Turner CRO Howard Shimmel will address the state of audience measurement, where we need to be for 2017 and beyond, and who will help us get there.

Total audience measurement tools are here, including measurement of viewing across linear, VOD, DVR, mobile, connected TV devices and tablets. Find out:

· How will this new data set work for you?

· How do digital content ratings differ from total content ratings?

· What are the two sets of metrics for digital content ratings, and how can they be used?

Marketers aren’t just looking for age and gender – they’re aiming for more specific targets. And they want you to find and measure them. You will learn:

Methods for using data science to reach a specific audience.
How to optimize promo and commercial schedules.
How to utilize predictive modeling.

Not clear on what it all means? Don’t be shy! Now’s the time to have your questions answered.

Social media helps viewers engage more deeply with television (Americans posted nearly 1 billion tweets about TV last year) – and social TV data offers networks and advertisers insights into the power of that programming, and its effect on consumer behavior. That’s info too valuable to miss.

Session one: Refresh yourself with the latest insights, language and methodology you’ll need to understand and explain the audience’s connection with your brand. Key takeaways include:

• The metrics and definitions, like uniques and interactions, for making your case.
• Keys to developing an effective campaign across social platforms.
• Strategies for marketers eager to maximize earned media for TV campaigns and sponsorships.

Learn by example. Here’s a case study of a network getting it right, leveraging social to engage and grow audience – and reaping the benefits.

Advanced targeting allows programmers to make smarter decisions about scheduling, and gives advertisers greater value. Key takeaways include:

• How to more precisely understand your audience, from what they watch to what they buy.
• The latest, most effective tools to optimize marketing planning.
• How to determine the impact of TV campaigns, brand integrations and sponsorships. 
• Privacy protocols: liability and how it’s being handled.

You dove into the data. Now, how do you interpret audience behavior, feedback and ratings, and best share it with the media and advertising communities? Our expert shows how to make the most of all that information now at hand. 

George Ivie, CEO and Executive Director of the Media Rating Council, and Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement have a candid conversation about how to move measurement forward to something we can all agree on.