Friday, February 4th, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, February 4, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Two of Comedy Central’s signature shows, The Daily Show and The Colbert Report, have returned to Hulu nearly a year after being pulled from the site by Viacom. A total of 2,000 episodes of current and classic MTV, BET and VH1 shows such as Jersey Shore and Hot In Cleveland and are also part of the new agreement, but only on the steadily growing $7.99/mo. Hulu Plus service and only 21 days after they initially air. (Hulu Plus is on track to surpass 1 million subscribers this year, according to Hulu CEO Jason Kilar.) The deal outlines yet another window for digitally distributed shows, giving Viacom a full three weeks to extract value from its content before squeezing a bit more from the ads and subscription revenue on Hulu. 


Apple’s new exclusive agreement with News Corp. to distribute The Daily on the iPad is indicative of the company’s plan to leverage its position as the top tablet provider (14.8 million iPads sold to date) to exert control over the nascent e-publishing market, notes the WSJ. Apple, which has built a new content delivery and billing system to handle subscription-based titles, keeps 30% of the revenue from paid content titles and has moved to reject apps that try to circumnavigate Apple’s distribution system by directing users to a browser. The App Store generated over $1 billion in revenue in 2010, according to a Gleacher & Co. estimate.
CEO Jason Kilar outlined his perspective on where TV consumption is headed in a blog post that warns of shifting consumer demands and eroding profit margins. His points involve:

  • Clutter: Viewers are turning to online, DVRs and VOD to avoid the crush of commercials
  • Convenience: Original TV episode viewing will soon mirror movie releases (big openings followed by steady follow up viewing) because viewers want flexibility and convenience
  • Word of Mouth: the most powerful force in content marketing is sharing via social media

Mr. Kilar also argues that through innovation, Hulu will be able to pay content owners more ad revenue than any other platform. According to data pulled from Media Dynamics and Nielsen, the service’s compound annual growth rate since 2008 is 81%, with each half hour episode generating $.143 in revenue in 2010, second only to broadcast last year, which netted $.216/half hour.
Virgin Mobile USA has struck a 2-year alliance with indie film studio Relativity Media to offer subscribers exclusive access to music and film content. The studio will provide extras such as a live exclusive interview with James Cameron (“Sanctum”) through the Virgin Mobile Live page on Facebook.
Latino content distributor Maya Entertainment launched a Maya-branded transactional video-on-demand folder in Time Warner Cable systems, increasing its VOD distribution to over 50 million homes.


LiveU, maker of live mobile broadcasting uplink backpacks preferred by video bloggers and online publishers, reports spotting higher echelon media outlets using its gear at the Superbowl this week to help broadcast interviews and party happenings from Dallas. New clients include CBS, TMZ, the NFL Network and local Dallas TV stations.
Content recommendation engine Outbrain has acquired the Surphace technology and other assets (formerly known as Sphere) from AOL for undisclosed compensation. Outbrain, which provides publishers with software that recommends content links to help increase traffic and revenue, will gain several new partners as part of the integration including AllThingsD, AOL, Lonely Planet, Los Angeles Times, Billboard and


Web portal Yahoo’s research branch Yahoo Labs has added a group focused on analyzing the effectiveness of digital advertising products. Yahoo AdLabs also released its first study of online advertising in the retail industry, finding that Hyperlocal targeting of retail display campaigns generated more than five times return-on-ad-spend, measured by sales lift at the retailer. Customers who live within two miles of one of the retailer’s stores represented 10.6% of the audience seeing the ads, but generated 56% of the revenue.


Sens. Joseph Lieberman (I-Conn.), Susan Collins (R-Maine) and Tom Carper (D-Del.) introduced legislation that would authorize the President to shut down the internet (like the Egyptian government did last week) to protect the U.S. from “cyber attacks.” The President must notify Congress of his intention to do so, and the emergency measures cannot be continued beyond 120 days without congressional approval.
Video technology provider FreeWheel launched its second video services product – a Revenue & Payments Management (RPM) tool to reduce invoicing and accounting costs for syndicators of online content. Partner Contract Management and Advertiser Contract Management (coming in mid-2011) components combine contract and order management with invoicing and payables for professional content.


TV listings and commentary site SideReel has launched an iPhone app allowing you to track your favorite shows, schedule push notifications before they air and cross off episodes you’ve seen to avoid repeat viewing.
A new free iPhone app from Univision Interactive Media provides real-time scores, stats and news from soccer matches with plans to add coverage from NBA, MLB and NFL matches. Soccer leagues covered by the Univision Marcador app include English Premier League, Italy’s Serie A, the Mexican Soccer League, Spanish La Liga, and the UEFA Champions League.


As part of the Outbrain’s acquisition of the company, Surphace CEO Josh Guttman will be joining the NYC-based Outbrain team as SVP and will head Outbrain’s strategic platform integrations.
Social media marketing firm TBG Digital named Chris Phenner and Michael Lee to its Sales team. Chris, former head of biz dev for Thumbplay, will serve as VP/Business Development for the East Coast out of New York and Michael, formerly of Yahoo, will hold the same post for the Midwest, based in Chicago.
Facebook management system Buddy Media made a quartet of new hires from Google, IAC & Collective: Jennifer Cooley joins as GM, Media Solutions; David Dowd will serve as GM, Lifestyle Sales; Jed Weitzman comes aboard as Director, Entertainment Sales; and Tami Dalley joins as Director, Analytics.


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Thursday, February 10th 6:00pm-10:00pm
The Highline Ballroom, 431 West 16th Street

Live DJ Set by DJ Ruckus * Special Live Performance by Maria Joy *
* Brought to you by: VEVO * Open Bar * New Industry Bands *
* New Restaurants * DJ Brian Morse * 

For tickets and event information, visit


Conde Nast’s social news site Reddit celebrated a major milestone this week, reaching 100 billion pageviews in a single month, according to Google Analytics, putting it in the top 100 websites on the web in that category. The Spartan-looking Reddit, which relies on “redditors” to post interesting submissions which move up in the rankings as they achieve “up” votes over “down” votes, grew like gangbusters in 2010 – more than doubling its 429 million page views from June/July. Its success should be viewed as a cautionary tale regarding the irrational exuberance sometimes heaped upon hot web sites. Reddit’s newfound success is directly related to the problems experienced at rival Digg after it released its v4 update, which focused on a more “customized” news line up ranked according to the opinions of social networking friends, celebrities and paying brands. Many Digg users freaked and fled or used the site to post Reddit stories. The desires of the crowd can be fickle and when they turn they can turn on a dime.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING:  PRODUCT DEVELOPER/Nickelodeon/NYC: 3+ yr exp. Must have built interactive digital products. Acting knowledge of presentation layer technologies. Creativity and desire to innovate. Apply (2/11)

JOB OPENING:  MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply- (2/11)

JOB OPENING:  CG MANAGER/NYC: 5 yr post exp. Manage/Schedule 3D artists, crew jobs, resource talent. Must understand VFX prod & artist skill sets. (2/11)

JOB OPENING:  MANAGER REVENUE PLANNING/DIRECTV/New York, NY: Assist the VP & SVP of Ad Sales with all revenue forecasting relating to the DIRECTV Ad Sales business. For additional info: job # 1001837  (2/11)

JOB OPENING:   DIR, PRODUCTION & DEVELOPMENT UNSCRIPTED: Develop, create & exec.-produce new shows for ION TV. 10+ yrs exp TV prod. Gen Entertainment. See full ad EOE  (2/11)


JOB OPENING:  SR. ANALYST DIGITAL RESEARCH/NBC/NYC: Provide top line & detailed analyses, reports, presentations, & highlights covering Bravo online properties & competitors. Apply @ req. 942BR (2/10)

JOB OPENING:  AFFILIATE SALES ACCOUNT EXECUTIVE/RLTV: support affiliate distribution sales initiative w/i geographic region, create, sell & manage aff campaign,travel 50%+,industry contacts preferred, 2+ yr exp.,apply: (2/10)

JOB OPENING: INV ANALYST/BET/NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: (2/10)

JOB OPENING:  DIG. SALES PLNR/AM Universal Sports/NBC Sports/NYC:  Mng daily partner relationships & sales proc. for sales team; 2+ yrs online mkg exp media plan’g/client srvc role, BA/BS req’d. Res:   (2/9)

JOB OPENING:  ASST MKTG MGR/NY: create strategic mktg. materials, manage comm. Various mktg. programs, oversee strategies/creative BA/BS Mktg & 4 + yrs sales/mktg env. Prof. Office Suite Apply: (2/9)

JOB OPENING:  ASSOCIATE PRODUCER/ Scholastic/NYC: Short term pos avail to ass’t in all aspects of developing high-quality console games for kids. 1-3yrs interactive exp req’d. Apply: (2/9)
JOB OPENING:  EXEC DIR, VIDEO/RODALE/NY or Emmaus PA: oversee video ops. 10+ yrs exp with a strong rolodex, great mngmnt chops & extremely creative. Demonstrated ability to teach & influence others. Resume: (2/9)

JOB OPENING:  ASST DIR- MOBILE, SOCIAL & EMERGING MEDIA/ NY or Emmaus PA: 3-5 yrs exp working on mobile, social & media w/ exc proj mngmnt skills. Proven track record of success using social media tools. Res: (2/9)

JOB OPENING:  RESEARCH & MKT MGR/TV Guide/ NYC:  Manage Ad Sales wkly reprts- prform v. budget/sales, provide ntwrk hghlights of grwth & comp wins, dev & integrate concepts into mktg pres/ promo materials. (2/8)

JOB OPENING:  PRODUCER, ASSOCIATE PRODUCER/LA: Must have Talk, Reality, or Court Show experience. EOE.  (2/8)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (2/8)

JOB OPENING: SR MGR/ DIR/ BIZ DVLP/TPE/LA: Exp. Sales ‘n Mktg specialist for dvlping new & existing biz ptnrshps. Strong sales leader. Cable exp. rqd. Exclnt opportunity. Rez: click here for details (2/5)

JOB OPENING: ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing Ad Sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp. Resumes to: (2/5)

JOB OPENING: SALES PLANNER/DISH Network Ad Sales/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV entertainment industry a +. MS Office proficient. Resumes to: (2/5)

JOB OPENING: ADMIN ASST/The Hotel Networks/NY: 3+ yrs Admin Asst exp supporting media execs; Req excel org & comm skills; Exp w MS Office, PPT, Excel a must; Media/digital/internet bkgd a +; BA pref; Res: (2/5)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/SW terr: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr; Media sls ind exp, 4yr deg reqd. To:   (2/5)

JOB OPENING: VP AD SLS RESEARCH/20TH TV/NY: 6+ yrs tv rsch exp. Proficient in Nielsen systems. Rsch presentations for Ad Sales dept. for more info/apply: Email: (2/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDIT ONLY:  DIGITAL MEDIA INTERN/assistant W LA Digital company seeking a capable intern to work directly with CEO.  Mobile apps, web development, film/vid Production and social media. Resume to (2/9)

SPRING INTERNSHIP CREDIT ONLY:  DESIGN/DEVELOPMENT INTERN W LA Digital company seeking intern with experience in design, web and/or mobile development.  Work on client and internal projects and report to CTO:  Resume to (2/9)

SPRING INTERNSHIP CREDITS ONLY: DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! LAURA@D-MSQUARED.COM (2/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: (2/10)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent distribution, digital media, technology licensing,affiliate & ad sales. Avail for project/consultant/FT. Contact (2/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- (2/9)

SITUATION WANTED: PERSONAL ASSISTANT/LA:  10+ yrs Exp’d, honest, loyal, & dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email (2/8)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA NY 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email (2/5)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: (2/5)

E-mail or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.

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