October 14th, City Winery, NYC
PRICES INCREASE AUGUST 28, 2025
Overview
For over two decades, Cynopsis has been the daily source media and marketing professionals turn to for a bird’s eye view of the key stories in their community. With the launch of ScreenShift Connect, we’re taking that trusted voice off the screen and into the room, bringing together the conversations, connections, and content that are shaping the future of the media industry.
As the worlds of streaming and linear converge, ScreenShift Connect brings together visionaries from brands, agencies, platforms, and tech to shape the future of consumer engagement. From traditional TV to CTV and digital video, this is where content meets commerce, platforms evolve, and audience attention drives strategy.
WHY ATTEND?
- Connect with decision-makers from brands, agencies, networks, streamers, and platforms.
- Participate in collaborative formats that go beyond panels.
- Discover how leading brands and platforms are using AI and data to drive results.
- Explore the latest strategies in CTV, cross-platform measurement, and content monetization.
Key Themes
AGENDA
Tuesday, October 14
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8:30 am - 9:00 am
Registration, Coffee and Conversations
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9:00 am - 9:05 am
Welcome to ScreenShift 2025
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9:05 am - 9:25 am
Future Forward: Navigating Media's Next Era
With linear buying evolving fast, sports viewership hitting new highs, and ad innovation moving at lightning speed, Samantha Rose—EVP and Strategic Investment Lead at Horizon Media—is kicking off ScreenShift with a high-energy session packed with insights. She’ll dive into the shifting media landscape, from the growing pains of streaming and the reinvention of linear, to breakthrough tech and the power of smarter collaboration. Get ready for a fast-paced look at where the industry is now, where it’s headed next, and how agencies can stay ahead of the game.
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9:25 am - 9:55 am
Media Buyers & Planners: Ask Us Anything
Ever wonder how media buying decisions are really made behind the scenes? Curious about what today’s media planners look for when building cross-platform campaigns or allocating budgets? This interactive session pulls back the curtain on their decision-making processes.
Bring your questions and get direct, unfiltered insights from the experts who shape the business.
NEW: SCREENSHIFT CORNHOLE TOURNAMENT
We’re adding a little friendly competition to the mix. Join us onsite during the closing reception for the official ScreenShift Cornhole Tournament, hosted in partnership with the American Cornhole League.Whether you’re a seasoned pro or just in it for the bragging rights, it’s your chance to throw down with fellow attendees… and maybe walk away with a prize.
In partnership with:
SPEAKERS
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Samantha Rose
EVP, Strategic Investment LeadHorizon Media
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Larry Allen
VP, Global Strategy, Data, Measurement & AddressableFreeWheel
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Kabir Bedi
Head of Product for GenAIAmazon Ads
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Liz Boylan
VP, Pricing & PlanningDisney
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BFordLancer
Content Creator -
Kerry Bradley
Senior VP, StrategyHorizon Sports & ExperiencesHorizon Sports & Experiences -
Jim Brady
Former VP, JournalismJohn S. and James L. Knight Foundation
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Jeffrey Bustos
SVP, Retail Media AnalyticsMerkle
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Sal Candela
VP Global Agency PartnershipsRoku
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Eric de Cholnoky
EVP, Distribution & Business DevelopmentAMC Networks
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Roy Cho
President of Distribution & PartnershipsVersant Media
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Bethany Eppner
VP, Global Business MarketingFandom
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Nadi Filsoof
Senior Talent ManagerUnderscore Talent
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Luke Fowler
Director of Performance MediaKSM Media
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Jon Giegengack
Founder and PrincipalHub Entertainment Research
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Caroline Giegerich
VP, AI Integration & AccelerationIAB
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Melissa Grady Dias
Former Chief Marketing OfficerCadillac
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Marcy Greenberger
Chief Investment OfficerUM Worldwide
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Philippe Guelton
Global PresidentCanela Media
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Tim Hanlon
Founder & CEOVertere Group, LLC
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Veronica Hart
Chief Growth OfficerRWS Global
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Tim Hill
Chief Partnerships Officer, InitiativeIPG Mediabrands
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Renee Hauch
PrincipalJM Search
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Ray Hopkins
President, Paramount U.S. DistributionParamount Global
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Lynne d Johnson
Content Director, Communities, AdMonsters + AdExchangerAdMonsters
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Helen Katz
EVP, Research, Data Sciences PracticePublicis Media
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Jason Keath
Co-FounderSocial Fresh
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Jen Kavanagh
SVP, Media & MarketingPhiladelphia Eagles
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Laura Lamattina
VP, Branded EntertainmentNexstar Media Group
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Todd Landfried
CoFounder & CEOn2 Media Holdings
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Lynn Leahey
Editorial DirectorCynopsis
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Anmol Malhotra
Head of Sports & Media PartnershipsSnap Inc.
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Jennifer Monson
VP, Ad SalesFubo
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Tom Montemagno
Executive VP, Programming AcquisitionCharter Communications
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Phaith Montoya
Influencer & Content Creator -
E.B. Moss
Writer, Podcaster & StrategistMoss Appeal
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Jessica Rosenworcel
Former ChairwomanFederal Communications Commission (FCC)Federal Communications Commission (FCC) -
Cathy Rasenberger
Founder & PresidentRasenberger Media
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Ameeth Sankaran
CEOReligion of Sports
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Stuart Schneiderman
GM, AP Ad Insights HubAdvertising Perceptions
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Russell Schneider
VP, Head of Sales & Brand PartnershipsBLAST
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Brandon Stewart
CEOBrandon Studios
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Greg Stuart
CEOMMA Global
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Albert Thompson
Managing Director, Digital InnovationWalton Isaacson
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Seth Walters
VP, Head of CTV SalesThe E.W. Scripps Company
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Fang Xu
Head of Talent AcquisitionA+E Global Media
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Eli Zang
VP, Head of SalesXUMO
Who Attends
Senior leaders with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing.
Need approval to attend this year’s ScreenShift Conference?
Pricing
Sponsors
Location
City Winery | Pier 57 | 25 11th Avenue | NYC, NY
Contact Us
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Leadership
Stephanie Cronk
Brand Director, ScreenShift
scronk@accessintel.com -
SPEAKING INQUIRIES
Lynn Leahey
Editorial Director, Cynopsis
lleahey@accessintel.comGeneral Inquiries
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Sponsorship
Amy Abbey
Sales Director, Cynopsis
aabbey@accessintel.com