06/15/15: YouTube announces video game live streaming site ahead of E3; Amazon ‘Catastrophe’ pilot on Facebook 48 hours ahead of premiere; CraveOnline debuts new docu-series ‘INSPIRED’



CYNOPSISDIGITAL
06.15.15

Good morning. It’s Monday June 15, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for June 15-19:

–       People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Dwayne Wade and Katharine McPhee talk about the possibility of another Smash reunion, YouTubers The Rhodes Brothers discuss Scream Queens, singer Nick Jonas makes several appearances and Vicky Gunvalson stops by to talk about the new season of Real Housewives of Orange County.

–       Acorn.TV will premiere Britain’s Bloodiest Dynasty, The Plantagenets on June 15 (today) on the streaming platform.
 

TODAY’S TOP NEWS

YouTube is ramping up the video game live streaming competition this summer. After Amazon snatched up Twitch in a $1 billion deal from Google a year ago, YT is now working on its own site and app dedicated to video game live streams. Called YouTube Gaming, there will be a page for each of the 25,000 featured games with live streams. Alan Joyce, YT’s Product Manager, wrote in a blog, “You can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe.’” The announcement was made in advance of the Electronic Entertainment Expo (E3) from June 16-18 in Los Angeles. 

Amazon will release the first episode of Catastrophe, a UK comedy from comedian Rob Delaney and Sharon Horgan, for free on Facebook starting today (Monday) at 4p ET. The pilot will be available to stream on Amazon’s Facebook page exclusively for 48 hours before going up on Amazon Prime Instant Video. Catastrophe is a half-hour series originally picked up from UK’s Channel 4, following an American man and an Irish woman who struggle to start their relationship after she gets pregnant.
 

NEW PROGRAMMING + DEALS

Evolve Media‘s CraveOnline Media, an online male lifestyle publisher, debuted original documentary INSPIRED. Series features profiles of influencers across style, music, entertainment, sports and gaming. The first three episodes center on Waraire Boswell, April Roomet and Michael Fisher. INSPIRED joins other CraveOnline originals such as food and drink series Nosh Pit, and the new monthly Hot Girl Walks By series.

Sharknado fans can once again “shark” their selfies in Syfy’s Go Shark Yourself updated app. In advance of the July 22 return of Sharknado 3: Oh Hell No!, fans can upload a photo of themselves and insert it into any number of scenes inspired by the Sharknado franchise – including the latest installment or settings from NYC locales featured in Sharknado 2. Throughout the week of the (9p ET) broadcast, Syfy will air special spots that showcase the photos of people who have used the Go Shark Yourself app. The app is available for iOS and Android devices. 

…in more Syfy news: the net and LG Electronics USA launched an interactive TV experience with the Syfy Sync for LG Smart TV app. The app will recognize episodes viewers are watching and deliver contextual content to their LG Smart TV in real time. To kick off the new tech, LG Smart TV viewers can tune into the Season 3 premiere of Defiance on June 12 at 9p ET for behind-the-scenes trivia, participate in interactive polls and learn more about the backstory of the series.


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CONTENT MEDIA

Meerkat took the first leap with a brand to give a live stream to fans of the CMT Music Awards last week. In a move Periscope has yet to jump on, the broadcast app teamed up with CMT and Mountain Dew to give Meerkat users a view from the front row of Florida Georgia Line’s performance. CMT Music Award viewers could also watch the band sing another song on Twitter or Facebook through a custom mobile-video page for Mountain Dew on Meerkat. Mountain Dew and CMT repurposed the clip on their digital and social channels for users to tune in again to the performance a week later.

David Letterman fans won’t be able to rewind back to their favorite show moments on YouTube anymore, now that all the host’s clips taken down last week. The reason? Copyright. “Now that the show has ended, these digital rights revert back to the show’s copyright owner, Worldwide Pants," a spokesperson for CBS told Vulture. For now, future host Stephen Colbert will be the only one featured in the Late Show’s YT page.
 

EXECUTIVE MOVES

Debra Berman will join Yahoo as Senior Vice President of Consumer Marketing. Prior to Yahoo, Berman was Chief Marketing Officer of JCPenney and the former Vice President of Marketing Strategy and Engagement for Kraft Foods.

Viewbix, a video engagement platform, appointed Rob Tariche to lead Eastern Sales in the U.S. Tariche previously worked at Adgent Digital (AdTouch) in premium sales.

GPL Technologies, managed services and IT solutions provider for the media and entertainment market, announced that Matthew Neally joined as Vice President of Sales. Neally brings more than 24 years of experience in the storage and service industry, including operations for Sun, NetApp, Insight Investment, Isilon and EMC.
 

DIGITAL SPOTLIGHT OF THE DAY

Toyota is taking a note from its daddy-themed Super Bowl winner from last year, releasing two short films for Father’s Day. Created with Saatchi and Saatchi Los Angeles, one of the vids follows a real 20-something and his father hanging out at Dad’s ranch in Wyoming, courtesy of a surprise trip from the automaker. The film is intimate and authentic, and clearly captures the meaning of the holiday. Check it out at www.cynopsis.com/#video.
 


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Cynopsis Media Presents: A 5-part series publishing in June
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We explore the Categories before Nominees are determined
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Space is limited. To advertise, contact Mike Farina 203.218.6480



See you tomorrow,
Jessica Reese  @JMarieReese
06.15.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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