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Cynopsis: Sports
06/05/12

Good morning. It’s Tuesday, June 5, 2012, and this is your first early morning Sports briefing.

FOX Sports West re-upped with Western Conference Champs The Los Angeles Kings on a new TV deal through at least 2020. The deal calls for FOX Sports West to broadcast about 75 regular-season Kings games each season as well as “select” early-round playoff games and pre-season games. Neither financial terms nor length of the contract were disclosed, but published reports have pegged the deal at $250 million through 2024. FOX Sports said the agreement extends the partnership “well into the next decade.” FOX Sports West has carried the Kings games since 1985. Hall-of-Fame Announcer Bob Miller will remain behind the mic alongside analyst Jim Fox. The Kings are currently playing the New Jersey Devils in the Stanley Cup Finals.

On the Air

ESPN said Game 4 of the NBA Eastern Conference Finals on Sunday drew the highest recorded rating ever for an NBA playoff game on cable, thanks to Boston beating Miami in overtime. The game scored a 7.9 overnight rating, peaking at 10.7 during overtime. That’s up 39% from Game 4 of the Western Conference Finals last year, ESPN said. In Boston, the game snared a 20.7 rating, the highest ever for an NBA playoff game in that market, and a 19.8 in Miami, the third highest for an NBA playoff game on ESPN in that market.

Tiger Woods’ victory in the Memorial Tournament this weekend drove CBS to its highest ratings for the golf event in 8 years with a 3.8, more than double last year’s rating.

MSG+ is gearing up for the prospect of a Triple Crown winner with two Belmont Stakes preview shows slated before the main event on Friday night June 8 and again on Saturday morning June 9. MSG+ will also carry the live drawing of the post positions Wednesday June 6 at 11a. The race itself will be carried on NBC at 5p on June 9.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The NFL said it’ll bring 23 current and former players to participate in its sixth annual NFL Broadcast Boot Camp at its NFL Films facility in Mt. Laurel, New Jersey June 18-21 to help them work on skills for potential broadcast and sportscasting jobs. The boot camp includes instructors from CBS, ESPN, FOX, NBC, NFL Network, SiriusXM, Dial Global Radio and others who will work with participants on broadcast skills such as field reporting, control room operation and editing. Each football player will tape segments as a studio and game analyst and each will serve as a live guest host on SiriusXM NFL Radio. The NFL said that of the 105 players who have participated in the boot camp since 2007, 44 have landed broadcasting jobs.

As part of its work policing Olympics sponsorship deals, the London Organizing Committee of the Olympic Games has instituted a 35-day, one-kilometer so-called “Brand Exclusion Zone” around Olympic venues, according to Ad Age. The report said only official sponsors can advertise in that zone and that the committee may even clamp down on spectators wearing garb from competitors of the sponsors in the official venues.

Nike has paired up with Microsoft to offer a new custom training program for the Kinect on XBox 360.

Digital Fields

DISC Sports & Spine Center, an official medical services provider of the U.S. Olympics team, released a video on its site and on YouTube documenting two-time World Champion and London 2012 pole vaulter hopeful Brad Walker’s back surgery and return to form. He’s the North American record holder as well as a six-time U.S. champion who ruptured a disc in a crash. The online mini-documentary chronicles his story and back surgery to recover from the crash.

The Main Event

Celtics/Heat on ESPN at 8:30p.

ON THIS DAY in 1955: Mickey Mantle hits his 550th homerun. The pitcher was Chicago White Sox Billy Pierce.

Answer to Our Last Sports Trivia Question: What was the name of the stadium that was the original home of the Seahawks? The Kingdome. Marc Wollis-NBC Sports Group/Orlando; Adam Freifeld-NBC Sports Group/NY; Michael Ritz-BucStar Consulting/NY; Joe Tafuri-Tennis Channel/NY; Jonathan Lipson-Active International/Pearl River, NY; Synda Kollman-Charter Marketing Group/Boca Raton, FL; Jeff Miller-Meredith/Atlanta; Marla Newman-FOXSports Digital/NY; Peter Gimber-CBS/Boston; Tom Moore-Kalt Productions/LA; Brian Sullivan-KHQ-TV/Spokane, Wash; Bob Ware-CBS Local 2/Thousand Palms, CA; Wendell Foster-ABC Entertainment Group/Burbank.

In The Know: With his win Sunday at The Memorial, Tiger Woods is second on the all-time PGA Tour wins list. Who’s first? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
06.05.12

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