Monday, October 18th, 2010


“Downsized” on WE tv
Premieres November 6, Saturday 9pm | 8c

They went from living large,
to living paycheck to paycheck after the economy tanked. 
2 struggling parents, 7 kids
They’re doing without … but they’re doing it together.

Click here for an exclusive sneak peek of WE tv’s  
all-new original series,
Downsized .


Good morning. It’s Monday, October 18, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Today’s Premiere:
CBS: The Talk at 2p

Tonight’s Premieres:
Discovery Channel: American Chopper: Senior vs. Junior at 9p & 10p
VH1: Bret Michaels: Life As I Know It at 10p

Over the weekend, viewers in New York and Philadelphia could not watch the first game of the National League Championship Series between Philadelphia and San Francisco due to the continuing retransmission-consent dispute between Fox and Cablevision. The October 15 deadline to settle a new agreement involving the two companies passed without a new retransmission deal and Fox carried out its threat to pull its New York and Philadelphia stations off of Cablevision.  (Cablevision customers in Connecticut did lose WNYW/NY Fox affiliate, but retains the significantly-viewed CT Fox affiliate WTIC/Hartford, and MYTV9/New Haven.  Talks were due to resume yesterday, though no progress happened on Sunday, according to Fox. Both parties did agree to resume negotiations today. Yesterday, Charles Schueler, EVP/Communications at Cablevision released this statement:

“The longer this shameful News Corp. blackout of the NFL and Major League Baseball continues, the more obvious it becomes to everyone, including political leaders of both parties, that binding arbitration is the fastest and fairest way to return Fox programming to Cablevision customers.”

And late on Sunday, Lew Leone, VP/GM of WNYW FOX 5 and WWOR My9, sent out an open letter to Cablevision subscribers. The beginning part of the letter states:

“We understand that the loss of FOX5 and My9 is frustrating and probably has you feeling angry at both companies. We, too, are profoundly disappointed that, despite working hard for many months to avoid this, Cablevision has declined to renew our agreement. But it is important for you, our viewers, to understand why this is happening. We offered Cablevision the exact same price (bold & underline Mr. Leone’s emphasis) that other companies are paying for our stations. But for some reason, Cablevision thinks that it deserves special treatment. Instead of negotiating like a responsible business, Cablevision decided to make this your problem in the hope that if they caused you, the viewer, enough inconvenience, then politicians would intervene. … We’ll continue to talk to Cablevision in hopes of restoring FOX5 and My9 on your lineup.  In the meantime we hope you’ll understand that it is no accident that Cablevision keeps getting into these fights over and over and over again.”


ABC is premiering the new reality competition series Skating with the Stars on November 22 9p. The show will pair up professional ice skaters with celebrities and the duets will perform for judges in front of a live audience. The celebrity cast for the new series will be unveiled November 2 during the live episode of Dancing with the Stars Results show. ABC is also brining back its sci-fi drama series V for a second season beginning January 4 at 9p.

Barbara Billingsley, who played the often parodied though revered June Cleaver on the television series Leave It to Beaver, died on Saturday at the age of 94 at her home in Santa Monica, CA. Ms. Billingsley played glamorous June, the mother who wore pearls and high heels at home and baked endless cookies, from 1957 to 1963 and later in decades of reruns. The role of June Cleaver set a standard for television in post-WWII America and Ms. Billingsley was known to have only respect for her iconic TV role. In real life, Ms. Billingsley was a former model and during her busy acting career, married three times and had periods of being a single working mom to her two sons. Before taking the TV role that she would be known for ever-after, Ms. Billingsley was a contract actress with MGM in the 1940s and early 1950s and appeared in small film roles in Shadow on the Wall (1950), Three Guys Named Mike (1951) and The Bad and the Beautiful (1952). Later, she had a revival in her career by appearing in the 1980 comedy film Airplane!, playing a sweet passenger who talks in “jive” with two street-smart characters. Ms. Billingsley also returned to television in the 1980s by making guest appearances on shows such as Mork & Mindy, Amazing Stories, The Love Boat, Murphy Brown and Roseanne among others. She was also the voice of the “nanny” in the animated series Jim Henson’s Muppet Babies. In 1983, Ms. Billingsley reprised her role as June in a television movie, Still the Beaver where she was together again with many of the cast members of the original Leave It to Beaver cast, though Hugh Beaumont, who played her TV husband, Ward had died earlier in 1982. This TV movie then led to a cable series of the same name and later became known as The New Leave It to Beaver. She further had a small role in the 1997 film Leave It to Beaver. Ms. Billingsley is survived by her two sons, Drew Billingsley and Glenn Billingsley.

British actor, Simon MacCorkindale, 58, has died. Mr. MacCorkindale was known to American television viewers for his role as Greg Reardon in CBS’ drama series Falcon Crest, appearing in 59 episodes from 1984 to 1986. Later in England, Mr. MacCorkindale also had success in the British television series Casualty playing the role of Harry Harper for six seasons. He is survived by his second wife, actress Susan George.

Top 10 Weekend Box Office Estimates: October 15-17, 2010
Jackass 3D (Paramount)                      $50.0 million – opening weekend
Red (Summit Entertainment)               $22.5 million – opening weekend
The Social Network (Sony)                  $11.0 million – 3 wk total $63.1m
Secretariat (Disney)                            $9.5 million – 2 wk total $27.5m
Life As We Know It (Warner Bros.)       $9.2 million – 2 wk total $28.9m
Legend Of The Guardians: Owls of Ga’Hoole (Warner Bros.) $4.2 million – 4 wk total $46.0m
The Town (Warner Bros.)                     $4.0 million – 5 wk total $81.0m
My Soul To Take (Universal)                 $3.2 million – 2 wk total $11.9m
Easy A (Sony)                                     $2.7 million – 5 wk total $52.3m
Wall Street: Money Never Sleeps (20th Century Fox) $2.4 million – 4 wk total $47.9m
Source: Rentrak


TV One made a deal with writer/producer/director Bentley Kyle Evans (Martin, The Jamie Foxx Show) involving Evans’ company, Bent Outta Shape Productions, Inc. in association with Hazrah Entertainment to produce TV One’s first original, scripted series titled Love That Girl!. Earlier this year in January, Evans and his executive producer partner Martin Lawrence made four special episodes of Love That Girl, airing them on TV One. Now, Evans is bringing together a production team to produce 26 total episodes of the half-hour comedy starring Tatyana Ali. The plot centers on Ali who plays a young divorcee who returns home to southern California for a second chance at life and a career in her father’s real estate business. Martin Lawrence is the executive producer and will also appear in future episodes. Thirteen episodes are finished and the other 13 will be produced in early 2011. Love That Girl! will likely debut in first quarter 2011.

Casting Call: GSN is casting for a new 40-episode Relationship Game Show produced by 3 Ball Productions (The Biggest Loser, Beauty and the Geek) and needs female and male contestants in the age range of 25-45 years. The premise of the show is to use science to help you decide which person to choose. The show is looking for groups of three people: 1 guy who is dating 2 women or 1 woman dating 2 guys. All three people should be willing to be on the show which is described as a modern version of Love Connection or Change of Heart. No dates will happen on this show though you will discover your best “scientific match” through Scientific Profiling using compatibility tests and futuristic images to see what your possible children will look like together and what your daters will look in 20 years. Please send an email to or to apply and refer your attractive friends. Include your name and age of you, and the 2 guys or women you are dating, your city, contact phone numbers and emails for you the two others, two recent photos (no headshots) of you and the two others, and your story.


Sunday Morning News Programs – Weekly Average Ratings (Sunday, October 10, 2010)
NBC: Meet the Press 2.42 million total viewers; 0.6 and 770,000 A25-54
CBS: Face the Nation 2.28 million total viewers; 0.5 and 610,000 A25-54
ABC: This Week 1.95 million total viewers; 0.5 and 620,000 A25-54
FOX: FOX News Sunday 980,000 total viewers; 0.3 and 380,000 A25-54
Source: Nielsen, NTI

Broadcast Morning News Shows – Weekly Average Ratings (week of October 4, 2010)
NBC: Today 5.01 million total viewers; 1.9/14 and 2.36 million A25-54
ABC: GMA 4.16 million total viewers; 1.3/10 and 1.64 million A25-54
CBS: Early Show 2.60 million total viewers; 0.9/7 and 1.07 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of October 4, 2010)
ABC: Nightline 3.82 million total viewers; 1.3/1.63 million A25-54; 1.0/1.31 million A18-49
NBC: Tonight 3.50 million total viewers; 1.1/1.40 million A25-53; 0.9/1.16 million A18-49
CBS: Late Show 3.43 million total viewers; 1.2/1.54 million A25-54; 0.9/1.15 million A18-49

Thursday  A18-49 Analysis: CBS stayed strong on Thursday night winning the A18-49 demo with a 3.4/10, according to final national ratings from Nielsen. At 8p, CBS did best with its sitcoms The Big Bang Theory and $#*! My Dad Says with an average of 3.7/11 while FOX’s Bones and the average of NBC’s comedies Community and 30 Rock (the live episode) tied for second place at 2.6/8 each. ABC had the cure at 9p with Grey’s Anatomy at 4.6/12 followed by NBC’s sitcoms The Office and Outsourced averaging a 3.2/8 at #2. CBS was back on top at 10p with The Mentalist at 3.3/10 and ABC’s Private Practice trailed in second with 3.0/9.
Live + Same Day Household Ratings: Thursday, October 14, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.4/14         The Big Bang Theory 7.6/13, $#*! My Dad Says 6.1/10, CSI 8.9/14, The Mentalist 9.4/16


ABC: 5.4/9            Grey’s Anatomy [r] 2.9/5, Grey’s Anatomy 7.8/13, Private Practice 5.5/10

FOX: 4.6/7            Bones 5.9/10, Fringe 3.2/5

NBC: 3.2/5             Community 2.9/5, 30 Rock 4.0/7, The Office 4.3/7, Outsourced 3.2/5, The Apprentice 2.5/4

UNIV: 2.1/3          Hasta que el Dinero Nos Separe 2.2/4, Soy Tu Duena 2.6/4, La Rosa de Guadalupe 1.4/2

CW: 1.2/2           Vampire Diaries [r] 1.2/2, Nikita [r] 1.1/2

ION: 1.0/2           Criminal Minds 1.0/2, Criminal Minds 1.0/2, Criminal Minds 0.9/2

TELE: 0.5/1         El Clon 0.6/1, El Fantasma de Elena 0.5/1, Alguien Te Mira 0.4/1

TF: 0.4/1            Cine de Las Estrellas [r] 0.4/1, India 0.5/1

A18-49: CBS 3.4/10, ABC 2.9/8, NBC 2.4/7, FOX 2.3/7, UNIV 1.9/5, CW 0.7/2, ION 0.4/1, TELE 0.4/1, TF 0.3/1


Disney Channels Worldwide promotes two executives:

  • Sean Cocchia is named SVP and GM, Radio Disney.  Cocchia, who has been with the network for 12-years, most recently served as SVP/Business Planning and Development, Disney Channels Worldwide.  He takes over the reins from Michael Riley, who was recently named President, ABC Family.  Reporting to Carolina Lightcap, President/Disney Channels Worldwide, Cocchia’s new responsibilities include strategic management of the national Radio Disney, which is available on terrestrial radio stations and via, Sirius and XM satellite radio, iTunes Radio Tuner, mobile phones and on the Radio Disney iPhone App.  Cocchia will continue to guide strategic digital media extensions of Disney Channels Worldwide’s assets across digital platforms, working closely with the team led by Albert Cheng, EVP/Digital Media, Disney/ABC Television Group.
  • David Cobb is upped to VP/Business Planning and Strategy, Disney Channels Worldwide.  He takes over for Cocchia.  Cobb, who joined Disney in 1996, served for the last year as Director/Buisness Planning Development, Disney Channels Worldwide.  Cobb will also report to Lightcap as well as to Jewell Engstrom, CFO/Disney ABC Networks Group.

Jonathan Gardner has been hired as Director of Communications of contextual ad firm Vibrant. Jonathan worked previously for Edelman’s Taipei office and as a Director at Hill and Knowlton in Hong Kong.

This day in History:  1971 – After 34 years, the final issue of “Look” magazine was published.

Answer to Yesterday’s Trivia Question:  What sitcom family had a doorbell that rang like the bells of BIG BEN? TOO CLOSE FOR COMFORT – JACKI AND SARAH RUSH  Kudos to:  Gerry Bixenspan-TV Marketing/NY; Dan Haberer-Creo Ent/Playa del Rey; Lorrie Shilling-DirecTV/El Segundo; David Scott Jones-Marleigh Entertainment/LA

Today’s Trivia Question:  What was the name of the chemical Dr. Rudy Wells created that would give someone temporary bionic powers?  (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 /
Classifieds – Trish Pihonak- 203-381-9096 /

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.




Three-Part Special: War on the Border
Premieres Monday, November 15th 9/8c
Only on Current TV

4 Emmy Nominations  ·  2010 Television Academy Honors
69th Annual Peabody Award  ·  Alfred I. DuPont Award  ·  Livingston Award

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to

: Dev/create ad sales ktg. materials across entire portfolio including Advanced TV. Resp. for ad sales brand messaging. 5-7 years ad sales mktg. or related exp. Click here to apply. (10/23)

JOB OPENING: ACCOUNT EXECUTIVE/DISH Network/NY: Great opp. for highly motivated indiv. Dev. Hispanic ad sales/srvc. agencies & clients daily. Det. oriented/good comm. 3+ yrs sales exp. Span/Eng language pref. Click here to apply (10/23)

JOB OPENING: MGR, SALES MKTG/ION Media/NY: Seeks Mgr to work w/sales team, pitch mrktg concepts & implement promotions. 3-5 yrs in ad sales mrktg & bach deg a must. EOE (10/23)

JOB OPENING: SUPERVISOR, TRAFFIC/SIRIUS XM RADIO/NYC. Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Entertainment Group/LA: 5+yrs media research experience preferred. Strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: MGR,MTVN/Stand & Pract/NYC: Eval orig show concepts, scripts, lyrics, rough cuts & finals for MTV/VH1 prgrms. 3+ yrs exp Stndrds or in prod working closely w/ Stndrds in music &/or TV ind. (10/23)

JOB OPENING: MGR DIGITAL AD SALES STRATEGY/ABC Family/NY: Develop revenue optimization strategies and manage the revenue forecasting process; develop operational processes; min 4 yrs exp. Apply Req 268380 (10/23)

JOB OPENING: ACCOUNT MANAGER/MySpace/NY: Pre/post sales process. Brand Adv, integrated mktg exp needed. Manages acct list. 4+ yrs exp digital planning exp. Ad agency bkgrd plus. Apply:, ref. NDM0000015 (10/23)

JOB OPENING: MGR. DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Ad sales marketing/Agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (10/23)

JOB OPENING: WRITER/PRODUCER/PBS KIDS Sprout/PHIL, PA: 2-5 yrs experience in Creative Services, specifically writing and producing for children’s television market Apply to: (10/23)

JOB OPENING:  DIGITAL RSRCH MGR/DISNEY/CA: Min 4 yrs exp digital research, apt at media analytics tools, strong analytical & written skills, BA/BS req. Apply at: (ID250326) (10/22)

JOB OPENING:  FREELANCE PROMO SCHEDULER/VH1 TV/NYC: Schedule daily promo logs, fulfill commitments, ensure accurate timings. Previous sked experience desired, exp w/ PTS/Gabriel/VCI a plus. Assignment up to 9 months. Resumes: (10/22)

JOB OPENING:    DIRECTOR AD SALES MARKETING/Tennis Channel/NY: Liaison to Ad team providing Mktg support/solutions. Min 5yrs Agency/TV client services. Presentations, travel req, strong initiative. Res: (10/22)

JOB OPENING: ON-AIR TV TRAFFIC ANCHOR LIVE TV/Various Markets: Join morning team at top TV station! Prior on-air exp is pref’d. Strong comm skills.  Exp w/ computers &  multitasker. Traffic demo & resume ASAP:  (10/21)

JOB OPENING: TELEVISION AD SALES MANAGER/NYC or LA OFFICE: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: (10/21)

JOB OPENING:  MKT/LOG COORDS (3) Tribune Creative Group/NYC: Motivated & positive attitudes a must. Fill daily promo logs for mult stations. Traffic dept ops & knwlg of Wide Orbit a +. BA deg pref’d. Resumes: (10/20)

JOB OPENING: SR MNG EDITOR ONLINE/Current TV, LLC/San Fran: Generate content & mng efforts of online writing & video prod.  teams.  5 yrs exp media editing/producing in digital cont. Some travel. Info/apply: (10/20)

JOB OPENING: DIR ONLINE PROD/Current TV, LLC/San Fran: Sprvs/dvlp projects, guiding efforts of digital content team. 7-10 yrs exp interactive media & video prod. More info/apply: (10/20)

JOB OPENING: SOC MEDIA/PRGM CONTENT SPEC/ATL: Provide soc ntwking/on-line content support for on-air prog.1-3 yrs in online com & soc media in TV req. Exp w/ MS Excel/Word req.Drupal content mgt sys a + Res: (10/20)

JOB OPENING: SR. RESEARCH ANALYST/HGTVAD SALES/NY:2 + yrs media research. Strong analytical/data interpretation skills. Media Research/team player. Apply, (10/20)

JOB OPENING: BIZ DEV EXEC/Established Animation/VFX/Graphics Studio/NYC. 4+yr Exp. Media/Post-Prod sales in Corp./Pharma, strong presentation skills, well connected, solid references (10/19)

JOB OPENING: SENIOR RESEARCH ANALYST/ESPN/NY: 2-3 Yrs in media/market research. Candidate must have strong analytical and problem solving ability. Send resumes to (10/19)

JOB OPENING: SR MGR AD SALES RESEARCH/MTVN: Enter Group/LA: 5+yrs media rsrch cable tv.; media math, Nielsen, mri, starmedia. strong analytic & inter-personal Skills. EOE/M/F/D/AAP. Apply (10/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

INTERNSHIP CREDITS ONLY.  START ASAPRESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes (10/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media.  print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: (10/22)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity (10/22)

SITUATION WANTED:  EDUCATIONAL CONSULTANT: experienced script writer/educational consultant seeking projects in children’s programming. Ph.D. in English, literacy emphasis. Preschool/lower elementary experience. (10/21)

SITUATION WANTED:  RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc. Copyright/TM/PD research specialist (10/21)

SITUATION WANTED:  TELEVISION AND CORPORATE VIDEO PRODUCER. Field produce, interview subjects, supervise crew and editing.Can travel anywhere. (10/20)

SITUATION WANTED: MARKETING COMMUNICATIONS(CHI/Virtual)20+ years marketing and communications for major media brands, a best-selling book, corporate events, websites, more. email (10/20)

SITUATION WANTED: UNSCRIPTED PROD/WRITER/DIR: 10+ yrs. Network/cable/net credits; docu-soap/competition/talk; 3 Emmy noms; wears many hats. LA based, will travel. (10/20)

SITUATION WANTED:  Part/almost full time ASS’T /west side LA for writ/dir/prod as I finish book. 15yrs exp as ass’t,VP Dev&Prod. Double Ivy! Discrete, phenom problem solver, good taste, skills,& humor—usually. (10/20)

SITUATION WANTED: MEDIA SALES EXECUTIVE (Atl) with 10 yrs exp. & proven revenue growth track record seeks Account Manager position in the field of media sales (TV/Radio), merch licensing,or online ad sales. Contact: (10/19)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! (10/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (10/19)

E-mail  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email  for specs.


ABC:   Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW:  90210, Gossip Girl
FOX:  House, Lie to Me
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Event, Chase
PBS:   Antiques Roadshow,  We Shall Remain: American Experience; PBS Previews: Circus
TELE:  El Clon, El Fantasma de Elena, Alguien Te Mira
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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