CYNOPSISSPORTS
07.28.15 Good morning. It’s Tuesday July 28, 2015, and this is your first early morning Sports briefing.
NBC Sports Group is serving up its most NHL regular season games ever with the upcoming season, announcing plans to carry 105 contests starting this fall. Coverage will include 12 games on NBC and 93 games on NBCSN and debut with Opening Night doubleheaders on Oct. 7 between the Blackhawks/Rangers at 8p, followed by Sharks/Kings on NBCSN. Season highlights include NBC’s coverage of the 2016 Coors Light NHL Stadium Series pitting the Blackhawks/Wild on Feb. 21 and the Red Wings/Avalanche on Feb. 27. NBC also offers the Discover NHL Thanksgiving Showdown on Black Friday starting at 1p with Bruins/Rangers followed by Blackhawks/Ducks on NBCSN at 5p. Overall, NBCSN showcases 24 Wednesday Night Rivalry telecasts, plus six Wednesday Nightcaps that will showcase Western Conference teams, including the Kings, Sharks and Avalanche, as well as 12 Sunday Night Hockey contests.
The USOC is officially breaking up with Boston as the US entry for a host site at the 2024 Olympics, following the news that the city’s mayor wouldn’t sign off on the bid at the present time. USOC CEO Scott Blackmun explained: “When Boston was selected in January of this year, we were excited about the possibility of partnering with Boston’s great universities in a bid that would take advantage of existing college facilities and spur the development of much-needed sport, transportation and residential infrastructure for the City of Boston. The cornerstone idea behind Boston’s bid was sound.” He later added that “the USOC does not think that the level of support enjoyed by Boston’s bid would allow it to prevail over great bids from Paris, Rome, Hamburg, Budapest or Toronto.” Early speculation has LA as a likely replacement.
NBCSN’s carriage of NASCAR Sprint Cup race on Sunday handed the channel with its most-watched telecast ever, averaging 4.7 million viewers for the race as Kyle Busch scored his third consecutive Sprint Cup victory. The race’s 3.0 Nielsen household rating also marks its highest-rated telecast ever.
CBS Sports continued its uptick trend in golf this year, as the final round of the RBC Canadian Open on Sunday delivered the channel with a 2.1 rating/5 share, according to Nielsen. That is up 17% year-over-year and marked the highest rated final round ever for this event in the metered markets since its debut in 2007. So far this year, through the final weekend in July, CBS’ coverage of the PGA TOUR and the Masters are averaging a 2.5/6 through 16 events for a 32% rise over 2014’s numbers.
Golden Boy Promotions found a new home following its run on FOX Sports 1. The company locked in a three-year deal with Estrella TV to carry a pair of boxing cards every month on the channel, including LA Fight Club. Estrella TV will air its first fight under the deal with Golden Boy Promotions on Sept. 4. “Estrella TV is one of the top-rated networks across the U.S. among Hispanic audiences so it was an easy decision to partner with them in bringing live, exciting boxing matches to their viewers across America,” said Golden Boy Promotions Chairman and CEO Oscar De La Hoya. “Latinos comprise the largest fan base for our sport so we see this partnership with Estrella TV as a great opportunity to showcase our stable of fighters before an audience that is hungry to watch action-packed match-ups.”
Walt Disney CEO Bob Iger told CNBC that ESPN could be sold directly to consumers in the future, although not in the next five years. "If we end up seeing more erosion in the so-called multichannel [cable and satellite TV] bundle, quality will win out," he told the channel’s Squawk Box, adding "While the business model may face challenges over the next few years, long term for ESPN … they’ll be fine. They have pricing leverage, too," Iger said. "Disney [Channel] is another … brand and product that could be sold directly to the customer."
ESPN made its game selections for the Aug. 9, Aug. 23 and Aug. 30 editions of Sunday Night Baseball presented by Taco Bell. Aug. 9 will showcase the Dodgers/Pirates, while Aug. 23 spotlights the Pirates/Giants and Aug. 30 features the Cubs/Dodgers.
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Fox Sports is launching Fox Sports Engage, a multiplatform branded-content distribution initiative designed to offer sponsors a broader reach by distributing branded content across a slate of social media platforms, including Facebook, Twitter and YouTube. FOX is then guaranteeing views depending on the combo of platforms used in a particular campaign. Early adopters include the likes of Fiat and Nationwide. "That guaranteed viewership is what we think has been missing from the social media distribution landscape," Pete Vlastelica, EVP of Digital for Fox Sports, told Adweek. "We think we’ve developed what could be a real game changer for our ad sales team in response to a lot of input and feedback we’ve heard from the marketplace."
Major League Soccer heading back to school via a multiyear deal with Southern New Hampshire University that will see the league offer full scholarships for players and internship opportunities for the school’s students. The school will now offer 125 scholarships a year through 2018 for developmental, current and former players, as well as league staff.
The Rugby Football Union is buying in to USA Rugby’s new commercial arm, Rugby International Marketing, serving as a minority partner in the endeavor. Rugby International Marketing serves as the new commercial arm of USA Rugby, representing its commercial rights and exploring new revenue streams to support the development of rugby in the USA. “We are delighted to have made this mutually beneficial agreement with the RFU,” said USA Rugby CEO Nigel Melville. “Their expertise and guidance will help to ensure that we further commercially develop rugby in the USA. RIM will help us generate new revenue streams that will support the continued development of the game in the USA.”
WWE is expanding SummerSlam from three to four hours on WWE Network where it will now begin at 7p on August 23. SummerSlam now joins WrestleMania as the only two events with four hours of live non-stop action. WWE Network will also air a one-hour live SummerSlam Kick-Off Show starting at 6p.
DraftKings reeled in some heavyweights to secure a $300 Million Series D round of funding led by FOX Sports, along with MLB, NHL and MLS. Also in the mix are The Madison Square Garden Company and Legends and investors Atlas Venture, DST Global, GGV Capital, The Kraft Group, The Raine Group and Wellington Management Company LLP. DraftKings will now utilize the additional funding to “continue building out its industry-leading web and mobile products, launch its product internationally, and explore new opportunities for vertical expansion.” “Partnering with DraftKings, a clear leader in this field, is a great opportunity for us to capitalize on the growth of daily fantasy sports for the benefit of our viewers,” said Eric Shanks, President and COO, FOX Sports. “We’ll work with DraftKings to develop ideas and create content to drive deeper engagement with sports fans across multiple platforms, including our national, local, and digital properties.”
Meanwhile, NFL.com laid out its fantasy plans for the upcoming season, led by its new “Friends Don’t Small Talk, Friends Talk Fantasy” campaign featuring the likes of Odell Beckham Jr., Victor Cruz, Antonio Brown, Eddie Lacy and Randall Cobb. NFL.com Fantasy Football will offer a “high-quality game day experience, complete with video highlights, free live scoring and push notifications” this season. Additional features include live drafts, full roster management and a social feed to chat. In addition, the platform will offer players roster options and the ability to activate backups on their roster in the event they outperform the team’s starter(s). Meanwhile, NFL Fantasy LIVE on NFL Network, NFL.com, NFL Now & NFL RedZone debuts Sept. 7 and will feature experts and analysts including Michael Fabiano, Adam Rank, Akbar Gbajabiamila, Marcas Grant, Elliot Harrison, Matt “Money” Smith and James Koh.
Yankees/Rangers on FOX Sports 1 at 8p.
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ON THIS DAY in 1991: Dennis Martinez pitches the 13th perfect game in MLB history.
In The Know: The NBA’s Kings moved to Sacramento from what city? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who played Jake LaMotta’s brother, Joey, in the film Raging Bull? Answer: Joe Pesci. Kudos: Deborah Kapetanakis-Universal McCann/NY; Kevin Collins-Magna Global/NY; Kenneth Pordon-NFL/NY; Patrick Turturro-American Sportscasters Association/NY; Tim Overmyer-20th TV/Atlanta; Tim Buckman-NBC Sports Group/Stamford; Nick Strauss-Theorem, Inc./Chatham; Stephen Kelley-9story/Toronto; John Kukla-KDFW-KDFI/Dallas; Andy Pittman-TAMU/College Station; Scott Sarra-Universal Sports Network/Denver ; Harry S Vested Jr.-GRAN/Denver; Matt Sautter-Imagine Communications/Denver; Larry Hutchings/Nipomo; Alan Perris/Beverly Hills; Joey Olson/Manhattan Beach; Aditya Putcha-NBC/Universal City.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
07.28.15
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JOB OPENING: SALES PLANNER/OVATION/NYC: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 1+ yrs ad sales dealmaker, media math. BA/BS req’d send resume to [email protected] (8/4)
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JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)
JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (7/30)
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JOB OPENING: PROMO EDITOR/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (7/29)
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JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: [email protected] (7/29)
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JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/29)
JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/29)
JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/29)
JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/29)
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JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/29)
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JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/29)
JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/29)
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FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (7/30)
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