Friday, April 27th, 2012



Scripps Networks. Brands for Life. The Formula:

BUILD Trusted Brands.
HGTV – DIY Network – Food Network – Cooking Channel – Travel Channel – GAC

ENGAGE Upscale Viewers. 
Most Upscale Audience in Cable, with the #1 Highest Discretionary Spending.

INFLUENCE Purchase Decisions. 
Most Ad Receptive Audience in Cable#1 for Inspiring Viewers to Try New Products.
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit


Good morning. It’s Friday, April 27, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Animal Planet: Whale Wars: Viking Shores at 8p
Discovery Fit & Health: Embarrassing Bodies at 10p

Saturday’s Premieres:
A&E Network: Flipped Off at 10p
BBC America: The Graham Norton Show at 11p; The Thick of It at 12a

Sunday’s Premieres:
Discovery Channel: Machines of Glory at 10p
TLC: My Big Fat American Gypsy Wedding at 10p
Cooking Channel: Unique Eats at 1030p

Sunday’s Finales:
CBS: The Good Wife at 9p
A&E Network: Breakout Kings at 10p
E!: Ice Loves Coco at 1030p





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Igniters Access their Favorite Content Anytime, Anywhere, on Any Platform

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Source:  Simmons NCS Spring 11 2 Year Study.


Based on network research analysis, the Canadian primetime soap The L.A. Complex on The CW has now become the lowest-rated-in-season broadcast drama debut on record.  Tuesday’s series launch had 646,000 total viewers and posted a 0.3/1 among A18-49.   On Wednesday, The L.A. Complex delivered more viewers with a repeat of episode one than the series launch at 721,000 total viewers.

A new unscripted series on Lifetime will delve into modern gender roles and what happens when women leave town and the men have to run their own households, businesses and the community on their own.  The Week the Women Went debuts June 6 with a 90-min episode starting at 10p.  This limited series, set in Yemassee, South Carolina is based on a British social experiment and is produced by BBC Worldwide Productions.  One-hour episodes will continue on June 13 and June 20 at 10p.  The series ends on June 27 with a two-hour finale starting at 9p. 

ABC Family’s current run of teen drama Make It or Break It will be the program’s final season.  The series finale will air on May 14. 

Steven Seagal’s crime drama series True Justice was picked up for a second season by REELZCHANNEL.  The network gave the upcoming new season 13 episodes.  True Justice is the first original scripted drama series for REELZCHANNEL and season one premiered on March 30. 

Spanish-language lifestyle network, Utilisima debuts the new original series Tu vida mas simple on May 16 at 6p.  The one-hour lifestyle show is hosted by Martin Llorens and Luz Blanchet and will include segments hosted by experts on cooking, crafts and decor, fashion and beauty, parenting, health, celebrations and more.  The series has 60 episodes in its initial run and will air Monday through Friday. 

National music television network, Fuse, part of the Madison Square Garden Company is airing the 2012 MUCHMUSIC VIDEO AWARDS on June 17 at 9p.  The awards will be based in Toronto to simulcast the awards show for the third straight year.  Prior to the awards show, which will feature stars such as Katy Perry, Fuse will air the Red Carpet special at 8p.


MTV hosted its Upfront event at the Beacon Theatre in New York City yesterday evening and offered up premiere dates for its returning series and the debut of one new series and details on a new slate of scripted and reality series.  MTV further showed a preview of its upcoming “storytelling without borders” effort.

Upcoming series for MTV:  The network gave advertisers a preview of its upcoming series including Catfish, a docu-series inspired by the documentary film of the same name; scripted comedy Inbetweeners based on a popular UK series; Underemployed from Emmy Award-nominated executive producer, Craig Wright; reality series Wake Brothers; and the new scripted comedy, Zach Stone is Gonna be Famous starring Bo Burnham.

New and returning series for MTV: Snooki & JWOWW debuts June 21 at 10p and the comedy Awkward marking its second season debuts on June 28 at 1030p.  MTV is also renewing MTV2’s Guy Code for a second season and will add the series to its schedule this July.  The second season of Teen Wolf will debut over two nights beginning June 3 at 11p and with part two airing at 10p the next night.  MTV is also bringing back Jerzdays on Thursday nights and adding in a female twist.
Join us for the 1st annual Cynopsis Kids!magination Awards Breakfast on June 7 from 8:00-10:30 a.m. at Le Parker Meridien in NYC.  Join award finalists, support your colleagues and network with the best in the industry! Register now!


Firefly Brand Management was selected as the licensing agent for ABC’s drama Revenge.  Firefly will license the show for such products as apparel, perfume, HBA, games, food and drink, jewelry, accessories, travel and home decor.


Production has started in Los Angeles for Men at Work, the new original comedy series for TBS produced by Sony Pictures Television.  Breckin Meyer created the sitcom about four buddies who work together at a magazine.  The ensemble cast includes Danny Masterson, Michael Cassidy, Adam Busch, James Lesure and Meredith Hagner.  Men at Work is set to debut May 24 with back-to-back episodes at 10p. 

ITV1 has commissioned SevenOne International’s format My Man Can produced by ITV Studios.  Mark Wright and Melanie Sykes host the series containing 75-minute episodes that will launch in primetime in 2013.





Broadcast Morning News Shows  Weekly Average Ratings (week of April 16, 2012)
ABC: GMA 5.01 million total viewers; 1.6/12 and 1.94 million A25-54
NBC: Today 5.25 million total viewers; 1.9/14 and 2.32 million A25-54
CBS: This Morning 2.53 million total viewers; 0.8/6 and 1.00 million A25-54
Source: Nielsen, NTI

Tuesday A18-49 Analysis:  FOX and NBC tied for first place Tuesday with the A18-49 demo at 2.4/7 each, according to final primetime national ratings from Nielsen.   FOX won at 8p with Glee at 2.7/8 and NBC came in second with The Biggest Loser at 2.2/7.  NBC moved up to #1 during 9p with The Voice Results Show at 3.4/9 followed by ABC’s Dancing with the Stars Results Show at 2.4/6.  Also this hour, The CW debuted new series The LA Complex with a 0.3/1 in the demo.  Then ABC pivoted into first place at 10p with Private Practice delivering a 2.2/6 and Univision trailed next with La Que No Podia Amar 1.9/5.

Live + Same Day Household Ratings: Tuesday, April 24, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.6/11           NCIS [r] 8.1/13, NCIS: Los Angeles [r] 6.4/10, Unforgettable [r] 5.3/9

ABC: 6.3/10             Last Man Standing [r] 3.8/6, Cougar Town 3.2/5, Dancing with the Stars Results 9.5/14, Private Practice 5.8/9

NBC: 4.3/7               The Biggest Loser 4.4/7, The Voice Results Show 5.4/8, Fashion Star 3.0/5

FOX: 3.5/5                Glee 4.4/7, New Girl 3.3/5, New Girl [r] 2.0/3

UNIV: 2.2/3             Una Familia con Suerte 2.0/3, Abismo de Pasion 2.3/3, La Que No Podia Amar 2.3/4

ION: 1.0/2               Criminal Minds 1.0/2, Criminal Minds 1.1/2, Flashpoint 0.9/1

CW: 0.6/1                90210 0.7/1, The LA Complex [p] 0.5/1

TELE: 0.6/1              Maid en Manhattan 0.8/1, Corazon Valiente 0.6/1, Relaciones Peligrosas 0.4/1

TF: 0.4/1                 Cine de Las Estrellas Tue [7p start r] 0.2/0, Cine de Las Estrellas Tue 0.4/1, El Capo 0.4/1

A18-49:  FOX 2.4/7, NBC 2.4/7, ABC 2.0/6, UNIV 1.8/5, CBS 1.7/5, ION 0.5/1, TELE 0.5/1, CW 0.4/1, TF 0.3/1

Wednesday A18-49 Analysis:  FOX was steady-eddy week to week Wednesday by posting a 4.8/14 A18-49, according to final primetime national ratings from Nielsen.  At 8p, FOX’s American Idol won at 4.5/14 while CBS’ Survivor: One World followed at 2.7/8.  American Idol remained in the lead for FOX at 5.0/13 during 9p and ABC’s comedies Modern Family and Don’t Trust the B—- in Apt. 23 followed in #2 with an average of 2.1/6.  Then at 10p, ABC’s Revenge did best at 2.1/6 and Univision’s La Que No Podia Amar was in second place at 1.9/5.

Live + Same Day Household Ratings: Wednesday, April 25, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.



FOX: 10.2/16         American Idol 10.2/16


CBS: 5.1/8               Survivor: One World 5.9/10, Criminal Minds 5.0/8, CSI [r] 4.5/7

ABC: 3.7/6               The Middle [r] 3.2/5, Suburgatory 2.9/5, Modern Family [r] 3.6/6, Don’t Trust the B—- in Apt. 23 3.2/5, Revenge 4.8/8

NBC: 3.2/5             Off Their Rockers 3.5/6, Best Friends Forever 1.8/3, Rock Center with Brian Williams 2.6/4, Law & Order: SVU 4.4/7

UNIV: 2.2/4            Una Familia con Suerte 2.0/3, Abismo de Pasion 2.2/3, La Que No Podia Amar 2.3/4

ION: 0.7/1             Cold Case 0.8/1, Cold Case 0.7/1, Criminal Minds 0.7/1

CW: 0.6/1              The LA Complex [r] 0.5/1, America’s Next Top Model 0.8/1

TELE: 0.6/1            Maid en Manhattan 0.7/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.4/1

TF: 0.4/1               Concacaf L.D.C. WED: Santos Laguna vs. Monterrey 0.5/1, El Capo 0.4/1

A18-49:  FOX 4.8/14, CBS 2.0/6, ABC 1.8/5, UNIV 1.8/5, NBC 1.3/4, CW 0.4/1, TF 0.4/1, TELE 0.4/1, ION 0.3/1




Media and marketing agency, Media Storm named Frank Connolly as Executive Director/CFO, effective immediately.  Frank will report to the company’s Co-Founder/Managing Partner, Tim Williams and is based at the agency’s South Norwalk office.

Karl Meyer takes on a new position as VP/Business Development for BrightLine iTV in Los Angeles.  Before this appointment, Karl worked for Dish Network managing ad sales on the West Coast.

Lino Alvarez was appointed VP/Sales for Meruelo Media’s KWHY-TV, the MundoFox Flagship station.  Lino began his new position as of yesterday. 

Tim Hammond has joined independent TV production and distribution group, DCD Media in the newly-created role as MD/UK Production.  Tim is based in London. 




Upcoming Specials Editions for Cynopsis Media

Digital NewFronts Wrap-Up [May 7]

Upfront 2012: Spanish Language [May 9]

 Upfront 2012: Sports [May 15]

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480

Friday Fun Fact: Iron Eyes Cody, the crying Indian in the famous anti-pollution TV commercial, was actually an Italian-American named Oscar DeCorti.

This day in History: 1990 – 50th annual barbershop quartet singing convention held. (Mich)

Answer to Our Last Trivia Question: Who does pseudo attorney Mike Ross work for? Harvey Specter on the TV series Suits. Kudos to: Doris Vignapiano-Petry Media/NYC; Betsy Rella-The Weather Channel Companies/NYC; SallyAnn Mancuso-AETN/NYC; Rima Radheshwar-Oxygen Media/NYC; Lucie Prann-The Richards Group/Dallas; Duke Borgerding-the midas exchange/Minneapolis; Larry Glazer WTTW TV/Chicago; Judy Margolis-The Ad Place/Dallas; Patrick Callan-Hub TV Network Burbank; Gary Moglovkin-NBC Studios/Studio City; Steven Wishnoff-KLCS-TV PBS/LA; Geoffrey Small-Newport Pacific Group/Coto De Caza.

Today’s Trivia Question: Where did Dr. James Wilson, from House, receive his undergraduate degree? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher /
Lisa Ball – Contributing Editor /

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 /
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  Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: PRODUCTION COORD/TV One/MD: Min 3 yr exp in film & video prod. Track all production and financial components. Analyze budgets, create pay schedules. Exp w/production techniques, rights & clearances. Visit (5/4)

JOB OPENING: RSRCH MGR/ Quantative/Qualitative mkt rsrch, mng vendors, behavioral rsrch, positioning/ms ging studies, 7-10 yrs’ in primary mkt rsrch (supplier side a +) Info/apply: (5/4)

JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales rsrch materials i.e. one-sheets, pitches, presentations, & various ad-hoc req’s. 6+yrs rsch exp (brdcst, cable, and/or online) Apply: (5/4)

JOB OPENING: TEMP/PROD ASST/CROWN MEDIA/Studio City: Assist On-Air Promo team with elements, billboards & Promo Retagging. Assist Creative Services dept. More info & apply: (5/4)

JOB OPENING: SENIOR MANAGER, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review agreements. Standards & Practices/copyright. JD +3 yrs exp, preferably cable. Apply: (5/4)

JOB OPENING: RSRCH DIR/MEREDITH CORP/PHOENIX: 5+ yrs exp brdcst TV station or cbl operator. Rsch/mktg dept req’d. WideOrbit Sale pref’d. BA Deg Bus/Mktg. More info/apply: (5/4)

JOB OPENING: MGR AD SLS RSRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 7+ yrs of TV research exp; #5769 (5/3)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/NYC & WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: (5/3)

JOB OPENING: ACCOUNT EXEC/Smithsonian Channel/NYC: Negotiate and sell ad/mktg solutions for cable TV network. 7+ yrs. general advertising sales exp. pref. in cable TV. Submit resume at (5/3)

JOB OPENING: ADVANCED MEDIA ACCT EXEC/COMCAST SPOTLIGHT/LA: Maint customer & prospect records as instructed & participates in dvlpmnt of sales forecasts. BA deg. 3-5yr exp. Info/apply: (5/3)

JOB OPENING: DIRECTOR, SALES/NBCU/NJ: Distbrib & Development group. Lead Distrib deals across NBCU properties, across platforms. 8-10 yrs similar exp. Apply: Job# 5062 (5/3)

JOB OPENING: DIGITAL ACCT. EXEC/NBCU/NYC: Devlp. 360 ad sales prgm. for dig. and on-air, ID new clients, 5+yrs. dig. sales exp. Apply: Job# 5244BR (5/2)

JOB OPENING: SR AD SALES EXEC/Captivate Network/LA or SF: Need 5+yrs client+agency (planning side) contacts. Strategic solutions+consultative sales+passion. Excel $ pkg to cre8 new DOOH biz w/THE leader. Apply: (5/2)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC: Support USA Digital Research team. Knowledge of Omniture, comScore, Nielsen, and Hitwise. Apply online at (#5413BR) (5/2)

JOB OPENING: AFFIL MKTG MGR/Ultimate Fighting Championship/Las Vegas: Mng aff. mktg. partnerships w/digi & new media partners. 5yrs exp affil mktg & exp digital or new media envir. strongly desired. Apply: (5/1)

JOB OPENING: SR. RESEARCH ANALYST/ESPN/Miami: Provide local ad sales team with the research support to help grow LatAm business, via regular reporting and requests. 3+ yrs exp. pref’d. Send resume to: (5/1)

JOB OPENING: MKT DIRECTOR/NYC: Lead ad sales & aff. sales mkt/promo efforts. Generate & execute brand part. ideas. Min. 10 yrs. mkt/sales/promo exp in cable/TV. Strong leader. Some travel. Send resume: (5/1)

JOB OPENING: DIR RECRUITMENT RESRCH/NBCU/NYC: 6+yrs Sourcing exp., 2yrs Mgmt exp, Direct exp w/Exec-levels, Social media/Boolean/Name Gen/Talent Mapping, Ind. Knwldg A+ Apply: Job# 5299BR, EOE/M/F/D/AAP (5/1)

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: (4/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at

SITUATION WANTED: TV Program Development, Production & Distribution Executive with national and international factual programming and marketing expertise in US and 100+ countries. East coast based. (5/3)

SITUATION WANTED: iPhone/iPad APPLICATION DEVELOPER: 12+ years interactive prod – will work project-project basis, can dvlp for personal or organizations – email for list of current apps in iTunes store. (5/2)

SITUATION WANTED: NEGOTIATION & NEW MEDIA COUNSEL/DIR/CA: 7+yrs exp. in negotiation, drafting, deal mngmnt & execution. Extensive exp compliance, new media, new gTLD’s, Internet & Intellectual Property enforcement. (5/2)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail:, Web Links:,, (“American Biographies”) (5/1)

E-mail or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email for specs.


ABC: Shark Tank, Primetime: What Would You Do?, 20/20
AZTECA: Extra Normal, Al Extremo, Buenas Noches America
CBS: Undercover Boss, CSI:NY, Blue Bloods
CW: Nikita, Supernatural
FOX: The Finder, Fringe
ION: Cold Case, Cold Case, Cold Case
NBC: Who Do You Think You Are?, Grimm, Dateline NBC
PBS: Washington Week, Need to Know, Art in the Twenty-First Century, Chautauqua: An American Narrative
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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