MTV CATAPULTS TO THURSDAY’S #1 NETWORK IN PRIMETIME

MTV CATAPULTS TO THURSDAY’S #1 NETWORK IN PRIMETIME

NETWORK HARNESSES “JERSEY SHORE FAMILY VACATION” TO LAUNCH RECENT HIT “EX ON THE BEACH”
AND GREENLIGHTS FOUR NEW SERIES TO FURTHER EXPAND SUCCESSFUL THURSDAY NIGHT BLOCK INCLUDING
“MADE IN KENTUCKY,” “STATEN ISLAND 10310,” “TOO STUPID TO DIE” AND “JUST TATTOO OF US”

NEW YORK, NY (April 24, 2018) – MTV is utilizing monster hit “Jersey Shore Family Vacation” to launch new series and expand on its thriving Thursday night block. First up was “Ex on the Beach” which debuted out of “JSFV” last week and proved the strategy is working. It was MTV’s highest rated non –“Jersey Shore” unscripted series launch in over four years, +282% from the time period average, and +174% from MTV’s new series average. The powerhouse combination of “JSFV” and “Ex on the Beach” secured MTV’s position as the #1 network across broadcast and cable on Thursdays in primetime among P18-34.

Following “Ex on the Beach” run, the network will debut four new series to further extend its successful Thursday prime block, including “Made in Kentucky” (working title), “Staten Island 10310” (working title), “Too Stupid to Die” and “Just Tattoo of Us.”

NEW SERIES

MADE IN KENTUCKY (working title) – July 2018
“Made in Kentucky” is a new docuseries that follows a rowdy group of friends in gorgeous Pike County, Kentucky, deep in Appalachian Coal Country. This diverse gang bucks all convention and makes their own fun through country shenanigans and wild behavior: from Hillbilly Jet Skiing and “Rock Bouncing” to River-Slides, Lawnmower Jousting, and making “Hot Tub Pickups” out of their trucks, there’s never a dull moment when these friends come together. In a group this tight, lives intertwine – so there’s no lack of dramatic love stories and complicated love triangles, but friendship always comes first. And while the recent national focus on Coal has revived hope in this once-thriving Coal Town, the group still questions what comes next: stay in the picturesque home they’ve loved forever…or chase opportunities outside of Coal Country?
PROD. CO.: MTV Studios with Luau / Critical Content

STATEN ISLAND 10310 (working title) – August 2018
“Staten Island 10310” is a coming-of-age story that follows a group of rebellious young adults and their families as they struggle to break away from the temptations of the lifestyle they were born into.
PROD. CO.: MTV Studios

TOO STUPID TO DIE – June 2018
“Too Stupid to Die” is a coming of age docu-series that follows the story of a backyard stunt family making a name for themselves with nothing but blood, sweat and fearlessness. The next generation stunt series, developed in conjunction with YouTube banned, online sensation and daredevil, Zach Holmes, is packed with bizarre pranks, hilarious comedy and, of course, outrageous stunts.
PROD CO.: Gunpowder & Sky

JUST TATTOO OF US – Fall 2018
Based on the hit global format, “Just Tattoo of Us” is an outrageous, new series that puts relationships through the ultimate experiment in trust by asking pairs of friends, family members and couples to design shocking tattoos for each other that won’t be revealed until after they’ve been permanently inked onto their skin.
PROD. CO.: MTV Studios with Big Fish

Source: Nielsen; Live +Same Day, P18-34; Competitive claims based on 000s; MTV comparisons time period/new series on coverage ratings

Related Stories

07/16/18: NBC Sports’ Rick Cordella breaks down the addition of Peter King, the World Cup and its digital initiatives

CynopsisSports Good morning. It’s Monday July 16, 2018 and this is your first early morning Sports briefing. Today see Peter King’s new Monday morning NFL column – Football Morning in America –on NBCSports.com with hit first entry since his move featuring interviews with Philadelphia quarterback and Super Bowl MVP Nick Foles, Eagles […]

07/15/18: Cynopsis Jobs

Job of the Week SR INVENTORY ANALYST, DIGITAL YIELD MGMTFOXNY Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE CynopsisJOBS […]

07/13/18: Sandra Oh makes Emmy history

CYNOPSIS Good morning. It’s Friday July 13, 2018 and this is your first early morning briefing.   Tonight’s Premieres: CBS: Whistleblower at 8p Discovery Family: Cooks vs. Cons at 8p Oxygen: Dateline: Secrets Uncovered at 8p Reelz: The Shocking Truth at 8p, Copycat Killers at 9p   Tonight’s Finale: Cinemax: C.B. Strike […]

07/13/18: The USOC has a new CEO

CynopsisSports Good morning. It’s Friday July 13, 2018 and this is your first early morning Sports briefing. The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association.   “The USOC is […]

CynCity

Cynsiders

Instagram