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CYNOPSISSPORTS
04.23.15
Good morning. It’s Thursday April 23, 2015, and this is your first early morning Sports briefing.
The IOC is eyeballing April 2016 as the launch date for its upcoming Olympic TV channel, looking to gain traction just ahead of the Olympic games. According to the AP, Olympic Broadcasting Services CEO Yiannis Exarchos is bolstering staff to around 100 people to be based in Madrid to produce programs and features about Olympic athletes and sports. The network is also looking to lock in a return on its $600 million investment in 10 years. "It’s a pretty aggressive plan, it’s a pretty optimistic plan but we live in the Olympic world," he said at the SportAccord convention in Sochi.
The Atlanta Hawks have a new owner in place. ESPN and Yahoo write that entrepreneur Antony Ressler has a deal to buy the NBA team for around $850 million, financed by cast and assumption of some debt. The report states that Hawks CEO Steve Koonin and coach Mike Budenholzer will continue to be part of the long-term plans of the new ownership group.
Kids’ Choice Sports 2015 will see Seattle Seahawks’ quarterback Russell Wilson play host this summer as the awards show returns for year two on Nickelodeon. The ceremonies will take place on July 16 at 8p and feature “special guests, performances, outrageous competitions and unique categories to be announced in the coming weeks.” Last year’s inaugural Kids’ Choice Sports saw David Beckham presented with the first Kids’ Choice Sports’ Legend Award while Dwyane Wade, Tim Howard, Serena Williams, Kevin Durant, Gabby Douglas, Victor Cruz, Carmelo Anthony, each took home a KCS trophy.
The first two weeks of the 2015 baseball season set a new benchmark for MLB Network as the most-watched two-week regular season period in channel history. Programming was, boosted by the network’s most-watched Opening Day (April 6), most-watched regular season total day (April 10), and the most watched regular season week ever from April 13-19. Average total day audience hits 149,000 viewers. In addition, MLB Network’s new regular season weekday morning show, MLB Central is averaging a 17% spike in viewership for the first two weeks of the regular season vs the same time period in 2014.
Lots of NFL Draft programming news. NBC Sports Group is set to take a “never-before seen look” at the league’s annual selection meeting via Pro Football Focus: Grading the 2015 Draft, debuting Monday, April 27, at 5:30p on NBCSN. The new, one-hour show will feature Cris Collinsworth, the majority owner of Pro Football Focus, join host Paul Burmeister, and PFF analysts Steve Palazzolo, Neil Hornsby and Sam Monson. To prepare for the 2015 NFL Draft, Pro Football Focus watched every play of every draft-eligible player from the 2014 college season and assigned a grade for every play, every game and for the full season. “As a former producer of 12 NFL Drafts, I can only wish I would have had every play of every player’s final season of college football analyzed and graded,” said Fred Gaudelli, coordinating producer of NBC’s Sunday Night Football. “No one else covering this or any prior draft can make this claim. NFL Draft fans are in for a treat with Pro Football Focus’ complete analysis of the Class of 2015 and the 32 NFL teams that will select them.”
Meanwhile, Intersport, in partnership with NFL Films, produced a second-annual NFL Draft show airing this weekend: NFL Championship Chase: The Draft Presented by Mercedes-Benz. The show premieres on CBS on Saturday at 2p with Adam Schein in as host, joining Jamie Erdahl, Steve Beuerlein, Greg Cosell, Corey Chavous and Ike Taylor. The program re-airs on NFL Network on April 27 at noon and CBS Sports Network at 6p on April 28.
On the radio front, Yahoo Sports Radio carries a five hour broadcast special on the first night of the NFL Draft, with hosts Steve Bunin and and Jonathan Peterlin. Insider analysis will also be contributed by Marty Hurney, and Shaun King, who will be live from the Draft at the Auditorium Theatre of Roosevelt University in Chicago. The special airs Thursday, April 30 from 8p-1a.
The penultimate race of the 2015 Monster Energy AMA Supercross revs up to run on FOX on Saturday at 3p, marking the first time the Feld Motor Sports-promoted and produced race from MetLife Stadium airs live on the broadcast network. Justin Kutcher hosts coverage, with Ralph Sheheen providing play-by-play, and Jeff Emig and Ricky Carmichael offering insight and analysis. Production includes 14 manned cameras, counting two high-speed X-MO cameras, two robotic cameras, a jib, two point-of-view cameras and the award-winning Spidercam.
Golf Channel’s Golf Central this week marks its 10th consecutive year broadcasting from the PGA TOUR’s Zurich Classic of New Orleans, continuing to follow the story of the tournament’s impact on the post-Katrina community during its recovery and revival. Programming begins today at 2p.
Tuesday night’s Islanders game delivered a 2.64 household Nielsen rating on MSG/MSG+, averaging 252,593 total viewers. Those Nielsen numbers rate as the second highest round one rating since 2002 (2.78). To date, Islanders playoff games are averaging a 1.95 HH Nielsen rating on MSG Networks through round one.
The Royals’ win over Minnesota on Tuesday drew the highest rating ever on FOX Sports Kansas City. That score also marks the second time in three games the Royals have set a new ratings mark on the regional sports network. Overall, the contest averaged a 15.9 household rating/146,000 households in the Kansas City market, according to Nielsen Media Research.
A CYNOPSIS MESSAGE
Have you seen our tune-in guide, categorized by platform & network yet?
The list includes digital premieres, ongoing shows, live-streamed events and linear TV digital integrated series.
Click here to view the guide:
http://www.cynopsis.com/watcheroo.The U.S. Women’s National Soccer Team and Nike unveiled the new home uniform and boot combination for the 2015 Women’s World Cup. The head-to-toe look includes Nike’s first women’s-specific integrated soccer cleat collection, with uniforms 16% lighter than previous versions to help maximize speed and comfort. The jersey, shorts and socks are made from recycled polyester for an average total of 18 recycled plastic bottles per uniform.
Subway Restaurants locked in its latest star, signing quarterback Marcus Mariota as the brand’s newest "Famous Fan.” Mariota now joins a roster of elite athletes that includes Clayton Kershaw, Mike Trout, Russell Westbrook, Robert Griffin III, Justin Tuck, Nastia Liukin and Pele. Marcus Mariota will now appear in various marketing activities and promotions for the brand.
The NBA announced plans to play its first game in Africa. The game would take place on Aug. 1 in Johannesburg, South Africa. The game will see a Team Africa vs. Team World format and will be played in support of Boys & Girls Clubs of South Africa, SOS Children’s Villages Association of South Africa and the Nelson Mandela Foundation. Eight-time NBA All-Star and NBPA President Chris Paul of the Los Angeles Clippers will serve as Team World’s captain and two-time NBA All-Star Luol Deng of the Miami Heat — born in South Sudan — will serve as Team Africa’s captain.
Twitter launched a Premier League follower map for the first time, allowing soccer fans to see a detailed global breakdown of the Twitter followers of all 20 clubs around the world. The map was created by reviewing the official Twitter accounts for each team, using their followers as an indicator of allegiance and can be found at https://interactive.twitter.com/premierleague.
AOL is making its own plans for the NFL Draft, releasing digital docu-series, Journey to the Draft on April 28. Overall, ten episodes will run, streaming on journeytothedraft.com. NFL Hall-of-Famer Deion Sanders serves as executive producer and narrator for the series, which follows three college football players who share one goal: to play in the NFL. The AOL docu-series follows players Leonard Williams, Kevin White and Marcus Peters.
Daily fantasy sports powerhouse FanDuel locked in exclusive alliances with 15 NFL franchises, including the Baltimore Ravens, Buffalo Bills, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Philadelphia Eagles, San Diego Chargers, St. Louis Rams, Tampa Bay Buccaneers and Washington Redskins. This marks the first time a daily fantasy company has teamed up with nearly half of the league’s franchises to further enhance the NFL game-day experience with FanDuel gaining access to marketing assets ranging from in-stadium signage, including LED and scoreboard videos, to radio, television and digital advertising. Additionally, FanDuel will work with the organizations to create unique once-in-a-lifetime experiences that give fans the chance to be VIPs at their home team’s stadium, get behind the scenes access to events like the NFL Draft, training camps, and more.
ESPN2 beefs up its coverage of eSports this weekend with coverage of the Grand Finals of the Heroes of Dorm collegiate tournament. The telecast takes place on Sunday at 9:30p pitting the winners of Arizona State/Boston College against Illinois Urbana-Champaign/Cal-Berkeley.
Islanders/Capitals look to break a 2-2 series ties at 7p on CNBC.
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CYNOPSIS KIDS !MAGINATION AWARDS
Honoring the best in kids programming & marketing Like the market it serves, the kids content business emanates creativity. From the most outstanding achievements in programming to the marketing and promotion that supports it, Cynopsis Kids !magination Awards honor the best in kids & tweens media. Review the list of categories, read the eligibility rules and enter today.
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ON THIS DAY in 1939: Ted Williams hits his first homerun.
In The Know: In what Olympic sport could you “Catch a Crab” (not literally)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: From which school did the Cardinals draft Pat Tillman? Answer: Arizona State. Kudos: Mike Lee-BPN/NY; Mark McDonald-ESPN/NY; Lou Monaco-Daily Racing Form/NY; Erin B. Weissman-ABC National TV Sales Promotion/NY; Mark Darnell-Golf Services/Augusta; Joe Schreiber-3 Penny Films/Bethesda; Andy McGowan-UPS/Atlanta; Glenn Demby-Plain Language Media/Norwalk; Chris Hartweg-Wunderman/Chicago; Bill Robertson-WCHA/Edina; Michael Jaquet-U.S. Ski and Snowboard Assoc./Park City; Matt Sautter-Imagine Communications/Denver; Brienne Chance-G/O Digital/Phoenix; Curtis Nettles-CBS TV stations/LA; Keith Thompson-Fox Networks Group/LA; Mike Pinckes-PGA TOUR/Carlsbad; John Raven-Amgen/Thousand Oaks.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
04.23.15
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