Cynopsis at Cannes: Day Five

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Cynopsis at CANNES LIONS: DAY FIVE
Cynopsis at Cannes Lions: Day Five
06/22/18
 
It’s the last day of school and that means silliness and dramatics across the board. In a panel about confidence, British actor David Oyelowo performed Shakespeare with a surprise (and surprised) participant from the audience. The most anticipated panel, with many expecting former WPP CEO Sir Martin Sorrell to be interviewed by New Yorker writer Ken Auletta, turned out to have Sorrell leading the line of questioning until Auletta turned the tables on him, much to the audience’s delight. We may not be much wiser when it comes to the accusations leveled against Sorrell, but everyone like’s a metaphorical boxing match. Throughout the week we’ve learned about authenticity, disruption, data and creativity. We know companies should feel a greater sense of social responsibility and algorithms tell you not just what consumers are doing but why. And the robots are coming – in fact they’re already here, doing your taxes, measuring your blood sugar and taking your orders at KFC. Overall it was a quieter fest than in years past, with fewer participants, fewer yachts and no Ferris wheel in sight. But how did the professionals feel about the pared down version of Lions? Let’s find out at the closing party! 
 
QUICK TAKES FROM CANNES
 
“My life has always worked in mysterious ways. It’s not like you wake up and say, ‘Boy, I hope I’m going to be the face of sexual harassment in the workplace,’” said Gretchen Carlson, journalist and new Chairman of Miss America Organization at a panel about Miss American in the era of #metoo. Now the woman who helped take down Roger Ailes is taking on the task of modernizing Miss America (not to be confused with Miss USA, formerly owned by Donald Trump). Heading up the organization was not something Carlson had planned on, but when approached, the 1989 winner of the crown felt it was her call to duty. Together with Leslie Sims, COO of Y&R, Carlson discussed the changes taking place to the nearly 100-year-old institution: The participants are now candidates, not contestants, in a competition, not a pageant. Their motto is, “Preparing great women for the world and preparing the world for great women.” As previously announced, the swimsuit competition will be done away with completely on the September 9 broadcast, although state contests will still include the bathing suit rounds this year. Future plans include featuring talents that historically have been hard to televise, but for now they’re taking baby steps, says Carlson. “We saw the attention of one big announcement, but it’s safe to say we’re going to continue to evolve.”
 
Sir Martin Sorrell and Ken Auletta took the Lumiere stage for a verbal boxing match about the future of journalism and the media business. Sorrell, who stepped down as CEO of WPP in April after accusations of misconduct, swatted back allegations of abuse, saying, “Am I an easy person to deal with? I am demanding. Maybe I talked to the wrong 20 or 25 people.” Sorrell talked about industry needs as pertaining to his new media company, S4 Capital: “[Clients want agencies that are] more flexible, much faster, cheaper, to be more global, more local – agencies that can co-locate with them, and deal with millennials and influencers.” Auletta speculated what would happen if the bottom falls out the ad industry. “Without ad dollars the media ecosystem will collapse, and I don’t believe the subscription model is a substitute,” he said. “The middle and working class haven’t had their income rise in roughly 10 years, so the thought that the average citizen who already spends roughly $260 a month for subscriptions — and that’s not including gas and electricity — can afford to pay for Facebook or even a newspaper is fallacious.” As far as the future of journalism, Auletta feels we need to start covering news beyond just the White House. “The president of the United States lies all the time and the press has to point that out when he lies,” he said; however, right now television is “wall-to-wall Trump.” “We risk reinforcing the view of people who support Trump that think we are out to get him. That weakens journalism.”
 
Susan Somersille Johnson, CMO of SunTrust Bank, revealed the formula to confidence at a morning panel on the main stage. “One – know what matters most, because when your priorities are clear your confidence doesn’t waver. Two – get educated. Three – forget shame and pride and lean on a friend.” Somersille Johnson said research shows everyone is capable of achieving financial confidence, and once you reach it you have greater life satisfaction because feeling like you have control over money is actually more reassuring than having money. British actor David Oyelowo, probably best known for his portrayal of Dr. Martin Luther King on “Selma”, told the audience he doesn’t believe confidence is innate. “It’s something that is learned. And that is to do with preparation,” he says, attributing his own to success to three things: self-awareness, selflessness and being self-taught. “There are actors who don’t like watching themselves on screen – I love it. Partly because I can’t believe I’m on the big screen, but to also, you learn a lot about what didn’t work,” he said. “There is no such thing as arriving, as an actor, it’s a journey with no destination.”
 
A panel about redefining femininity asked everyone – women, men, ad agencies – to own their actions. “Makeup is more than a cosmetic,” said Senior VP of CoverGirl, Ukonwa Ojo. “It’s like an armor. Once you put it on you feel like you’re ready for whatever you’re going to take on. Makeup gives women superpowers. By making it seem like it’s frivolous, we’re almost telling women they can’t enjoy that power. And I’m saying, if you’ve got a superpower, use it. Slap on the power red lipstick. Own the fact that you need your cat eye and make it ok to say, ‘This is a tool of confidence for me.” For those in the audience Ojo’s message was clear and simple: “This is the audience that determines what culture values, and if we have a culture that values masculinity over femininity, this audience also has to own that,” said Ojo. “If we want to change that and say that we see a world where everyone is equal, then this is the audience that is going to tell that story.” 
 
Parkland Survivors Madison Leal, Kai Koerber and Sam Zeif closed out the sessions on the Debussy stage, describing the horrific events of February 14, when 17 individuals lost their lives at Marjory Stoneman Douglas High School in a school shooting. “Nobody should ever have to feel that feeling,” said Zeif, as he described texting his brother who was in another classroom, while hiding from the gunman himself. Koerber, who has started an organization called Societal Reform Corporation, felt frustrated that, “this is a kid that was reported multiple times to multiple mental health counselors. No one paid attention, they just wanted to pass him along. I felt it was my purpose to put in place some kind of mental health curriculum that teach students and faculty to recognize these things and how to deal with it.”  
 
What Was Your Biggest Take-Away from Lions?

“It was a really inspiring week. It seems like the ad community is all on the same page about what it needs to do to make a difference. Seems like the ad community is embracing equal right, equal pay, there’s a lot of statements about diversity. I think that was nice.” – Male Ad Executive 
 
“That the CMOs are two years behind what actual people are doing on the internet. The themes they’re hitting on is stuff anyone could have told them two years ago. I write a parody of this type of stuff, and then I come here and CMOs, these massive organizations, consumer companies, they’re talking about the same stuff without irony. ‘We should look at influencers and maybe not use the ones that have fake followings.’ Like, duh.” – Digital Prophet
 
“It seems like the agencies only care about their awards. They don’t really care about a lot of stuff going on. They’re just having a booze up.” – Member of the Press

 

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FRIDAY’S LIONS AWARDS

 

Titanium

Grand Prix
Palau Pledge

PALAU LEGACY PROJECT
HOST/HAVAS, Sydney
SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
RED AGENCY, Sydney
AUSTRALIA
 
Titanium Lions
Today at Apple
APPLE INC.
APPLE INC., Cupertino
APPLE INC., Cupertino
APPLE INC., Cupertino
USA
 
It’s a Tide Ad Campaign
PROCTER & GAMBLE
PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York
RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York
HEARTS & SCIENCE, New York
TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York
PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati
USA

Dundee: The Son of a Legend Returns Home
TOURISM AUSTRALIA
DROGA5, New York
DROGA5, New York / REVOLVER/WILL O’ROURKE, Sydney / BISCUIT FILMWORKS, New York / SECOND CHILD, New York
UM, New York / UM, Sydney
DROGA5, New York / KOVERT CREATIVE, Santa Monica
EXILE EDITORIAL, New York
USA
 
Bloodnormal
ESSITY
AMVBBDO, London
SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London
KETCHUM, London
UNITED KINGDOM
 
Nothing Beats a Londoner
NIKE
WIEDEN+KENNEDY, London
RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London
MINDSHARE, London
UNITED KINGDOM

Creative Effectiveness

Grand Prix
Savlon Healthy Hands Chalk Sticks

ITC
OGILVY MUMBAI
INDIA
 
Gold Lions
The Child Replacement Programme
MARS
COLENSO BBDO, Auckland
STARCOM, Auckland
IMPACT PR, Auckland
STARCOM, Auckland
NEW ZEALAND
 
Cheetos Museum
CHEETOS – FRITO LAY NORTH AMERICA
GOODBY SILVERSTEIN & PARTNERS, San Francisco
CAVIAR TV, Los Angeles / COMPANY 3, Santa Monica / WHITEHOUSE POST, Santa Monica / ONE UNION RECORDING, San Francisco
OMD USA, New York
THE MARKETING ARM, Los Angeles / KETCHUM, San Francisco
USA

Glass: The Lion for Change

 

Grand Prix
Bloodnormal
ESSITY
AMVBBDO, London
SOMESUCH, London / TRIM EDITING, London / 750MPH, London / THE MILL, London / FRAMESTORE, London
KETCHUM, London
UNITED KINGDOM
 
Gold Lions
The Worst Soap Opera
UNICEF
PAGÉS BBDO, Santo Domingo
OMD DOMINICANA, Santo Domingo
PAGÉS BBDO, Santo Domingo
DOMINICAN REPUBLIC
 
Sindoor Khela – No Conditions Apply
TIMES OF INDIA
FCB INDIA , Mumbai
FCB INDIA , Mumbai
FCB INDIA , Mumbai
INDIA

Sustainable Development Goals

Grand Prix
Palau Pledge

PALAU LEGACY PROJECT
HOST/HAVAS, Sydney
SONG ZU, Sydney / THE POOL COLLECTIVE, Sydney / YUKFOO, Melbourne
RED AGENCY, Sydney
AUSTRALIA
 
Gold Lions
Nature Represented
SAMBITO
MARURI GREY, Guayaquil
MARURI GREY, Guayaquil
MARURI GREY, Guayaquil
MARURI GREY, Guayaquil
ECUADOR
 
Trash Isles
PLASTIC OCEANS/LADBIBLE
AMVBBDO, London
LADBIBLE, London
LADBIBLE, London
LADBIBLE, London / LADBIBLE, London
UNITED KINGDOM
 
Black Supermarket
CARREFOUR
CARREFOUR, Massy / MARCEL, Paris
PRODIGIOUS, Paris / ICONOCLAST, Paris / NIGHTSHIFT, Paris / GUM, Paris / DMBM, Paris
FRANCE

Film Lions

Grand Prix Campaign
It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It’s yet another Tide Ad, Again.
PROCTER & GAMBLE

PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York
RATTLING STICK, Santa Monica / ARCADE EDIT, New York / THE MILL, Los Angeles / PERSONAL MUSIC, Miami / HEARD CITY, New York
HEARTS & SCIENCE, New York
TAYLOR, New York / MARINA MAHER COMMUNICATIONS, New York
PLATINUM RYE ENTERTAINMENT, Chicago / MKTG, Cincinnati / PROCTER & GAMBLE, Cincinnati
USA
           
Grand Prix
The Talk
P&G
BBDO NEW YORK
THE CORNER SHOP, Santa Monica
WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York  / EGAMI CONSULTING GROUP, New York / BAREFOOT PROXIMITY, Cincinnati / BURRELL COMMUNICATIONS, Chicago
USA
 
Gold Lions
Gene Project 90″
UNILEVER
adam&eveDDB, London
OUTSIDER, London
UNITED KINGDOM
 
The Secret
MONDE NISSIN (THAILAND) CO., LTD.
OGILVY GROUP THAILAND, Bangkok
FACTORY01, Bangkok
THAILAND
NOTHING BEATS A LONDONER
NIKE
WIEDEN+KENNEDY, London
RIFF RAFF, London / MR PAPE, London / 750MPH, London / FINAL CUT, London
MINDSHARE, London
UNITED KINGDOM
 
Clowns
AUDI
AUDI, Milton Keynes / BBH LONDON
RATTLING STICK, London
PHD, London
STRING AND TINS, London / THE MILL, London / THE MOST RADICALIST BLACK SHEEP MUSIC, London / WORK EDITORIAL, London
UNITED KINGDOM
 
The Talk
P&G
BBDO NEW YORK
THE CORNER SHOP, Santa Monica
HEARTS & SCIENCE, New York
WORK EDITORIAL, New York / THE MILL, New York / COMPANY 3, New York / PULSE MUSIC, New York / TRINITE STUDIOS, New York / HEARD CITY, New York  / EGAMI CONSULTING GROUP, New York / BURRELL COMMUNICATIONS, Chicago
USA
 
Hope
INTERNATIONAL COMMITTEE OF THE RED CROSS
SRA. RUSHMORE, Madrid
FREELANCEFOR, Madrid / BLUR FILMS, Madrid
SPAIN
 
Welcome Home
APPLE
TBWA\MEDIA ARTS LAB, Los Angeles
MJZ, Los Angeles
OMD USA, Los Angeles
FINAL CUT, Los Angeles / FRAMESTORE, Los Angeles
USA
 
Friendshit
KASIKORNBANK PUBLIC COMPANY LIMITED
GREYNJ UNITED, Bangkok
HUB HO HIN BANGKOK
KASIKORNBANK PUBLIC COMPANY LIMITED, Bangkok
THAILAND
 
Stop the Horror
GO GENTLE AUSTRALIA
CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney
CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne / REVOLVER/WILL O’ROURKE, Sydney / ARC EDIT, Sydney / ODD STUDIOS, Sydney
CUMMINS & PARTNERS, Sydney / CUMMINS & PARTNERS, Melbourne
HISTORY WILL BE KIND, Sydney
AUSTRALIA
 
Endless Stories
GETTY IMAGES
ALMAPBBDO, São Paulo
ALMAPBBDO, São Paulo
ALMAPBBDO, São Paulo
STINK FILMS, São Paulo / SLIKLAND, São Paulo / PUNCH AUDIO, São Paulo
BRAZIL
 
Grand Prix for Good
Project Revoice
THE ALS ASSOCIATION
BWM DENTSU, Sydney
FINCH, Sydney / RUMBLE STUDIOS, Sydney
HAYSTAC, Sydney
AUSTRALIA

Lions of St. Mark
Piyush Pandey and Prasoon Pandey

Creative Marketer of the Year
Google
Independent Agency of the Year
Jung von Matt, Hamburg

Palme d’Or
MJZ, USA

Cannes LionHeart
Paul Polman
 
Holding Company of the Year
Omnicom
 
Network of the Year
BBDO Worldwide
 
Agency of the Year
adam&eveDDB, London

 

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Publisher
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Cynopsis Ad Sales
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VP, Sales
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