CYNOPSISDIGITAL
07.23.15 Good morning. It’s Thursday July 23, 2015, and this is your first early morning digital briefing.
Collective Digital Studio (CDS) signed rock band Boyce Avenue, a group with seven million subscribers and over two billion views on YouTube. “We joined YouTube only two years after its launch, before being a YouTube star was a thing,” said the band in a statement. “We knew this was a platform from which we could share our music internationally with our fans in a very direct and personal way.” European media company ProSiebenSat.1 recently announced it’s creating a new multi-channel network through a merger of CDS and Studio71.
User-generated video company Jukin Media partnered with FremantleMedia North America’s Tiny Riot! to joint manage The Pet Collective. Tiny Riot! will work with Jukin to bring its library of pet viral videos to the site. The Pet Collective has more than 165 million lifetime views, and one million fans across social platforms.
NEW PROGRAMMING + DEALS
Professional Ultimate Disc League champion and YouTube celebrity Brodie Smith signed for representation with Abrams Artists Agency’s Alternative Programming and Digital department. Smith has amassed over 1.1 million YT subscribers, accumulating more than 135 million views. Abrams will represent Smith for digital opportunities and merchandising, and will work alongside Whistle Sports, Smith’s network on brand-integration, sponsorship and social-influencer deals.
FameBit, a self-service platform that connects YouTube influencers to brands, is breaking into the original content business. The first series from the platform, FilterFreeTV (FFTV), will debut at VidCon and star Tiffany Ma, RJ Aguilar, Raya, and Kayla – ydoll, who collectively reach 1.2 million on YouTube. FB Clients include L’Oreal, Adidas and the Dollar Shave Club.
At a point when Hallmark Channel and Hallmark Movies & Mysteries are expanding their lineups of original shows, Crown Media Family Networks has launched the sister nets on AT+T’s U-verse. The channels will also be on the U-verse App for tablets and smartphones, and on Uverse.com.
Yahoo beat Wall Street expectations in their Q2 earnings call this week, hitting $1.04 billion in revenue, higher than the $1.03 billion projected. Yahoo’s big rev maker came from its Mavens business – the mobile, video, native and Tumblr ads – which clocked in at $399 million for Q2.
The Associated Press unleashed more than 550,000 video clips on YouTube, from archives dating back to 1985. Along with British Movietone, over one million minutes of digitized film footage will be uploaded onto YT. The point? Offering documentary filmmakers and historians access to searchable news footage, and promoting licensing deals for rights.
A CYNOPSIS MESSAGE
A MAJOR VIEWABILITY PROBLEM
Nearly 46% of video ads across desktop & mobile web are never seen, according to a new report from Google; meaning nearly 50% of online ads are served and paid for, but not actually seen by a consumer.
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SVOD + OTT
Crackle original Joe Dirt 2: Beautiful Loser scored over one million total views within five days of its release. That would have equated to $8.12 million in revenue for the David Spade-starring at an average ticket price of $8.12, but the film is available to watch for free on Crackle’s site and apps.
The NFL expanded its digital portfolio with new VOD offering NFL Game Pass. The service replaced NFL Game Rewind, which gave subscribers on-demand replays of previously aired games. Game Pass will be the first app on Apple TV to stream full NFL game replays.
Filmmakers PJ Liguori’s Oscar’s Hotel for Fantastical Creatures and Sawyer Hartman’s The Parallax Theory are currently available for preorder online. The two six-episode series will debut on Vimeo On Demand on September 15 and 22.
MOBILE GAMING + APPS
After fans tuned in to the premiere of VH1’s Dating Naked: Playing for Keeps last night, they were able to date naked (in private, phew) through the show’s new companion mobile game. Players can try Dating Naked’s Love’s a Beach 8-bit throwback game at lovesabeach.vh1.com.
ADVERTISING + AD PLATFORMS
Bud Light became the first U.S. advertiser to launch a 360-degree view video ad campaign with the new Google TrueView ads. Through a trial run on the ad platform, Coca-Cola and Nike had a much higher view-through rate on the platform than on standard vids, according to Google.
More than 167 million consumers use apps and the web on their smartphones, with users checking their phones about 150 times a day, according to new insights from the Nielsen’s Consumer 360 conference. Highlights from the conference’s Making Mobile Work for Brands session include:
– 86 percent of Asian/Pacific Islanders and 83 percent of African-Americans have adopted smartphones, which is the highest rate in the multicultural groups measured. Hispanics followed at 82 percent, Native Americans at 81 percent and non-Hispanic whites at 75 percent.
– According to a Nielsen study with Facebook, using FB in addition to TV advertising led to an increase in incremental reach of ten million viewers, a 20 percent lift.
– Music is native in the mobile-first platforms, and radio delivered the highest incremental gain in mobile-only unique visitors.
EXECUTIVE MOVES
Creative production company Hudson Media hired Sebastian Eldridge as Managing Director, and his brother Saxon Eldridge as the Head of Digital Production. Most recently, Sebastian was the founder and CEO at Rooster.
A CYNOPSIS MESSAGE
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DIGITAL SPOTLIGHT OF THE DAY
Amy Schumer and Bill Hader joined YouTubers Rhett and Link on their Good Mythical Morning web series to try a new sport: Smeeling. The Trainwreck duo had to battle R + L in a series of competitions that involved smelling and feeling items while blindfolded. Check out the vid, which has hit 1.4 million views since its release, at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.23.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)
JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (7/30)
JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (7/29)
JOB OPENING: PROMO EDITOR POSTING/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (7/29)
JOB OPENING:DIGITAL PRODUCER/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework and full dev cycle,from concept to delivery; Min.5 yrs exp. Full info/apply HERE (7/28)
JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: [email protected] (7/28)
JOB OPENING:TV SALES PLANNER/NYC: 2 to 3 years exp as a TV Buyer or Sr. Sales Assistant at Network, rep Firm or ad agency a must. Good software skills and some exp training assistants. Send resume: [email protected] (7/28)
JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/25)
JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/25)
JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/25)
JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/25)
JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/25)
JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/25)
JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/25)
JOB OPENING: DIR, PROJ PORTFOLIO MGMT/A+E Networks/NY: Estb’g & running world class Portfolio Mgmt & Governance capabilities to maximize business value from IT investments across global operations. Full Info/Apply HERE (7/25)
JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/25)
JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/25)
JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/25)
JOB OPENING: ASSOC MKTG MGR/MUSIC CHOICE/NY: Develop & execute strategic content/marketing/ad sales partnerships. 3-5 yrs exp in mktg/promotions/sponsorship. Strong writing, PowerPoint & comm skills. Full info/apply HERE (7/25)
JOB OPENING: PRODUCTION TECH/A+E Networks/NY-Freelance: Ops & Tech support for in-house production, 5+ yrs exp TV Production, encoding, transcoding- Full Info/Apply HERE (7/24)
JOB OPENING: EVP DEVELOPMENT/NYC, Phila: Non-scripted TV prod co. looking for exp’d & motivated candidate. Active ntwrk contacts & strong sales skills a must; generate & cultivate big ideas; broker 3rd party deals; strong writing skills; 5 yrs exp req’d. Resume HERE (7/24)
JOB OPENING: MANAGER, RESEARCH/20th Television/NYC: 20th Television seeks an individual to support quantitative & qualitative research for the syndicator’s off-network and original programming and competition. Full info/Apply HERE (7/24)
JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Account Executives in all aspects of the sales process. Ideal candidate will have previous exp at either a media buying agency or media sales department. Full Info/Apply HERE (7/24)
JOB OPENING: SALES ASSISTANT/WGN AMERICA/LA: Input/maintain sales orders from entry – invoicing & payment. Assist assigned Acct Exec on accts. Maint sales process/orders by comm w/sales & plan’g depts, traffic, billing & ad agencies. BA deg. Full info/apply HERE (7/24)
JOB OPENING: SR COORD, CORP COMM/AMCN/NYC: Provide administrative support to the SVP, Corp Comm & dept. Min 3-5 yrs exp – corp comm exp pref’d. Knwlg ent/media industries a must. Exc prioritization, orgnz’d skills a must. Full info/apply HERE (7/24)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
FALL INTERNSHIP CREDITS ONLY: Mktg & Sales Intern/NASL/NYC: Strategic thinker, Mktg Concepts, Positioning, People Mngmnt, Sales Plan’g + other duties. Knwlg MS PP & excel & creating mktg/sales presentations a must. Asst w/daily sales needs. Exp w/sports & media a +. Resume: HERE (7/30)
FALL INTERNSHIP CREDITS ONLY: TV PRODUCTION INTERNSHIP: Raw Travel TV – National TV show has opening for 1 serious intern interested in learning hands on TV production 4 college credit only. Please submit to: [email protected] (7/28)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
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