CYNOPSISDIGITAL
06.17.15 Good morning. It’s Wednesday June 17, 2015, and this is your first early morning digital briefing.
New Form Digital released nine new, original scripted shorts from its Incubator Series 2 yesterday. Eleven originals were “incubated”; two sold prior to production, to Refinery29 and Maker Studios. The studio’s Incubator Series develops scripted original concepts from emerging digital talent. “Since New Form Digital launched one year ago, we have produced twenty-five pilots and have seventeen series in production,” said Kathleen Grace, New Form Digital’s Chief Creative Officer. “That means there is a hunger and desire for the type of scripted stories we are telling.” Shorts are available to view on NFD’s YouTube channel. NFD was founded by Hollywood producers Ron Howard and Brian Grazer and Discovery Communications.
Supergravity Pictures inked a deal with Vimeo to digitally distribute four films within the next year. Movies under the deal, including thriller Chosen, will also get limited theatrical distribution and be available for purchase on Vimeo on Demand for 30 days. Supergravity, rolled out last year by Max Benator and Marc Hustvedt (Camp Takota), was formed to create premium content starring digital-native talent.
At this year’s Hulu Newfront event in April, the streaming service announced its subscription model’s title, Hulu+, would be dropped. As of yesterday, the change was made official and the paid tier and free version are both called … Hulu. “We’ve had a blast with our old friend Plus, but it’s time to move on,” read an email sent out to subscribers. “We just wanted to let you know that we are retiring the Hulu Plus name. From now on, we will just be known as Hulu.” The service has nearly nine million paying subscribers.
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Vessel, the new creator-focused video venture from former Hulu CEO Jason Kilar, has finally landed on Android devices. Available for download in the Google Play store, Vessel is encouraging fans to provide feedback for the app that they say is still in beta. Vessel recently announced it will pay AwesomnessTV $2.6 million over the next three years to bring in top creators and content from the DreamWorks-owned multi-channel network.
Big Brother’s Julie Chen hosts CBS Summer Preview, the network’s first digital special highlighting original summer programming, now through July 14. The ten-minute program is available on CBS.com, the CBS App, select CBS Audience Network partner sites and participating CBS stations’ sites. It can also be viewed on television via the CBS’ various cable, satellite and telco partners.
Yahoo Live will live stream the Electric Daisy Carnival (EDC) from Las Vegas to electronic dance music fans worldwide from June 19-21. Viewers will be able to watch live online or through the Yahoo Screen App on mobile iOS or Android, and connected devices including Apple TV, Roku and Xbox.
Tricon Kids + Family sold several titles to Toon Goggles, including talent competition series The Next Star, holiday special Christmas Dreams and tween adventure series The Grizzly Cup. Toon Goggles is an on-demand kids service available online at and as an app across multiple platforms.
Children’s tablet Fuhu debuted the nabi Pass Tab, a new subscription-based tablet for $9.99 a month. The Pass Tab includes the dual mode nabi 2S tablet, along with unlimited access to movies, music, ebooks, apps, games, learning content and additional digital experiences.
To celebrate the Buck Commander’s return to Outdoor Channel starting in July, Buckmen and Outdoor Channel are hosting a Twitter and Instagram video contest. Fans can enter #BuckCommander with videos now through July 4 for a chance to win a tour of the headquarters and meet the series’ stars.
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AOL kicked off its in-house creative branded-content agency with a partnership with Georgia-Pacific. The AOL Partner Studio will create a custom-content program that spans AOL’s properties including The Huffington Post and StyleMePretty. Georgia-Pacific’s portfolio includes Angel Soft, Brawny, Dixie, Quilted Northern, Sparkle and Vanity Fair.
Nexcare Brand from 3M is bringing back the 87-year-old stuntwoman who tests the brand’s bandages for its next digital campaign. What Will Nana Do Next? will add an engagement element and invite millennial audiences to submit ideas for Nana’s next challenge. The contest launched yesterday with three 15-second spots showing Nana preparing to swim with sharks, ride motocross or dive into an algae-filled pond. The winning idea will be integrated into the final spot featuring Nana, and released this fall.
Endemol Shine International appointed Simon Cox as Head of Acquisitions. Most recently, Cox held the role of Investment Manager at Ingenious Media; previously he served in roles such as Head of Business Management, Content and Production at BBC Worldwide and Vice President Sales + Co-productions, BBC Worldwide Canada.
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DIGITAL SPOTLIGHT OF THE DAY
As previously mentioned, New Form Digital released its second round of Incubator Series yesterday. The nine new shorts from the digital studio include: 0:31, The Dreams of Emma Bloom, Ghost Fighting Corporation, Occupy Alice, The Imp of the Perverse, Cold, Dr. Havoc’s Diary, Grrl Scouts and Single by 30. In addition, NFD released a behind-the-scenes peek at each of the new videos. Check out one of nine film’s spotlights at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
06.17.15
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