Maddie | DSNY | 9-9:30p | 1531 |
| 8/9/2013 | Phineas & Ferb | DSNY | 9-9:15p | 1481 |
| 8/11/2013 | Dog With a Blog | DSNY | 8-8:30 | 1450 |
| 8/5/2013 | 16 Wishes | DSNY | 9-10:40p | 1375 |
| 8/9/2013 | A.N.T. Farm | DSNY | 8-8:30p | 1355 |
| 8/11/2013 | Good Luck Charlie | DSNY | 7:30-8p | 1309 |
Source: Turner Research from the Nielsen Co. data, Viewing type = Preliminary Live + SD
Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for Aug. 9-11, 2013:
Planes (Disney) G $22.5 million (weekend) $22.5 million (1-week cume)
Percy Jackson: Sea of Monsters (20th Century Fox) PG $14.6 million (weekend) $23.5 million (1-week cume)
Smurfs 2 (Sony) $9.5 million (weekend) $46.6 million (2-week cume) PG-13
The Wolverine (20th Century Fox) PG-13 $8 million (weekend) $112 million (3-week cume)
Despicable Me 2 (Universal) G $5.75 million (weekend) $338.3 million (6-week cume)
Grown Ups 2 (Sony) PG-13 $3.7 million (weekend) $123.8 million (5-week cume)
Turbo (20th Century Fox) G $2.25 million (weekend) $75 million (4-week cume)
Red 2 (Lionsgate) PG-13 $2 million (weekend) $49.4 million (4-week cume)
Pacific Rim (Warner Bros.) PG-13 $1.5 million (weekend) $96.8 million (6-week cume)
The Way Way Back (Fox Searchlight) PG-13 $1.5 million (weekend) $16.3 million (6-week cume)
A CYNOPSIS MESSAGE
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
**More Info/Website Coming Soon** This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.
Cheers — Cathy
[email protected] for Cynopsis Kids!
08.14.13
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A CYNOPSIS MESSAGE
CYNOPSIS KIDS WEBINAR
How to (Really) Increase Kid Brand Revenue through Licensing
August 27, 2013 | Time: 1:30-3:00 p.m. ET | Price: $295/site
Hosted by: Cathy Applefeld Olson – Editor, Cynopsis Kids
Daisy Kline – VP, Marketing & Brand Management (Scholastic)
Pete Yoder – VP, U.S. Consumer Products (Cartoon Network Enterprises)
Melissa Segal – EVP, Global Consumer Products (The Jim Henson Company)
Sean Gorman – President (American Greetings Properties)
REGISTER NOW.
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JOB OPENING: DIR BUSW DEV DIGITAL/NY, NY: for Zee TV must have OTT experience for Pay TV/Cable/On Demand Send resume and $$ [email protected] (8/21)
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FALL INTERNSHIP CREDITS ONLY: Motion GFX Internship: Design & animate GFX in AE and C4D for Fortune 500 companies at a well-established NYC video production boutique. Please send resume, link to reel, & cover letter HERE. mailto:[email protected] (8/16)
FALL INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIP: Work with producers on video and animation projects for Fortune 500 companies at a well-established NYC video production boutique. Please send resume & cover letter: mailto:[email protected] (8/16)
FALL INTERNSHIP CREDITS ONLY: POST-PRODUCTION/Library Intern/ Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library &cataloguing. Admin work required. Resume to [email protected] (8/16)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].
E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
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