NuvoTV Upfront: May 12, 2014

NUVOtv made its big announcements at NYC’s Edison Ballroom, including six music and entertainment series and specials, three unscripted dramas, two comedies and live sports specials. Jennifer Lopez, who joined the net as Chief Creative Officer last year was on hand. “We have more than doubled down on our original programming efforts since last year’s Upfront,” said Michael Schwimmer, NUVOtv CEO. “Our commitment to the future of NUVOtv is complemented by the purchase of Fuse and we’re excited about what’s ahead for both networks.”

 

Among the offerings are new documentary series Los Jets and reality competition Sensation (wt) from Lopez’s Nuyorican Productions, and Tequila King, featuring a Mexican entrepreneur launching the Casa Mexica brand in the U.S. One-hour special Supersong, coming June 8, follows Ricky Martin as he writes and records the World Cup Anthem, and original comedy specials will feature the likes of Rick Gutierrez, Pablo Francisco, Pete Correale, Jim Breuer, Alonzo Bodden, Sebastian Maniscalco and Jamie Kennedy. Knockout Live Boxing specials launch June 7.

 

“Based on the very positive response we have been receiving in early meetings with agencies and advertisers,” said SVP ad sales Craig Geller, “we expect a very robust market from new and existing advertisers.”

 

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]

CynCity

Cynsiders