Thursday, July 1st, 2010


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Good morning. It’s Thursday, July 1, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .  And a quick reminder — Cynopsis will be on an editorial vacation all next week, returning on Monday, July 12.

Tonight’s Premieres:
MSG Network: Knicks Night Live at 12a
Outdoor Channel: Gold Tip’s 4CE at 7p
Discovery Channel: River Monsters at 9p
Food Network: Ace of Cakes at 10p



The 2009-2010 Season marks ION Television’s highest season ever in primetime.
+87% among Adults 25-54
     +125% among Women 25-54

Join the growing list of advertisers that find
ION Television, Positively Entertaining.

Source: Nielsen Data, for complete source information click here    


The CW revealed its fall premiere slate for new and returning series comprising the network’s fifth broadcast season:

September 8: America’s Next Top Model at 8p; Hellcats (series debut) at 9p
September 9: The Vampire Diaries at 8p; Nikita (series debut) at 9p
September 13: 90210 at 8p; Gossip Girl at 9p
September 14: One Tree Hill at 8p; Life Unexpected at 9p
September 24: Smallville at 8p; Supernatural at 9p

MTV set the date for the season two premiere of Jersey Shore for July 29 at 10p. The eight cast members of the reality show  The Situation, Pauly D, Snooki, J-Woww, Sammi, Ronnie, Vinny and Angelina all return picking up where they left off from the first season, though the party action has moved to Miami Beach.

Starz declared yesterday it is dropping its two scripted comedy series, Party Down and Gravity. In its second season per Nielsen, Party Down averaged 133,000 viewers for its initial episodes while Gravity averaged 97,000 viewers for its opening episodes of its freshman season.

Animal Planet delves into the often unrecognized compulsive condition known as animal hoarding in a new six-part docu-series called, Confessions: Animal Hoarding, debuting July 21 at 9p. The series examines real people who have the compulsive need to possess and control a large number of animals and how this disorder affects the pets themselves. GRB Entertainment produces the series for Animal Planet.

A&E Network debuts a new seven-episode series Growing Up Twisted starring Dee Snider, the front man of the heavy metal group Twisted Sister on July 27 at 10p and also at 1030p. Growing Up Twisted goes inside Snider’s family life in suburban Long Island where he lives with his wife Suzette and their four children. Evolution Media produces the series for A&E.

Former Fine Living show Three Sheets has been saved in large part by fans on Facebook and other social media outlets and will now permanently join Travel Channel’s line-up, cites THR. Fans additionally sent Travel Channel shipments of brew after the travel show, hosted by Zane Lamprey who journeys around the world tasting different beers, needed a home after Fine Living became the Cooking Channel in late May. Travel Channel aired a trial run of Three Sheets from April to May and will now air two episodes of the show following Bert the Conqueror and Man V. Food on Wednesdays at 11p.

Canadian Football League (CFL) and the NFL made a new broadcast agreement for this year where the NFL Network will air fourteen regular season CFL games beginning tonight at 7p when the Montreal Alouettes go up against the Saskatchewan Roughriders. The fourteen CFL games on NFL Network will be broadcast in hi-def with games on consecutive Saturday nights in July following tonight’s premiere which coincides with Canada Day. Following the NFL’s preseason games in August, NFL Network will resume the CFL games on Friday nights in September, October and November. The CFL games will be produced by Canadian sports broadcaster, TSN.


Twentieth Television announced seven Fox O&Os will air a six-week preview run of The Huckabee Show, an hour-long weekday talk show hosted by Mike Huckabee, the former governor of Arkansas and a 2008 Republican presidential candidate. Beginning July 26, the seven local markets and stations testing the show include WNYW/New York (12p); KDFW/Dallas-Fort Worth (1p); WFXT/Boston (10a); WAGA/Atlanta (1p); WJBK/Detroit (12p); WTVT/Tampa (11a); and KMSP/Minneapolis-St. Paul (10a). The daily talk show, taped in New York in front of a live studio audience, will focus on current topics in addition to featuring political and cultural personages. Huckabee will also continue to host his weekend show, Huckabee on FOX News Channel.

IFC picked up Judd Apatow’s high school-themed comedy series Freaks and Geeks and the college spin-off series Undeclared from Paramount Pictures Corporation. The complete series of Freaks and Geeks was picked up with 18 total episodes premiering on IFC tomorrow at 11p with encores airing on Mondays at 11p and Sundays at 10p. Undeclared with 17 total episodes will premiere on IFC this fall including one previously unaired episode making its US television debut. Both series were produced by Apatow Productions in association with DreamWorks Television. Freaks and Geeks originally aired for one season on NBC in 1999-2000 and Undeclared originally aired on FOX for one season from 2001-2002.

The Style Network is adding two series to its schedule as the network acquired the MTV series Run’s House which launched last night at 11p. Style Network has access to episodes from all seasons of Run’s House to date as well as the spin-off series Daddy’s Girls. Following the premiere, Run’s House will air on Style Network on Sundays at 9p. The network will additionally air a Run’s House marathon this Saturday beginning at 5p.

New Sound Media said it purchased Soundtrack Channel. The New Soundtrack Channel will continue to showcase music from current Hollywood hits though its offerings will expand to include a broader spectrum of music and entertainment from Hollywood and around the globe.



Time magazine’s senior political analyst and editor-at-large, Mark Halperin signed a deal with MSNBC to become a Senior Political Analyst on the cable news network. Halperin has frequently appeared on MSNBC’s Morning Joe show and will continue to contribute to Morning Joe regularly as well as other MSNBC programs.

Heidi Klum, current host of Lifetime’s Project Runway is producing a new reality series titled Seriously Funny Kids in partnership with LMNO Productions, the banner behind Bill Cosby’s Kids Say the Darndest Things, per Variety. Klum will travel to kid-friendly locations and tape their reactions to a variety of situations. Klum and LMNO are in the process of pitching the series to networks.

Casting Call: CMT is casting immediately for ordinary people to appear on the network’s upcoming show Your Chance to Dance. Regular people will be trained by top choreographers to perform a tribute to a popular music video and each episode will feature five groups performing routines in front of a live audience. The audience will vote for their favorite group with the winner receiving $10,000. For more information about the show and how to become a contestant, send an email right away to

Casting Call: Non-fiction entertainment production company, Mike Mathis Productions is casting in the Los Angeles area for a new show on a major cable network about stepfamilies under the title, The Stepfamily Project. The show is looking for teens between the ages of 14 and 19 who are about to become part of a blended family living together. The show wants to document your story. Is your mom or dad about to get or just recently got married? Are you used to having things your way and won’t be able to deal? Are you and your step siblings the same age and you compete over everything? Moving to a new school? Sharing a room with step siblings? The show would be told from your perspective and armed with a flip-cam you will document the fun, the annoying and dramatic events that are going on in your new life dealing with stepfamily members. To be considered, send photos of yourself and an email describing your story, your personality, your issues and your family situation to . Only those living in or around the L.A. area will be considered.

Casting Call: WE tv and Essence magazine are partnering for a second year in a row to present exclusive offerings around WE tv’s on-air bridal programming at the annual Essence Music Festival in New Orleans this Friday through Sunday. Also this weekend, at the WE tv hospitality lounge, the network will host on-site casting calls sponsored by Cox Communications for its original series Bridezillas and My Fair Wedding with David Tutera. The Bridezillas casting call happens this Friday and Saturday from 1-4p while the My Fair Wedding casting call, with David Tutera in attendance to meet prospective show candidates, will be this Sunday from 1-4p. Any pre-registered Cox customers will receive VIP access to the auditions.


Top 10 M-F Syndicated Strip Series for the week of 6/14-6/18/10 ranked by HH Rtg
Wheel of Fortune (CTD)                                   5.7 AA
Jeopardy (CTD)                                               4.8 AA
Judge Judy (CTD)                                            4.3 AA / 6.7 GAA
Two and a Half Men (WB)                                 4.2 AA / 5.5 GAA
Entertainment Tonight (CTD)                            3.6 AA / 3.6 GAA
Family Guy (2/T)                                              3.0 AA / 3.5 GAA
Oprah Winfrey Show (CTD)                               3.0 AA / 3.1 GAA
Everybody Loves Raymond (CTD)                      3.0 AA / 3.7 GAA
Inside Edition (CTD)                                         2.7 AA / 2.7 GAA
The Office (NBU)                                              2.5 AA / 3.0 GAA
Seinfeld (SPT)                                                  2.5 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/14-6/18/10 ranked by A18-49 Rtg
Two and a Half Men (WB)                                 2.1 AA / 2.8 GAA
Family Guy (2/T)                                             2.1 AA / 2.4 GAA
The Office (NBU)                                             1.8 AA / 2.1 GAA
Seinfeld (SPT)                                                 1.6 AA / 1.8 GAA
Judge Judy (CTD)                                            1.4 AA / 2.0 GAA
Everybody Loves Raymond (CTD)                     1.4 AA / 1.8 GAA
Wheel of Fortune (CTD)                                    1.3 AA
King of the Hill (2/T)                                        1.3 AA / 1.5 GAA
Friends (WB)                                                   1.3 AA / 1.7 GAA
Jeopardy (CTD)                                               1.2 AA
Source: NSS Galaxy Explorer, Live+SD

Tuesday  A18-49 Analysis:  FOX raised the temperature Wednesday night, taking the A18-49 demo with a 2.7/9, according to final national ratings from Nielsen. At 8p, ABC’s Wipeout secured the top spot with a 2.6/9 though FOX’s Hell’s Kitchen was a mere tenth of a rating point following at 2.5/9. A similar scenario played out at 9p as NBC’s America’s Got Talent won with a 2.9/9 and FOX’s second helping of Hell’s Fire was also a skosh behind at 2.8/9. Then at 10p, NBC’s repeat of Last Comic Standing made it to the front of the line with a 1.7/5 and UNIV’s Aqui y Ahora chased after second place with a 1.4/4.

Live + Same Day Household Ratings: Tuesday, June 29, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.3/9     NCIS [r] 6.4/12, NCIS: Los Angeles [r] 5.5/9, The Good Wife [r] 4.0/7


NBC: 3.9/7     Losing It with Jillian 2.7/5, America’s Got Talent 6.0/10, Last Comic Standing [r] 3.0/5

FOX: 3.6/6      Hell’s Kitchen 3.5/6, Hell’s Kitchen 3.7/6

ABC: 3.0/5      Wipeout 4.3/8, Downfall 2.2/4, Primetime: Mind Games 2.3/4

UNIV: 2.3/4     Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.7/5, Aqui y Ahora 2.0/4

ION: 0.9/2      Criminal Minds 0.7/1, Criminal Minds 0.9/2, Criminal Minds 1.3/2

TELE: 0.6/1     El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.8/1

CW: 0.5/1       One Tree Hill [r] 0.6/1, Life Unexpected [r] 0.4/1

A18-49: FOX 2.7/9, NBC 2.0/6, UNIV 1.8/6, ABC 1.7/5, CBS 1.3/4, TELE 0.5/2, ION 0.4/1, CW 0.3/1



Entertainment Studios, Inc. tapped Jenny Hope as Supervising Producer for its newest syndicated court show America’s Court with Judge Ross premiering this fall. Jenny is a three-time Emmy Award-nominated producer for Judge Judy and Family Court with Judge Penny.

Scott Gedney joins the NHL as Sales Manager working with national business for the NHL Network. Scott joins from ESPN where for the last two years he was an Account Service Executive in Multi-Media Sales.

Pamela Post was upped to VP/Original Programming for Logo after having been a part of the network’s programming development team for the last five years most recently as Senior Director/Original Programming. Based in Los Angeles, Pamela continues to develop original content for the network and reports to Dave Mace, SVP/Original Programming.


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This day in History:
  1956 – Elvis Presley appeared on “The Steve Allen Show.”  He was told not to dance and Allen had him sing “Hound Dog” to a real basset hound wearing tails

Answer to Yesterday’s Trivia Question:   A regular cast member of this 60s series was missing his middle finger (lost during WWII) – which you can only tell in two episodes. What show and what character is this?  JAMES DOOHAN – SCOTTY FROM STAR TREK  Kudos to: Josh Eisinger/NY; Scott Wagstaff-Showtime Networks/NY; Rich Paul-Twin Goat Media/NY; Jeff Cederbaum-Tampa Ba Lightning/Tampa; John Kukla-KDFW/Dallas; Dan Whitford-Maximum Direct/Chicago; Cynthia New-CharterMedia/Cape Girardeau; Rob Williams-WEVV/Evansville; George LaFountaine-How I Met Your Mother/LA; Michael Rosenzweig-Primestor Development/LA; Dan Haberer-CREO Entertainment/Playa del Rey; Dennis Treleven-Fox Networks Group/LA; Sheldon

Today’s Trivia Question:   This current sitcom aired an episode in an earlier season where an extra proposed another extra, his girlfriend, during a scene of the show. This was an actual real life surprise proposal and it was worked into the script after gaining permission from the producers.  On what show did this happen?   (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later — Cyn

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: DIRECTOR OF INTEGRATIONS/ Branded Entertainment Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Send resumes to: (7/15)

JOB OPENING:  FREELANCE SCHED ASST/NYC: Entry Level: Detail/Organiz. Respn incld assist Sched w. logs, data entry, operate (MAPS/Grip IT),create #s for promos/bugs, Operational/strategic plan’g. Exp. Req. Resume (7/15)

JOB OPENING: AFFIL MKTG MGR/Halogen TV/Indian Land, SC: 2-4 yrs proven TV affil mktg exp. Innovative & creative thinker w/ refined mngmnt skills. Full description: Cvr/res:   (7/15) 

JOB OPENING: ACCT EXEC/MTVN -Entertainment Group. Sell online/digital  pieces for cross-platform ads & promos for ent. digital group. 3-5 yrs advrtsng sales exp specific online ad sales,EOE/M/F/D/AAP. Apply (7/15) 

JOB OPENING: TECHNOLOGY DIRECTOR/Syfy/NYC: Network: Responsible for management, hands-on development and implementation of technical projects for the Syfy.Com. Drupal/Movable Type/CMS/PHP. req #1203117 (7/14)

JOB OPENING: DIR OF STRATEGIC MARKETING/Syfy/NYC: Network.Responsible for all stages of strategic development & creative execution of revenue generating, integrated marketing solutions for Syfy / (7/14)

JOB OPENING: RESEARCH ANALYST/ATL:  1+ yrs TV/other Rsrch exp. Nielsen, media math, d-base exp prfrd. Strong analytical, math, MS Excel/Word/Ppt & time mgt skills. Attention to detail. Support Prog Rsrch. Res:   (7/14)

JOB OPENING: PRIMARY RSRCH MGR/DISNEY ABC/CA: min 5 yrs exp in TV research, rtg anal & qual tsting, apt at Nielsen, strong analytical & written skills. Apply at: (ID253863) (7/13)

JOB OPENING:  MGR, FINANCE/MTVN NETWORKS/NY: support Content Dist & Mktg group. Prepare Affil Rev budgets/forecasts & provide financial analysis & advice supporting group’s dvlpmnt of new deals/growth strats. (7/13)

JOB OPENING:  SALES DIRECTOR/TV Guide Mag/LA: Exp/contacts ent media, specifically ntwrk prgmng.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to (7/13)

JOB OPENING: EXEC ASSISTANT, PROGRAMMING/ Nickelodeon/NYC: 1+yrs exp. Exec Asst, Strng comm/comp skills, Strg org/detail skills, Superior organization/time mgmt skills EOE/M/F/D/AAP. Apply (7/3)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. (7/3)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/3)

JOB OPENING: AFFILIATE MKTG MGR/The Nate Berkus Show/NYC: Send & communicate clips to affiliates, write and recording vignettes, media tours, handle meet and greets, escort VIPs on set, 5+ yrs exp. #204121 (7/3)

JOB OPENING: CONSUMER MKTG -F/L/AETN/ Los Angeles: Multi-pltfrm off-air/promo cmpgns fr LT prgrming-prtnrshps/evnts/vndrs/ cmpgns/5+ yrs consmr mkgt/TV. (7/3)

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Oxygen Media/NBCU(NY): Must be eligible to earn college credit, start late July & work through fall semester 2-3 days/week, passionate about TV & social media. Resume to (7/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: TV Producer seeks new/fun/challenging/creative position on comedy-based TV or Web Production or Reality TV genre. 13 yrs exp. in live TV, field-producing, booking, on-air reporting. Contact: (7/15) 

SITUATION WANTED: ON-AIR TV PRODUCT SPECIALIST: America’s Best-Built Technology & Fitness Personality with over 200 live TV appearances seeking on-air opportunities. (7/15) 

SITUATION WANTED:  ASSOC ON-AIR/WEB PRODUCER/NY: 5+ yrs exp in TV & Web Prod/Dev @ HBO/Scholastic Online. Infectiously proactive, inventive, thorough & constructive. Seeking greater challenges FT/ Temp-to-Perm (7/15) 

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:  (7/14)

SITUATION WANTED:  Drama Series DEVELOPMENT/PRODUCER/WRITER: Creator, writer and editor of entertainment website. Writer of Spec Scripts, original pilots and treatments. Highly creative. 4+ yrs exp. Email (7/14)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position: (7/14)

SITUATION WANTED: PROJ MGR, Interactive Platforms; Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. (7/14)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact-  (7/14)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) site: (7/13)

SITUATION WANTED:  BRANDED CONTENT/Media Partnerships Sales Pro: Problem solver who specializes in negotiating multi-platform media partnerships and custom branded content solutions. Contact: (7/13)

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) - 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: (7/2)

E-mail  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email  for specs.


ABC:  Wipeout, Rookie Blue, Boston Med
AZTECA: Laura de Todos, Al Extremo, La Loba
CBS:   The Mentalist [r], CSI [r], The Mentalist [r]
CW:   Vampire Diaries [r], Moonlight [r]
FOX:  Glee [r] So You Think You Can Dance
ION:   Criminal Minds, NCIS, NCIS
NBC:  Community [r], 100 Questions, The Office [r], 30 Rock [r], The Office [r], Parks and Rec [r]
PBS:  This Old House Hour, Antiques Roadshow, Soundstage
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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