Cynopsis: Kids!
03/12/12
Good morning. It’s Monday, March 12, 2012, and this your first early morning briefing.
Answering a few of our questions this week is Jose María Castillejo, co-Founder, President, and Chairman of Spain-based Zinkia Entertainment, is integral in the development and execution of the company’s growth strategy. He is also involved in the distribution of the company’s entertaining and educational brands in markets around the world. Founded in 2001, the mission of Zinkia Entertainment (www.zinkia.com) is to use its properties to change the world for kids by modeling basic values that will ultimately make them “better human beings”. Zinkia is probably best known for its 3D preschool animated series (and specials) Pocoyo (www.pocoyo.com), a co-production with ITV Studios (f/k/a Carlton International). Pocoyo revolves around a young boy, fully clad in blue and set against a white background, as he discovers the world around him, and can now be seen in 120+ territories worldwide. The property has also grown to include a range of consumer products, video games, CDs, DVDs and books, websites like PocoyoWorld.com, a blog, and various social media pages, among other things. Zinkia’s other properties include the K6-11 targeted animated series Shuriken School, various games (Hello, Pocoyo; Pocoyo Racing; PlayChapas; Moviles), and it is currently working on new animated projects too. Last year Zinkia Entertainment acquired a stake (51%) in the kid/family targeted entertainment company London-based Cake, both maintaining their own management. Castillejo has created and managed companies, including numerous chairmanships, in a variety of business sectors over the past 20+ years, including many financial institutions, biotech companies. Among many other companies, he also served as a founding member and owner of ACJM SA (Vivavoce), a Spanish retailer of mobile phones.
Why do you think so many children have responded Pocoyo?
I think the reason that children, as well as adults, respond to Pocoyo is because they see themselves in him. He represents the child in all of us and the child we would all like to be. Pocoyo also demonstrates how children can open themselves up to new experiences. He shows kids that it’s fun to learn and imagine and that having friends and sharing makes you feel good. He uses his imagination and creativity to dream up fun scenarios that can sometimes get him into trouble, but his friends are there to help him through. And in the long run, hopefully, Pocoyo will make children happier while also teaching them the values that are important for being a well-balanced, successful and happy adult, too.
Most characters don’t hear their own narrators, but Pocoyo not only does, he responds to this disembodied voice. Why doesn’t Pocoyo find this unusual?
Pocoyo’s narrator, who is the well-known British actor, writer, director and comedian Stephen Fry by the way, is the voice of reason. He plays the part of parent or caregiver in Pocoyo’s life. And just like most kids, when you start to do something that is questionable, you may not see your parents, but you certainly hear their voice, if only in your head. In this way, the narrator can correct or re-direct Pocoyo, helping him to learn and grow with a gentle comment or probing question, which in turn, causes Pocoyo to rethink his plan or behavior.
In your vision, what potential does Pocoyo have? Could he be another Mickey Mouse or SpongeBob SquarePants?
As we have seen, Pocoyo is a very popular character, and not just with children. He’s cute and fun and endearing but he’s not perfect, which is very much like Mickey Mouse, right? Yes, the colorful characters and the engaging storylines are critical, but I also think that once parents learn of our commitment to engaging, empowering and inspiring children and they learn of the impressive results we have with our ‘learning through laughter’ approach in teaching core values like love, respect and tolerance and they see how successful we are in igniting a child’s natural curiosity about the world, they too come to value Pocoyo. We all share a desire to raise healthy, happy children and to provide them with all the tools and skills they’ll need to be happy and successful adults. I think that is at the core of Pocoyo’s appeal and that, in itself, has true and everlasting value.
What new characters, shows or projects from Zinkia are you most excited about at this moment?
Everything we do at Zinkia is rooted in helping our children to be the best they can be, to see the world from an optimistic perspective and to encourage them to explore and enjoy this beautiful time in their life. That is what drives our enthusiasm and our desire to develop unique entertainment properties like Pocoyo, and what is also behind our development of new properties like Mola Noguru, which is a colorful comedy-adventure animation series targeting children from 3 to 6 years of age that teaches them how to think for themselves while imparting basic values in a fresh, fun way. We’re planning on producing 52 11-minute episodes for the series.
When you were younger, you had considered becoming a priest. Do you bring any of that former calling into your work at Zinkia?
I think my earlier experiences can be credited for my desire to make a difference in the world. And I think my spiritual development definitely played a part in forging my commitment to imparting lessons of love, respect, inclusion and tolerance. I’m not trying to pass on a religious theology here, but I do believe it is important that we show children that using our intelligence and being curious are the characteristics that bring us great joy in our lives. Everything about the world our environment, animals, plants, each other needs to be valued and cared for, and I like to believe that’s our nature as human beings.
There is a lot of kid content out in the world right now and more created it seems daily. What are the challenges in developing new properties and distributing them? Are the challenges different now versus when you first started in the business?
Ten years ago, we knew that being an independent in a world where large corporations dominate by continuously acquiring and absorbing, meant that we’d have to be very focused about where we wanted to go and how we wanted to get there. Our approach has been focused on high-quality content that delivers important lessons in a fun and engaging manner. Combining that with years of work and patience has made it possible for us to compete and succeed in the animation sector on an international scale. Our talent and our products convey our unique commitment to our audience and that has made it easier to distinguish ourselves in this competitive arena.
How did Zinkia and Pocoyo get involved with the World Wildlife Fund’s Earth Hour initiative? What are you hearing from parents and kids about this effort?
I’m sorry to keep repeating myself, but the core values imparted by Pocoyo and his friends — curiosity, interest and learning through friendship with a heavy dose of respect, love and tolerance as well — also resonate with the principals at the heart of World Wildlife Fund’s Earth Hour.
Three years ago, we partnered with the World Wildlife Fund International on the Earth Hour campaign in Spain to teach kids how to incorporate eco-friendly habits into their daily lives and, more importantly perhaps, how they could share these earth-friendly lifestyle practices with their whole family. The result was simply amazing and confirmed our ability to affect change in the world for our children, to make them happier if we can, while imparting basic values that will later play a role in making them better human beings which is why all of us at Zinkia are so excited to continue our partnership with World Wildlife Fund International and Earth Hour by accepting the role of Global Kids’ Ambassador for Pocoyo.
What did you watch on TV growing up? What were your favorites?
I loved THE FLINTSTONES! Yabba Dabba Doo!
You have several noble titles including three Count titles: Conde de Armildez de Toledo Fuente, Conde de Fuente del Sauco, which dates back to King Philip III in 1612, and Conde de Floridablanca, a title that dates back to King Carlos III of Spain in 1773; and the more recent title of Marques de Aldama, created by King Alfonso XIII, which you inherited from your great grandfather. Is it good to be a Count?
I’m proud of my family’s history and its long association with Spain, and I suppose perhaps holding the title of Count could be beneficial in being introduced at a royal wedding, but it doesn’t allow you to get a better table at a crowded restaurant or bypass security at the airport. If it did, believe me, I’d use it on my passport!
Ireland-based Telegael and US-based SupperTime Entertainment partner to co-develop a preschool animated series based on the colorful, striped and round kid-targeted Impossimal (www.impossimal.co.uk) characters created by UK-based artist Peter Smith and his wife Jayne Smith. The popular Impossimal characters have been featured in art prints and 2+ million greeting cards in the UK. In addition to any number of awards, Smith served as the official artist for the BBC Children in Need campaign in 2005.
LICENSING
Open Road Integrated Media, a digital media publisher and multimedia content company, partners with Annick Press, a publisher of kid and young adult books, to publish a collection of thirty-four kid’s e-books. Among the e-books that will be published under the new deal are Robert Munsch’s kid’s classic The Paper Bag Princess, The Mole Sisters series by Roslyn Schwartz, and original picture books such as Red Is Best by Kathy Stinson. The e-books will be on sale beginning summer 2012 on Amazon.com, Apple iBookstore, BarnesandNoble.com, Google/IndieBound, Kobo Books, OverDrive, and the Sony Reader Store. Open Road Media kid’s e-book publishing strategy already includes publishing partnerships with Kids Can Press and Albert Whitman & Company, as well as with authors such as Virginia Hamilton, Jean Craighead George, and Bette Greene.
Scholastic Storybook Treasures will release the new Mo Willems DVD collection, Mo Willems’ Pigeon and Pals: Complete Cartoon Collection, Vol. 1&2, on April 17, 2012. The 2-disc release includes six of author Willem’s stories in animated video adaptations, as well as a read-along function, including Knuffle Bunny: A Cautionary Tale (in both English and Spanish) and Knuffle Bunny Too: A Case of Mistaken Identity, Leonardo the Terrible Monster and Naked Mole R at Gets Dressed. Additionally, Mo Willems’ Pigeon and Pals: Complete Cartoon Collection, Vol. 1&2 includes bonus content such as the featurettes Getting to Know Mo Willems, Animating Pigeon, and Mo and Pigeon Visit a School.
Nickelodeon‘s math-centric preschool series Team Umizoomi gets in the Olympic spirit this summer with the upcoming DVD Umizoomi: Umigames, which will feature episodes focusing on various math skills (counting, patterns, measurement, etc.) to, as always, help the team solve problems on their adventures. Created by Nickelodeon Home Entertainment and distributed by Paramount Home Media Distribution, the new Umizoomi: Umigames be available on June 5, 2012.
Dora and her pal Boots swim off in an underwater adventure when Nickelodeon premieres the new special Dora’s Rescue in Mermaid Kingdom (1×30) on Friday, March 16, at 10a. Latina singer/songwriter Thalia guest stars in the special as the voice of a mermaid who is trying to reconnect with her lost mermaid daughter, Maribel. At the same time, Dora and Boots meet Maribel on the beach and Dora uses her mermaid charm necklace to transform herself into a mermaid, and Boots into a sea monkey, and the three set out to reunite mother and daughter. Nickelodeon recently debuted the seventh season of its popular preschool series Dora the Explorer, with 11-year-old Fatima Ptacek as the new voice of Dora.
In other Nickelodeon programming highlights, the network will debut the new Nick News with Linda Ellerbee special, If A School Is Broken, Can Kids Fix It? (1×30) on Sunday, March 18, at 9p. The special focuses on continuing school budget cuts, which have resulted in many schools losing music and arts programs, the inability to buy new sports equipment and uniforms, books for their libraries, and even to provide bussing to its students, and what some kids are doing to fight back. Nick News is produced by Lucky Duck Productions.
Toon Goggles (www.toongoggles.com), a kid-targeted free online channel, debuts its new free iOS mobile app, Toon Goggles Cartoons for Kids. Developed by Digital Media Interactive, the new app provides viewers with access to Toon Goggle’s, free COPPA-compliant online kids’ channel and its library of 500+ hours of kid friendly programming. The Toon Goggles app is compatible with iOS 4.0 through iOS 5.0 devices and allows for streaming over 3G as well as Wi-Fi.
Disney Publishing Worldwide (DPW) furthers its digital learning effort with the launch of its first language learning product titled, Learn Chinese: Toy Story 3. This new app will be available in the US, China, Australia and 25 additional countries throughout Europe and Asia. The first in a series of storybooks that are designed to teach kids key English and Mandarin vocabulary and grammar using proven methods, this first app story includes multiple versions of the Disney-Pixar title Toy Story 3, which gradually transforms from English to Chinese, mixing the new with the known by playing with 5 levels of the story: English only, beginning Chinese (25%), Intermediate (50% Chinese), Advanced (75%), and 100% Chinese. Learn Chinese: Toy Story 3 is based on an approach to language learning called Diglot Weave, which includes professional bilingual narration across all levels, including music and sound effects; pronunciation of individual words available at a tap; audio and visual translations of individual words available with an easy-to-use translator; and voice recording to practice and compare pronunciation with the narrator.
Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 9-11, 2012:
Dr. Seuss’ The Lorax (Universal) PG $39.1m-2 wk total $121.9m
John Carter (Disney) PG-13 Opening Weekend $30.6m
A Thousand Words (Paramount) PG-13 Opening Weekend $6.4m
The Vow (Sony) PG-13 $4.0m-5 wk total $117.6m
This Means War (Fox) PG-13 $3.8m-4 wk total $46.9m
Journey 2: The Mysterious Island (Warner Bros.) PG $3.7-5 wk total $90.7m
Tyler Perry’s Good Deeds (Lionsgate) PG-13 $3.0m-3 wk total $30.5m
The Artist (Weinstein) PG-13 $2.3m-16 wk total $40.5m
Ghost Rider: Spirit Of Vengeance (Sony) PG-13 $1.9m-4 wk total $48.1m
Chronicle (2012) (Fox) PG-13 $915,000-6 wk total $62.3m
Source: Rentrak ( www.rentrak.com )
EXECUTIVE MOVES
Lionsgate Co-COO Steve Beeks, a 14-year veteran of the studio, inks a new longterm deal to continue serving as Co-COO, while also adding the position of President, Lionsgate’s Motion picture Group. In his new role with the Motion Picture Group, Beeks will help oversee the business, financial and planning decisions for the newly combined Lionsgate and Summit theatrical slates, including their home entertainment releases. As Co-COO, Beeks will continue to report to Lionsgate CEO Jon Feltheimer, meanwhile in his new positions as President of the Motion Picture Group he will report to Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger. In his new Motion Picture Group position, Beeks will focus on business, financial and planning decisions for the combined Lionsgate and Summit theatrical slates, including their home entertainment releases. Newly named Motion Picture Group President of Production Erik Feig will spearhead creative decisions, and he will continue to report directly to Friedman and Wachsberger.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 8, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 853; K6-11 441; TWEENS 9-14 395
NICKELODEON: K2-11 649; K6-11 282; TWEENS 9-14 192
CARTOON NETWORK: K2-11 514; K6-11 314; TWEENS 9-14 235
DISNEY XD: K2-11 204; K6-11 141; TWEENS 9-14 126
NICKTOONS: K2-11 91; K6-11 64; TWEENS 9-14 60
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE
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Answer to Our Last Trivia Question: Born in Walla Walla, William West Anderson is better know as? Adam West. Kudos to: Paula K. Allen-Nickelodeon Global Publishing/NYC; Eddie Hill-BET Networks/NYC; Brett Ashy-The Ashy Agency/LA; Larry Goldman-LMNO Productions/LA.
Today’s Trivia Question: What show takes place in The Sunshine Barn? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
03.12.12
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