Buzz sometimes tops actual business success in the eyes of investors, especially in the startup space. However, a relatively young, disruptive and cash positive brand in the health and nutrition space has been raising eyebrows recently. Pittsburgh-based Ready Nutrition is flush with news of Los Angeles Rams star Aaron Donald coming aboard as the company’s […]
MLB, MiLB heighten standoff
Words between Major League Baseball and Minor League Baseball continued to escalate as Minor League Baseball released a memo accusing MLB of “repeatedly and inaccurately” describing the former’s stance in negotiations while Major League Baseball threatened to cut ties with Minor League Baseball completely. The arguments stem from the pending end of the Professional Baseball […]
MLB will keep Star Wars as a promotion for 2020
Major League Baseball unveiled theme night initiatives that will be activated by the League and its Clubs during the 2020 season. Some of the properties include Star Wars, Game of Thrones, Sesame Street and WWE. Star Wars is one of MLB’s longest tenured theme night initiatives; the first Star Wars night at an MLB ballpark […]
The NFL unveiled their 30 Men of the Year nominees for 2019
The NFL announced the 32 nominees for the Walter Payton Man of the Year Award, which honor a commitment to philanthropy and community impact. Three of the nominees will be selected as finalists in January, with the winner announced in the lead-up to Super Bowl LIV. The list includes the 49ers Richard Sherman, the Panthers […]
The NBA and its other partners helped ESPN to a record month for podcast downloads in November
Who is listening? Millions. In November, ESPN Podcasts set a new record for the month with a verified unique audience of 7.3 million. The total represents an increase of 28% over November 2018 and is the 11th consecutive month of year-over-year growth. In addition, ESPN podcasts had 45.6 million downloads, up 24% from November 2018 […]
The National Lacrosse League and Bleacher Report Live Expanded Game of the Week Coverage With Facebook and Twitter
The National Lacrosse League and its global media partner B/R Live announced a wider expansion of NLL live game coverage across multiple platforms, with the launch of the NLL “Game of the Week” streaming for free across B/R Live domestically and Twitter and Facebook worldwide. The streams will be available to global audiences starting Saturday, […]
The worlds of sports and esports continue to get smaller, as Joe Tsai makes the latest crossover investment
The worlds of traditional sports and esports are coming together again, as it is reported that Alibaba Group Holding Ltd. co-founder Joe Tsai is expanding his sports empire, buying a minority stake in competitive gaming franchise G2 Esports. The owner of the Brooklyn Nets, Barclays Center, the WNBA Liberty and the NLL San Diego Seals […]
The NBA expands the retail space into Mexico
The NBA announced the official opening of the first-ever NBA Store in Mexico. The 2,023 square-foot retail space is located in the heart of Polanco in Mexico City. The store will provide fans with a selection of NBA merchandise including apparel, jerseys, footwear, headwear, novelties and exclusive NBA gear from licensees such as Nike, New […]
Megan Rapinoe is just the fourth woman to win “Sportsperson of the Year” For Sports Illustrated
USWNT’s Megan Rapinoe on Monday was named Sports Illustrated’s 2019 “Sportsperson of the Year.” Rapinoe’s work as a supporter of equality and a loud voice for social issues as well as helping lead the U.S. women to the World Cup title, were key factors in the decision. Rapinoe is the fourth woman in the award’s […]
USAA will ride the success of Bowl-bound Navy to a big activation platform this Saturday in Philadelphia
USAA announced its assets for this week’s Army-Navy Game, which will include an expanded Radio Row from the Pennsylvania Convention Center on Friday. Over the past 10 years, the Army-Navy Radio Row has grown from a San Antonio radio station to more than 25 stations and media outlets from across the country. This year, the […]
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