09/04/15: AOL announced it has acquired Millenial Media for $250 million; Netflix announces cast of upcoming series Lady Dynamite; Stephen Colbert reaches out to millennials on Snapchat



CYNOPSISDIGITAL
09.04.15

Good morning. It’s Friday September 4, 2015, and this is your first early morning digital briefing.

TOP NEWS

 
The War on Drugs continues. Netflix has already renewed Narcos for a second season. The series, about notorious cartel kingpin Pablo Escobar, debuted a week ago to strong reviews.   
 
More Netflix news: Lady Dynamite, the upcoming series starring Maria Bamford, has rounded out its cast­and it’s a comedy-lover’s dream. Additions include Patton Oswalt, Ana Gasteyer, Jon Cryer, Sarah Silverman, Jenny Slate, and guest-star Tig Notaro. The series will be loosely based on Bamford’s life.
 
AOL’s upping its mobile game. The company announced that it’s buying mobile advertising company Millennial Media Inc. for about $250 million. Millennial sells mobile ads across numerous website and apps­about 65,000 apps total. And Millennial’s global network covers around 1 billion active users. AOL, itself owned by Verizon, is likely to ink its deal with Millennial fall.
 
 

NEW PROGRAMMING + DEALS

 
Dude! CMT greenlit a new linear TV series from YouTube comedy team Dude Perfect. The series will combine sports, comedy and live-action stunts. The Dude Perfect Show (working title) will star Tyler Toney, Cody Jones, Garrett Hilbert and twins Coby and Cory Cotton.
 
 

CONTENT MEDIA

 
For some time now, Comcast has been teasing the release of Watchable, its upcoming online video service. Well, props to Variety for some impressive detective work: The trade pub discovered a Watchable demo site that was briefly left open to the public. Variety nabbed screengrabs and obtained some intriguing info: While Watchable’s content is Internet-native, it features no comments section and heavily employs editor-driven curation. The service will be available to all users – not just Comcast customers. Comcast plans to launch Watchable on set-top boxes in the coming weeks, followed by a launch on Android and iOS.
 

 
MOBILE APPS

 
Stephen Colbert is appealing to Snapchat users­or as he’s calling them, Snapsternauts. Yesterday, the comedian debuted a series of short promo videos, slated to continue rolling out on the app’s Discover section until Colbert’s debut as host of The Late Show.  “Watch this space over the next five days,” he said in the first video. “And then, since this is Snapchat, I’ll disappear!”  The Late Show with Stephen Colbert will premiere this Tuesday, September 8, assuming Stephen Colbert still exists by then.
 
Incidentally, Colbert’s use of Snapchat was supremely wise. According to Business Insider, the app is now drawing more than four billion video views a day­solely from the company’s Live Stories feature, which shows curated feeds of users’ videos and images. The company’s staggering growth in video is paying major advertising dividends: Re/code reports that the company expects to reach $50 million in ad revenue for 2015.
 
Baseball fans are losing their monopoly on statistical geekdom. Comcast said it has improved its set-top X1 Sports app for the upcoming NFL and college football seasons. The updated app will feature more real-time data, along with visuals that sync up with on-field action. According to a blog post from Preston Smalley, Executive Director of Product Management at Comcast’s Silicon Valley Innovation Center, the app’s features will include pre-game player and team comparisons, fantasy stats, win/loss probabilities, and player injury reports.


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NEW PROGRAMMING + DEALS

 
Combine barbecue with football, and you’ve got a great recipe for linear TV. The Grill Iron, a series of shorts from the digital channel Tastemade, will be repackaged as a seven-episode series and aired on the Cooking Channel starting Sept. 5. The series centers on the tailgating culture surrounding college football. Scripps Networks Interactive, which owns the Cooking Channel, is an investor in Tastemade.
 

 
ADVERTISING

 
Facebook began testing its new immersive mobile ads. The ads canvass an entire mobile screen with videos, pictures, and product info that users can navigate using their fingers. The ads don’t have an official name as of yet; Facebook is referring to them only as “immersive experiences.” Michael Kors, Gatorade, Mr. Porter, and Carrefour Spain are among the first brands to begin testing the new feature.
 
 

OTT + SVOD

 
Cinedigm has chosen the Comcast-owned video publishing company thePlatform to handle logistics for two of its OTT networks: thePlatform’s video management system, mpx, will service CONtv, a platform geared toward the comic-con community, and the upcoming Dove Channel, a family-friendly joint venture between Cinedigm and The Dove Foundation. mpx provides automated publishing and distribution to PCs, mobile devices, and TVs.
 
Video technology provider Kaltura announced the launch of Kaltura MediaX. Part of the company’s OTT TV offering. MediaX is designed to enable pay-TV operators, content providers and broadcasters to quickly launch advanced cloud DVR services.
 
 

RESEARCH

 
More MTV VMA numbers are in: the awards show clocked 41 million video streams across MTV’s digital platforms, Twitter, and Facebook.  That’s 55% more than last year. The final tally includes 19 million total visits to MTV.com and 2.1 million views on YouTube.
 
According to research from video ad tech company Unruly, young men are far more likely than any other demographic to react to video content with intense emotions. Among other findings, Unruly concluded that male video-watchers 18-34 are 38% more likely to feel anger than the norm. With anger, that number is 38%. Arousal? 102%.

EXECUTIVE MOVES

 
The YouTube multi-channel network Fullscreen is reshuffling its original programming leadership. Chief Content Officer Michael Goldfine, who joined the company in October 2014, has departed the company, though Fullscreen says he will continue working on some future projects. In his place, the company brought on Polly Auritt as Vice President of Scripted Content and Katy Chen as Vice President of Unscripted Development. Auritt formerly served as MTV’s VP of Scripted Series Development; Chen comes from AwesomenessTV, where she served as Director of Development.


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DIGITAL SPOTLIGHT

 
Disney launched a series of live toy unboxings on YouTube to build buzz for December mega-tentpole Star Wars: The Force Awakens. (Also on the horizon: this week’s “Force Friday,” when mass-market retailers and DisneyStore.com will begin unloading Star Wars products.) No one is enjoying the merch more than the staggeringly adorable puppies in a new Vanity Fair video. Check it out here.
 

 
A SPECIAL MENTION

 
Cynopsis offers its deepest condolences to the family, friends, and colleagues of Curt Hecht, The Weather Company’s Chief Global Revenue Officer. A technology pioneer, Hecht innovated advancements in search, native advertising, localization, social-informed ads, and retargeting. In addition to The Weather Company, he has served clients at Starcom, MediaVest, VivaKi, and Publicis. Hecht, who is survived by his wife and two daughters, passed away following a battle with lung cancer. He was 47.

See you Tuesday,
David Teich
09.04.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, TALENT RELATIONS/BET Networks/NYC: Work w/other members of the Orig Prgrmng dept to mng talent on the shows & help bring talent to the network. 10 yrs exp in talent relations and/or casting/talent dvlpmnt w/in ent industry. Full info/apply HERE (9/11)
 
JOB OPENING: MGR, INTEGRATED MARKETING/Viacom/NYC: Dvlp creative multi-platform integrated mktg programs for various Spike properties incl awards shows & Spike Original Prgrmng. Min 4 yrs Ad Sales &/or mktg exp. Strong orgnztl/time mngmnt skills. Full info/apply HERE (9/11)

JOB OPENING: DIR CONSUMER MKTG/UP TV/ATL: Dvlp/implement multi-platform mktg plans. 10+ yrs Dir/Sr level exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Resume HERE (9/11)

JOB OPENING: COORD ON-AIR PROMO SCHEDULING (Temp)/History/NYC: Traffic/sched/mng Promo Scheduling System and daily scheduling of promos on commercial logs. 1 yr exp as Traffic Coord for an ad agency, brdcst ntwk or cable ntwk or exp as an AP. Resume HERE (9/11)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO NETWORK/NY: Motivated/exp’d for our newest software pkg. Proven track-rec in cable ntwrk ind. 2+ yrs exp cable ntwrk w/in a sales dept is strongly pref’d or exp at a software co for cable ntwrk prods. Full info/apply HERE (9/10)

JOB OPENING: BUSINESS ANALYST/WO NETWORK/NYC: Mng full proj req’s definition-to writing detailed specs & bus. use cases, workflows etc. Comm effectively w/internal/external resources. 3+ yrs exp cbl ntwrk ind w/focus pricing/plan’g inv. Sales/traff exp a must. Full info/apply HERE (9/10)

JOB OPENING: CLIENT SOLUTIONS MGR PROGRAMMATIC TV/WO NETWORK/NYC: Handle on-boarding & support for a suite of products. 2+ yrs exp brdcst TV, radio, or ntwrk sales or agency buying role, ideally w/exp both buying & selling sides of the ind. Full info/apply HERE (9/10)

JOB OPENING: SENIOR DESIGNER/Nickelodeon/NYC: Conceptualize/execute Nickelodeon Live Action’s Off-Air Property designs that translate the attitude & values of the brand & properties. BA deg pref’d. Approx 5 yrs design/advertising exp. Full info/apply HERE (9/10) 

JOB OPENING: DIRECTOR, DIGITAL STRATEGY/CMA/Nashville: Dvlp, mng & oversee the execution & reporting of all digital marketing initiatives. Min 7-10 yrs exp dig mktg, music or ent pref’d. EOE Resume: [email protected] View full job HERE (9/10) 

JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/10)

JOB OPENING: SALES PLANNING COORD/GSTV/NYC: Be part of pre-proposal, mid & post-launch responsibilities for every advertising campaign on the GSTV network. 1-3 yrs sales coordination, or media planning/buying experience, BA/BS Deg. Full info/apply HERE (9/9) 

JOB OPENING: ADVERTISING DIRECTOR/Ellen DeGeneres Show/Burbank: Drive sales for Ellen DeGeneres’ Digital Properties focusing on a specific list of target accts/agencies. Min 4 yrs exp digital media sales w/in ent/media co or ad agency. Resume HERE (9/9)

JOB OPENING: BUSINESS ANALYST- PRODUCTION SERVICES/A+E Networks/Stamford CT: Implement tech solutions thru assessment, testing and validation of IT solutions in Production. Must have Production background. Full Info/Apply: HERE (9/8)

JOB OPENING: PROGRAMMING CLERK LATINO/NYC: Asst in the scheduling of Latino music channels and/or video content using Music Master across multiple platforms. Strong kwldg of diff. Latino genres, computer literate. Apply directly online: HERE (9/8)

JOB OPENING: SOCIAL PRODUCER, CNBC PRI/EAST COAST: The primary responsibility of the Social Media Producer of Prime is to engage with audiences around Prime television shows. At least 3 yrs experience in the social space. Full info/apply HERE (9/8) 

JOB OPENING: DIRECTOR, PROGRAM STRATEGY & ANALYSIS/Viacom/NYC: Min 8+ yrs TV Prgrmng/Acquisitions & Prgrmng Rsch exp at TV Ntwrk w/robust understanding of cable & ind trends a must. Stellar negotiation/presentation skills a must. Full info/apply HERE (9/5) 

JOB OPENING: CONSUMER MARKETING COORDINATOR/VH1/NY: Maternity leave cover. Asst in execution of consumer marketing plans incl job reqs,trafficking + internal mktg. Provide admin support to consumer marketing team. BA + 1-2 yrs exp. Resume HERE (9/5)

JOB OPENING: UNIT PUBLICIST (Nat’l Synd Talk Show)/Summerdale Productions/Culver City CA: Resp for daily consumer publicity efforts & dvlpng/implementing episodic PR strategies to drive tune-in. 5 yrs exp TV PR req’d. Excl writing/verbal/interpersonal skills. Resume to: [email protected] (9/5)

JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: Dev/manage PR strategies & press plans for CNBC’s primetime prgmmg, talent & various primetime initiatives. Prgm strat implementation/releases/planning & exec of prgm campaigns. Full info/apply HERE (9/5)

JOB OPENING: MAD MONEY TAPE/POST PRODUCTION/NBCUniversal/ Englewood Cliffs NJ: A creative thinker who is able to collaborate, strategize & create dynamic video for daily brdcst. 3 yrs exp news prod & 2 yrs’ tape, field & editing exp req’d. Full/info apply HERE (9/5)

JOB OPENING: VP, CONSUMER MKTG/CMT/Nashville: Resp for leading CMT’s linear & dig. mktg efforts in support of all prgrmng & digital priorities. BA Deg w/min 7 yrs SR level mktg exp. Proven media strategist w/track record for performance.Full info/apply HERE (9/5)

JOB OPENING: VP, LIVE ACTION DVLPMNT/Nickelodeon/LA: Oversee dvlpmnt process; script phase thru pilot prod, providing creative guidance on all story materials, scripts, key hires & cuts. 8+ yrs min exp TV prod &/or dvlpmnt, pref w/in children’s prgrmng. Full info/apply HERE (9/5) 

JOB OPENING: DIRECTOR, PROD & DVLPMNT/VH1/Santa Monica: Responsible for dvlpng ideas from concept thru pilot. 5 – 7 yrs’ exp in reality dvlpmnt at a network. Must have comprehensive knowledge of pop-culture. Full info/apply HERE (9/5) 

JOB OPENING: VP, SCRIPTED SERIES/MTV/Santa Monica: Be part of the continued growth of scripted prgrmng. 4+ yrs of scripted dvlpmnt exp at network or prod co. at least 3 yrs of exp at the Director level or higher at a network, studio, or active prod co. Full info/apply HERE (9/5)
 
JOB OPENING: VP SCRIPTED DEVELOPMENT/BET/NYC: Head of Original Prgrmng & be resp for all aspects of dvlpmnt. 6+ yrs of scripted dvlpmnt exp at ntwrk or prod co. w/at least 3 yrs exp at the Dir level or higher at a ntwrk, studio, or active prod co. Full info/apply HERE (9/5) 

JOB OPENING: VP, COMMUNICATIONS/PUBLIC RELATIONS/OXYGEN/NYC: Lead press strategies, PR campaigns, talent relations & team. Creative leader w/strong press relationships and writing skills. 10 yrs TV publicity exp required. Full info/apply HERE (9/5)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/Norwalk CT: One of 10 happiest places on the Web, says HuffPo, seeks fall interns to help find stories & edit videos. Knowledge of Final Cut 10 or Premier Pro, YouTube and Vimeo preferred. Work 2-3 days. [email protected] (9/10)

FALL INTERNSHIP CREDITS ONLY: CONTENT DEVELOPMENT INTERN/Norwalk CT: One of 10 happiest places on the Web, says HuffPo, seeks fall interns to pitch story ideas & write blog posts. Strong writing & organizational skills a must. Journalism/Comm majors preferred. Work 2-3 days/wk. [email protected] (9/10)

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/PR INTERN/Norwalk CT: One of 10 happiest places on the Web, says HuffPo, seeks fall interns to create social media posts, track analytics & assist w/media targeting & monitoring. Journalism/Comm & PR majors preferred. Work 2-3 days/wk. [email protected] (9/10)

FALL INTERNSHIP CREDITS ONLY: PR firm/Los Angeles: Seeks college interns to write, strategize, handle social media. Weekly stipend paid. [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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