Thursday, May 17th, 2012


Invigorate your plans using ESPN‘s proven, goal-quenching formula:
107 million fans
Men’s favorite television network
#1 mobile content site
#1 magazine reaching men 18-34
100% commitment to your brand’s success
Check out these videos to see why fans spend 9.5 hours per week satisfying their thirst for live sports and entertainment.

Cynopsis: Sports

Good morning. It’s Thursday, May 17, 2012, and this is your first early morning Sports briefing.

NBCUniversal announced that MSNBC, CNBC and Bravo will again serve as Olympic platforms when they combine to televise 284.5 hours of coverage of the 2012 London Olympic Games this summer. MSNBC is on deck to carry 155.5 hours of Olympic sports, including up to 18 medal rounds and 20 Olympic sports, from badminton to basketball to soccer to wrestling. Longtime Golf Channel commentator Kelly Tilghman will serve as the channel’s Olympic host. CNBC is slated for 73 hours of Olympic boxing coverage-including the debut of women’s Olympic boxing-with Fred Roggin, the lead sports anchor at KNBC resuming his Beijing role as Olympic boxing host. Bravo will serve as the home of Olympic tennis with 56 hours of coverage with Pat O’Brien, serving as host.

On the Air

If the goal of “Survival Sunday” (aka the final day of the season for the Barclays Premier League that aired ten different games across ten different outlets at the same time earlier this week) was to generate new viewers to sample the sport, then mission accomplished. Nine FOX platforms (including two digital outlets) along with ESPN2 carried the dramatic day, and scored an all-time record for viewership of the event. According to Nielsen, the combined English and Spanish language coverage scored 1,348,000 viewers, up 72% over the combined viewing of the same day on 2011. English-language viewership on the FOX outlets alone was up 160% over 2011, with FX drawing 161,000, followed by FOX Soccer at 77,000, FSN got 59,000, SPEED earned 53,000, and FUEL TV 42,000. ESPN2 drew 600,000 for their game. Online, unique visitors to on Sunday earned 420,000, for a 278% spike over 2011, and and FOX Soccer 2Go combining for 41,522 live video streams. FOX Sports returns to the sport on Saturday with the UEFA Champions League Final. Coverage begins at 2p.

After announcing ESPN Deportes+ por ESPN3 yesterday, the channel announced other changes including an increase of the number of live soccer matches this year. This September, ESPN Deportes becomes the exclusive Spanish-language TV home of the UEFA Europa League in the U.S and will air more than 60 matches per season, along with complementary news and information studio programming. In addition, ESPN Deportes will air close to 80 select qualifiers and international friendlies. Original content will be bolstered by series El Bar, Capitales del Fútbol, and the channel’s first original digital series Born and Raised.

The NBC Sports Network announced coverage plans for qualifying of the Indy 500 with 12 hours of live coverage on May 19-20, as well as a five hour show on Carb Day, Friday, May 25, that will showcase Indy 500 practice, the Freedom 100 Indy Lights race, and the IZOD Pit Stop Competition. The channel will also air a total of 12 one-hour telecasts of Firestone Indy Lights continuing Friday, May 25 at 12p, with coverage from this week’s race in Indianapolis.

ESPN, ESPN2 and ABC are combining to present 12 WNBA regular-season games this season beginning with the defending WNBA champion Minnesota Lynx hosting the Phoenix Mercury on Sunday, May 20, at 12:30p on ABC. ESPN2 will carry the bulk of the 2012 WNBA postseason, while ESPN will air a first-round game and ABC will present an Eastern Conference Final game. The WNBA Finals on ESPN2 begin Sunday, Oct. 14 for a best-of-five series.

As expected, MLB Commissioner Bud Selig, along with New York City Mayor Michael Bloomberg and Mets team owner Fred Wilpon, announced Wednesday that the Mets will host the 2013 All-Star Game on July 16, 2013, which will mark the city’s ninth Midsummer Classic, and the first in Queens since 1964. The Mets and MLB will reveal at a later date other details on the events that will surround the Game, although the All-Star FanFest is expected to be held at the Jacob Javits Center in Manhattan.

The Women’s Tennis Association is launching the international tender process to find a host city for its year-end WTA Championships for 2014 and beyond. The WTA’s year-end finale features the world’s top eight singles players and top four doubles teams competing. The WTA chose the London-based international sports marketing agency, The Sports Consultancy, to manage the Championships bid process, with bids required to be submitted by September 21, 2012.

The returning United States Football League is adding former Pro Bowl Quarterback Jeff Garcia to the league’s board of advisors. Garcia will serve on the player development branch of the USFL’s advisory board, joining Fred Biletnikoff, Jim Steeg, James Bailey and and Terrell Jones on the board.The USFL is planning to field eight teams for its inaugural 14-game season in 2013, which will kick off in March and wrap up with a championship game in June.

Sponsorship & Promotion

The USTA announced that Nintendo has signed on as an Official Sponsor of the SmashZone Mobile Tour, an interactive tennis fan attraction that introduces children to the sport. As part of the deal, Nintendo will incorporate video game kiosks into the SmashZone experience throughout the tour, with the partnership launching at the California Strawberry Festival in Oxnard, Calif., on May 19 – 20.This year’s SmashZone Mobile Tour will serve as a launching pad for Mario Tennis Open for the Nintendo 3DS and the experience will include a 53-foot trailer, the houses four kid-sized tennis courts for youth play.

The National Volleyball League inked some new multi-year sponsorship deals. Asics signed on to become the official footwear and training apparel sponsor of the organization and will also be the title sponsor of the California season ending championship event. Meanwhile, Club Med now becomes the official resort destination of the league via a multi-year cash deal. Finally, Surgex signed on for a multi-year deal as the nutritional supplement of the NVL. The league is slated to host the first event of its season with a two-day $50,000 tournament May 18-19th in Baltimore, MD where Olympic Gold medalists Phil Dalhausser and Todd Rogers will make their 2012 domestic debut. The tournament will take place in Baltimore Beach and the Pimlico Race Course infield on Preakness Day.

Central Michigan University won this semester’s NASCAR Kinetics: Marketing in Motion case study competition, which will earn them a grand prize trip to attend the NASCAR Sprint All-Star Race at Charlotte Motor Speedway this Saturday night. Throughout the semester, teams were required to develop two case studies and host a viewing party for a pre-determined NASCAR Sprint Cup Series race. The case studies included generating marketing ideas for Fathead and Camping World as well as the viewing parties featured M&M’S® newest spokescandy Ms. Brown.


Upcoming Specials Editions for Cynopsis Media
(( May 16 )) Upfront 2012: Broadcast

(( May 29 )) Primetime Emmy® Awards: Before the Ballots: Actor/Actress

(( June 4 )) Primetime Emmy® Awards: Before the Ballots: Non-Fiction Specials/Series

(( June 11 )) Primetime Emmy® Awards: Before the Ballots: Reality Host/Competition/Program

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480

Digital Fields

The Devils are in the digital details; with the NHL team urging fans to block nearby Ranger fans from attending Devils home games during their playoff series. On the team’s website, a notice entitled “No Blue” told ticket owners for the Devils home playoff games looking to sell their tickets to avoid the secondary market where Ranger fans might get a hold of them and instead look to team blogs that can put sellers in touch with Devils fans. The post also told fans who were unsure about using blogs to sell their tickets to call a special number to ensure the tickets go to New Jersey fans instead.  The post was later removed.

The Main Event

Miami/Indiana on ESPN at 7p.

ON THIS DAY in 1875: Oliver Lewis wins the very first Kentucky Derby aboard Aristides.

Answer to Our Last Sports Trivia Question: What NFL Hall of Famer was a terrorist in the movie Broken Arrow? Howie Long. Kudos: Michael Brown-IMG/NY; Josh Duboff-CBS Sports Network/NY; Rick Alessandri-Univision/NY; JR Hernandez-BHV/NY; Stephanie Fitts-SiriusXM Satellite Radio/Washington, D.C.; Katie Copeland-XOS Digital/Orlando; Shawn Gerchicoff-Turner Sports/Altanta; G. David Brown-FOX Sports Carolinas/Charlotte; Greg Finch-Time Warner Cable Media/Dallas; Pam Tierney-Actress/VO/Chicago; Will Allmendinger-Captivate Network/Chicago; Liz Murray-Turner Broadcasting/Chicago; Steve Morrow-Eclipse TV/Mill Valley; Dave Goldstein-NFL Network/LA; Alan Perris-The Television Academy/North Hollywood; Jake Guswa-Warner Bros./Burbank.

In The Know: What number was Wayne Gretzky famous for wearing? ( Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
Classifieds – Trish Pihonak- 888-702-3858 /

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP POST PRODUCTION/BBC AMERICA/NYC: Oversee daily ops NY post prod facility. Create long term tech strategy supporting various channel initiatives incl: digital, EST and TVE. Cable VOD fulfilment exp. (5/24)

JOB OPENING: DIRECTOR AD SALES RESEARCH/Style & Sprout/NY: Manage sales estimates & forecasting processes, drafting sales messaging and helping with custom research efforts. Apply to: (4976BR) (5/24)

JOB OPENING: MGR, STRATEGIC MKTG, SYFY/NBCUNIVERSAL/NYC: Create cross-platform marketing packages. Min. 2 years experience at an agency, media company or sales org required. Apply online at (#5545BR) (5/24)

JOB OPENING: ACCOUNT EXECUTIVE/SCRIPPS NETWORKS/ATLANTA: Develop new ad sales accounts & grow existing business. Minimum 6 yrs. National Ad Sales, Agency or Client exp. Info: #3046 (5/23)

JOB OPENING: DIRECTOR PROGRAMMING/NFL Network/LA: Dvlps/executes ntwrk prmg strategies, oversees schedlng /long term prmg plng; 7-10 yrs prmg/schdling or rsrch exp in TV industry Please apply (5/23)

JOB OPENING: ACCT EXEC.  AD SALES/NY: Multimedia co. seeks AE w/ 7+ yrs TV ad sales exp. Excellent agency relationships & proven track record. Sports bckgnd a +. Send resume and cov ltr Attn: Rose to (5/22)

JOB OPENING: VP of DEVLPMNT/Denver: Reality TV developer/producer w/7 yrs exp in reality series devlpmnt & prod wanted for Denver based Production Co. Relationships with reality nets a +. Resume: (5/22)

JOB OPENING: REALITY TV SHOW RUNNER/Denver: 5 yrs exp producing cable series, ability to work w/ co. execs to deliver productions on time, on quality, on budget for Denver based Prod Co. Resume: (5/22)

JOB OPENING: REALITY TV CREW: 7 yrs exp on major cable or broadcast networks. Position can be remote or based in our Denver hq’s. Ability to add to the creative vision of project a must. Resume: (5/22)

JOB OPENING: ASSIGNMENT EDITOR/RNN TV/Rye Brook/NY: Research and story development and crew logistics. Assist in development, planning and follow up of all news stories. Res/cvr: (5/22)

JOB OPENING: LINE PRODUCER (News) RNN TV/Rye Brook/NY: Line and stack daily news broadcasts. Must have TV news producing experience. Res/cvr: (5/22)

JOB OPENING: MASTER CONTROL OPERATOR/RNN TV/Rye Brook/NY: operate control room boards & monitor programming, log all transmitter readings, overnight & wkend hours avail. Resume: (5/22)

JOB OPENING: OPERATIONS SUPERVISOR/RNN TV: assist director of ops, supervise master control team and live events; manage schedules, implement policies and train news employees. Resume: (5/22)

JOB OPENING: DIR, SCHEDULING/WEtv/NYC: Oversees all aspects of short term ntwrk prmg strategies, inventory usage, comp analysis, stunt prmg; 2+yrs mgr or above pgmming/rsrch, resumes to: (5/19)

JOB OPENING: WRITER/PRODUCER/Lifetime TV/NY: Write & produce high impact promo campaigns for scripted & unscripted series. 3+yrs On-Air Promo TV exp. Apply: (5/19)

JOB OPENING: DIG. MEDIA ANALYST/A+E NETWORKS/NY: Define analytics reqs for web, mobile/gaming/social apps.Lead A/B testing, implementation, QA. Build reports/prsntions.3+yrs Omniture/reqd. 5yrs web anlytic (5/19)

JOB OPENING: ADV-PLATFORM ASSET PROD MGR/AMC/NYC: Manage product life-cycle & project plan effectively for progmmng content delivered to VOD, iTunes, Netflix. Submit res at: (5/18)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: (5/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: SPORTS WRITER/RADIO PERSONALITY: Experience hosting sports show. Contributor for Bleacherreport & 4th Phase Blog. Previous experience at two Knoxville radio stations. (5/23)

SITUATION WANTED: PRODUCER’S ASSISTANT/LA: Has been Asst. Producer for Kevin Costner. Line Producer & Accountant for indie feature. Completed the Disney Intern Program. MBA in Entertainment and MS Finance. (5/22)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

11/25/15: Bieber bails on Late Show; Kevin Bacon set to sizzle in Tremors; Sesame Street grows up for HBO

Bieber bails

CYNOPSIS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning briefing. Tonight’s Premieres: HGTV: Property Brothers at Home on the Ranch at 9p History: Christmas Through the Decades at 10p Tonight’s Finales: DIY: Building Hawaii at 10p and 10:30p TLC: Coach Charming at 10:30p Thursday’s Finale: HGTV: Rehab Addict: […]

11/25/15: National Geographic to debut its first original digital content; Amazon causes stir with Man in the High Castle subway campaign; Netflix nabs two new original films

Amazon pulls plug on controversial "Man In the High Castle" marketing campaign

CYNOPSISDIGITAL 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning digital briefing. TOP NEWS   Want some Nat Geo with your turkey? Beginning this Thursday, National Geographic Partners is launching four new digital series – the company’s first slate of original digital content – on the company’s digital platforms. […]

11/25/15: PBC punches a new deal with FOX; Comcast’s Facebook play; NHL’s Collins exits the ice

PBC punches a new deal with FOX

CYNOPSISSPORTS 11.25.15 Good morning. It’s Wednesday November 25, 2015, and this is your first early morning Sports briefing.  FOX Sports is ringing in the New Year via a deeper media rights deal with Premier Boxing Champions that will now see multiple primetime Saturday evening bouts on the FOX broadcast network and FOX Deportes in 2016 […]


Search for more JOBS

JOB OF THE WEEK MGR, CONSUMER PRESS & PUBLICITY New Form Digital Santa Monica CA Day-to-day supervision of PR Agency of Record. Dvlp/lead consumer press strategies for New Form Digital. 5+ yrs exp ent & media. Extensive exp PR, corporate comm. Email resume HERE CYNOPSISJOBS 11.24.15 Good morning. It’s Tuesday, November 24, 2015, […]

11/24/15: Fox News loses a Friend; HBO’s U2 Paris show rescheduled; FX hands Fargo a third season

Elisabeth Hasselbeck exiting Fox News

CYNOPSIS 11.24.15 Good morning. It’s Tuesday November 24, 2015, and this is your first early morning briefing. Tonight’s Premieres: Great American Country: Log Cabin Living at 10p Nat Geo: Badlands, Texas at 10p Tonight’s Finales: ABC: Dancing With the Stars at 9p A&E: Storage Wars at 9:30p, Storage Wars: Miami at 10:30p Bravo: The People’s […]