Tuesday, March 27th, 2012



Oxygen’s BIG New Shows Deliver on HER Obsessions
12 new series in 2012!

Oxygen’s new line-up of super-engaging programming is based on the obsessions of young women,
including relationships, fashion, performance and going for it!

All The Right Moves features the blood, sweat and cheers of four of America’s top dancers as they join up to
launch their own dance company. Featuring So You Think You Can Dance’s Travis Wall.

Her Obsessions. Our Shows. Your Opportunity
Get a sneak peek of All The Right Moves at GenerationO.tv.


Good morning. It’s Tuesday, March 27, 2012, and this is your first early morning briefing.

Today’s/Tonight’s Premieres:
Sportsman Channel: Point Blank Outdoors at 12p
ABC: Dancing with the Stars Results Show at 9p
G4: Bomb Patrol: Afghanistan at 10p
Oxygen: Best Ink at 10p





Who says ONE is a lonely number?

Most Upscale Audience in all Cable.
#1 Most Ad Receptive Audience in all Cable.
#1 Network Group for Inspiring Viewers to Try Your Products.
#1 Highest Discretionary Spending of all Network Groups.

Scripps Networks. Brands for Life.
HGTV - DIY Network - Food Network - Cooking Channel - Travel Channel - GAC
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit scrippsnetworksadsales.com..


ABC chose its late-night host Jimmy Kimmel as host for the 64th Primetime Emmy Awards which will be broadcast on the network September 23.  This marks the first time Kimmel will host the Emmys though he is set to host the White House Correspondents Dinner next month and in the past hosted the American Music Awards and the ESPY Awards.

Retired US Army General Wesley K. Clark will host Edge of War, the new original series on Military Channel premiering April 3 at 10p.   The six-episode series takes viewers inside the war rooms and military operations with minute-by-minute storytelling of battles from WWII to Korea and more.  Edge of War is co-produced by FB Productions and Military Channel.

New series Fatal Encounters tells stories of victims who collide with killers when the series premieres on Investigation Discovery on April 9 at 10p.  Each episode begins with a timeline as the victim encounters the killer as they go about their normal business, unaware of what is to happen.  Investigation Discovery ordered a 13-episode first season based on the success of the Fatal Encounters’ pilot in January 2012.  Fatal Encounters is produced by Peacock Productions by Investigation Discovery. 

Animal Planet welcomes a new weekly series to its lineup featuring the network’s large predator expert, Dave Salmoni in Frontier Earth with Dave Salmoni (wt).  The six-part natural history series uncovers the fates of such creatures as killer whales, Komodo dragons, tigers and leopards among others.  Also for its Upfront season, Animal Planet has several other new series on the horizon including The Afterlife: Hippo and The Afterlife: Elephant, Wild Arabia (wt), Polar Bear Family and Me (wt), Wild Hawaii (wt) and Swamplands (wt).

Weekly topical program Oppenheimer Presenta joins CNN en Espanol’s lineup starting this Sunday.  The program offers in-depth reporting and analysis on current topics relating to politics, economy and society with host and analyst Andres Oppenheimer.  The program will air each Sunday at 9p beginning April 1 in the network’s US and Latin America feeds (excluding Mexico).

A second season of T.I. & Tiny: The Family Hustle was approved by VH1.  The new season will premiere in fall 2012 and continues to follow Grammy Award-winning artist T.I. and his R&B wife Tiny as they support their children in their entertainment endeavors.  The series is created and executive produced by 51 Minds’ Cris Abrego, Christian Sarabia, Rabih Gholam and Ben Samek (CAPI) as well as Category 5 Entertainment’s Brian Sher and Stella Bulochnikov. 

Beginning this week, Sportsman Channel launches a batch of new programs and brings back others during second quarter: 

  • Pure Hunting hosted by Willi Schmidt follows his quest to discover the last and best Pure Hunting adventures in America.  Series airs Wednesdays at 8p and 11p and Fridays at 8a.
  • Fish TV follows host Leo Stakos and Ron James as they entertain and guide viewers to the best fishing destination hot spots.  Series airs Mondays at 1130a, Wednesdays at 3a and Sundays at 1130a.
  • Working Man’s Retriever with host Don Hosford instructs bird hunters how to train their own gundog.  Airs Tuesdays at 6a, Thursdays at 4p and Saturdays at 3p.
  • Bullets & Broadheads follows the Hendrick family each week for action-packed and challenging hunts across Texas in this new series.  Airs Thursdays at 8a, Fridays at 4p and Saturdays at 130p.
  • Force on Force watches each week as military teams from each branch (Army, Navy, Air Force and Marines) battle in a military-style platoon level operation to compete in a 6-hour tournament.  The competition will eventually crown one team as the 2012 Force on Force Champion.  Airs Mondays at 9a, Saturdays at 830p and 1130p.
  • BDC World Championships features host Charley Jurney and expert Tournament Hunter Mark Hillman as they offer details of the Finals at The Patternmaster Bird Dog Circuit World Championships.  Airs Wednesdays at 7a, Thursdays at 630p and Saturdays at 430p.
  • Point Blank Outdoors is a reality sportsman show where hunting and fishing for fun is highlighted.  The series is shot in full hi-def and airs Tuesdays at 12p, Wednesdays at 630a and Saturdays at 6p.
  • Returning series for Sportsman Channel include Wild Fish Wild Places for a second season; Trout Unlimited: On the Rise in a fifth season; Ultimate Catch in a fourth season; Fly Fishing the World in a second season with a new host; FlatsClass in a sixth season; a second season for Dr. Deer; and a second season of Bear Whisperer.

Sunday’s fifth season opener of Mad Men on AMC with a two-hour premiere chalked up record ratings making it the most-watched episode ever for the series.  From 9p to 11p, AMC attracted 3.5 million total viewers as well as 1.7 million among A25-54 and 1.6 million with A18-49.  Mad Men airs Sundays at 10p on AMC. 



This past weekend’s #1 movie at the Box Office, The Hunger Games was acquired by ABC Family in a network television premiere rights deal with Lionsgate.  The deal also includes the network television debut rights to Catching Fire, the second movie in The Hunger Games franchise.  The agreement gives ABC Family the rights to be the basic cable home for the first two movies of The Hunger Games franchise and the movies will air on ABC Family in 2014.

International distributor Entertainment One (eOne) acquired global rights to the Canadian feature documentary The Captains, written and directed by William Shatner.  The feature follows Shatner, who played Captain Kirk on the classic series Star Trek as he finds the other actors who have played the role of Starship Captain in the Star Trek franchise.  The documentary features Sir Patrick Stewart, Chris Pine, Avery Brooks, Scott Bakula and Kate Mulgrew.  The Captains is produced by Le Big Boss Productions in association with Ballinran Entertainment, 455 Films and Love Lake Productions with Movie Central, a Corus Entertainment Company; The Movie Network, an Astral Media Network; Les Chaines Tele Astral, a division of Astral Broadcasting Group, U.S. premium channel EPIX and the participation of the Canada Media Fund, the Canadian Film or Video Production Tax Credit and the Ontario Media Development Corporation Film and Television Tax Credit.




Bigger. Badder. Boa.
She’s longer than a bus, eats crocodiles for breakfast
and makes the anaconda look like a garter snake.
Premieres Sunday at 8pm et/pt

Smithsonian Channel
In Stunning HD, Online, On Demand and On-The-Go

For more information, contact Mary Ellen Bottone at me.bottone@smithsoniannetworks.com.



A fifth season has been ordered for the original UK series version of Being Human by BBC America.  The fifth season of Being Human, written and created by Toby Whithouse will have six episodes and has been commissioned by BBC America as well as BBC Three in the UK for next year.  Being Human is produced by Touchpaper Wales, a Zodiak Media Company for BBC Cymru Wales and BBC America.  The series’ fourth season is currently airing as part of BBC Americas Supernatural Saturday programming block. 

Reality producer A. Smith & Co. Productions with Level 1 Entertainment forged a deal to develop and produce an untitled docu-series highlighting boxing champ Paulie Malignaggi.  The series will take a look inside the life of professional athlete Malignaggi as he juggles his love life, boxing and business.

Known for his film roles in Dances with Wolves and Twilight saga’s New Moon, Graham Greene was cast in Syfy’s futuristic drama series Defiance, reports THR.  Greene will play Rafe McCawley, a self-made man who owns and operates the largest mine in the territory and is also the most powerful person in Defiance.  The series is from Syfy and Trion Worlds.

Casting Call:  Emmy Award winner Hedda Muskat is ready to cast a male wimp, geek or nerd for a new show on the FOX-owned network, FUEL TV.  Mayhem Miller stars in the program where he will take a guy with a scrawny body and turn him into a man.  Auditions are happening this Saturday in Los Angeles.  Those interested can send an email to: wimpscasting@yahoo.com.

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? Register now with this link: http://www.cynopsissportssummit.com.



Looking for Engaged Viewers?

INSP: The #1 Entertainment Cable Network in Average Length of Viewer Tune-in Monday-Saturday Primetime!

INSP viewers watch INSP on average for
25.4 minutes per tune-in! More than any other network!

SOURCE: Nielsen Media Research, February 2012, Average Minutes Viewed Per Tune-in,
Mon-Sat 7p-11p, Ad-Supported Cable Networks, Excluding Kids’ Networks
Marc Favaro, EVP Sales at 303-663-9512 mfavaro@insp.com.


Friday A18-49 Analysis:  CBS scored a win Friday at 2.9/9 A18-49, according to final primetime national ratings from Nielsen.   At 8p, CBS’ NCAA Basketball Championship game between Xavier vs. Baylor won narrowly at 1.6/6 while ABC’s Shark Tank and Univision’s Una Familia con Suerte tied for #2 at 1.5/5 each.  CBS’ continued NCAA Basketball Championship action did best at 9p with a 1.6/6 and ABC’s Primetime: What Would You Do? was a close second place at 1.6/5.  CBS’ ratings jumped during 10p as the NCAA Basketball Championship game between Indiana vs. Kentucky delivered a 3.2/10 while ABC’s 20/20 and Univision’s La Que No Podia Amar each posted a 1.6/5 in second position.

Live + Same Day Household Ratings: Friday, March 23, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.9/9           CBS NCAA Basketball Championship: Xavier vs. Baylor [7p start] 3.2/6, CBS NCAA Basketball Championship 2.5/4, CBS NCAA Basketball Championship: Indiana vs. Kentucky 5.2/10


ABC: 3.7/6            Shark Tank 3.7/7, Primetime: What Would You Do? 3.5/6, 20/20 3.8/7

NBC: 2.9/5            Who Do You Think You Are? 3.6/7, Grimm [r] 2.0/3, Dateline [r] 3.1/5

UNIV: 2.0/4          Una Familia con Suerte 1.9/4, Abismo de Pasion 2.0/3, La Que No Podia Amar 2.1/4

FOX: 1.9/3            Kitchen Nightmares 1.9/4, Fringe 1.9/3

CW: 1.0/2            Nikita 1.0/2, Supernatural 1.0/2

ION: 0.9/2            Cold Case 0.9/2, Cold Case 1.0/2, Cold Case 0.9/2

TELE: 0.5/1           Maid en Manhattan 0.6/1, Corazon Valiente 0.6/1, Relaciones Peligrosas 0.4/1

TF: 0.3/1              Cine en Familia Fri [7p start r] 0.3/1, Cine de Las Estrellas Fri 0.3/1

A18-49:  CBS 2.9/9, ABC 1.6/5, UNIV 1.5/5, FOX 1.0/3, NBC 0.8/3, CW 0.5/2, ION 0.3/1, TF 0.3/1, TELE 0.3/1






Shine America is launching ARDABAN, a dedicated entertainment business that will create and develop new formats for the US and the worldwide marketplace.  ARDABAN will be headquartered in New York and led by Chachi Senior who was named Ardaban CEO.  Prior to this appointment, Chachi was Co-President of Notional. 

E! News added Melanie Bromley and Alicia Quarles to its editorial news team.  Melanie previously worked as West Coast Bureau Chief for Us Magazine and will serve as Senior News Correspondent based in E!’s Los Angeles office as of this Monday.  Most recently, Alicia was with the Associated Press as Global Entertainment and Lifestyles Editor and will begin her new role as Correspondent based in New York starting April 3. 




Cynopsis: Sports Media Awards
Late Submission Deadline: March 30
Awards Event: Summer 2012 (NYC)

Click here to learn about the Awards program & enter online!

This day in History:
1979 - Supreme Court rules, 8-1, police can’t randomly stop cars.

Answer to Our Last Trivia Question: What popular TV character drives a early 1970s model Citroen DS? Patrick Jane from The Mentalist. For those who guessed Lt. Columbo, he drove a 1959 Peugeot 403 convertible. Kudos to: Frank Belcastro-The Workshop/Bryn Mawr; Mitchell Stein/Portland Maine; Paul Kelly-MLB Network/Secaucus; Ben Whitney-Current TV/NYC; Jim Gray-FrogLight Pdns LLC/Missoula, MT; Roger Bare-KIAH-TV/Houston; Marc Freden-Reelz/Albuquerque; Anne Wettig-FX Network/LA; Dan Haberer-Creo Entertainment, Playa del Rey/CA; Larry Hutchings-Retired/LA; Karen Tobin-Studio 102 Productions/Sherman Oaks.

Today’s Trivia Question: “Ancient Voices” is the theme song to what TV show? (Email John@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




CableFAX Webinar: Monetizing Social TV
March 28, 2012 | 1:30-3:00 p.m. ET

Presented by 5 Cable Industry Experts!
Rahul Aggarwal – Arktan ** Jennifer Kavanagh – Oxygen Media
Jeffrey G. Webe – AT&T ** Gayle Weiswasser – Discovery Communications
Moderator: Michael Grebb – CableFAX

Register Now.

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / cynthia@cynopsis.com
Lisa Ball – Contributing Editor / lisa@cynopsis.com

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / mike@cynopsis.com
Classifieds – Trish Pihonak- 888-702-3858 / trish@cynopsis.com

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/NY,NY: Head of resch funct; provide anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in cbl/brdcst ind reqd; apply at www.outdoorchannel.com/Employment (4/3)

JOB OPENING: ACCT MGR/The Weather Channel/NYC: Sell advrtsng to prospective clients, build/maintain relationships. 4-6 yrs exp in advrtsng, media &/or cable industries. Sales exp req’d. BA Deg req’d. Resume: jbongiorno@weather.com (4/3)

JOB OPENING: DIGITAL MEDIA OPPS/Starcom Mediavest Group/NY & CHI: Seeking talent for exciting new opps including media planner, supervisor, associate director & director. For more info, go to www.starcomusa.com/careers (4/3)

JOB OPENING: SUPERVISING PROD/CHI: Need superstar to mng ops of dynamic prod team; fab writer to craft/edit scripts, supervise edits, lead creative. Exceptional exp reqd. See teamworksmedia.com. Apply dreamjob@teamworksmedia.com (4/3)

JOB OPENING: SALES ASSISTANT/American Target Network/NYC: Develop Sales prop, work w/agency buyers, 3 yrs+ exp in TV, must be very organized, media math, Nielson, excel & writing skills a must. Apply: info@americantargetnetwork.com (3/31)

JOB OPENING: SALES PLANNER DR/New York: Work w/ Direct Response AE’s and Commercial Ops Log Builders to max ad revenue for A+E Networks. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=125558 (3/31)

JOB OPENING: DIR-TALENT MGMT & STRGY/Discovery & TLC/LA or MD: mng relationships w/talent to support content & initiatives to drive ratings & rev; 10+yrs talent mgnmt exp, non-fiction/reality TV a +; http://careers.discovery.com/ #5387 (3/31)

JOB OPENING: DIGITAL ACCOUNT SPECIALIST/Netflix/Beverly Hills, CA: F/T. Acct mgmt, from metadata to tracking digital sources internationally. Work x-functionally, excellent comm & self-starter. Apply: www.netflix.com/jobs (3/31)

JOB OPENING: DIR, AFFIL MKTG & PROMOS/WWE/Stamford CT: Provide strat integrated mktg campaigns. 8-10 yrs proj/acct mngmnt pref with cbl/brdcst ntwk. Exc orgnztl, comm skills. Full info/apply: www.wwe-careers.com (3/31)

JOB OPENING: SR MANAGER PROGRAM RESEARCH/NBC Universal/NY: Manage top line/ratings reporting/audience profiling. Experience with Nielson/MRI/Simmons needed. ComScore/Omniture a plus. Apply: www.nbcunicareers.com Job #4291 (3/31)

JOB OPENING: DIGITAL SALES SPECIALIST/OUTDOOR CHANNEL/NY,NY: Incrs digtl advtsg; create leads, qlfy prospcts, genrat new biz, grow sls perfrmnc, close biz; media sls exp, degree prfrd; Apply at www.outdoorchannel.com/Employment (3/31)

JOB OPENING: MGR, COMMUNICATIONS/NBCUniversal/NY: Full time. Manage comm/press strategy. Strong writing skills and PR skills required. 3-5 years exp. Media Comm exp a plus. Apply: www.nbcunicareers.com Job#:5011BR (3/31)

JOB OPENING: PROD/SHOOTER/EDITOR/Meredith Corp/Des Moines: Create online video relating to our publishing brands. Must have AVID & 3 yrs exp w/ online channel, TV op or cbl ntwrk. How-to content. More info: www.meredith.com/Careers (3/30)

JOB OPENING: DIR.,AD SALES MKTG/Screenvision Cinema/NYC: 7+yrs B2B mktg/agy/mda exp. Run mktg team ops; mng strategic idea generation & delivery to sales. Res/apply at https://home.eease.adp.com/recruit/?id=1221321 (3/30)

JOB OPENING: DIGITAL STRAT/PROJ MGR/CRANFORD NJ: 2+ yrs in digital/project management support function; demonstrate strong organizational skills. Mng multiple projects in fast-paced setting DigitalJobs@sternassociates.com (3/30)

JOB OPENING: ONLINE MARKETING MGR/NYC: Drive all aspects of audience development-analytics, website recirculation, product, marketing, SEO & traffic. Apply here: https://careers.mslo.com/Pages/JobDescription.aspx?postid=362 (3/29)

JOB OPENING: SR LOCAL BUYER/ICON International/Stamford, CT: 7-10 yrs buying exp in local bcst, major mkts. Strong negotiating & comm. skills, detailed and comp. Apply jobs@icon-intl.com EOE (3/29)

JOB OPENING: DIR MKTG/Universal Gaming Network, Inc./NBCUniversal: Full time. Mktg leadership, collateral materls./packaging, monetization and mktg. strategy. 5-10 yrs.exp, 4 year deg.req., MBA pref. nbcunicareers.com # 4044BR (3/29)

JOB OPENING: EXEC ASST/A&E/NY: Admin support to Pres & GM/A&E, BIO & CI. Calendar mngnt, coord travel, plan mtgs, track exp reports. 5+yrs Sr level admin exp. exc comm, orgnztnl skills. Full Info/Apply: www.aenetworks.com/career.html (3/29)

JOB OPENING: GRAPHICS OPERATOR (CG) Watertown MA: Utilize Chyron Duet in fast-paced live studio operations to design, dvlp, & implement graphics for purpose of advancing creativity & complexity of prgrm graphic presentation. www.nesn.com (3/29)

JOB OPENING: TRAFFIC COORD/TV One/NY: BA pref’d and/or 3 yrs exp in Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. Brdway exp a +. Visit: www.tvone.tv (3/28)

JOB OPENING: VP, DIGITAL MEDIA DISTRIBUTION/NYC: Mnging NBA’s digital portfolio and identify new products and digital licensing oppor. 7-10 years exp. in digital media. Send Resume: http://www.nba.com/careers/ (3/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: NYC: Looking for mktg/biz dev intern. Ideal candidate is intelligent, witty, penchant for social media. Unpaid, but great opp to get in on the ground level of a start-up media co.Send res/cvr ltr: allie@manwithacam.org (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: careers@yod.com  (4/3)

SUMMER INTERNSHIP CREDITS ONLY: TV prod co/NYC: Build b-roll library, assist on field shoots, & help various prod. Must know editing basics. Apply/send resume: summerprodintern@gmail.com (4/3)

SUMMER INTERNSHIP CREDITS ONLY: Television Producer/Celebrity Booker seeks intern (NY). Work in all areas of production: PRE-PRODUCTION, RESEARCH, Guest Booking for National TV Series, etc. Send resume to: padamo@pauladamoentertainment.com (3/31)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: jintilevo@yahoo.com, Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/31)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION/film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (3/31)

SITUATION WANTED: SALES ASST/NYC: Interned for 3 consecutive semesters at Scripps Networks in Ad Sales Mktg, Works as upfront asst. B.A. from Fordham University in Comm/Business. Resume upon request. Contact Ramirez.natalia718@gmail.com (3/31)

SITUATION WANTED: DIGITAL CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY: 15 yrs w/ Nat Geo Ch, Weather Ch, XM Satelllite, TCI, Cablevision. Multi-platform cable, sat, Internet, IPTV, mobile. Consult or FT. skabler@gmail.com (3/30)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer with Child Ed background, over 12 yrs working with children and journalism background. Located in L.A. www.stephanietobiassosa.com (3/29)

SITUATION WANTED: GERMAN TV PROD ASST: (M.A, 1+ yr exp as full-time PA) is looking for a position. Knwldg of European TV market, exp in production & development. Speaks English, German, French. Resume upon request. likreim@googlemail.com (3/28)

E-mail Trish@cynopsis.com or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.


ABC: Dancing with the Stars, Dancing with the Stars, Body of Proof
AZTECA: Lo Que la Gente Cuenta, Buenas Noches America, Al Extremo
CBS: NCIS, NCIS: LA, Unforgettable
CW: 90210, Ringer
FOX: Raising Hope, Raising Hope [r], New Girl, Breaking In
ION: Criminal Minds, Criminal Minds, Flashpoint
NBC: The Biggest Loser, Fashion Star
PBS: Inside Fenway Park, American Experience, Frontline
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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