Cynopsis BIG TV Summit | September 18, 2024 City Winery, NYC The TV and video landscape is undergoing a profound transformation, presenting new opportunities for agencies to generate substantial revenue. With an expected uptick of 5.2% in U.S. ad spend in 2024, the smart agency executive needs strategies, actionable case studies, measurement and ad tech […]

POLITICAL AD SPEND 2024 VIRTUAL CONFERENCE | FEBRUARY 15, 2024  NOW AVAILABLE ON-DEMAND Political ad spend is expected to smash records by the end of the 2024 election cycle,* topping more than $10 billion. With these kinds of statistics, it’s critical that the players in this space understand where the dollars are flowing and how […]

CTV CONNECT CONFERENCE March 13-14, 2024 | Metropolitan Pavilion, NYC Delivering targeted advertising to connected screens is the future, but infrastructure, measurement, and scale are just a few of the obstacles that are holding back brands and their agencies from fully investing in ad-supported streaming campaigns. For the first time, Cynopsis, AdExchanger AdMonsters, and Chief […]

REACHING AUDIENCE IN 2024 REGISTRATION NOW OPEN! The Must Have Targeting Tools Buyers & Sellers Need to Optimize Ad Strategy To succeed in today’s media buying and selling landscape, it’s no longer about reaching a broad audience to raise brand awareness.  Instead, it’s about sellers’ ability to put their clients in front of the right […]

ANSWERS TO THE QUESTIONS THAT REALLY MATTER Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement?  How will advanced audience measurement affect the monetization and creative development of content? Measurement and data is undergoing fundamental […]

YOU’RE INVITED! JOIN US IN LAS VEGAS ON OCTOBER 22-24, 2023 Esports Business & Gaming Summit (EBS) brings together all sectors of the esports and gaming ecosystem for world class education, networking, inspiration, and deal-making. EBS allows attendees to meet and learn alongside executives and experts from brand marketing, teams, leagues, game publishers, television, sports […]

Your Ticket to Cutting-Edge Solutions Our industry is grappling with a wide range of issues. Whether they’re specific to the media business (from streaming bundles, to data acquisition and measurement, to next-gen programming), or part of the bigger economic picture (sustainability, DEI, quiet quitting), Cynopsis’ two-day Big TV Conference offers senior executives the chance to […]

FIRST LOOK: OTT VIRTUAL CONFERENCE Get a fresh handle on where opportunities and risks lie in the fast-moving sector of OTT. Listen in as experts break down the convergence in programmatic buying, CTV, retail media, and more on March 15th, 2023. Last year’s virtual conference welcomed more than 1,500 attendees from across the US. Will […]

YOU’RE INVITED TO THE LEADING EVENT CONNECTING BRANDS WITH THE ENTIRE ESPORTS ECOSYSTEM. The Esports Business Summit brings together all sectors of the esports ecosystem for three days of networking, education, inspiration and deal-making. Attend EBS and you’ll meet and learn from key executives from brand marketing, teams, leagues, game publishing, television, sports and technology […]

THAT BIG TV CONFERENCE 2022 When: September 29-30, 2022 Where: Edison Ballroom, NYC The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure […]