Cynsiders

• With MoonBall Media, Two Athletes Step Into New Careers

  MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming,...


• Cognitiv Goes OOH to Showcase the Power of AI

  Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad,...


• AI’s Role in Media Buying and Planning

  What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA,  shares her point of view...


• Looking Forward With MLB Network

  It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of...


• Bringing Value to Streaming Subscribers

  With the average American subscriber paying almost $1K yearly on streaming subscriptions,  how can streaming platforms and advertisers work together to bring value to customers?...


• 5 Keys to a Cozy Mystery Series

  Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE...


• The Surprises in “Armenia, My Home”

  “Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old  past of the world’s first Christian nation. The documentary...


• Doritos Goes for the Bold

  Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global...


• VH1 Finds True Crime Stories

  VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers...


• Chicken of the Sea Capitalizes on a Pop Culture Moment

  Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references...