Thursday, September 6th, 2007

Cynopsis: Kids!



Good morning. It’s Thursday, September 6, 2007, and this is your first early morning briefing. 

Profanity, violence and the s-x occur once every 3.5 minutes during the family hour, according to a new Parents Television Council (PTC) 2006-2007 study of Family Hour programming (Mondays-Saturdays, 8-9p, Sundays 7-9p).  The PTC report sites Fox as the worst broadcast network, with 20.78 instances of violence/cursing/s-x each hour, almost double that of like content televised on the other big broadcast networks.  The report points to Fox’s American Dad as the network’s worst offender on the network overall (52 counts of objectionable content).  The PTC report also wagged its finger at shows including Fox’s 24, NBC’s My Name is Earl and Fox’s The War at Home as the biggest culprits.  On the flip side The CW ranks in as the “cleanest programming.”  Primetime reality and game shows across all of the broadcast networks were viewed as the best shows based on the troika of criteria.


The Jim Henson Company is partnering with KCET, the PBS West Coast station, to co-produce What’s the Big Idea? (40×30′), a new educational series slated to premiere on PBS Kids in 2008.  With a goals of promoting science readiness and encouraging kids to be curious and ask questions, the series will be executive produced by Henson Company’s Brian Henson, Lisa Henson and Halle Stanford, and KCET’s Joyce Campbell.  Henson will handle ancillary rights for the property including licensing, video and merchandising.  Created using the Henson Digital Performance Studio, production on What’s The Big Idea? begins this month.

9 Story Entertainment has completed production on the first season Futz! (26×3′), the Tween 9-14 aimed animated series.  A Teletoon original production, the series is slated to premiere this month on the channel.  Futz is a 2D digital nonverbal comedy based on the adventures of a weird looking character that gets himself into all sorts of strange situations.


Kabillion has a new carriage deal under which the kid-targeted multiplatform program service (free VOD channel and broadband site) has been added to the Bresnan Communications cable system.  The deal makes Kabillion available in digital cable homes across Colorado, Montana, Utah and Wyoming, joining digital cable homes on Comcast Cable.  Additional MSOs will be added later this year.  Additionally, Kabillion has launched the new 2D animated series Staines Down Drains, from EM.TV, on all platforms, which follows the adventures of tween twins, John Stanley and Mary-Jane Staines, who travel down the drain and into the sewer system under their town.  Kabillion’s online platform will debut three new original video games: Playworld Invasion, based on the series Pet Alien; Big Fish featuring the lead character from Bobby’s World; and Rocket Lander, a game based on the show I Got A Rocket!

Season three of Avatar: The Last Airbender will bow Friday, September 21, at 8:30p on Nickelodeon.  Leading up to the new season debut, Nicktoons Network will run a mini Avatar marathon, featuring episodes from the first two seasons, from Monday, September 17 at 2p through Thursday, September 20.  Also slated for this month is the DVD release, Avatar: The Last Airbender: The Complete Book 2 Collection, on Tuesday, September 11 from Nickelodeon Home Entertainment and Paramount Home Entertainment.  The box set includes all of the second season of the series and a bonus DVD with exclusive content such as an interview with screenwriter/director/actor M. Night Shyamalan, who is helming the live-action Avatar feature film.  Additionally, the release features an animated graphic novel, three original shorts, and martial arts segment.  Finally, Avatar shorts, clips and episode instant replays, after they bow on-air, can be found on TurboNick, with episodes also available on VOD.  Later this fall Nick will introduce two new Avatar themed online games, The Day of the Black Sun from November 15, and Clash of the Benders from November 29.

The preschool animated series Little Bill joins Noggin’s programming line up beginning this Monday, September 10, 2007 at 11a.  Based on Bill Cosby’s Little Bill book series of the same name, the TV series, which initially debuted on Nick Jr., will air weekdays on Noggin at 11a and 2:30p, and weekends at 1:30p.


The Giddy Gander Company LLC has granted The Learning Journey International an exclusive toy license for The Wumblers preschool TV series.  Under the deal, Learning Journey will develop product based on the series including puzzles, board games, and electronic toys for release at mass-market retailers, specialty stores, supermarket and drug store changes, bookstores and via education focused outlets.  The Wumblers joined the Trinity Broadcasting Network lineup this month and will join Smile of A Child on September 10, 2007.


For 3Q 2007 Kabillion VOD channel and a broadband site ( is up + 32% in average versus 1Q 2007.  Much of that increase is attributed to the August launch of the new preschool block Kabillion Jr.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 8/27-9/2/07 :
Total Day     (000)  Primetime       (000)
NICK°:           1186   DSNY*:             1556
DSNY*:            973   CARTOON:          706
CARTOON:        566   NAN**:              445
NAN**:            295   TOON DIS:          196
ADSM**:          215   DISCOVERY:        118
TOON DIS.:       125   ESPN:                108
NOG/THE N:      102   BET:                    97
DISCOVERY:       64   NICKTOONS:        78
BET:                   45   MTV:                   68
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 8/27-9/2/07 :
Total Day     (000) Primetime     (000)
NICK°:            664   DSNY*:           1205
DSNY*:           656   CARTOON:        485
CARTOON:       386   NAN**:            323
NAN**:           225   TOON DIS:        108
ADSM**:         145   DISCOVERY:       82
TOON DIS.:       69   ESPN:                 71
MTV:                 31   BET:                   60
DISCOVERY:      45   MTV:                   49
NICKTOONS:      37   NICKTOONS:       44
BET:                  30   ANIMAL PLANET:  43
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 8/27-9/2/07 :
Total Day  (000)   Primetime      (000)
DSNY*:        551     DSNY*:           1030
NICK°:         464     NAN**:             379
NAN**:        329     CARTOON:        367
CARTOON:    263     MTV:                124
ADSM**:      170     DISCOVERY:     106
MTV:              84     BET:                  96
DISCOVERY:   61     ESPN:                76
BET:              52     COMEDY:            74
COMEDY:       38     TOON DIS.:         57
ESPN:            35     ANIMAL PLANET: 47
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s Trivia Question:
  Mr. Dinkle is the park ranger in what early ’80s cartoon? SHIRT TALES  Kudos to:  David Stern-BARD Entertainment/NY; Kimberly Keeley-Safety4Kids/Stamford, CT; Michele Hoebink-DIRECTV/El Segundo, CA;  Al Ovadia-Al Ovadia & Assoc. Inc/Hidden Hills, CA

Today’s Trivia Question: In the movie Wallace and Gromit: The Curse of the Were-Rabbit, Wallace and Gromit run a vegetable security and humane pest control business to help the citizens of  West Wallaby protect their crops until the Giant Vegetable Competition.  What is it called? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: WRITER/PROD PROMOTION/NYC/The Martha Stewart Show: Detail-oriented, creative, strong writing skills. Previous promotion writing & producing exp req’d. Cover ltr/resume referencing PROMOTION W/P to (8/12)

JOB OPENING: DIR PROD/DEV (Talent or Genre)-Discovery/MD: Great storytellers for editorial guidance/dev proj. across key genres. Strong prod exp in field exp, writing, post prod. 10-15 yrs exp Apply: , #5769/5770 (8/12)

JOB OPENING: NATIONAL MEDIA BUYER/GM Planworks/New York: Manage day parts by ensuring proper allocation of brands, stewarding buys, negotiating scatter. If you are a seasoned Media Buyer apply at (8/12)

JOB OPENING: ACCOUNT EXECUTIVE/, CT: We seek an online advertising salesperson to increase advertising sales revenue across all Priceline websites. See full posting and apply at: (8/12)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NYC: Support growing cable network Gospel Music Channel. (9/12)

JOB OPENING: SR. INTEGRATED SALES MANAGER/AETN, NEW YORK: Manage day-to-day activities associated with running the growing complexity of integrated programs. Apply: (9/12)

JOB OPENING: GLOBAL BRAND MGRS/THQ (CA)-Hiring GBMs responsible for development/execution of marketing activities for brands in the kid’s licensed div, and GBMs in our strategy games div. Apply at (9/12)

JOB OPENING: ONLINE COMMUNITY PRODUCER/(LA): Responsible for content and community development. Min 3 yrs web prod. exp. Apply: (9/12)

JOB OPENING: ANALYST, INVENTORY & PRICING/BET, NY: Work closely with Ad Sales team. 2+ years experience w/strong analytical skills, Dealmaker, Excel, traffic systems preferred. Email resume to: (9/12)

JOB OPENING: SUPERVISING PROD/NY: Must have 3+ yrs exp to go from hiring to post! Producer/ shooters, AP/shooters, PA, Editors with storytelling exp 3+ yrs. All inquiries should be sent to (9/12)

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JOB OPENING: MGR OFFICE SVCS/A&E TV, NY: Manage office svc areas staff/out sourced svcs/projects/equipment/facilities/purchasing/communications. BA + 5 yrs facility & office svc mgmt. Res w/salary: (9/12)

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JOB OPENING: PRODUCER /Weather Channel/ATL: Highly motivated ind for Climate/Environment prgrmng.Strong storytelling, creative writing/editing skills, 3-5 yrs. exp at nat’l level pref’d. Some travel. Apply: (9/12)

JOB OPENING: INTERACTIVE BUYER/PLANNER/EarthQuake Media/NY: 1+ yrs exp in online buying. Detail Oriented, Exc organiz’l skills, multi-tasking, Responsible for Plan’g, Negotiating & Maintaining buys. Apply: (9/11)

JOB OPENING: ADMIN ASST/NYC: Entertainment Exec Search Firm/BA/strong research & writing skills/PC & phone expertise/motivated/self-starter/media & recruiting experience a +/email resume:   (9/11)

JOB OPENING: MEDIA ASST/Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: (9/11)

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JOB OPENING: AD SALES PLANNER/(NY): Daily maint. of media schedules; servicing agencies; client requests and building sales plans. Min 3 yrs. Exp. See full posting & apply at (9/11)

JOB OPENING: Digital Fusion, a new virtual ad agency at MTV, has several openings. Exp in digital marketing, microsites, creatives, 3rd party traffic & more! RESUMES: or see jobs on (9/11)

JOB OPENING: RESEARCH MANAGER/ANALYST/UNIVISION, Tampa: TV brdcast rsrch sales exp., with effective knwldg of Nielsen, Scarborough, TVScan, CMR & other research tools. Spanish/English a +. Res to: ncastillo@entravision. EOE (9/11)

JOB OPENING: DIR OF SALES RES: Proactive contributor to work in a team-based envt/ provide sales res. materials, estimates, rating data, etc; min. of 7yrs of TV research. Apply at (9/18)

JOB OPENING: PRODUCERS/A&E/Stamford, CT: Looking for several experienced producers for long-form & short-form historical & science-related documentary projects. Apply (9/11)

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JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, IAG, Nielsen. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. (9/8)

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JOB OPENING: DRTV MEDIA BUYER: minimum 2-3 years experience and proficiency in CORE Media, MS Office/Access required. Understanding of media planning and Nielsen a plus – Chicago area. Send resume to (9/7)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

FALL INTERNSHIP CREDITS ONLY: The padma Internship offers a unique hands-on experience. All interns are assigned to at least one client or project during for real-world experience. (8/12)

FALL INTERNSHIP CREDITS ONLY: Budd Friedman, founder of the Improv Comedy Clubs is looking for an Intern. Budd’s site: will launch next month. Learn about comedy business from the best! Make contacts for future pd work. (8/12)

FALL INTERNSHIP CREDITS ONLY: Montel Williams Office seeks interns to assist with tasks: submitting talent, development projects, phone, writing, other admin duties. Must receive credit and commit to 2 days p/w Email: (8/12)

FALL INTERNSHIP CREDITS ONLY: Logo, NYC/PROGRAMMING & SCHEDULING is looking for interns to assist with programming the network, research projects, and screening acquisitions. Apply @ (9/12)

FALL INTERNSHIP CREDITS ONLY: MKTG /Food Network/NY: – Learn developing/brainstorming creative ideas to market Food Network. Email resume/cover letter to #10118 in sub (9/12)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City-Archives & Collections Internship (Graduate Student Opportunity!) Archival or Library experience desired. Apply online at (9/8)

FALL INTERNSHIP CREDITS ONLY: DANCING DIABLO INC/DUMBO: animation company seeks fall interns w/interest in 2D/stop motion animation to assist in photoshop painting/Aftereffects &Mac skills a +. Flexible hours   (9/7)

FALL INTERNSHIP CREDITS ONLY: ATLAS MEDIA, a non-fiction TV production company in NYC, is hiring fall interns! Placements in production, development, casting, and post-production. Starting ASAP. Contact for more info. (9/7)


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SITUATION WANTED: LEGAL/BUSINESS AFFAIRS CONSULTANT- Over 20 Years exp in cable, broadband, broadcast. Effective, efficient, creative advice and deal making. Contact:  (8/12)

SITUATION WANTED: ASSISTANT MANAGER, ONLINE/DIGITAL MARKETING: NYU Masters Grad in Direct & Interactive Mktg, MBA from Berlin & London, exp. in digital mktg at Nickelodeon. Seeking job in NYC. Contact (9/8)

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