Wednesday, April 6th, 2011


Who’s the go-to network for young moms?

OXYGEN – Top 5 among ALL cable entertainment networks!
– and #1 among women’s networks!!

must WATCH. must CONNECT.  must BUY OXYGEN.
Find out why Generation O is so valuable to you at

Source:The Nielsen Company, 2011-TD NHI VPVH (12/27/10-3/6/11), Prime (M-Su 8p-11p),MC: L7 thru 2/20/11 blended with LSD thru 3/6/11.W18-34 w/kids, VPVH.Ranks incl. all cable entertainment networks in 70mm+ homes in Feb. 2011 (43). Subject to qualification upon request.



Good morning. It’s Wednesday, April 6, 2011, and this is your first early morning briefing, coming to you this morning from Cannes, France and the MIPTV 2011 market. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
DIY Network: Money Hunters at 830p; 10 Grand in Your Hand at 930p
Discovery Channel: Mythbusters at 9p
TLC: Extreme Couponing at 9p & 930p
FOX: Breaking In at 930p
FUEL TV: Ellismania at 10p
Lifetime: Glamour Belles at 10p
Oxygen: Tori & Dean: sTORIbook Weddings at 10p
Comedy Central: Workaholics (series premiere) at 1030p
Bravo: Top Chef Masters at 11p



Brands for Inspiration: Six of the Top 10 Brands for Inspiring Purchase1
Brands for Motivation: The Highest Concentration of Upscale Viewers in Cable2
Brands for Results: The #1 Network Group for Retaining Viewers Through Breaks3

Brands for Now. Brands for Life.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC

1. Experian Simmons MME Engagement Study, Spring 2010. 2. Nielsen Co. NPower R&F Report, 2010.
3. Beta Research, Advertising Executive Study, 2010. For details, visit


Reports are circulating another high-profile broadcast anchor may soon leave her post. Meredith Vieira is expected to exit her position as co-host of NBC’s Today show when her contract expires later this year.  Vieira has served as co-host of Today since 2006 when she replaced Katie Couric.  Nothing official has been stated by either Vieira or NBC News.

Despite news about her pending departure from CBS News, the network said yesterday Katie Couric will lead its live coverage of Britain’s Royal Wedding later this month on April 29.  The Early Show co-anchor Erica Hill will also contribute reports from outside Buckingham Palace on the wedding day and later that night, Couric will host a one-hour primetime special titled The Royal Wedding: Modern Majesty.  Couric will arrive in London and begin her reporting on April 27 while Hill will co-anchor The Early Show from London starting April 25.

Science Channel is morphing into a new brand identity and will now be known as SCIENCE, sporting a futuristic on-air look and interactive logo called “Morph.”  The new on-air look of SCIENCE will launch June 8 at 10p, coinciding with the world premiere of the sophomore season of Through the Wormhole with Morgan Freeman.  The new logo, Morph will do just that, as interstitials featuring Morph will constantly change its shape, texture and sound.  The network is now available in more than 68 million homes.

CBS Sports and Turner Sports report their combined exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship airing on CBS, TBS, TNT and truTV is now the most-watched tournament since 2005 with an average of 10.2 million total viewers. This average additionally represents +7% increase compared to last year’s viewership on CBS Sports. 

Clarification: Paranormal Home Inspectors will premiere on Investigation Discovery August 16 at 11p in Canada.

MIPTV 2011:

First Hand Films closed an agreement with the BBC for the docu-series America in Primetime (4 eps/52 min).  Under terms of the deal, First Hand Films will work in tandem with the BBC to produce the international version of the docu-series which is presently in production in the US.  BBC2 is slated to air the series in 2012.

FashionOneTV signed a Memorandum of Understanding (MOU) with KT (formerly Korea Telecom) to enter the Korean market, launching on KT’s IPTV platform the middle of this year.  FashionOneTV will be distributed through KT’s N-Screen Service including IPTV, online, tablet PC, mobile as well as both wired and wireless platforms.

After a successful launch last Sunday on Showtime, new series The Borgias is generating brisk licensing agreements via CBS Studios International.  Recent international sales for the series include deals in Germany, Greece, Israel, Italy, Korea, Turkey and pan region deals in Africa, Eastern Europe, Latin America and the Middle East.  Previous deals for The Borgias include Sky Atlantic in the UK and Ireland and Telecinco in Spain.

SevenOne International sold the production rights to the game show My Man Can to VT4 in Belgium, SBS6 in the Netherlands and to Denmark’s SBS.  Currently, the game show is popular in China airing on Jiang Su Satellite Channel.  RedArrow Entertainment is producing the game show at the studios of SAT.1 in Cologne where RedSeven Entertainment is presently producing the show for SAT.1 and SULTAN SUSHI for SBS6 and VT4.  Season two of My Man Can will premiere in Germany on May 20 in primetime.  Snowman Productions will produce the show in Denmark for SBS.

Off The Fence made a deal with Israeli broadcaster Ananey Communications to acquire three hi-def series from Ananey’s lifestyle catalog: Duet (13 eps/30 min); Life-Changing Encounters (13 eps/30 min); and Market Values (13 eps/30 min).

BBC Worldwide Channels inked several deals involving entertainment and factual titles for its channels in Poland, Africa and the Nordic region.  Starring Matt Le Blanc, Episodes with 7 eps/30 min was picked up for Africa on BBC Entertainment starting August 2011.  Dating in the Dark was purchased from Talpa Media for Poland and Africa.  This July, BBC Entertainment will premiere the UK version of Dating in the Dark with 8 eps/50 min. In the Nordic region, BBC Worldwide Channel acquired ten titles with all airing from August 2011 featuring master psychological illusionist, Derren Brown. 

My view from MIPTV:  You can’t help but notice the fashion in Cannes, and perhaps be inspired by it. The way the French can toss together an assortment of seemingly unrelated articles of clothing and somehow it just works beautifully.  Some of the things I saw in stores or on the street we don’t have back home yet include the light and flowy Jeannie pants (think MC Hammer … maybe the better visualization is Barbara Eden).  And dresses with 3″ of toule below the regular hem can be flattering.  Ruffles are “out” and micro pleats and ruching are “in.”  For the guys, the always-in-fashion European skinny jeans, and new I think are the tiny flower monochromatic print shirts for guys. For little girls, hand painted silk summer dresses that may cost you upwards of 320 Euro (about $450 bucks).  And everyone, men and women must wear a scarf, wrapped loosely a few times around the neck.  I think it may be illegal to go out without one.  I like scarves, but mine are bold colors – purple, orange, pink.  The scarves here are muted prints.  In fact most of the colors of the newest clothes in the most fashionable stores along the Croissette are muted tans, beiges, whites, greys.  So I suppose that’s where the neon lipstick comes in.  I’m talking Bozo Orange lipstick that could be used as a beacon at night in a storm.  Yes, I may pick up a new scarf or two, but I’ll leave the lipstick behind.
On the Cynopsis website today, the newest installment on the Cynopsis | Sports news page, “Sports Programming is More than Kid’s Play”, written by Chris Pursell.  Feel free to add your comments or thoughts at the bottom of the Sports page about his story, his opinions, suggestions on future stories and or anything else.


Twentieth Television’s Futurama sold in 90% of the US for broadcast weekend syndication with a September 2011 launch.  The sci-fi animated series was also recently renewed on Comedy Central for two more seasons. Futurama was cleared by Fox Television Stations’ KMSP-WFTC/Minneapolis; CBS Television Stations’ KPIX-KBCW/San Francisco, WUPA/Atlanta, WKBD/Detroit; on Sunbeam’s WLVI/Boston; Belo’s KASW-KTVK/Phoenix; Sinclair’s WTTA/Tampa; KDNL/St. Louis, WPGH-WPMY/Pittsburgh, WLFL-WRDC/Raleigh, WBFF/WNUV/Baltimore, WZTV-WUXP/Nashville; Local TV’s KDVR-KWGN/Denver; Cox’s WRDQ/Orlando; Hearst’s KQCA-KCRA/Sacramento; and Bahakel’s WCCB/Charlotte.

As of yesterday, Outdoor Channel launched its VOD channel on DIRECTV through DIRECTV Cinema.  Outdoor Channel is also available via DIRECTV’s Sports Pack. 


Roger Howarth, who played the original Todd Manning on ABC’s soap One Life to Live, rejoins the daytime drama in May.  Howarth first appeared as Todd Manning in 1992 and later left the series though his character remained in the storyline and has been played by Trevor St. John since 2003.

Casting Call: A game show pilot titled Just My Luck is looking for the unluckiest people in America to compete in a series of physical challenges based entirely on bad luck.  The worse your luck is the more you will win!  Casting is seeking people only in Southern California who are attractive and 20-40 years old and have experienced bad luck or jinxes in their life such as having your car stolen; your house burglarized, attacked by animals; wedding disaster stories; losing important items and more stories of really bad luck.  You can also nominate a friend who has had bad luck.  If you have experienced bad luck situations, send an email to: and include two non-professional photos; your name and age; city and occupation; phone number and email; some background info on you and a summary of all your bad luck stories (please be descriptive and sell yourself); and you must be willing to participate in physical challenges. 


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 3/28-4/3/11
Primetime    (000)        Total Pgm Day      (000)
USA               1117          ADSM*                    684
HIST              1032          NICK                       635
TBSC               813          USA                         603
MTV                789          NAN*                        580
TNT                 774          TNT                          522
ESPN               719          HIST                         484
FX                   653          TBSC                        477
FAM                 619          ESPN                        447
AEN                 613          FX                            391
ADSM               560         MTV                          385
Source: Turner Research from Nielsen Media Research Data. All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 3/28-4/3/11      
Primetime    (000)      Total Pgm Day            (000)
USA                3071       NICK                            2395
DSNY              2450       DSNY                           1632
HIST               2226       NAN*                           1470
FOXN              1877       USA                             1451
ESPN              1807       ADSM*                         1240
TNT                1666       TNT                              1184
NAN               1646        FOXN                           1128
FAM               1416        HIST                            1007
TBSC             1329        TOON                             937
AEN               1284        ESPN                             847
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 115,900,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 3/28-4/3/11
MTV     Teen Wolf Trailer                                           3861
MTV     Teen Mom II                                                 3553
HIST    Pawn Stars 10p                                             3480
HIST    Pawn Stars 1030p                                          3479
USA     WWE Entertainment 10p                                 3265
MTV     Jersey Shore 2B: Reunion                               3148
BET      The Game                                                     2869
USA     WWE Entertainment 9p                                   2774
HIST    American Pickers                                            2762
HIST    Swamp People                                                2011
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 115,900,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 3/28-4/3/11
FOX    American Idol  Wednesday                         7.7/21        10069
FOX    American Idol  Thursday                            6.8/20          8982
CBS    NCAA Basketball Championship SAT             5.4/17          7072
ABC    Dancing with the Stars                                5.2/14          6830
ABC    Grey’s Anatomy                                          4.9/13          6446
ABC    Dancing with the Stars Results                     4.3/11          5681
CBS    NCAA Basketball Bridge 4/2                         4.2/15          5508
CBS    NCIS                                                          3.9/11          5079
FOX    Mobbed                                                      3.8/10          5012
CBS    The Big Bang Theory                                   3.7/12          4928
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Broadcast Evening News Weekly Average Ratings (week of March 28, 2011)
NBC:   8.76 million total viewers; 2.1/8 and 2.61 million A25-54
ABC:   7.86 million total viewers; 1.7/7 and 2.17 million A25-54
CBS:   5.62 million total viewers; 1.4/5 and 1.69 million A25-54
Source: Nielsen, NTI

Sunday A18-49 Analysis:  CBS was in a country mood as it won Sunday night with a 2.9/8 A18-49, according to final national ratings from Nielsen.  Starting out, ABC topped at 7p with America’s Funniest Home Videos at 1.6/5 which was a tenth of a rating point ahead of CBS’ 60 Minutes at 1.5/5.  CBS’ Academy of Country Music (ACM) Awards did best at 8p with a 3.1/9 ahead of ABC and its Secret Millionaire at 2.7/7. CBS crooned in first place with more from the ACM Awards presentation at 3.6/9 and ABC’s Desperate Housewives played second fiddle with a 2.9/7.  Then at 10p, the final hour of the ACM Awards on CBS and NBC’s Celebrity Apprentice tied for #1 at 3.4/9 and Body of Proof on ABC was #2 at 2.0/5.

Live + Same Day Household Ratings: Sunday, April 3, 2011 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 7.4/12       60 Minutes 6.6/12, Academy of Country Music Awards 7.6/12

ABC: 5.2/8         America’s Funniest Home Videos 3.7/7, Secret Millionaire 5.7/9, Desperate Housewives 5.8/9, Body of Proof 5.4/9

NBC: 4.1/7         Dateline 3.4/6, America’s Next Great Restaurant 2.4/4, Celebrity Apprentice 11 5.2/8

FOX: 2.3/4         The Simpsons [r] 1.7/3, American Dad 2.1/4, The Simpsons 2.6/4, Bob’s Burgers [r] 2.2/3, Family Guy [r] 2.8/4, The Cleveland Show 2.8/4

UNIV: 1.6/3       Aqui y Ahora 1.0/2, Nuestra Belleza 1.8/3, Sal y Pimienta 1.6/3

ION: 0.5/1        Sunday 7PM Movie: Superman [r] 0.5/1, Sunday 9PM Movie: Superman II [r] 0.5/1

TELE: 0.4/1       Marav Mundo de Disney: Aladdin 0.3/1, Cine Millonario: Fantastic 4: Rise of the Silver Surfer 0.4/1

TF: 0.3/1          Futbol Liga Mexicana Sun: America vs. Puebla 0.4/1, Cine de Las Estrel Sun [r] 0.3/1

A18-49:  CBS 2.9/8, ABC 2.3/6, NBC 2.2/6, FOX 1.8/5, UNIV 1.0/3, TELE 0.4/1, TF 0.3/1, ION 0.2/1

Monday A18-49 Analysis:  CBS surpassed other networks placing #1 Monday night among A18-49 with a 5.1/13, according to final national ratings from Nielsen. Dancing with the Stars on ABC shimmied to first place with a 4.5/13 during 8p followed by CBS’ repeat comedies The Big Bang Theory and Rules of Engagement averaging a 2.1/6.  CBS then dribbled past the competition at 9p with the NCAA Basketball Championship at 7.0/17 and ABC’s Dancing with the Stars in its second hour was #2 at 4.9/12.  CBS ended the night at #1 with more of the UConn vs. Butler NCAA Basketball Championship at 7.6/19 and ABC was once again trailing in second with Castle at 2.8/7.  

Live + Same Day Household Ratings: Monday, April 4, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

ABC: 11.5/18       Dancing with the Stars 13.5/20, Castle 7.5/12

CBS: 8.9/14          The Big Bang Theory [r] 4.6/7, Rules of Engagement [r] 3.7/6, NCAA Basketball Championship: UConn vs. Butler 11.7/18

NBC: 3.1/5           Chuck [r] 1.6/3, The Event 2.6/4, Harry’s Law 5.0/8

FOX: 2.6/4            House [r] 2.8/4, Chicago Code [r] 2.3/3

UNIV: 2.4/4          Eva Luna 2.6/4, Teresa 2.4/3, Triunfo del Amor 2.2/4

TELE: 1.0/1          Aurora 0.6/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.7/3

ION: 0.9/1           Without a Trace 0.7/1, Criminal Minds 1.0/1, Criminal Minds 1.1/2

CW: 0.4/1            90210 [r] 0.4/1, Gossip Girl [r] 0.4/1

TF: 0.4/1             Cine de Las Estrellas Mon [r] 0.4/1, India 0.5/1

A18-49:  CBS 5.1/13, ABC 4.1/10, UNIV 1.8/5, FOX 1.3/3, NBC 1.1/3, TELE 0.9/2, ION 0.4/1, CW 0.3/1, TF 0.3/1



Tony Cochi named EVP/Distribution and Digital Media with MUSL TV.  Tony’s appointment is effective immediately.

NBCUniversal Domestic Television Distribution tapped Roy Restivo as VP/Programming Research and Sales Strategy.  In this newly-minted role, Roy will be involved with identifying, analyzing and recommending new business opportunities with syndication station sales.  He will also work with senior management in the development of future strategic goals for various programs including Access Hollywood, The Jerry Springer Show, Maury and more.  Roy will be based in Los Angeles where he will also continue to manage national and local market sales research for the West Coast for the company’s first-run and off-network shows among other duties.

ComStar Media named Scott Miller as VP/Programming.  Previously Scott served as VP/Program Acquisitions.


Spend An Evening with “Hot in Cleveland”
Anytime you like!
Go to Http://
to attend this Television Academy special event!
Join Moderators LARRY KING and TV Land President LARRY JONES
for a wickedly frank and funny conversation with

This day in History: 1896 – The first modern Olympic Games began in Athens, Greece

Answer to Yesterday’s Trivia Question: Who was crushed by a Zamboni machine while dressed as a Ie Capades penguin?  Eddie Le Bec married to Carla Tortelli on Cheers  Kudos to: Steven Piluso-PHD Media/NY; Phyllis McQuillan-MSG Media/NY; John Carlo-NBC Universal/NY; Marta J. Davies-Smarta Media/Coconut Creek FL; Penny Bouton-KLJB KGCW/Davenport; Tom Chapman-WKRG/Mobile; Jaime Horowitz-Grand Stations/Huntsville; Vicki Cornelius-Camelot Communications/Dallas; Bob Ramsey/Palm Springs; Todd Schliewen-KMSB/Tucson; Kevin Uriarte-Apple Inc/San Francisco; Karen Wolpin/LA; Ken Dubow-Opus Distribution/Cannes; Chris Faulds-Bell Media Interactive/Toronto

Today’s Trivia Question:  This southern notable ended his classic variety show each week with the hometown phrase “Bless your pea-pickin’ hearts.”  Who is this guy?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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The world premiere of The Kennedys on Sunday, April 3rd on REELZCHANNEL received a 2.5 gross household rating. 

To learn how you can be part of this epic TV event, contact Joe Gallagher, VP & General Manager, National Ad Sales, at (212) 697-2642 or


SOURCE:The Nielsen Company, Fast National data, April 3, 2011.Coverage AA% L+SD for 8pm & 11pm telecast. Full details upon request.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP, NAT’L SALES/ION/Chicago: 8-10 yrs TV sales mgt, Deg, exp w/network sales, budgets, must have established client base . MS Office. EOE Full Ad (4/13)

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ABC:  The Middle [r], The Middle [r], Modern Family [r], Mr. Sunshine, Off the Map
AZTECA:  Cosas de la Vida, Al Extremo, Lo Que Callamos Las Mujeres
CBS:   Survivor: Redemption Island, Criminal Minds, Criminal Minds: Suspect Behavior
CW:   America’s Next Top Model, Shedding for the Wedding
FOX:  American Idol, Breaking In [p]
ION:  Without A Trace, Without A Trace, Criminal Minds
NBC:  Minute to Win It, L&O: SVU [r], L&O: SVU
PBS:   The Civil War [r], Smitten
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Eva Luna, Teresa, Triunfo del Amor

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11/25/15: Bieber bails on Late Show; Kevin Bacon set to sizzle in Tremors; Sesame Street grows up for HBO

Bieber bails

CYNOPSIS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning briefing. Tonight’s Premieres: HGTV: Property Brothers at Home on the Ranch at 9p History: Christmas Through the Decades at 10p Tonight’s Finales: DIY: Building Hawaii at 10p and 10:30p TLC: Coach Charming at 10:30p Thursday’s Finale: HGTV: Rehab Addict: […]

11/25/15: National Geographic to debut its first original digital content; Amazon causes stir with Man in the High Castle subway campaign; Netflix nabs two new original films

Amazon pulls plug on controversial "Man In the High Castle" marketing campaign

CYNOPSISDIGITAL 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing. TOP NEWS   Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. […]

11/25/15: PBC punches a new deal with FOX; Comcast’s Facebook play; NHL’s Collins exits the ice

PBC punches a new deal with FOX

CYNOPSISSPORTS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning Sports briefing.  FOX Sports is ringing in the New Year via a deeper media rights deal with Premier Boxing Champions that will now see multiple primetime Saturday evening bouts on the FOX broadcast network and FOX Deportes in 2016 […]


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JOB OF THE WEEK MGR, CONSUMER PRESS & PUBLICITY New Form Digital Santa Monica CA Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE CYNOPSISJOBS 11.24.15 Good morning. It’s Tuesday, November 24, 2015, […]

11/24/15: Fox News loses a Friend; HBO’s U2 Paris show rescheduled; FX hands Fargo a third season

Elisabeth Hasselbeck exiting Fox News

CYNOPSIS 11.24.15 Good morning. It’s Tuesday November 24, 2015, and this is your first early morning briefing. Tonight’s Premieres: Great American Country: Log Cabin Living at 10p Nat Geo: Badlands, Texas at 10p Tonight’s Finales: ABC: Dancing With the Stars at 9p A&E: Storage Wars at 9:30p, Storage Wars: Miami at 10:30p Bravo: The People’s […]