01/03/18: CNBC report: Amazon may bring more ad products to Alexa

CynopsisDigital
Good morning. It’s Wednesday January 3, 2018 and this is your your first early morning Digital briefing. 
 
 
TODAY’S CODEBREAKER
 
4D Virtual Reality: 4D Virtual Reality is VR that adds additional dimensions, such as touch or smell, to an experience. For instance, a VR music festival experience might include a rumble back to help users “experience” the feeling of being at the festival.
 
 
JUST IN…
 
According to a new report from CNBC, Amazon has been planning to bring more ads to Alexa, its smart voice assistant. The company has reportedly been in talks with retailers such as Procter & Gamble and Clorox. And according to CNBC’s sources, Amazon is also trying to gauge whether potential clients would pay to have their products placed higher in searches performed on Echo smart speakers. According to the report, Amazon has even begun testing certain promotional features. For instance, users who buy the Clorox product Pine-Sol may also receive a suggestion to buy other Clorox products. It must be noted that Amazon has essentially denied CNBC’s report, telling Engadget that it has no plans to introduce ad products to Alexa. We’ll see.
 
 
OTT + SVOD
 
Could Apple buy Netflix someday? According to Citigroup analysts Jim Suva and Asiya Merchant, it’s more likely than you might think. In a recent research note, the two analysts pegged the odds of an Apple/Netflix acquisition at 40%. If such an outcome ever comes to pass, the GOP’s recently-passed tax overhaul would be a major reason. According to the Citigroup analysts, Apple would be most likely to buy Netflix with the money that it repatriates – potentially hundreds of billions of dollars – thanks to the new changes in U.S. corporate tax law.

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How has your company made the world a better place?
 
We’re recognizing excellence in the area of social good in the TV, entertainment and digital media industry. From sustainability partnerships and PSA’s to diversity campaigns and environmental initiatives, this is your opportunity to showcase your efforts and inspire others to do the same. 
 
 

ADVERTISING
 
The task of making YouTube a brand-safe environment won’t fall to YouTube alone. That much is clear from a new Business Insider story, which details independent efforts undertaken by JP Morgan Chase. The financial giant reportedly created an internal tool that automatically selects brand-safe YouTube channels where its ads can appear. The JP Morgan Chase algorithm, created by the company’s own media-buying and programmatic ad teams, considers factors such as language, comments, and subscriber counts.  “The model that Google has built to monetize YouTube may work for it, but it doesn’t work for us,” JP Aaron Smolick, JP Morgan’s Executive Director of Paid Media Analytics and Optimization, told BI.
 
 
POLICY
 
The Federal Trade Commission reached a final settlement with Lenovo. The FTC’s initial complaint had accused the laptop-maker of failing to inform consumers that it had included pre-installed ad software in some of its computers. The software, according to the FTC, caused major security issues.  The settlement, now finalized, was preliminarily approved back in September. Among other stipulations of the settlement, Lenovo will now have to get consumers’ affirmative consent before pre-loading ad software. 
 
 
CYNOPSIS SHORT FORM VIDEO FESTIVAL
 
We officially announced the finalists for the Cynopsis Short Form Video Festival – and, simply put, they’re awesome. See who made the cut & register for the March 7 event: http://www.cynopsis.com/events/2018-short-form-video-festival/
 
 
PROGRAMMING
 
Facebook has reached a deal with the Hollywood Foreign Press Association and Dick Clark Productions to become the official live-streaming platform for 2018 Golden Globes’ red-carpet show. (Last year, that distinction belonged to Twitter.) The broadcast will run on January 7 from 6 PM to 8 PM ET, exclusively on the Golden Globes Facebook page. The page will also feature 360-degree videos captured at the event, as well as other exclusive backstage and red carpet content. Facebook broadcast will feature hosts including AJ Gibson, Jeannie Mai, Scott Mantz, and singer-actress Laura Marano. Also on January 7, Marano will host an Instagram Story on the @goldenglobes Instagram account. The January 7 ceremony will be the 75th edition of the annual awards show.
 
 
SOCIAL MEDIA
 
Could the British government punish the likes of Google and Facebook if they don’t do more to remove extremist content from their platforms? That’s certainly what UK security minister Ben Wallace suggested in a recent interview. “If [tech companies] continue to be less than co-operative, we should look at things like tax as a way of incentivizing them or compen­sating for their inaction,” Wallace told the Sunday Times. Wallace also suggested that tech companies should share more data with the British government, allowing it to better police radicalization and surveil extremists. Wallace didn’t detail what a punitive tax plan might look like; according to the London Times, any such plan would mirror that of a 1997 windfall tax that the U.K. imposed on privatized utilities in the 1990s.
 
 
INFLUENCERS
 
A recent video from YouTube star Logan Paul ignited a torrent of criticism. The video, in which the 22-year-old vlogger encounters the body of a suicide victim, was posted on New Year’s Eve. It was shot at Japan’s Aokigahara forest, a well-known suicide destination. Paul ultimately deleted the video from his channel, but not before it garnered over a million views. The digital star has since issued two apologies (one in writing, one via video) claiming that he was merely trying to “raise awareness” for suicide prevention. Nonetheless, criticism of Paul – some of it from celebrities like Aaron Paul and Sophie Turner – has been fierce. YouTube, too, has been forced to contend with accusations that it’s done too little to punish bad actors and remove objectionable content. “YouTube prohibits violent and gory content posted in a shocking, sensational or disrespectful manner,” the company clarified in a Tuesday statement.
 
 
AUDIO + MUSIC STREAMING SERVICES
 
As Spotify gears up for a public offering this year, a blockbuster lawsuit is certainly not what it was looking for. But that’s exactly what it’s gotten from Wixen Music Publishing, a company that handles titles from artists such as Neil Young, Steve Nicks, Tom Petty, and many others. The suit argues that the service has been streaming thousands of songs without a license to do so. Filed in a California federal court, the suit seeks at least $1.6 billion in damages and injunctive relief. Spotify hasn’t commented. 
 
 
MEASURING UP
 
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of December 25-December 31, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)


The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on FacebookTwitterGoogle+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume). 
 
All Series (12/25/17 – 12/31/17)

Streaming Series (12/25/17 – 12/31/17)     

 
 EXECUTIVE MOVES
 
Vice Media’s got more problems on its hands. The company has suspended two top executives due to sexual harassment allegations, which were first reported by the New York Times last month. The execs in question are Vice President Andrew Creighton and Chief Digital Officer Mike Germano. News of their suspension was first reported by Emily Steel, the same Times reporter who first reported on the allegations against them. Don’t necessarily expect both suspensions to last: In an internal company memo, COO/CFO Sarah Broderick claimed the allegations against Creighton had already been discredited by an independent law firm. Nonetheless, Vice is still reviewing the matter; Broderick wrote that the company will make a recommendation as to Creighton’s employment status before a January 11 board meeting. Claims against Gerrmano are also being investigated. In the meantime, the Vice-owned agency Carrot Creative – which Germano founded and oversees – will instead be helmed by Carrot President Adam Katzenback.
 
 
TRIVIA
 
Netflix has now released around two dozen original scripted comedy shows. What was the first? (Email [email protected] with your answer and be sure to include your name, company, city and state.
 
Our Last Trivia Question: Gwyneth Paltrow recently appeared in which Apple Music streaming video series? Answer: Planet of the Apps. Kudos to Luke Watson-Essential TV/NY, Susan Nessanbaum-Goldberg-M and S Entertainment/CA, Mathew Tombers-Intermat, Inc./NY, David Westberg-SAG-AFTRA Federal Credit Union/CA, Lorrie Shilling/CA, and Tom Moore-Kalt Productions/CA
 
A CYNOPSIS MESSAGE
Companies migrate where the talent is!
And Cynopsis readership is where the talent is.
 
Looking to fill a job with an experienced industry candidate? Post a job today in Cynopsis dedicated job newsletters, deploying to an abundant audience of qualified media professionals from around the world every Wednesday and Sunday.
 
Email [email protected] for details on how to optimize that search experience
 

SHORT FORM SPOTLIGHT
 
Don Hertzfeldt’s ‘World of Tomorrow,’ the widely-praised animated short that garnered an Oscar nomination in 2015, officially has a sequel. The new short, called World of Tomorrow Episode Two: The Burden of Other People’s Thoughts, is now available through Vimeo On Demand. Check out the teaser trailer here.

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