Thursday, May 10th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, May 10, 2012, and this your first early morning briefing.

Zodiak Kids launches a new International Research Department and appoints Francois Vallerian as VP/Marketing Research, Zodiak Kids to lead the new department. The Research Lab will provide market information to all Zodiak Kids production companies including Marathon Media (Totally Spies, Redakai), Tele Images Productions (The Basketeers, Extreme Football), The Foundation (Waybuloo, Mister Maker), Zodiak Active (The Qpiz), as well as to its international sales and licensing teams. Vallerian, who is based in Paris, takes up his new responsibilities in addition to position as Marathon Media’s Marketing & Research Manager. Prior to joining Marathon Media in 2009, Vallerian toiled for M6’s Research unit analyzing international audience research including kids studies. Zodiak Kids is a division of Zodiak Media


Illumination Entertainment (Dr. Seuss’ The Lorax, Despicable Me) and Universal partner for a feature film based on Clifford the Big Red Dog, based on the classic Clifford the Big Red Dog books by author/illustrator Norman Bridwell, per THR. The script for the mixed live-action and animated movie will be penned by Matt Lopez (Bedtime Stories, Race to Witch Mountain, The Sorcerer’s Apprentice). Illumination founder Chris Meledandri will produce with Scholastic Media‘s Deborah Forte. Clifford, who stands 25-feet tall and is owned by young Emily Elizabeth, will celebrate its 50th anniversary in 2013. The animated Clifford TV series, which features the late John Ritter as the voice of Clifford, launched on PBS Kids in 2000 and new episodes debuted until 2003, though the series continues to air on many PBS member stations.


Disney Theme Park Merchandise partners with Alex and Ani, an eco-friendly jewelry maker, to create four new flat charm expandable wire bangles. The Disney Charm Bangles will be sold exclusively at the Disney domestic properties, Walt Disney World and Disneyland, beginning this week. The bangles are made from recycled materials and are available in two color finishes Russian Gold and Russian Silver ($35.95/each).


What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, now join us in saluting them at the Awards breakfast!

Date: June 7, 2012
Time: 8:00-10:30 a.m.
Location: Le Parker Meridien, NYC

Registration: Jenn Sredzinski; 203.906.4603
Sponsorships: Mike Farina; 203.218.6480


Bonfire Agency, an advertising and marketing firm, launches a new ad network bringing together comic book publishers for titles aimed at kids and families under the new banner Archie All-Ages Comics Ad Network.  The new network combines the collective companies’ reach in mass market, bookstores and comic book shops and brings together noted brands including Archie, Sonic the Hedgehog, Richie Rich, Ghostbusters, Peanuts, Kung-Fu Panda and Adventure Time. While a majority of the comic book titles in the network are published by Archie Comics, joining the Archie titles are comics published by Ape Entertainment (Richie Rich, Casper’s Scare School and comics and magazines developed around DreamWorks licenses like Kung-Fu Panda, The Penguins of Madagascar and Shrek), BOOM! Studios’ KaBOOM! imprint (Peanuts, Garfield, Roger Langridge’s Snarked! and Adventure Time) and IDW Publishing (Transformers, Ghostbusters, Teenage Mutant Ninja Turtles and the newly launched Popeye). The new all-ages network furthers Bonfire’s ComicsUnited initiative, which launched last year and brings together titles from leading independent publishers of comics meant for older audiences. IDW and BOOM! are already part of ComicsUnited, as are Dynamite Entertainment, Top Cow, Aspen MLT, Zenescope and Skybound. Lego Systems of North America is already running advertising through the new network.


The National Academy of Television Arts & Sciences (NATAS) announces the nominees for the 39th Annual Daytime Entertainment Emmy Awards. In the kid TV arena, Nickelodeon leads the way with 40, followed by PBS leads the way with 39 nods (PBS in total received 51), then The Hub with 14, Disney Channel with six, and Cartoon Network with three, and Disney XD with two nominations. The Daytime Emmy Awards will be handed out on Saturday, June 23, 2012 at the Beverly Hilton Hotel in California, but a broadcast partner for the annual awards has yet to be announced. The Daytime Creative Arts Emmy Awards gala, honoring the crafts behind many Daytime shows, will be held on Sunday, June 17, 2011 in LA at the Westin Bonaventure Hotel. Some of the categories and nominees for the 39th Annual Daytime Entertainment Emmy Awards are listed below, luckily for all of us there are far too many to list here! Congratulation to all the nominees – a full list of categories and nominees and specifics can be found at

Outstanding Children’s Animated Program
Curious George  PBS
Kung Fu Panda: Legends of Awesomeness  Nickelodeon
Peep & The Big Wide World  PBS
Penguins of Madagascar  Nickelodeon
Sid the Science Kid  PBS
SpongeBob SquarePants  Nickelodeon

Outstanding Children’s Series
Biz Kid$  PBS
Born To Explore  ABC
The Electric Company  PBS
Everyday Health  Syndicated
Jack Hanna’s Into the Wild – Syndicated

New Approaches Daytime Children’s
Cyberchase  PBS
Design Squad  PBS
Fizzy’s Lunch Lab  PBS
Noah Comprende  PBS

Outstanding Preschool Children’s Series
3rd & Bird!  Disney Channel
Sesame Street  PBS
Super WHY!  PBS
The Wonder Pets  Nickelodeon
Yo Gabba Gabba!  Nickelodeon

Outstanding Writing in Animation
The Backyardigans  Nickelodeon
Kung Fu Panda: Legends of Awesomeness  Nickelodeon
Martha Speaks  PBS
Penguins of Madagascar  Nickelodeon
WordGirl  PBS

Outstanding Writing in a Children’s Series
3rd & Bird!  Disney Channel
The Electric Company  PBS
Sesame Street  PBS
Wild Kratts  PBS
The Wonder Pets  Nickelodeon

F+W Media unveils that author/journalist/teacher Jacquelyn Mitchard (The Deep End of the Ocean) will head its new young adult fiction imprint, Merit Press Books. The new imprint joins the company’s current fiction lines, including Tyrus Books, Prologue Books, and Crimson Romance. F+W plans the release of five original Young Adult titles this year, to be followed by twelve titles slated for 2013. Other imprints currently are under development and will be announced in coming months. F+W Media is a community-focused, content creator and marketer of products and services offering a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video, and more. Mitchard has written 24 novels and books of non-fiction for adults, young adults, and kids, including The Deep End of the Ocean, the inaugural selection of the Oprah Winfrey Book Club, and which USA Today says is one of the most influential books of the past 25 years.

Sesame Street: Elmo’s Musical Monsterpiece, a new console and handheld preschool-targeted video game from Warner Bros. Interactive Entertainment is set for release for Wii and Nintendo DS this June 2012. Based on Sesame Street, the new video game is designed to encourage an understanding and love of music and dance through musical games  and of course with the help of Sesame Street characters, including Elmo, Abby Cadabby and Count von Count. Additionally, the game also explores emotional expression via music and dance, introduces instrument names and sounds, and helps kids practice their early math skills. Developed by Griptonite Games, the game also features a Parent’s Page, where parents can review games their kid has played, review curriculum goals, as well as set limits for the number of games played. Finally, Sesame Street: Elmo’s Magic Numbers will release on DVD on July 10, 2012.

Join us for the 1st annual Cynopsis Kids !magination Awards Breakfast on June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC. Join award finalists, support your colleagues and network with the best in the industry! Register now !


Portland-based animation studio LAIKA (Coraline, and the upcoming ParaNorman), appoints Mary Sandell as its Head of Production. A 20-year industry veteran, Sandell joined LAIKA in 2005 and served as a producer on Coraline (2009). Prior to this she was a producer on DreamWorks primetime animated TV series Father of the Pride (NBC). Earlier in her career Sandell worked with Vinton Studios, the predecessor to LAIKA, in production positions including as EVP/Production, overseeing all commercial and entertainment production. During this time, she managed the startup and produced the first two seasons of stop-motion animated primetime series The PJs, which was produced in conjunction with Eddie Murphy Productions and Imagine Entertainment.

US-based toy and consumer products company, Jakks Pacific elects Leigh Anne Brodsky as a new independent member of its Board of Directors and has appointed her to the Nominating and Corporate Governance Committee and Compensation Committee of the Board. A 25-year veteran of the kid’s entertainment and toy industry, Brodsky was with Viacom for about 13-years, most recently serving as President/Nickelodeon & Viacom Consumer Products. Prior to that she held senior executive positions at Broadway Video and United Media.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, May 5, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1014; K6-11 671; TWEENS 9-14 524
NICKELODEON:          K2-11   954; K6-11 659; TWEENS 9-14 519
CARTOON NETWORK:  K2-11   628; K6-11 458; TWEENS 9-14 371
DISNEY XD:              K2-11   250; K6-11 183; TWEENS 9-14 133
NICKTOONS:             K2-11   105; K6-11   78; TWEENS 9-14  48
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, May 6, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1064; K6-11 745; TWEENS 9-14 592
NICKELODEON:          K2-11   937; K6-11 631; TWEENS 9-14 483
CARTOON NETWORK:  K2-11   541; K6-11 378; TWEENS 9-14 256
DISNEY XD:              K2-11   217; K6-11 158; TWEENS 9-14 133
NICKTOONS:             K2-11     88; K6-11   66; TWEENS 9-14  41
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, May 7, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 848; K6-11 485; TWEENS 9-14 387
NICKELODEON:            K2-11 806; K6-11 334; TWEENS 9-14 241
CARTOON NETWORK:    K2-11 477; K6-11 300; TWEENS 9-14 221
DISNEY XD:                K2-11 196; K6-11 143; TWEENS 9-14 129
NICKTOONS:              K2-11   75; K6-11   48; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 8, 2012, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 763; K6-11 286; TWEENS 9-14 201
DISNEY CHANNEL:       K2-11 718; K6-11 396; TWEENS 9-14 317
CARTOON NETWORK:   K2-11 474; K6-11 294; TWEENS 9-14 221
DISNEY XD:               K2-11 191; K6-11 140; TWEENS 9-14 126
NICKTOONS:              K2-11   90; K6-11   57; TWEENS 9-14  44
Source: MTVN Research from Nielsen Media Research Data



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