05/04/15: ESPN plots life on the road; Mayweather/ Pacquiao fallout; Bleacher Report is back in the Game



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CYNOPSISSPORTS
05.04.15

Good morning. It’s Monday May 4, 2015, and this is your first early morning Sports briefing. 

A full deck of events last week saw ESPN once again take its franchise SportsCenter out of the studio and into the open, marking one of the sports industry’s busiest weeks. The company deployed staff and resources across the country spanning Chicago, Louisville, San Francisco, Las Vegas and Talladega, among other locations, and saw at least 21 episodes of SportsCenter originate from Vegas and Chicago during the week, using at least 10 anchors in the process.

Cynopsis Sports caught up with Hannah Storm, host of SportsCenter and Face to Face with Hannah Storm, along with Mike Shiffman, Senior Coordinating Producer of Strategic Content and Coverage at ESPN, to talk travel, logistics and multi-tasking on the road.

Shiffman on coordinating the SportsCenter trip: We basically started planning that Friday when the fight was announced, working on the logistics, getting our here to scout locations. Simultaneously, we are producing so many elements: features, conversations, slam elements, long element, in-between elements and so forth. Yes, we have a lot of guests and analysts but you also want highly produced elements to run throughout. It has been a two-two and a half month process. We always have to figure out “how much?” We want coverage to be big, bold, beautiful. After you figure out how much content, exactly, you want to produce, it becomes fun because then you are working in a room with a team of really smart people.

On the fans: I think it’s great for the fans and the talent, having the touchpoints where they can interact. It shows they are real people and not just up on a TV screen from a studio in Bristol and when they come by the set or see them around town, they can approach them and ask them questions. Having that interaction with the fans and not just through a TV screen is important.

Storm on the pre-fight scene in Las Vegas: With the hype we have seen in this fight, it is extending the sport of boxing into mainstream interest and its definitely had the feel of a Super Bowl and the feel of a national championship game. There is potential for the biggest day of the year in terms of wagering to happen on Saturday because of the confluence of the Derby and the Game 7 and Yankees/Red Sox, all culminating with the main event. It is our understanding that the betting

On producing: I just finished a film I directed called Shaq and Dale, about Shaquille O’Neal and Dale Brown and it was rally well received. People loved it. From a directing standpoint, it was a bold decision to do a film with just two people in it. I feel like we pulled it off. Right now I am directing some series, one for Ford and one for Speed Stick and I hope there will be more films down the road. I love that aspect of the business and I enjoy being on the other side.


A CYNOPSIS MESSAGE FROM beIN SPORTS


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For more information, please visit www.beinsports.tv.

Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.


ON THE AIR

The mega-sports weekend drew a bevy of headlines, as media looked to XXXX. First of all, a few quick notes on Mayweather/Pacquiao

  • The so-called “fight of the century” topped more that $400 million in PPV buys on Saturday, according to Deadline. That tally hands HBO and Showtime what is almost certainly the largest haul ever for PPV.
  • Speaking of HBO/Showtime, in addition to early piracy lawsuits from illegal streaming sites last week, social streaming platforms Periscope and Meerkat surfaced as the newest work-around to avoid paying the $100 price tag. According to the WSJ, users from as far apart as Texas and North Korea are being reported with at least one Periscope user streaming the fight from within the MGM Grand Garden Arena.
  • Still, the fight was delayed until nearly midnight ET, after unprecedented demand left a slew of fans unable to purchase the PPV from their MSOs. Distributors from the likes of DIRECTV, Cox, and Time Warner Cable all suffered from glitches and/or slow order processing that left fans venting their frustration on social media.
  • Earlier, the battle drew a different kind of national attention after CNN/Turner Sports’ Rachel Nichols and ESPN’s Michelle Beadle both stated that they were denied credentials to the matchup by Mayweather’s camp after they called out the boxer for his personal life, which included serving time for physically abusing the mother of his children. Although a Mayweather rep said those allegations were untrue, both on-air personalities cited a lineup of evidence to support their claims.

Anyway, on to the Kentucky Derby. NBC Sports reports that coverage of American Pharoah’s victory delivered the highest Kentucky Derby overnight numbers in 23 years. The race, according to Nielsen, drew a 10.8 rating/24 share. That also marks best in the network’s 15 years of coverage the race and was up 7% from last year. Top markets included Louisville 35.0/65; Ft. Myers 19.7/39; Cincy 17.7/38; West Palm Beach 16.8/32; Dayton 15.8/31.

As for the NFL Draft, night one ratings were off-pace from 2014 numbers, which featured Johnny Manziel in the spotlight. Still, the primetime event still managed to reel in its second-most viewers ever, according to Nielsen. ESPN reports that the Thursday telecast t averaged 7,026,000 viewers and a 4.5 US rating based on fast nationals, making it the third most-viewed and third highest-rated opening day draft in ESPN’s 36 years of presenting the event. Top 10 metered markets included Cleveland (11.4), New Orleans (8.6), Philadelphia (8.0), Columbus, Ohio (7.4), Birmingham, Ala. (7.4), Tampa-St. Petersburg (6.8), Greensboro, N.C. (6.7), Norfolk, Va. (6.6), Charlotte (6.4) and Baltimore (6.4). Meanwhile, WatchESPN logged 603,000 unique viewers and 31 million total minutes, up 32 percent and 16 percent, respectively, compared to Round 1 of the 2014 NFL Draft. Together the two channels delivered a combined 5.65 US HH rating and 8.842 M Persons 2+ for NFL Network and ESPN, second best of all time.

New Cynopsis Sports Summit panel announced. Have an early peek at the upcoming NBC Sports coverage of the NASCAR season and hear what executives have in store for fans, sponsors and the sport. Speakers include: NBC Sports Group CMO John Miller; Sam Flood, Executive Producer, NBC Sports and NBCSN; Steve Herbst, VP of Broadcasting and Production, NASCAR; and Steve Phelps, NASCAR CMO. NBC Sports race announcer Leigh Diffey will moderate. Get your tickets early here.

HBO Sports will replay Mayweather/Pacquiao on Saturday at 9p. The replay is paired with the previously announced HBO World Championship Boxing live doubleheader that will be headlined by Canelo Alvarez and James Kirkland.

Univision Deportes is bringing Zona NBA (NBA Zone) to the table, serving as  a new Sunday morning sports magazine show. The series will feature highlights of the league’s basketball games and news on UniMas and Univision Deportes Network and arrives courtesy of the recent multi-year partnership announced between the NBA and Univision Deportes. The one-hour program launched yesterday and is hosted by Ramses Sandoval and Diego Balado.

FIGHT SPORTS acquired back-to-back HBO World Championship Boxing broadcast rights to countries throughout Europe and Asia. These next two fights will start May 9th with Alvarez/Kirkland, followed by the May 16 WBC/WBA World Championship Gennady Golovkin/Willie Monroe Jr.


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SPONSORSHIP & PROMOTION

The NHL and NHLPA revealed the winner of the inaugural Kraft Hockeyville USA contest, naming Johnstown, Pa., as the first-ever victor. Johnstown’s Cambria County War Memorial Arena will now receive $150,000 in arena upgrades and the opportunity to host an NHL Pre-Season Game between the Penguins/Lightning televised live on NBCSN on September 29, 2015. “The response we’ve seen from these communities and their rallying support for each other has been truly inspiring,” said Jane Hilk, Chief Marketing Officer and President,Kraft Beverages and Snack Nuts Division. “Since the voting period began, we’ve received an astounding 20.4 million votes from passionate hockey fans across the country, and are so proud to award the inaugural Kraft Hockeyville USA title to such a well-deserving community.”

Folds of Honor is launching the inaugural Patriot Golf Championship, a national event allowing players the chance to compete against the likes of Tiger Woods, Phil Mickelson, Rickie Fowler, Paula Creamer and more. Golfers can sign up for the competition at www.patriotgolfchampionship.com . Golfers that post a net score that is lower than or ties the score of the professional golfer they challenged then earn the title of Patriot Golf Champion. The scores of the professional golfers participating in the Patriot Golf Championship will be revealed during a live Memorial Day telecast at 3p on FOX Sports 1.

Major League Lacrosse renewed and expanded partnership with lacrosse equipment manufacturers Warrior Lacrosse and Brine Lacrosse for the 2015 season. The agreement marks the continuation of both Warrior and Brine as official equipment suppliers of the MLL and the first time Warrior has supplied helmets to the MLL. "Warrior and Brine have been instrumental partners since Major League Lacrosse’s inception," said David Gross, Commissioner of Major League Lacrosse. "Their unwavering support has been phenomenal and we look forward to partnering with them for many more years to come."

SOCIAL MEDIA

The NFL Draft was, as expected, a winner on social media with the first round seeing 5.2 million people delivering 12 million Facebook interactions. The top 5 social moments were:
1.  Tampa Bay selects Jameis Winston with the #1 overall pick
2.  Tennessee select Marcus Mariota with the #2 pick
3.  The Raiders select Amari Cooper with the #4 pick
4.  Chicago selects Kevin White with the #7 pick
5.  Jacksonville selects Dante Fowler, Jr. with the #3 pick

Twitter reports that Tweets surrounding the @FloydMayweather v. @MannyPacquiao fight were seen 2.7 billion times on Twitter and across the web from 8p on 5/2 until 3a on 5/3.

DIGITAL & TECHNOLOGY

Bleacher Report released the third episode of Game of Zones, its Emmy-nominated animated series that pays tribute to HBO’s series and showcases animated versions of stars from the NBA Playoffs. The latest episode includes “appearances” from LeBron James and the Cleveland Cavaliers, Stephen Curry and the Golden State Warriors, and James Harden of the Houston Rockets. The first two episodes have been viewed over 4.5 million times.

PRODUCTION

SMT delivered new on-air graphics to HBO and Showtime ahead of Saturday’s Mayweather/Pacquiao bout. The joint venture “meant collaborating with both entities to create an entirely new branding and graphics design to support the pay-per-view broadcast. SMT integrated the new graphics presentation into constant on-air graphics software.”

THE MAIN EVENT

Rangers/Caps do Game 3 on NBCSN at 7:30p.


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ON THIS DAY in 1936: Joe DiMaggio makes his major league debut with the Yankees, notching three hits.

In The Know: Who is the only three-time winner of The PLAYERS Championship? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What position did Geena Davis play in A League of Their Own? Answer: Catcher. Kudos: Mitch Burg-Impact Communications/Israel; Dave Ridpath-Ohio University/Germany; Karen Van Vleet-Insight Strategy Group/NY; Toni Racioppo-The Halo Group/NY; Christine Ecklund-WNET Public Media/NY; Erin B. Weissman-ABC/NY; Clifford A. Smith-American Sports Network/West Palm Beach; Barbara Linebarger-Turner Broadcasting/Atlanta; Joe Guarnieri-ESPN/Bristol; Mike Antolini-Tiger Woods Foundation/Boston; Emily Horton- Law Office of Emily Horton/Dallas; Derek Crownover-Dickinson Wright-Music Row Office/Nashville; Jack Hodgson-Oklahoma State University/Stillwater; Karl Hoium-Fargo-Moorhead RedHawks/Fargo; Harry S Vested Jr-GCSN/Denver; Missy Hughes-KTRV/Nampa; Randye Ringler-The Only Real Game/Denver; Paul Barrere-Home Team Sports/Playa Vista; Dani Beaulieu- FanServ/LA; Brian Sullivan-KHQ-TV/Spokane; Amy Joanides-The Nielsen Company/Santa Cruz.

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
05.04.15

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