An introduction to the business of esports, discussing what it is, why companies are investing, growth trends and terminology. You’ll learn if and why your company should be involved, how dollars are flowing and what sectors are best for your organization.

It can be easy to get lost! This session maps out game titles, publishers, teams, tournaments and leagues to showcase how the ecosystem fits together, detailing how they intersect and impact each other. You’ll learn about the multiple entry points to partner in the space and where, exactly, that investment will be seen.

We’ll hear from a brand executive who has struck gold within competitive gaming, cultivating new, loyal and engaged consumers as a result of their execution. 

How are esports fans consuming content? Join Twitch’s Nathan Lindberg as he lays out viewing habits for consumers, detailing where the opportunities are and how sponsors are activating on his platforms. What’s working? What’s next? Learn how streaming and linear platforms are both contributing to the industry.

As content consumption has evolved, the faces of gaming (both competitive and non-competitive) have emerged as some of the most powerful influences for a generation. We’ll learn about how these faces have built their audiences, what they have learned from their loyal audiences and how brands can play a huge role in shaping engagement.

Behind-the-scenes tour of ESL One at the Barclays Center as it gets ready for the East Coast’s biggest esports event!